Tag Archives: media


Inilex Ranks on Deloitte Technology Fast 500

Inilex, a leading provider of aftermarket telemetry solutions for vehicles, today was named to the prestigious Deloitte Technology Fast 500™ list, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and clean technology companies in North America. Inilex’s placed No. 441 on the list.

This honor marks yet another major recognition for the company, which continues to experience tremendous growth and market success. Earlier this year, Inilex was named to the Forbes list of America’s Most Promising Companies, and it placed for the second consecutive year on the Inc. 500|5000 list of the country’s high-growth companies. In addition, Inilex was an honoree of the Arizona Corporate Excellence (ACE) awards held by the Phoenix Business Journal.

“Inilex’s superior technology is the driving force behind our growth. Auto dealers, fleet managers and customers recognize that no other intelligent vehicle services provide real-time, nationwide technology coupled with excellent customer service,” said Inilex CEO Michael Maledon. “We’ve had notable success to date, and we anticipate even more growth as we expand our national network of dealerships, as well as our product lines, and continue to be a force in the telematics market.”

“The 2013 Deloitte Technology Fast 500 companies are exemplary cases of those spurring growth in a tough market through innovation,” said Eric Openshaw, vice chairman, Deloitte LLP and U.S. technology, media and telecommunications leader.  “This year’s list is a who’s who of companies behind the most exciting and innovative products and services in the technology space. We congratulate the Fast 500 companies and look forward to what they do next.”

Inilex manufactures and sells SkyLINK – the nation’s leading aftermarket theft recovery solution system, which uses state-of-the-art technology to locate stolen vehicles in real time. Inilex also delivers InilexGPS and InilexGPS Fleet, which are customizable platforms for large enterprise accounts to manage vehicle fleets, mitigate risk and track inventories in real time, enabling companies to connect to their mobile assets and workforces.

Phoenix Fashion Week 2011

Phoenix Fashion Week is October 1-5 at Talking Stick Resort

From October 1-5, Talking Stick Resort in Scottsdale will be the center of attraction for all fashionphiles with the arrival of dozens of burgeoning designers who will present their exclusive collections to style addicts, designers, buyers, media, industry tastemakers, bloggers and celebrities at Phoenix Fashion Week (PHXFW). The Las Vegas-style resort and casino will once again serve as the backdrop for three days of breathtaking established and emerging designer runway shows. This year’s event will include a Designer of the Year competition, Fashion Education Seminars, Model of the Year competition, glitzy after-parties, retail deal making and the event’s signature Style Villa shopping experience.

Since partnering with Talking Stick Resort in 2011, PHXFW has welcomed more than 10,000 key industry professionals and guests from around the nation and the globe to the City of Scottsdale. An expanded partnership between PHXFW and Talking Stick Resort allows the event the ability to showcase the hottest up-and-coming local, national and international designers.  It will also activate an impressive roster of top-tier partners and sponsors including Zappos.com, Fiat, Pinnacle Aviation, Toni & Guy Hairdressing, UBER, and the UK’s top beauty brand No7 Cosmetics & Skincare.

Over the past several years PHXFW has seen tremendous growth that has earned national attention as a model for regional fashion weeks around the country. PHXFW’s unique brand-building program includes a 4-month boot camp-style preparation and training for participating designers and models – a process that has caught the attention of major industry players including TIME magazine. A feature in the publication earlier this year profiled the event and how it develops young designers and facilitates the jump from homegrown brand to household name for both up-and-coming fashion models and designers.

“Phoenix Fashion Week has become an annual marquee event for Talking Stick Resort,” said Peter Arceo, senior director of sales and marketing for Talking Stick Resort. “The excitement, energy and fashionable fan base that follows the event is a natural fit for our property and the Talking Stick Resort brand.”

Talking Stick Resort offers luxury accommodations in high style, fusing innovative design, exciting entertainment and Southwest sophistication making it an ideal host for the event.

“Talking Stick Resort is an ideal partner for PHXFW because of its capability to accommodate our exploding growth,” said PHXFW Director Brian Hill. “At Talking Stick Resort we have it all – stunning surroundings, key amenities and a platform that allows us to create our own signature runway look and feel that rivals fashion weeks in New York, Paris, and London,” he said. “Having our own flexible space, within the venue has been a key component to growing our program and has helped us to effectively show the fashion world how Phoenix has become a game-changing fashion city,” he said.

This year, PHXFW attendees can expect a high-energy, high style fashion experience with expanded front-row seating, high-tech lighting and heart-palpitating sound, exclusive VIP lounges, interactive brand experiences, premier music and entertainment and special celebrity guests.

Several additional PHXFW-sanctioned designer and sponsor events will take place off site including PHXFW’s signature charity event, Fashionably Pink. Fashionably Pink is a celebrity runway show showcasing pink-inspired outfits created by each of the PHXFW participating designers. The annual event raises breast cancer awareness and funds for breast cancer charities throughout Arizona. This year, the popular charity runway show and silent auction will take place at Domus, a new luxury condominium high-rise in the Arcadia neighborhood.


Power of the Press: Making The Most Of The Media


I had coffee with an editor recently and we were discussing how the commercial real estate market seems to be showing true signs of improvement and that firms are busy, more optimistic and actually working on completing deals and projects.

This is great news and the details of these are exactly what publications are looking for as they fill the news pages. And yet, we also agreed, that firms typically do not know how to go about “getting press.”

I would like to flash back about 15 years to my days as an editor and give you a peek into my then-editor mind. While I proofed large film flats of the publications and marked up “bluelines” instead of digital reviews and PDFs that are used today, there are many simple, and yet essential, principles that hold as true today as they did when I hung out in a dark room developing the magazine photographs, dipping my hands in developer and stop bath.

The publication’s job is not to provide your firm publicity — by submitting press releases and pitching feature topics, you are informing the editor of potential news they can use. If there is an angle they want to pursue from your press release, they may use a part of your press release or cover the topic and not even mention your firm. This is the chance you take, however there are some easy ways to decrease these odds:

>> Be newsworthy: Every single transaction you do, every person you hire and every groundbreaking you have is NOT news to most editors. Face it, this is a big city and while they appreciate the information, they value knowing that you are discerning the relevancy of the information you are sending them. If an editor senses self-promotion over newsworthiness, that is a negative.

>> Be timely: Publications and editors/reporters like to report the news, not reflect on it. If it happened in the past it is simply less relevant. If it is significant but you missed their deadline, it is worthy of an email or a call to ask them their thoughts.

>> Be aware of deadlines: Know your publications and when the deadlines are. If an editor is on deadline, it is not the time to try to meet with them, keep them on the phone long or tarry when they call you requesting information for a story.

>> Editorial calendars: Most publications have editorial calendars that guide you in advance as to the topics they are going to be focusing on. Take the time to educate yourself and your firm on these topics and see how you can help the editor become aware of emerging trends, projects, unique aspects, etc. on that subject. You will get much more coverage by positioning your firm as the expert in that field than in trying to promote the firm directly.

>> Be accurate: If editors are going to use and run your information you must not have misspelled names, incorrect information and claim information as fact that is not confirmed. The editor’s job is to verify facts, yes, but they are working on deadlines daily/weekly/monthly and need to depend on sources. If there is a misspelling, for example, and that person contacts them to complain that they got it wrong, you are no longer a trusted source.

>> Be reasonable: When I was an editor, there was a man named Steve who called like clockwork the day the publication came out each month to yell at me for the press releases I didn’t run and wanted a full explanation as to why. Telling him that he sent me on average five a week and that I could not run all of his company happenings did not seem to suffice. Don’t be a Steve.

>> Think like an editor: If you provide relevant information, in the format that makes it easy for them and deliver it in their preferred method, you have made an editor your ally fairly easily. Follow these simple rules:

>> Embrace the AP Stylebook: This is the Bible for journalist, it is the reference book for writing in journalistic style. As simple as it seems, if you are writing in a similar style, they appreciate your efforts and are more receptive to the information being presented.

>> Take a lesson on writing a press release: Just because Word offers press release templates, this does not mean it’s written correctly. Know what a dateline is, a lead paragraph, proper end marks, objective tone, etc. This goes a long way because if your press release can truly be virtually cut and pasted into the publication versus rewriting, calling for missing or inaccurate information and generally cleaning up sloppy work, who do you think will get more press?

>> Got art?: If you have a photograph or table/chart, attach it. Publications are always looking for art. PS — don’t forget to give it a short sentence descriptor (a cutline) and credit the photographer.

>> Delivery: Contact the editor and ask them the best way for them to receive and hear of information. If it’s email, email it; social media, tweet it, etc. Whatever they prefer is what you want to do.

>> Format: Make sure the information sent electronically is easy to copy or edit, like a Word document and that the images are high resolution, generally 300 dpi is your best bet.

By putting yourself in the shoes of a typically overworked, underpaid editor, you can provide better news and more compelling information that will be better read and provide the greatest media benefit to your firm. If you have any comments or additional questions, please email me at Danielle@smallgiantsonline.com.