Tag Archives: Massage Envy Spa


Massage Envy adds to leadership team

Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today they’ve added to their executive team with a new chief operating officer and new general counsel.

As Massage Envy Spa’s new chief operating officer, Joe Luongo is responsible for the company’s day-to-day franchisor operations and leads profitable growth for franchisees. In addition to operations, Luongo oversees training, information technology, and real estate and development. In this new role, he’ll help create a strategy for continued domestic growth, as well as international brand building.

“My job is to help put systems and tools in place to support the franchisees as they continue to drive revenue across the network,” Luongo said. “This includes everything from training plans to customer service, all while leveraging technology across every department to help increase performance and results.”

Luongo has 22 years of experience in the franchise industry, including Pizza Hut, and most recently Peter Piper Pizza. Throughout his career, he has worked for three Fortune 500 companies and has global experience from his time at FedEx Kinko’s, when he led locations worldwide outside of the United States. Additionally, he served for six years as a C-130 navigator in the U.S. Air Force.

“It’s exciting to be involved with a brand that’s opening more than 100 locations a year, and to think, we haven’t even tapped into the international market yet,” he said. “We’ll soon have more than 1,000 locations nationwide, and I’m looking forward to being part of that growth story.”

Melanie Hansen joins Massage Envy Spa with extensive legal expertise; she began her career practicing tax and corporate law. In 2003, Hansen served as general counsel for Cold Stone Creamery before joining the Target Corporation where she held full product and liability responsibility for the Fortune 50 Company’s Northern Arizona district, generating $300 million in annual sales. Just prior to joining Massage Envy Spa, Hansen worked as the chief operating officer and general counsel for Esio Franchise Company.

Hansen is responsible for all legal affairs for Massage Envy Spa, including franchise disclosure and compliance, corporate transactions and litigation, trademark protection and enforcement, and procurement.

“I am thrilled to join the Massage Envy Spa team,” Hansen said. “Massage Envy Spa is legendary in the franchise and massage industry, and I look forward to supporting the company from a legal perspective on the exciting strategic growth initiatives that are planned for the future.”

Today, Massage Envy Spa is one of the country’s fastest growing wellness brands, serving a membership base of more than 1.3 million members. With more than 910 franchise locations operating in 48 states, Massage Envy Spa just sold its 1,200th license.

David Humphrey, Massage Envy - AZ Business Magazine March/April 2011

Massage Envy’s David Humphrey Talks About His First Job

David Humphrey
Title: CEO
Company: Massage Envy
First Job: Working on the farm

Describe your very first job.
Growing up, I spent my summers working on the farm with my grandparents. I loved it, but you definitely learn what hard work is … But it slowly sunk into me that it might be a good idea to study a little harder in school, so I wouldn’t have to hoe weeds out of the seed plot the rest of my life.

Describe your first job in your industry.
I entered the wellness industry through a side door; I transferred from another division into the personal care division of Philips Electronics. … I learned that the best-managed companies listen very systematically to both their employees and their customers.

What were your salaries at both of these jobs?
I don’t remember my Philips salary anymore; maybe $30,000. On the farm, the compensation plan was “all the fresh vegetables you could pick.”

Who is your biggest mentor?
Ad Veenhof, who I worked for at both Philips and Tree of Life, showed me that the key to building a truly sustainable competitive advantage is “changing the rules of the game” in your industry. I’d like to think that Massage Envy has done that.

What advice would you give to a person just entering your industry?
Listen to your customers. Wellness is no different than any other business: you’re successful when you satisfy genuine customer needs and your product or service represents a real value.

If you weren’t doing this, what would you be doing instead?
I’m afraid my dream job — playing left field for the Red Sox — is probably out of reach at this point. So I’d probably be a nature photographer. I love the Arizona landscape.

Arizona Business Magazine March/April 2011

Woman getting a shoulder massage with a red wall behind

Massage Envy: Getting Rubbed the Right Way

I’m standing in a dimly lit room with a table in front of me. There is soothing music emanating from my right. The question I’m asking myself is, “What exactly is my level of comfort?”

I quickly undress and fight to entirely cover myself with the sheet while I awkwardly climb onto the heated massage table before Rose returns. She begins by asking a few questions and massaging my back. I opted for the Swedish Massage — the most popular — with some deep tissue for the problem areas. She also works my legs, arms and face. Before I know it, 50 minutes have passed and Rose informs me she will wait outside with a glass of water.

This was my first experience at Massage Envy. I thought I should give them a try since, in my free time, I regularly beat myself up hiking, canyoneering and rappelling. Toting a load that weighs more than 50 pounds — for multiple days backpacking or canyoneering — full of wet ropes, webbing and gear tends to make one’s shoulders and back awfully sore.Man getting a massage

I was at the newest location in Tempe Marketplace. Massage Envy opened in 2002 with its first store at the Loop 101 and Scottsdale Road. It has or is planning on opening 862 locations with more than 600 already open. Arizona currently has 30 locations.

The International Spa Association (ISPA) confirms that Massage Envy is now the largest spa chain in the world. It performs more than 1 million services each month to more than 920,000 members. Despite a sluggish economy, membership is up 23% from 2009.

Massage Envy’s philosophy is three-fold:

  • Professionalism: 100% of its therapists are trained and licensed, where required;
  • Affordability: $49 a month in Arizona;
  • Convenience: Locations are open evenings and weekends so people can get pain or stress relief when they need it — often without even making an appointment.


Massage Envy is the world’s largest employer of licensed/registered therapists, with more than 16,000 therapists providing more than 250,000 massages every week. In March 2010, it performed its 20-millionth massage. In 2008, Massage Envy partnered with skin care giant Murad, Inc. to launch a new concept: Massage Envy Spa. Murad is one of the world’s most respected skincare companies and was founded by a professor of dermatology at UCLA.

New for 2011 are two signature services: the “Choices” program of:

  • AromaTherapy
  • Deep Heat Relief Muscle Therapy


Massage Envy is also active in the community. It has partnered with Susan G. Komen for the Cure and raised more than $1.8 million for the breast cancer organization.