Tag Archives: McDonald’s

104867437

Lavidge Launches National Campaign with Dole

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign.

TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long Dole campaign. The Peel the Love theme focuses on the fun, versatility and universally loved aspects of the iconic yellow fruit, which Dole grows more of globally than anyone else. The campaign is playful and modern, utilizing vibrant, summer colors, that invites people to Peel like a kid again. Dole. Peel the love.

TLC’s team created the overall campaign concept, developed the messaging and visual direction, and worked on in-store promotional materials including posters and special recipe cards. Additionally, the agency oversaw the production of the campaign standards guide, working in collaboration with Dole’s public relations and interactive agencies that extended the campaign through additional channels.

A feature of the Peel the Love campaign is the Peel the Love Summer Food Truck tour that will be visiting banana-loving cities across the country. The brightly colored Peel the Love food truck, featuring TLC designs, is staffed by healthy-eating advocates and will stop at supermarkets, parks and other venues to dispense samples and recipes that use DOLE Bananas in fun ways. The truck will be making several stops in Phoenix, Arizona and surrounding areas from June 27 through July 6. Dates, times and truck stop locations can be found at www.dole.com/peelthelove.

“We’re extremely proud to have worked with Dole on this campaign,” says Bob Case, chief creative officer of TLC. “The work was strategically driven, smart, and incredibly fun to do – we thank Dole for the opportunity and look forward to continuing our work with them.”

TLC is a Phoenix based full-service advertising, public relations, and interactive marketing agency offering best-in-class traditional and leading-edge marketing services all in-house. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Lavidge serves prominent national, regional and local brands including Dole, United Rentals, Phoenix International Raceway, Republic Services, Discount Tire, Blue Cross Blue Shield of Arizona, Massage Envy, Phiten USA, Banner Health, McDonald’s and many more. The agency has helped companies increase sales, raise brand awareness and grow their businesses.

Lee Heriaud

Ronald McDonald House honors Heriaud

Lee Heriaud, a longtime Ronald McDonald House (RMHC) supporter, and The Coca-Cola Company will receive the annual Heart of the House Awards at A McNight to Remember in OZ Gala, a fund-raising dinner, Saturday, Nov. 3 at the Sheraton Phoenix Downtown Hotel.

The Heart of the House Awards recognize individuals and business partners for their consistent, ongoing and unselfish support for families staying at the Ronald McDonald House while their children are undergoing often life-saving medical care in the Valley.

Heriaud, a McDonald’s owner-operator who also chairs the McDonald’s Owner/Operators National Leadership Council, has served on the Ronald McDonald House Charities of Phoenix board of directors and on Accent on Kids, RMHC’s Endowment Board.  He operates McDonald’s restaurants in Glendale and Phoenix.

The Coca-Cola Company, a corporate donor to the Ronald McDonald House Charities global organization for more than 36 years, provides the two Phoenix Houses with the full range of Coke products at no cost.  The House is then able to offer the products to families at highly reduced prices with all proceeds allocated to House operations.

“Ronald McDonald House has always relied on the generosity, participation and partnerships with our community and Lee Heriaud and The Coca-Cola Company have been among the most consistent and most generous for many years,” said RMHC Executive Director Nancy Roach.  “We are honored to have them as part of our family and to be able to recognize their incredible contributions to the House and the families we serve.”

A McNight to Remember in OZ features dinner, dancing, a raffle and more than 100 live and silent-auction items.  Cocktails and hors d’oeuvres, silent auction and raffles begin at 6 p.m.  The dinner program, awards presentation and live auction begin at 7:30 and an After-Party starts at 9:00.  The After-Party is hosted by the RMHC Red Shoe Society, a group of young professionals dedicated to supporting the RMHC mission by raising awareness and funds for the House through a series of social and volunteer events and activities.

Co-chairs for A McNight to Remember in OZ are Kevin Robinson, Assistant Chief, Phoenix Police Department, and Michele Halyard-Robinson, MD, of Mayo Clinic.

Individual gala tickets are $275 each or $325 with admission to the After Party. Tickets to the gala are not required to attend the After Party and may be purchased separately at $50 each.  Event sponsorships are available.

For more information about sponsorships, individual tickets or table sponsorships, contact Development Manager Leslie Tan at (602) 798-5097 or email at ltan@rmhcphoenix.com.

For more information about Ronald McDonald House Charities of Phoenix, visit www.rmhcphoenix.com.

McDonald's Calories

McDonald’s will add calorie count to menu

McDonald’s restaurants in the U.S. will soon get a new menu addition: The number of calories in the chain’s burgers and fries.

The world’s biggest hamburger chain said Wednesday that it will post calorie information on restaurant and drive-thru menus nationwide starting Monday. The move comes ahead of a regulation that could require major chains to post the information as early as next year.

“We want to voluntarily do this,” said Jan Fields, president of McDonald’s USA. “We believe it will help educate customers.”

In cities such as New York and Philadelphia where posting calorie information is already required, however, Fields notes that the information has not changed what customers choose to order.

“When it’s all said and done, the menu mix doesn’t change,” she said. “But I do think people feel better knowing this information.”

The chain also plans to announce that its restaurants in Latin America, which are owned by a franchisee, will start providing calorie information on menus this spring.

McDonald’s, based in Oak Brook, Ill., already posts calorie information in Australia, South Korea and the United Kingdom.

The decision to post calorie information in the U.S. follows the Supreme Court’s decision this summer to uphold President Barack Obama’s health care overhaul, which includes a regulation that would require restaurant chains with more than 20 locations to post calorie information. The timetable for carrying out that requirement is being worked out.

Corporate Accountability International, which has urged McDonald’s to stop marketing its food to children, notes that the chain has fought efforts to institute menu labeling in local jurisdictions in the past and said its latest move was “certainly not voluntary.”

The posting of calorie information isn’t a magic bullet in fighting obesity but could have a big effect over time, says Margo Wootan, director of nutrition at the Center for Science in the Public Interest, which advocates on nutrition and food safety issues.

“Obesity isn’t the kind of thing where one day you wake up and you’re fat. We gradually and slowly gain weight over time,” she said.

So even if only some people are swayed to make slightly better choices, Wootan thinks there’s a big benefit to providing calorie information.

Another upside is that companies tend to work harder to provide healthier options when they’re forced to display calorie information.

“It can be embarrassing, or shocking, so they end up changing the way the product is made,” Wootan said.

Joe Finn, a sales manager from Oconomowoc, Wis., said he was surprised at the calorie information posted at a hamburger restaurant when he flew out to California earlier this year for the Rose Bowl.

“All the calories were up there, and I thought, well, I’m not going to order that,” said Finn, 51, who’s trying to watch what he eats. He ended up picking the most basic burger, without cheese. Back at home, he tries to stick to options where he knows the calorie information, such as Subway sandwiches.

“Otherwise you could be ordering a gut bomb,” he said.

The move by McDonald’s could spur other restaurant chains to move ahead of the federal regulation.

The Wendy’s Co. did not immediately respond to requests for comment. Representatives for Burger King Worldwide Inc. and Yum Brands Inc, which owns Taco Bell and KFC, said they’re waiting for further guidance from regulators before updating their menus.

McDonald’s is also testing healthier options for next year, such as an Egg McMuffin made with egg whites and a whole grain muffin. The sandwich has Canadian bacon and white cheddar cheese and clocks in at 260 calories. It will be called the Egg White Delight.

The chain is also testing versions of the McWrap, which is a bigger version of its chicken Snack Wrap that is already sold in Europe. The wraps have sliced cucumbers and range from 350 calories to 580 calories.

The moves reflect the pressures McDonald’s and other fast-food chains are facing amid growing concerns about obesity.

A meal consisting of a Big Mac and medium fries, for example, has 920 calories. Add a 16-ounce Coca-Cola, and the count rises to 1,140 calories.

As for the company’s move earlier this year to automatically include apple slices in its Happy Meals, Sara Deon of Corporate Accountability said it amounted to a “PR scheme designed to drive traffic to stores to sell burgers and fries.”

McDonald’s also faces competition from chains such as Subway, which positions itself as a healthy alternative to traditional hamburger chains.

McDonald’s, which has 14,000 locations in the U.S., doesn’t plan to advertise the posting of the calorie information. Fields said it’s something the chain is doing as a “customer convenience.”