Tag Archives: Melissa DiGianfilippo

tweetup parties

Tweetup Parties Create Buzz For Your Business

From hashtags to reality, companies everywhere are hosting tweetup parties to create immediate buzz about their business.


As there are just certain things you can’t say in 140 characters or less, local businesses, large and small, are finding that Twitter is a great tool to help them engage and reach out to customers, clients, fans and followers. Spread through the sweet chirps in the Twittersphere, hosting a tweetup party, meaning, “Twitter meetups,” is proving to be an effective way for businesses to connect with users and vice versa.

“All businesses should consider hosting a tweetup for the simple reason that face-to-face communication and networking can build a stronger connection than online communication alone,” says Melissa DiGianfilippo of Serendipit Consulting, a local full-service marketing, public relations, branding and event planning firm. “Tweetups are great for all types of businesses and can be held to serve just about any purpose.”

Putting a face to the Twitter ID, such gatherings should be tailored to meet specific business needs. They are typically themed, incorporate guest speakers or entertainment, food and drinks, merchandise and most importantly, free Wi-Fi so attendees can, of course, simultaneously tweet about the ongoing event.

According to DiGianfilippo, “to be ultimately successful, a brand would want their attendees to be tweeting things they are learning at the event, photos from the event, comments made and interacting online and in person.” Thus, creating a buzz about a particular business through social media.

With social media booming amongst all age groups, such face-to-face contact surprisingly holds a larger impact. DiGianfilippo adds that tweetups are “especially good if you are launching a new product or service that you can showcase. Give your fans and customers an opportunity to experience that product or service firsthand before it’s ‘released’ to the general public. Let them be the first to share it online; they will feel special, and you will get some great, real feedback.”

As such events prove to be effective promotional tools, simply hosting a tweetup could do more then generate good PR, but could also further a company with the help of honest, in-person connections and communications.

For more information about tweetup parties, visit tweeparties.com. Or, for more information about Serendipit Consulting, visit themodernbuzz.com.

20 Lounge Nail Bar

20 Lounge Boutique's Seasonal Party Pampers And Benefits Charity

Holiday shopping doesn’t have to be a stressful chore. And 20 Lounge Boutique Nail Bar’s first seasonal party will be proof of it, where attendees will not only get some holiday shopping completed, but pamper themselves, too — all in one shot.

The best part? One-hundred percent of the proceeds will go to charity.

Girls on the Run (GOTR), the partnered charity, “is a nonprofit, positive youth development program which combines an evidence-based, interactive curriculum and running to inspire self-respect and healthy lifestyles in preteen girls,” says Meagan Kukowski, executive director of the national charity’s Maricopa County chapter. “It introduces them to a different way of life and changes the way they see themselves and their opportunities.”

While there are more than 500 girls in GOTR communities across the Valley, any girls of GOTR who attend will receive complimentary treatments, and the party itself will fund full scholarships for more than six girls involved in the program.

Guests will be able to drink from the Bubbly Bar, receive mini-treatments ranging from facials to eye treatments to massages, and GOTR reps will be in attendance for those that would like to get involved with the organization.

20 Lounge will offer a 20 percent discount on all retail items and gift certificates as well free gift wrapping on all purchases. All guests will receive gift packages of a 20 Lounge’s retail body butter, wash and scrub.

Each guest will also walk away with a “super-secret gift that is definitely valued at more than the door price,” says Melissa DiGianfilippo, spokesperson for 20 Lounge.

The event even has a “mommy and me” menu geared specifically for mothers and their daughters. “It’s a great way for moms and daughters to get shopping out of the way, spend time together and relax before the holiday rush,” DiGianfilippo says.

20 Lounge Nail BarHowever, this event isn’t just for the ladies; men are welcome, too. While DiGianfilippo says men are more discreet about their pampering indulgence, about 20 percent of attendees are male.

Both parties are very excited for the partnership because, as DiGianfilippo puts it, “GOTR tries to get girls on the wrong track to get on the track of a healthy lifestyle and build self-esteem. We make women beautiful.

“20 Lounge’s mission to empower women and GOTR’s mission to empower teens go hand in hand,” she says.

GOTR is a three-month-long program that combines non-competitive racing for goal-building with a mentor program that gives each girl her own adult to run with.

For more information on GOTR in the Valley, visit www.gotrmc.org.

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If You Go: 20 Lounge Boutique Nail Bar

7001 N. Scottsdale Rd., Scottsdale
Thursday, Dec. 8, 5:30 – 8:30 p.m.
www.20Lounge.com
480-699-8900
Tickets: Space is limited to the first 100 guests, so pre-registration is suggested. Tickets are available online and can also be purchased at the door, with all proceeds going to Girls on the Run.[/stextbox]