Tag Archives: Massage Envy

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Massage Envy Spa Opens 1,000th Location

Scottsdale-based Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today it has opened its 1,000th location in Exton, Pa. This milestone comes on the heels of significant growth for the 12-year-old brand, including reaching $1 billion in system-wide sales at the end of 2013.

Contributing to Massage Envy Spa’s success, the company recently expanded into Alaska, Montana and West Virginia, providing a pathway to wellness in 49 states across the country. Additionally, Massage Envy Spa has opened 59 new clinics, signed 33 new franchise agreements and is on track to open 112 locations by year-end.

“The last few years have been incredible in terms of growth for Massage Envy Spa,” said Joe Luongo, chief operating officer, Massage Envy Spa. “Our continued success is a direct result of the passion our franchisees, regional developers and team members bring to our clinics every day across the United States. We look forward to providing the residents of Exton with an unparalleled spa experience as we celebrate our 1,000th clinic milestone with them.”

A grand opening event and ribbon-cutting ceremony is being held today at Massage Envy Spa’s 1,000th clinic in Exton between 10 a.m. and 3 p.m.

Guests can choose from a variety of massage treatments, including Swedish, Trigger Point, Deep Tissue, Sports, Prenatal, Hot Stone Envy® and Geriatric. Other services, such as Aroma Therapy, Sugar Foot Scrub Therapy and Deep Muscle Therapy, can be added to any massage to enhance the experience. Additionally, the Massage Envy Spa Exton offers four different Murad® Healthy Skin facials designed by Dr. Murad, the leader in skincare science. The Massage Envy Spa Exton clinic features 12 treatment rooms across nearly 4,000 square feet.

Following the Exton clinic opening, Massage Envy Spa is now considered one of the largest franchise systems in the country. According to FRANdata, the franchise industry’s source for objective information and analysis, only 2.4 percent of franchised brands operate 1,000 or more units. Massage Envy Spa is also the world’s largest employer of licensed/registered massage therapists with more than 21,000 therapists and 3,000 estheticians providing 1.5 million services every month to more than 1.5 million members.

Over the next several years, Massage Envy Spa is seeking to expand across the country. Territories are still available in Cheyenne, Wyo.; Tuscaloosa, Ala.; Southern Los Angeles County, Calif.; Des Moines, Iowa; Manhattan, N.Y.; Little Rock, Ark.; Lansing, Mich.; and Oklahoma City, Okla.; as well as other major markets from coast-to-coast.

To fuel this growth, the company is looking for specific franchisee candidates who have the ability and the desire to learn and follow a system that ensures value and customer satisfaction. Qualified franchisee candidates should have business sales or management experience, but do not necessarily need to have a massage therapy or spa operations background. They also should possess a minimum net worth of $500,000 and liquid assets of at least $150,000. Depending on the real estate, Massage Envy Spa franchisees can expect their initial investment to range from approximately $412,600 – $938,900, including the franchise fee.

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Massage Envy adds to leadership team

Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today they’ve added to their executive team with a new chief operating officer and new general counsel.

As Massage Envy Spa’s new chief operating officer, Joe Luongo is responsible for the company’s day-to-day franchisor operations and leads profitable growth for franchisees. In addition to operations, Luongo oversees training, information technology, and real estate and development. In this new role, he’ll help create a strategy for continued domestic growth, as well as international brand building.

“My job is to help put systems and tools in place to support the franchisees as they continue to drive revenue across the network,” Luongo said. “This includes everything from training plans to customer service, all while leveraging technology across every department to help increase performance and results.”

Luongo has 22 years of experience in the franchise industry, including Pizza Hut, and most recently Peter Piper Pizza. Throughout his career, he has worked for three Fortune 500 companies and has global experience from his time at FedEx Kinko’s, when he led locations worldwide outside of the United States. Additionally, he served for six years as a C-130 navigator in the U.S. Air Force.

“It’s exciting to be involved with a brand that’s opening more than 100 locations a year, and to think, we haven’t even tapped into the international market yet,” he said. “We’ll soon have more than 1,000 locations nationwide, and I’m looking forward to being part of that growth story.”

Melanie Hansen joins Massage Envy Spa with extensive legal expertise; she began her career practicing tax and corporate law. In 2003, Hansen served as general counsel for Cold Stone Creamery before joining the Target Corporation where she held full product and liability responsibility for the Fortune 50 Company’s Northern Arizona district, generating $300 million in annual sales. Just prior to joining Massage Envy Spa, Hansen worked as the chief operating officer and general counsel for Esio Franchise Company.

Hansen is responsible for all legal affairs for Massage Envy Spa, including franchise disclosure and compliance, corporate transactions and litigation, trademark protection and enforcement, and procurement.

“I am thrilled to join the Massage Envy Spa team,” Hansen said. “Massage Envy Spa is legendary in the franchise and massage industry, and I look forward to supporting the company from a legal perspective on the exciting strategic growth initiatives that are planned for the future.”

Today, Massage Envy Spa is one of the country’s fastest growing wellness brands, serving a membership base of more than 1.3 million members. With more than 910 franchise locations operating in 48 states, Massage Envy Spa just sold its 1,200th license.

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Lavidge Launches National Campaign with Dole

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign.

TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long Dole campaign. The Peel the Love theme focuses on the fun, versatility and universally loved aspects of the iconic yellow fruit, which Dole grows more of globally than anyone else. The campaign is playful and modern, utilizing vibrant, summer colors, that invites people to Peel like a kid again. Dole. Peel the love.

TLC’s team created the overall campaign concept, developed the messaging and visual direction, and worked on in-store promotional materials including posters and special recipe cards. Additionally, the agency oversaw the production of the campaign standards guide, working in collaboration with Dole’s public relations and interactive agencies that extended the campaign through additional channels.

A feature of the Peel the Love campaign is the Peel the Love Summer Food Truck tour that will be visiting banana-loving cities across the country. The brightly colored Peel the Love food truck, featuring TLC designs, is staffed by healthy-eating advocates and will stop at supermarkets, parks and other venues to dispense samples and recipes that use DOLE Bananas in fun ways. The truck will be making several stops in Phoenix, Arizona and surrounding areas from June 27 through July 6. Dates, times and truck stop locations can be found at www.dole.com/peelthelove.

“We’re extremely proud to have worked with Dole on this campaign,” says Bob Case, chief creative officer of TLC. “The work was strategically driven, smart, and incredibly fun to do – we thank Dole for the opportunity and look forward to continuing our work with them.”

TLC is a Phoenix based full-service advertising, public relations, and interactive marketing agency offering best-in-class traditional and leading-edge marketing services all in-house. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Lavidge serves prominent national, regional and local brands including Dole, United Rentals, Phoenix International Raceway, Republic Services, Discount Tire, Blue Cross Blue Shield of Arizona, Massage Envy, Phiten USA, Banner Health, McDonald’s and many more. The agency has helped companies increase sales, raise brand awareness and grow their businesses.

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Massage Envy opens clinic in 47th state

Scottsdale-based Massage Envy — the pioneer and national leader of professional, convenient and affordable massage and spa services — now operates in a total of 47 states, with the announcement of the first clinic in Alaska. Today, residents of Anchorage can de-stress and relax with a visit to the newest Massage Envy Spa now open at 1142 N. Muldoon Rd in the Tikahtnu Commons. The new clinic offers a variety of therapeutic massage treatments and Murad® Healthy Skin facials to keep its members and guests on the path to wellness.

“We are thrilled to open Massage Envy’s first clinic in Alaska and excited to help residents of Anchorage discover the many health and wellness benefits of massage therapy,” said Debbie Olsen, franchisee of the new Massage Envy Spa in Alaska. “We look forward to serving the local community with our quality, affordable massage and facial treatments and enriching the lives of members and guests in the Anchorage area.”

At its more than 860 clinics, Massage Envy offers a variety of massage treatments, including Swedish, Trigger Point, Deep Tissue, Sports, Prenatal and Geriatric. The proven benefits of routine massage include improved circulation, joint flexibility and posture, relief from pain and swelling caused by arthritis, reduced blood pressure, fatigue, migraine pain and stress, as well as improved sleep, concentration and overall sense of well-being.

Massage Envy Spa locations also offer facials designed by Dr. Murad, the leader in skincare science. Customers can choose from four different Murad® Healthy Skin facials including Environmental Shield® Vitamin C, Clarifying Enzyme Acne, Anti-Aging and Sensitive Skin. A variety of Murad products are also available for purchase at Massage Envy Spa locations and make great gifts.

“With our very first clinic opening in Alaska, we are now celebrating another milestone of having Massage Envy in 47 of the 50 states,” said Dave Crisalli, president and CEO of Massage Envy. “We couldn’t be more thrilled that Americans all over the country are realizing the priority that massage plays in their everyday lives.”

In 2011, Massage Envy formed a partnership with the Arthritis Foundation to raise awareness and funds to support the organization’s mission to prevent, control and cure arthritis. In total, Massage Envy has raised more than $1 million in two, one-day Healing Hands for Arthritis events. The brand is also as a national sponsor of the Arthritis Foundation’s 250 Arthritis Walk® events around the country, where local Massage Envy owners share information about the benefits of massage therapy, provide chair massages and support the Arthritis Foundation at their respective local walks. Massage Envy and the Arthritis Foundation share a common understanding about the devastating effects of the disease on the body and the potential for massage therapy to relieve and control certain symptoms.

massage

Massage Envy Introduces New Sugar Foot Scrub Therapy

Whether it’s your job, the daily grind or an intense workout that causes your feet to feel worn out, the best way to find relief is to give your feet some serious tender, love and care. Beginning today your toes will thank you with the launch of the new Sugar Foot Scrub Therapy, available at any of Valley’s 28 Massage Envy clinics. Ideal for reducing daily stress or the pain and discomfort caused by dry callused skin, a Sugar Foot Scrub treatment can be added to any massage session for only $10 ($15 for guests) as part of Massage Envy Enhanced Therapies menu.

Massage Envy’s partner, Bon Vital, helped formulate the sugar foot scrub exclusively for Massage Envy customers that combine fortified sugar with jojoba, olive and safflower oils, and lavender essential oil. Massage Envy’s specially designed formula contains extra fine sugar granules and less oil than a typical sugar foot scrub, allowing for easier absorption into the skin. The scrub cleans and exfoliates, removes dead skin cells, and soothes the surface of the skin while stimulating lymph flow and increasing circulation. Following the sugar scrub, a whipped Bon Vital Body Butter, which is blended with cocoa butter, Shea butter, beeswax and lavender oil, is also applied to add a hydrating protective layer to the freshly scrubbed skin.

“Our new Sugar Foot Scrub Therapy is perfect to treat tired feet,” said Steve Cook, Massage Envy regional developer for Arizona and Las Vegas. “The winter weather can take a major toll on our feet, but the Sugar Foot Scrub will be sure to smooth away rough spots and drench dry skin to create the ultimate therapeutic massage experience.”

In addition to this new service, all Valley Massage Envy clinics are offering special Valentine’s Day deals for members and guests through Feb. 14. Gift cards for massages and facials make a perfect present for your loved one and Massage Envy is offering specials with the purchase of $50, $75 and $100 gift cards. When you purchase a $50 gift card, you will receive a certificate for a free enhanced therapy, when you purchase a $75 gift card, you will receive a complimentary half-hour upgrade and with the purchase of a $100 gift card, you will receive a free one-hour massage session.

With a membership at Massage Envy, customers can choose from a variety of monthly massage and spa treatments including Swedish, Trigger Point, Deep Tissue, Sports, Prenatal and Geriatric. As part of the revamped Enhanced Therapies menu that includes AromaTherapy, Deep Muscle Therapy and Hot Stone Envy™, the new Sugar Foot Scrub will allow members and guests to further customize and boost their wellness experience. The proven benefits of routine massage include improved circulation, joint flexibility and posture, relief from pain and swelling caused by arthritis, reduced blood pressure, fatigue, migraine pain and stress, as well as improved sleep, concentration and overall sense of well-being.

Additionally, Massage Envy Spa offers facials designed by Dr. Murad, the leader in skincare science. With a monthly membership, customers can choose from four different Murad® Healthy Skin facials including Environmental Shield®Vitamin C, Clarifying Enzyme Acne, Anti-Aging and Sensitive Skin.

Massage Envy clinics are open late, seven days a week. For Massage Envy locations or to schedule an appointment, call 602-992-ENVY (3689) or visit massageenvy.com.

massage

Massage Envy Introduces New Sugar Foot Scrub Therapy

Whether it’s your job, the daily grind or an intense workout that causes your feet to feel worn out, the best way to find relief is to give your feet some serious tender, love and care. Beginning today your toes will thank you with the launch of the new Sugar Foot Scrub Therapy, available at any of Valley’s 28 Massage Envy clinics. Ideal for reducing daily stress or the pain and discomfort caused by dry callused skin, a Sugar Foot Scrub treatment can be added to any massage session for only $10 ($15 for guests) as part of Massage Envy Enhanced Therapies menu.

Massage Envy’s partner, Bon Vital, helped formulate the sugar foot scrub exclusively for Massage Envy customers that combine fortified sugar with jojoba, olive and safflower oils, and lavender essential oil. Massage Envy’s specially designed formula contains extra fine sugar granules and less oil than a typical sugar foot scrub, allowing for easier absorption into the skin. The scrub cleans and exfoliates, removes dead skin cells, and soothes the surface of the skin while stimulating lymph flow and increasing circulation. Following the sugar scrub, a whipped Bon Vital Body Butter, which is blended with cocoa butter, Shea butter, beeswax and lavender oil, is also applied to add a hydrating protective layer to the freshly scrubbed skin.

“Our new Sugar Foot Scrub Therapy is perfect to treat tired feet,” said Steve Cook, Massage Envy regional developer for Arizona and Las Vegas. “The winter weather can take a major toll on our feet, but the Sugar Foot Scrub will be sure to smooth away rough spots and drench dry skin to create the ultimate therapeutic massage experience.”

In addition to this new service, all Valley Massage Envy clinics are offering special Valentine’s Day deals for members and guests through Feb. 14. Gift cards for massages and facials make a perfect present for your loved one and Massage Envy is offering specials with the purchase of $50, $75 and $100 gift cards. When you purchase a $50 gift card, you will receive a certificate for a free enhanced therapy, when you purchase a $75 gift card, you will receive a complimentary half-hour upgrade and with the purchase of a $100 gift card, you will receive a free one-hour massage session.

With a membership at Massage Envy, customers can choose from a variety of monthly massage and spa treatments including Swedish, Trigger Point, Deep Tissue, Sports, Prenatal and Geriatric. As part of the revamped Enhanced Therapies menu that includes AromaTherapy, Deep Muscle Therapy and Hot Stone Envy™, the new Sugar Foot Scrub will allow members and guests to further customize and boost their wellness experience. The proven benefits of routine massage include improved circulation, joint flexibility and posture, relief from pain and swelling caused by arthritis, reduced blood pressure, fatigue, migraine pain and stress, as well as improved sleep, concentration and overall sense of well-being.

Additionally, Massage Envy Spa offers facials designed by Dr. Murad, the leader in skincare science. With a monthly membership, customers can choose from four different Murad® Healthy Skin facials including Environmental Shield®Vitamin C, Clarifying Enzyme Acne, Anti-Aging and Sensitive Skin.

Massage Envy clinics are open late, seven days a week. For Massage Envy locations or to schedule an appointment, call 602-992-ENVY (3689) or visit massageenvy.com.

Best of the Best Awards 2011, AZ Business Magazine Mar/Apr 2011

Best of the Best Awards 2011: Advertising, Marketing & Media

Winner: KPNX-TV, Channel 12

KPNX, AZ Business Magazine Mar/Apr 2011 12 News is Arizona’s leading source for local news on television, online with top-viewed website azcentral.com, and on-the-go with text and video available on mobile devices. With the combined resources of NBC News, The Arizona Republic and USA Today, 12 News is consistently the first choice for information whenever a major story breaks. 12 News is one of the top-performing NBC affiliates in the country, with ratings that frequently exceed the network’s national average. With a long history as the leader in innovation, 12 News was the first to deliver a local newscast in high-definition. Whenever and wherever consumers want quality news and information, 12 News is positioned to meet their needs.

Year Est: 1953
Weekly Audience: 1.1M
Principal(s): John Misner

12 News Logo,  AZ Business Magazine Mar/Apr 2011 200 E. Van Buren Ave.
Phoenix, AZ 85004
602-257-1212
www.azcentral.com



Finalist: News Talk 92.3 KTAR

KTAR, AZ Business Magazine Mar/Apr 2011 What started as one radio station 88 years ago has now evolved into one of the state’s leading media companies, delivering content to not only radios, but also cell phones and Internet browsers. KTAR’s news team is one of the largest in the state and is the winner of the coveted Edward R. Murrow Award for journalistic excellence. In the world of sports, KTAR is the play-by-play home of the state’s most popular teams. And, when it comes to on-air personalities, KTAR is the place to interact with the biggest names in news and sports talk. Also, its commitment to the community has generated more than $3 million in listener donations to Phoenix Children’s Hospital and the Southwest Autism Research and Resource Center.
Year Est: 1922
AZ STAFF: 100
Principal(s): Scott Sutherland
KTAR News Logo, AZ Business Magazine Mar/Apr 2011 7740 N. 16th St., #200
Phoenix, AZ 85020
602-274-6200
www.ktar.com



Finalist: The Lavidge Company

Lavidge Company, AZ Business Magazine Mar/Apr 2011 Lavidge Interactive’s roster of clients includes Massage Envy, LifeLock and Phoenix International Raceway, just to name a few. This specialized division is made up of creative strategists, marketers, software engineers and developers. Together, they work to create websites, online marketing campaigns, mobile apps, digital assets, social media strategies and more — transforming businesses that merely exist on the Web to Digital Magnets that profit on it. Also known as Internet Marketing Agency, Lavidge Interactive is a division of The Lavidge Company, an independently owned full-service advertising, interactive and public relations agency serving local, regional and national clients since 1982.
Year Est: 2006
AZ STAFF: 18
Principal(s): Bill Lavidge
Lavidge Company Logo, AZ Business Magazine Mar/Apr 2011 2777 E. Camelback Rd., #300
Phoenix, AZ 85016
480-998-2600
www.lavidge.com


Arizona Business Magazine Mar/Apr 2011

David Humphrey, Massage Envy - AZ Business Magazine March/April 2011

Massage Envy’s David Humphrey Talks About His First Job

David Humphrey
Title: CEO
Company: Massage Envy
First Job: Working on the farm

Describe your very first job.
Growing up, I spent my summers working on the farm with my grandparents. I loved it, but you definitely learn what hard work is … But it slowly sunk into me that it might be a good idea to study a little harder in school, so I wouldn’t have to hoe weeds out of the seed plot the rest of my life.

Describe your first job in your industry.
I entered the wellness industry through a side door; I transferred from another division into the personal care division of Philips Electronics. … I learned that the best-managed companies listen very systematically to both their employees and their customers.

What were your salaries at both of these jobs?
I don’t remember my Philips salary anymore; maybe $30,000. On the farm, the compensation plan was “all the fresh vegetables you could pick.”

Who is your biggest mentor?
Ad Veenhof, who I worked for at both Philips and Tree of Life, showed me that the key to building a truly sustainable competitive advantage is “changing the rules of the game” in your industry. I’d like to think that Massage Envy has done that.

What advice would you give to a person just entering your industry?
Listen to your customers. Wellness is no different than any other business: you’re successful when you satisfy genuine customer needs and your product or service represents a real value.

If you weren’t doing this, what would you be doing instead?
I’m afraid my dream job — playing left field for the Red Sox — is probably out of reach at this point. So I’d probably be a nature photographer. I love the Arizona landscape.

Arizona Business Magazine March/April 2011