Tag Archives: Mexico

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Arizona Opens Mexico City Trade Office

The State of Arizona today announced the strategic expansion of its presence and investment in Mexico with the launch of the Arizona State Trade and Investment Office.

The grand opening of the Arizona office located in Mexico City was the culminating event of an Arizona-led trade mission conducted this week to strengthen the state’s relationship with its number one trading partner. During the mission, Arizona’s delegation met with Mexican government officials at the federal and state levels as well as private sector business leaders to discuss bi-lateral collaborations in key areas including: Economic Development, Trade and Innovation; Infrastructure and Corridor Competitiveness; and international Tourism.

The Arizona State Trade and Investment Office in Mexico will be led by the Arizona Commerce Authority (ACA), in partnership with the City of Phoenix, and additional funding partners including Maricopa Association of Governments, the City of Tucson and Visit Phoenix. With the support of Governor Jan Brewer and the state legislature, Arizona has made a commitment of $300,000 to the ACA to establish and manage the office, which will create a platform for businesses in both countries to expand their international trade and foreign direct investment opportunities.

“Since becoming governor, I have made it my mission to enhance Arizona’s global competitiveness, support job growth and secure our economic vitality long into the future,” said Governor Brewer. “Our continued success in this mission will depend greatly on our ability to seize business and investment opportunities on an international scale. Expanding our presence in Mexico – by far our largest trading partner – will strengthen crucial economic ties, promoting economic development and contributing to high-paying jobs for Arizonans.”

Mexico is a growing world market, as well as Arizona’s most important trading partner. In 2013, trade generated between Arizona and Mexico exceeded $14 billion. Mexico is the world’s 14th-largest economy, and is projected by Goldman Sachs to be the fifth-largest by 2050.

Arizona’s trade office in Mexico will assist Arizona companies in successfully entering the Mexican market and attract new companies and investments that will contribute to the state’s economy to create high-wage jobs. The office will have a keen focus on targeted sectors that include aerospace & defense, medical devices, biosciences and innovation.

“This represents a significant milestone in building and strengthening a prosperous relationship between two trading partners that share a great deal of synergy, resources and geographical proximity,” said Sandra Watson, President and CEO, Arizona Commerce Authority. “We look forward to working with our partners in Arizona and Mexico to execute a unified strategy to advance a sustainable trade ecosystem that drives innovation, job creation and international commerce for both countries.”

“It’s time that we fundamentally change our relationship with Mexico to one of shared economic opportunities,” said City of Phoenix Mayor Greg Stanton. “Our trade office is a tremendous step in the right direction.”

“Tucson is fully committed to increasing trade relations with Mexico and our having a presence in Mexico City can only further that goal,” said Tucson Mayor Jonathan Rothschild.

“The Maricopa Association of Governments (MAG) has been working on a number of initiatives to help foster economic opportunities with Mexico,” said MAG Chair Michael LeVault, Mayor of Youngtown. “Arizona’s trade and investment office gives us a physical reality that extends beyond our 400-mile border. We believe this move will help us attract a larger share of the growing Mexican middle class and help us take advantage of new opportunities to enhance trade.”

Arizona’s new trade office builds upon the state’s current engagement in Mexico by complementing Arizona’s existing office in Hermosillo, Sonora, which is a collaboration between the ACA and the Arizona-Mexico Commission.

The ACA has secured Marketing One to assist the ACA with its economic development activities in Mexico. The Mexico City-based consulting firm has detailed knowledge of the Mexican market including more than 30 years total of international trade development experience. Victor Aguilar, Managing Director and President of Marketing One, and his team serve as Arizona’s representatives in the Arizona State Trade and Investment Office. The office will have a dedicated staff of international trade experts that will include an office director, trade consultants and specialists responsible for enhancing trade and foreign direct investment, as well as generating quality business leads and creating strategic outreach to key stakeholders throughout Mexico.

The Arizona State Trade and Investment Office is located in the Colonia Juárez neighborhood of Mexico City near the Paseo de la Reforma. The address is Hamburgo 231, Col. Juárez, C.P. 06600, México, D.F., México.

R&R Partners expands into Mexico

R&R Partners has announced that the independent marketing communications firm would make its international debut, opening its ninth office through an ownership stake in CMV, a full service agency based in Mexico City.

CEO Billy Vassiliadis will make the formal announcement September 12 during a keynote address entitled “Translating Success – Learning to Do Business Across Cultures” at Austin’s BonusMX@ATX, a forum for creative industry executives in the United States and Mexico.

Mexico City marks a long anticipated move by R&R Partners into Latin America, and represents the firm’s fourth new office in six years behind Austin, Denver and Los Angeles.

“When you look at American brands like Microsoft, Pfizer and Wal-Mart, which are well-established in Mexico, you’re seeing how 20 years of NAFTA has helped erase many of the old trade barriers,” said Matt Silverman vice president and managing director of the R&R Partners Phoenix office. “R&R Partners is particularly well positioned to help international partnerships that already exist and are forming in Arizona and Mexico,” added Silverman.

Under NAFTA, intraregional trade in North America jumped from $290 billion in 1993 to $1.1 trillion in 2012, roughly half of which crisscrosses the U.S./Mexican border.

Vassiliadis sees opportunity in the 2014 Global Attitudes Survey conducted by the Pew Research Center, which found that six in 10 Mexicans are dissatisfied with their country’s economy.

“Mexico is at a critical point economically, politically and culturally and our skill set and partnership with CMV can have a real impact there,” said Vassiliadis. “Together, we bring an authentic Hispanic vision and voice and a proven track record in communications and government affairs work that will guide clients through this period of rapid change and growth.”

R&R Partners has long had a footprint in Mexico through their Las Vegas Convention and Visitors Authority client, which markets the Las Vegas destination there. In addition, R&R Partners serves international clients in West Africa, Central Asia, and Europe, as well as U.S.-based clients like Boeing that reach across the globe.

“R&R’s investment in CMV grew out of the recognition that our two agencies share a similar passion for tackling the tough issues, delivering key insights to our clients and building a strong internal culture of excellence,” said Diego Velásquez, founding partner and coach general at CMV. “It’s an ideal match that will continue to deliver top quality results across borders and languages.”

CMV/R&R Partners will use its deep experience in regulatory issues, public relations, crisis communications, research, media and branding to assist industries that face complex challenges in Mexico and Latin America. Areas of specialty include energy, telecommunications, packaged goods, technology, aerospace and travel and tourism.

“Being independently owned allows us to react quickly and guide our clients through the challenging regulatory environments they will find in Mexico,” said Vassiliadis. “It has also allowed us to pursue a rapid growth plan as an agency. International expansion was the next logical step for us.”

Playa del Carmen. Photo by Natiacqua.

ICE expands its portfolio in Mexico

International Cruise & Excursions, Inc. (ICE), one of the world’s top providers of travel and lifestyle-focused membership, rewards and loyalty programs, today announced that it is increasing its portfolio of travel and lifestyle products in Mexico, a move that underscores the company’s strategic commitment to supporting and developing this important market.

“Recent data shows that Mexico’s ever-growing middle and upper income consumer sectors are interested in buying greater amounts of travel, leisure and lifestyle experiences,” said John Rowley, President and CEO, ICE. “ICE is truly excited to build-out its portfolio to include more tailored offerings in Mexico.”

To drive this effort and manage the new suite of offerings, ICE has appointed Gabriela Gonzalez as its Managing Director in Mexico, a newly created position. Based in the company’s Mexico City office, Ms. Gonzalez will focus on identifying and building new member-based programs tailored to Mexican Nationals. Prior to joining ICE, Ms. Gonzalez worked in the travel, lifestyle and financial sectors for over 20 years in Mexico and Central America, overseeing business development, product awareness and marketing strategies for top tier brands such as Royal Caribbean and American Express. Ms. Gonzalez will work closely with ICE’s current resort and travel partners in Mexico to develop offerings that are relevant to the shopping patterns of this consumer.

“I am thrilled to join ICE and spearhead the development of their products and services for the Mexican market,” said Gabriela Gonzalez, now Managing Director for ICE in Mexico. “The innovation and leadership that ICE has in the travel and leisure industries is unparalleled, and I look forward to leveraging that expertise and innovation to offer our community travel and lifestyle experiences at great value.”

“Gabriela knows the discerning tastes of consumers throughout Mexico, an increasingly important and influential demographic,” said Rowley. “As ICE expands its presence and offerings in Mexico, we will see not only tailored travel and lifestyle experiences, but a solid range of exciting new job opportunities at various levels, from administrative to executive. Gabriela’s deep connections in both travel and the banking industry will be instrumental in business partnering with the entire ICE enterprise to work cross-functionally to drive and execute our growth and commitment in the LATAM region.”

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Phoenix eyes Mexico City Trade Office

The Phoenix City Council on Tuesday unanimously voted to move forward with plans to partner with the Arizona Commerce Authority to open an Arizona Trade Office in Mexico City.

“Phoenix is taking the right steps to become a global city, and we’re ready to open our first trade office in Mexico City,” said Mayor Greg Stanton. “This partnership with the Arizona Commerce Authority demonstrates that we’re all committed to increasing exports, and that we know we can be more effective if we work together.”

The City, ACA and other regional partners plan to collaborate in the same office space in Mexico City. The partnership will better leverage the City’s investment and lower overall costs.

The City Council also voted to authorize the firm Molera Alvarez to represent and advance the City of Phoenix’s efforts with Mexico, specifically in the areas of trade, promotion, foreign direct investment and tourism.

Phoenix Sky Harbor, Photo: Flickr, flavouz

Volaris will fly out of Sky Harbor

Phoenix Sky Harbor International Airport is welcoming a new airline that will operate direct flights to two cities in Mexico.

Officials say Volaris, the largest Mexican low-cost airline, will fly nonstop, three times a week from Phoenix to Mexico City and Phoenix to Guadalajara beginning later this year.

Details on exact days and times have not yet been released.

Volaris CEO Enrique Beltranena and Phoenix Mayor Greg Stanton say the new flights will strengthen economic ties and bolster tourism.

Sky Harbor currently offers nonstop flights to 20 international cities, including several daily flights to Guadalajara and Mexico City.

Volaris also serves airports in California, Colorado, Nevada, Illinois and Florida.

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Barajas joins Cox Hispanic Marketing team

Cox Communications announced Israel Barajas as the new Phoenix Hispanic Marketing Coordinator, which will support Hispanic marketing initiatives across the country for Cox products and services. Israel will be focused on Advertising and event campaigns to promote Cox’s products and services such as El Mix and Super Mix Hispanic video packages, Cox High Speed Internet, and Digital Telephone as well as unique calling plans to Mexico y Latin America.

“We are thrilled to have Israel’s breath of talents on the team,” said Ixchel Del Castillo, Hispanic Marketing Manager for Cox Communications’ Hispanic Marketing Center of Excellence”. “He brings more than nine years of marketing communications and public relations experience to Cox, and his expertise will help us better serve our Hispanic growing customer base throughout the nation”

Previous to joining Cox, Israel served as Marketing Communications Coordinator for Helios Education Foundation, where he developed, coordinated and made recommendations for the development of marketing, communications, advertising plans and strategies for both Arizona and Florida. His experience also includes serving as Marketing & Business Development Coordinator for Maricopa Integrated Health Systems and Multicultural Account Executive for the Advertising and PR firm Cramer-Krasselt.

Israel holds a Master’s in Business Administration, marketing emphasis from Grand Canyon University and Bachelor of Arts in Communication from Arizona State University. He was recognized in 2009 as one of the 40 Hispanic Leaders Under 40 by the Arizona Hispanic Chamber of Commerce. Israel is originally from Ajo, Arizona and resides in Phoenix.

“We are excited to welcome this multi-talented professional to our Cox family,” said Janet West. “It’s leaders like Israel that bring a variety of talents to the team, so that we can provide our customers the best experience while using their Cox services.”

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Phoenix, Tucson mayors lead Mexico trade mission

The mayors of Phoenix and Tucson lead a trade mission to Mexico this week as part of effort to foster relations with Arizona’s largest trading partner.

Phoenix’s Greg Stanton and Tucson’s Jonathan Rothschild will be joined by Phoenix City Councilman Michael Nowakowski, Phoenix City Manager David Cavazos, representatives from the Greater Phoenix Economic Council and various Arizona chambers of commerce.

The group will travel to Hermosillo to meet with Sonora Gov. Guillermo Padres Elias and others and then tour a manufacturing facility.

They later will head to Mexico City to meet with representatives from the Mexico Secretary of Tourism, Aeromexico, U.S. Ambassador and Mexico Secretary of Foreign Affairs and others.

Cavazos says Mexico is Arizona’s largest trading partner with the state exporting $5.7 billion in merchandise to Mexico last year.