Tag Archives: Meritage

Meritage Homes

Meritage Names Thrower South Region President

Meritage Homes Corporation, a leading U.S. homebuilder, announced today that the company has created a new South Region to be based in Atlanta. Initially, the region will include Meritage’s recently acquired operations in Nashville, Tennessee, and the Atlanta and Greenville-Spartanburg markets to be added with the acquisition of Legendary Communities that was announced earlier this week. This will be the fourth operating region for Meritage Homes, in addition to the existing West, Central and East regions.

James (Jay) Thrower has been hired to lead the new region as South Region President. Jay has more than 25 years of experience in the real estate and homebuilding industry, including 17 years of senior management positions with two other national homebuilders, where he was responsible for operations in Georgia and North and South Carolina.

“We are excited to have Jay join us to lead and grow our new South Region,” said Steven J. Hilton, chairman and CEO of Meritage Homes. “Jay brings a wealth of experience in this region and an impressive record of accomplishments in such areas as land acquisition and development, product design and development, sales, construction, finance, purchasing, estimating, marketing, operations, and management. He will be a valuable addition to our organization and help us continue to expand and diversify our geographic footprint.”

“Meritage is truly a leader in the homebuilding industry, and I am honored to be joining a quality organization with an opportunity to establish and grow a new region that we expect will contribute meaningfully to Meritage’s revenue and earnings growth within the next several years,” said Mr. Thrower.

homebuyers - Arizona Business Magazine May/June 2012

Veteran receives brand-new, mortgage-free home

In partnership with Operation Homefront, Meritage Homes Corporation (NYSE: MTH) is handing over keys to three new homes to deserving military heroes and their families in time for Veterans Day. Located in the Phoenix, San Antonio and Raleigh metropolitan areas, the mortgage-free, energy-efficient homes are part of Meritage’s core purpose of enriching lives by satisfying the American Dream of home ownership for thousands of families across the nation.

“Every day, the brave men and women of our Armed Forces put their lives on hold and themselves into harm’s way to protect freedom and our way of life,” said Steven J. Hilton, chairman and CEO of Meritage Homes. “We are honored to express our appreciation to these exceptional families with a token of gratitude given the enormous sacrifices they have made for our country.”

In Goodyear, Army Sergeant Richard Neider II, his wife Kerry, and their two children will be moving into the first home that they have owned as a family. The 2,278-square-foot one-story home will provide the family of four a place to grow. The home includes some ADA-friendly features such as wider doors, roll in showers, roll under sinks and lower light switches that will allow Sgt. Neider to use his wheelchair inside the house. The Neider family will receive their key at Meritage’s Del Mar at Sedella community on Nov. 4.

Army Sergeant Aaron Kumamoto was selected to receive a new 1,508-square-foot home in Converse, Texas. The new home will keep Sgt. Kumamoto, his wife Erica and son Logan close to San Antonio Military Medical Center, where Kumamoto receives his medical treatment. The Kumamoto family will receive their key at Meritage’s MacArthur Park community on Nov. 6.

Born and raised in North Carolina, Army Sergeant Jeffrey Lynch was selected to receive a 2,066-square-foot home in Cary, N.C. The home is just half an hour away from Duke University, where Sgt. Lynch receives specialized medical treatment. Lynch and his wife Christy are parents of a four-year-old daughter. The Lynch family will receive their key at Meritage’s Park at Langston community on Nov. 8.

The key ceremonies will be held at 10:30 a.m. on each of their designated days, immediately followed by a Welcome Home barbecue hosted by each community to give local residents the opportunity to honor sacrifices made by men and women of the Armed Forces.

The three homes are being awarded through Operation Homefront’s Homes on the Homefront program which selects veterans based on a number of qualifications, including need and existing ties to the community. Since its inception, the program anticipates awarding 100 homes to deserving military families around the country this year. However, this is the first time the organization has provided newly built homes where recipients will be the first owners.

“These homes will provide three of our nation’s military families with an amazing opportunity,” said Tim Farrell, chief operating officer of Operation Homefront. “Every military family has sacrificed so much through their careers, and our Homes on the Homefront program is just one of the many ways that our organization shows its support to them. These three homes are the first newly built homes that we have been able to provide to veterans, and we are thankful to change the lives of the Neider, Kumamoto, and Lynch families.”

Meritage Homes

Meritage Homes earns Energy Star Honor

Meritage Homes earns Energy Star Honor

Meritage Homes has earned the U.S. Environmental Protection Agency’s 2013 Energy Star Partner of the Year — Sustained Excellence Award. The award recognizes ongoing leadership across the Energy Star program, including energy-efficient products, services, new homes, and buildings in the commercial, industrial, and public sectors.

An innovator in production homebuilding, Meritage was recognized for its continued leadership in protecting the environment. Meritage received the EPA’s 2012 Energy Star Leadership in Housing Award, the 2011 Energy Star Builder of the Year award and the 2010 Department of Energy’s Building America Partner award. Meritage’s accomplishments in earning these awards include being the first 100% Energy Star production builder; offering the first fully EPA-certified home for Energy Star, Indoor airPLUS and WaterSense; and the first Net Zero Energy production builder in the U.S.

“Meritage has redefined the way homes can and should be built, setting a new standard in production homebuilding,” said Steve Hilton, the company’s chairman and chief executive officer. “Through our work with customers, engineers and Energy Star, we’ve continually advanced our initiatives by giving specific consideration to all features, systems, materials and construction methods to bring homeowners unparalleled energy efficiency and both short- and long-term savings.”

With a variety of homes across the southern and western states, Meritage Homes integrates advanced technologies into their design and building from the ground up. Together, these technologies can save homeowners, on average, 50 percent on their home energy use, compared to standard homes. With optional upgrades, Meritage offers cost effective Net Zero Energy throughout its markets. In 2012, with more than 4,000 home sale closings, the company reduced homeowners’ utility bills by more than $3.5 million every year. These homes eliminate nearly 30 million kWh of electrical demand every year — the equivalent of a 60 watt light bulb being lit for 57,000 years or the emissions from over 4,000 cars.

“EPA is recognizing Meritage Homes for earning EPA’s highest Energy Star award – the 2013 Partner of the Year – Sustained Excellence Award,” said Bob Perciasepe, acting administrator, U.S. Environmental Protection Agency. “Meritage leads the field with their commitment to energy efficiency and demonstrates how all Americans can save energy, save money, and create a healthier environment.”

With every home it builds, the company is focused on creating value and improving family lifestyles through dozens of features that work  together to provide improved home function. The results are homes that are quieter, cleaner, healthier, and have reduced pollution, allergens and dust in the indoor air. The energy-efficient features save money without sacrificing lifestyle or compromising design.

Meritage Homes is the only large national homebuilder to earn the EPA’s Energy Star seal of approval on every home it has built since 2009. These homes meet strict guidelines for energy efficiency set by the EPA and be at least 20 percent more energy-efficient than homes built to the 2004 International Residential Code (IRC). A third-party certified home energy rater must perform an independent audit and verification to ensure that a home meets Energy Star guidelines.

Meritage will be honored at an awards ceremony on March 26 in Washington, D.C., with other award winners selected from the nearly 20,000 organizations that participate in the Energy Star program.

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Ashton Woods Tops List of Most Trusted Builders in America

Trust is the new currency by which customers evaluate the merits of new-home builders, according to ground-breaking national research of more than 21,500 new- home shoppers in the Lifestory Research Most Trusted Builders in America Study SM.

The study finds that three-fourths of customers (76 percent) report that trust is a critical criterion by which they evaluate the merits of a home builder before making a purchase decision, placing significant emphasis on the perceived trustworthiness of home builder brands. “Home builders need to begin to ask themselves how consumers see their brand in regards to trust if they wish to effectively compete in the current marketplace,” said Lifestory Research President and CEO Eric Snider. “We find that the trust held by a customer toward a home builder is playing a central role among home shoppers as they seek to reduce uncertainty in the high-risk decision of purchasing a new home.”

The Lifestory Research Most Trusted Builders in America Study tracks 133 home builder brands in the top 27 housing markets in the United States.  However, for purposes of examining builders at the national level for this release, a builder brand was included if a builder was in the top 30 builders in the United States and was selling homes in at least three markets.  Based on this, the following brands were included in the national study of the Most Trusted Builders in America: Ashton Woods, Beazer, Centex, DR Horton, David Weekley, Del Webb, Drees, Gehan, Highland (TX), KB Home, KHovnanian, Lennar, M/I, Meritage, Perry, Pulte, Richmond American, Ryan, Ryland, Shea, Standard Pacific, Taylor Morrison, Toll Brothers, Trilogy by Shea Homes, and Woodside.

The Most Trusted Builder in America was Ashton Woods, the nation’s 25th largest builder selling homes in Atlanta, Austin, Dallas, Houston, Orlando, Phoenix, Raleigh, San Antonio and Tampa.  Ashton Woods produced a Net Trust Quotient Score of 111, followed in order by David Weekley Homes (108.5), Trilogy by Shea Homes (106.9), Perry Homes (106.8), Drees Homes (106.8), Meritage Homes (104.2), Highland Homes of Texas (104.2), Taylor Morrison Homes (101.6), M/I Homes (100.8), and Woodside Homes (100.8). Trilogy by Shea Homes also was recognized as the Most Trusted Active Adult Builder in America.

In a shift away from product usage and satisfaction research, Lifestory Research’s investigation focuses on how brands influence the purchase behavior of home shoppers. “We have seen a fundamental shift in consumer psychology that has occurred in response to the massive social revolution that has taken place over the last several years,” Snider said.  “Consumers are referencing customer advocacy organizations less for product information; instead, people are turning to their peers, friends, and digital social networks to garner opinions.  Moreover, in the process of shopping for a home, consumers rely upon their direct experience they have with the multitude of builder brands in a given marketplace.  As a result, we have seen brands rise in importance in the consumer purchase process.”

The study, in its first year, evaluates attitudes from thousands of consumers who are actively in the process of shopping for a new home in one of the top 27 housing markets in the United States.  Trust is measured through the Lifestory Research Net Trust Quotient Score.  This score is based on the fundamental perspective that every organization’s customer can be divided into three categories: “advocates” are customers who feel a significant trust toward a given brand; “neutrals” are customers who trust a specific brand, but they do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists” are skeptics who have little, if any, trust in a specific brand.

The most effective way to gauge the trust of a brand is to take the percentage of customers who are trust advocates and subtract the percentage of people who are dis-trusters.  Scores are standardized (using z scores and t scores) with 100 being equal to the overall average.  Scores can array above and below the 100 point average.  Each Net Trust Quotient Score represents the net value of a brand on trust.  A brand with a high positive score is an indication that the brand is trusted by a large portion of the target market.  Conversely, a low score is an indication that the brand is not trusted by the consumer marketplace.

To qualify to participate in the study, participants must have met all of the following criteria:  Household located in the metro area of one of the 27 markets in the study (see link for list of markets), a household income in excess of $50,000, between the ages of 25 and 69, actively shopping for a home during the last 90 days, and with intentions of owning their next home (versus renting).

Detailed information about the study can be found at www.lifestoryresearch.com/builderrankings.