Tag Archives: Mercury

Arizona Super Bowl Host Committee CEO Jay Parry. Photo by Shavon Rose, AZ Big Media

Super Bowl’s impact on economy may last long after game

Early in the planning process for the 2015 Super Bowl, Arizona Super Bowl Host Committee CEO Jay Parry was giving a presentation to Greater Phoenix Leadership and she referred to some of national perceptions of Arizona as “misperceptions.”

“An individual walked up to me after the presentation and said, ‘You did a great job, but just one point of clarification,’” Parry recounts. “‘Those are not misperceptions, those are reality.’ That was a good point. Some of those things are real, but there are so many positives about Arizona that offset the negatives.”

Parry, who was an executive with both the Phoenix Suns and WNBA champion Mercury before taking her role with Super Bowl committee, says that when the eyes of the world turn to Arizona for the Super Bowl on February 1, it will be the perfect time to showcase the progressive and innovative nature of Arizona. Az Business caught up with Parry near the future home of Super Bowl Central to talk strategy before the big game.

What has been your biggest challenge as CEO of the Super Bowl Host Committee?
There is so much positive excitement about Arizona hosting the Super Bowl. People want to be supportive and they want it to be a big success for Arizona, so everyone wants to be involved. Channeling all that interest and excitement and figuring out a way to put it to the best use to make the event amazing has been a challenge.

Why do you think this Super Bowl is generating so much more buzz locally than when Arizona last hosted the game in 2008?
We’ve really worked to build that buzz. We got the bid in 2011 and started working on all the community events and buildup in 2012. We know that to make this a big success for Arizona and have the positive impact that we want, it takes getting the whole community involved and excited. We have a volunteer board of directors of 20 Arizona leaders and they’ve been instrumental in creating meetings and introductions to corporate leaders here. Trying to make all those stakeholders a part of the process has been our goal and it’s gotten everyone excited about the event.

How does being CEO of the Super Bowl Host Committee differ from running a professional sports team?
There are a lot of similarities. But what I’ve learned is that there is nothing as big as the Super Bowl. It goes way beyond football. I attended the Super Bowl when Arizona hosted it in 1996 and in 2008, but when I got off the plane for the Super Bowl in 2013 in New Orleans, I said to myself, “This is so much bigger than I remember it being.” What I’ve realized is that there is a different dynamic from year to year. While some of the things stay the same, each host community brings its own stamp of personality to the event. Arizona’s hospitality industry is tailor made to host mega events and Arizona has become such an expert at it that we have a nice platform to work from. It just gets bigger and bigger.

How has adding the Pro Bowl to the mix impacted the planning process for the Super Bowl?
What we’ve been able to do is take the infrastructure and the planning for the Super Bowl and back it up a week. There is so much overlap with parking and transportation and aviation and volunteers, that it really made sense to have it span the whole week. Hosting the Pro Bowl is just another amazing coup for our state and a feather in our cap. When you take the perfect trifecta of the Pro Bowl, Waste Management Phoenix Open and the Super Bowl, all eyes from around the world will be on Arizona.

How has the Valley’s ability to host a Super Bowl changed since we last hosted the game in 2008?
Getting a Super Bowl is such a competitive process. For us to be selected to host again after seven short years is a testament to Arizona. The investment in the infrastructure in downtown Phoenix — from the light rail to the remodeled Convention Center to the extra restaurants that have been added to CityScape to the 3,000 hotel rooms in downtown Phoenix — is really what’s different for 2015. When we hosted the NFL in 2013, we walked through downtown Phoenix and ended up at the Hotel Palomar Phoenix on the pool deck. We looked out over Phoenix and the head of events turned to me and said, “This is a completely different place than it was in 2008.” That was a major win for us because they realized how much was done, and not just in Phoenix, but in Mesa and Tempe and Scottsdale and all the neighboring communities.

How will your efforts to make the 2015 Super Bowl a regional experience impact the visitor?
We want to make sure the entire Valley and the state gets to show its unique personality. Each of our communities is unique. From a visitor’s standpoint, the big difference will be Super Bowl Central, which will be located in downtown Phoenix. What the NFL learned from Indianapolis three years ago was the idea of a fan campus, where it’s the epicenter of activity. It has a lot of merit for visitors and they really enjoyed that, so the NFL built on that and we adopted that idea and created Super Bowl Central, which will be the biggest thing that Arizona has ever seen with its 12-block campus. Fans can migrate there and experience free family-friendly fun for the week leading up to the game, and then also have spokes throughout the Valley where they can enjoy other activities.

How do you think that super week — the Pro Bowl, Phoenix Open and Super Bowl — will impact Arizona’s tourism industry?
The sum total will be bigger than anything we’ve seen in Arizona before. The economic impact for the Super Bowl alone is estimated at more than $500 million. The Thunderbirds have measured the economic impact of the Waste Management Phoenix Open at more than $200 million. You add in the Pro Bowl on top of that and we don’t have a best guess yet, but you’re talking almost three-quarters of a billion dollars in economic impact for just that week. But what I get most excited about is the seeds that we are planting that week with all the exposure, all the media, all the visitors. It’s an enormous commercial for Arizona.

How do you hope business leaders and economic development leaders take advantage of Arizona’s role as host of the 2015 Super Bowl?
There is a lot of intention around capturing and growing that economic impact. We have a couple programs that the host committee leads. One is our CEO Forum, where we invite CEOs from outside of Arizona to come to Arizona for the weekend of the Super Bowl. We’ve created a three-day curriculum for them to meet local CEOs, learn why we are a pro-business environment and give the reason to relocate their business or expand their business in Arizona. We hope that builds more of an emotional connection with Arizona so they have real reasons and proof points why Arizona is different. The focus on economic development has been spearheaded by (Arizona Cardinals President) Michael Bidwill and (Salt River Project President) David Rousseau. Both of them have long standing commitments and have demonstrated ongoing business leadership in various local forums and organizations to build the Arizona business community.  So capitalizing on this with Super Bowl XLIX was a natural extension.”

What accomplishment as CEO of the Super Bowl Host Committee gives you the most pride?
We want it to be the best Super Bowl yet. By doing that, it will keep us in that regular rotation for hosting future Super Bowls and mega events, which is a lasting legacy from an economic development standpoint. Introducing the world to Arizona and demonstrating what our brand really is — progressive, youthful, energetic, committed to business — and telling that story on behalf of Arizona and creating a positive brand image would be a fantastic legacy for all of us.

Glory Awaits Window Art

Casino Arizona, Talking Stick present Mercury playoffs

Glory Awaits for the Phoenix Mercury, who today announced Casino Arizona and Talking Stick Resort as the presenting partner of the club’s 2014 playoff run. The WNBA Playoffs will begin on Thursday, August 21. The Mercury’s postseason schedule has not yet been determined.

As part of the agreement, one lucky Mercury fan at each home Playoffs game will receive a shot at the Casino Arizona Lucky 7’s Shootout. The promotion gives the fan a choice of shooting a free throw for $777, 3-point shot for $7,777 or a half-court shot for $77,777.

As the presenting partner, Casino Arizona and Talking Stick Resort is included on the Mercury’s “Glory Awaits” 2014 playoff logo, which is painted on the glass windows outside of the Casino Arizona Pavilion at US Airways Center. An image of the logo painting is attached.

“Casino Arizona and Talking Stick Resort is proud to be a part of the Phoenix Mercury’s bid to win the WNBA Finals,” said Ramon Martinez, director of public relations for Casino Arizona and Talking Stick Resort. “Playoffs are an exciting time, not only for the team, but also for the fans and we are pleased to offer our support.”

The presenting partnership for the Mercury’s WNBA Playoffs run is an extension of a regular season agreement which also featured Casino Arizona and Talking Stick Resort as the presenting partner of the team. The Mercury clinched the team’s ninth playoff berth in franchise history with an 89-71 victory over the Seattle Storm on Tuesday, July 22.

Single-game tickets for Game 1 of the Mercury’s opening round series are on sale now. Tickets for Round 1, Game 1 start at $17 and can be purchased at PhoenixMercury.com, at the US Airways Center ticket office or by phone at 602-252-WNBA.

Mercury strike deal with Casino Arizona, Talking Stick

Today, the Phoenix Mercury entered into an exclusive, multi-year marquee partnership with Casino Arizona and Talking Stick Resort that includes branding on the Mercury’s home and away jerseys. The new agreement also designates Casino Arizona and Talking Stick Resort as the presenting sponsor of the Phoenix Mercury.

The partnership was announced this morning by Mercury President Jason Rowley, Mercury VP Ann Meyers Drysdale and Casino Arizona’s Senior Director of Marketing Peter Arceo, during a press conference inside the Casino Arizona Pavilion at US Airways Center.

Highlighting the partnership is the appearance of the Casino Arizona and Talking Stick Resort logo across the front of the Phoenix Mercury home and away jerseys, as well as on the team’s warm-ups. With the deal, the Mercury remains one of five WNBA teams with a corporate-branded jersey, after becoming the first team in WNBA history to sign a marquee partnership in 2009.

“The Phoenix Mercury is thrilled to announce our new marquee sponsorship with Casino Arizona and Talking Stick Resort,” said Mercury President, Jason Rowley.  “Having served as the presenting partner for the Mercury’s 2007 WNBA Championship run, Casino Arizona has been a loyal supporter of women’s basketball and we are excited to take that collaboration to an unprecedented level.”

Casino Arizona and Talking Stick Resort’s logo will also be featured on the Phoenix Mercury’s home court at US Airways Center, and incorporated into the team’s official logo. Images of the court and logo are attached. The new co-branded logo will appear on Mercury tickets and other collateral.

“The partnership between Casino Arizona and the Phoenix Mercury is truly an obvious fit,” said Peter Arceo, Senior Director of Marketing for Casino Arizona. “We both provide the ultimate entertainment in our respective fields. We are proud to be a part of all the excitement the Mercury will bring this season and beyond.”

In addition to marquee placement on player jerseys and on-court logo recognition, Casino Arizona and Talking Stick Resort will receive brand exposure on the team’s website, in-arena signage and throughout various in-game promotions. During each Friday and Saturday home game, one lucky Mercury fan will compete in the Casino Arizona Lucky 7’s Shootout for the opportunity to win up to $77,777.

Mercury welcome Brittney Griner

Globetrotters draft Mercury's Griner

The Harlem Globetrotters have drafted WNBA dunking star Brittney Griner and New York Yankees closer Mariano Rivera.

The Globetrotters also picked Detroit Mercy’s Doug Anderson, Northwood University’s Tyrone Davis and High Point’s Corey Law.

The 6-foot-8 Griner had a stellar career at Baylor and became the first WNBA player to dunk twice in a game in her debut with the Phoenix Mercury after being taken with the No. 1 overall pick of the WNBA draft. The Globetrotters’ North American tour runs from December through April and would not overlap with the WNBA season.

The Globetrotters already have two female players, TNT Maddox and T-Time Brawner.

Rivera, baseball’s career saves leader, is retiring this fall after his 19th season.

Being drafted doesn’t mean the athletes have agreed to play for the Globetrotters.

Mercury welcome Brittney Griner

Globetrotters draft Mercury’s Griner

The Harlem Globetrotters have drafted WNBA dunking star Brittney Griner and New York Yankees closer Mariano Rivera.

The Globetrotters also picked Detroit Mercy’s Doug Anderson, Northwood University’s Tyrone Davis and High Point’s Corey Law.

The 6-foot-8 Griner had a stellar career at Baylor and became the first WNBA player to dunk twice in a game in her debut with the Phoenix Mercury after being taken with the No. 1 overall pick of the WNBA draft. The Globetrotters’ North American tour runs from December through April and would not overlap with the WNBA season.

The Globetrotters already have two female players, TNT Maddox and T-Time Brawner.

Rivera, baseball’s career saves leader, is retiring this fall after his 19th season.

Being drafted doesn’t mean the athletes have agreed to play for the Globetrotters.