Tag Archives: Melissa Gogel

Steve Moore, president and CEO of Visit Phoenix; Andrea Streat, director of meetings and events for the American Alliance of Museums; Alyssa Kolat, conference manager for the International Association of Fire Chiefs; and James Jessie, senior vice president of sales at Visit Phoenix.

Visit Phoenix spearheads sales blitz in D.C.

Commuters hailing a cab or waiting for public transit in Washington, D.C. this month are likely to get a glimpse of iconic Phoenix imagery before their trip commences.

Visit Phoenix (CVB) is blitzing the D.C. area with a transit-based advertising buy that includes mini-billboards atop taxis and digital posters in transit stations. The ads showcase Visit Phoenix’s “This is Phoenix” ad campaign, which is built around dramatic photography of Greater Phoenix outdoor activity in the Sonoran Desert.

The ad blitz coincides with a sales mission in the Washington D.C. area by Visit Phoenix, the Phoenix Convention Center, and nine of the city’s largest hotels and resorts. The convention sales mission delegation will meet with professional associations and national trade unions, hundreds of which are headquartered in and around the nation’s capital.

Visit Phoenix staff just completed its fiscal year with a 30% increase in Phoenix Convention Center future year bookings and a strong rebound in resort/hotel leads and bookings. Continuing this momentum, the Phoenix convention sales delegation will meet with more than 250 DC convention planners and association executives through sales appointments, reception-trade shows, and a meeting planner forum during its three-day sales mission.

“Washington is a hotbed for meetings and conventions, and our sales team maintains a strategic presence there with in-market offices and annual events,” said Melissa Gogel, vice president of marketing, communications and tourism for Visit Phoenix. “To support those sales efforts, we’re placing our new ‘This is Phoenix’ ads in some high-traffic transit locations. The goal is to increase the exposure of the Visit Phoenix brand in one of our most important markets, and to do it at a time when our sales team is saturating the market with face-to-face calls.”

The delegation of sales professionals from Phoenix will host four events during the next three days, with one event each in Washington, Alexandria, VA and Chevy Chase, MD.

Phoenix was ranked No. 10 in the list of the “Top 50 U.S. Cities for Conventions in 2013,” according to Cvent, a technology company that connects event planners with more than 200,000 venues in destinations across the United States. Phoenix earned its top-10 destination based on its weather, its air-travel accessibility, its spectrum of meeting-friendly hotels and resorts, and its newly expanded convention center.

“The Phoenix Convention Center was expanded with big association groups in mind,” Gogel said. “It has the space and sophistication to host the biggest of them, or to host smaller ones concurrently. Our focus is to keep the convention center, the hotels and resorts, and the destination as a whole at the top of mind for meeting planners in D.C. and beyond.”

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Greater Phoenix CVB promotes 3 as part of reorganization effort

The Greater Phoenix Convention & Visitors Bureau, the nonprofit organization that markets metropolitan Phoenix as a visitor and meeting destination, has promoted Michael Mooney to the position of Executive Vice President.

Mooney, who previously held the title of Chief Operating Officer, will continue to serve in that role. He joined the Greater Phoenix CVB in 1997. In the 16 years since, he has risen in rank and responsibility, from Director of Information Technology to Chief Financial Officer to his new position as the CVB’s No. 2 executive.

Prior to joining the Greater Phoenix CVB, Mooney served as the senior financial and technology officer for a private enterprise that operated in the tourism-related realms of aviation, hotel lodging, restaurants, ground transportation and golf in Arizona, Washington, Hawaii, California and Nevada. Immediately preceding that career path, Mooney developed computer software for the casino industry, specializing in timekeeping, slot accounting and guest tracking.

Born in New Jersey, Mooney has called Phoenix home since his high school days.

Mooney’s promotion follows two other recent reorganization moves at the Greater Phoenix CVB: Melissa Gogel was promoted to Vice President of Marketing, Communications and Tourism; and Scott Dunn was elevated to Senior Director of Marketing and Communications.

Gogel, who has worked at the Greater Phoenix CVB since 2000, takes the supervisory reins of three departments: marketing (which is responsible for the CVB’s advertising, branding and website); communications (which coordinates media relations efforts); and tourism (which markets Phoenix to travel agencies and tour operators).

A native of Nashville, Gogel had previously served as Director of Marketing. She began her career at the CVB as an assistant in the Membership Department. Prior to coming to Phoenix she worked as a marketing analyst for Harold’s clothing stores in Norman, Okla.

Dunn, also a native Tennessean, has worked at the Greater Phoenix CVB for six years, serving as Communication Manager and Associate Director of Communication. Before coming to Phoenix he spent 14 years in the journalism industry, working as a reporter and editor at newspapers in Utah, New Mexico and South Carolina.