Tag Archives: MillerCoors

Which Common Brands Are Most Sustainable?

As you do your shopping this holiday season, would it help to know exactly which toys, electronics, food and other items are better for the environment? A prominent researcher at the W. P. Carey School of Business at Arizona State University is helping to develop a system that will tell retailers, manufacturers, and eventually consumers, about the sustainability of many of the products we buy every day.

Professor Kevin Dooley is research director of The Sustainability Consortium, an impressive group administered by Arizona State University and the University of Arkansas, featuring big-name-members, such as Unilever, BASF, MillerCoors, Mars and Walmart, with combined revenue of more than $1.5 trillion. The consortium is developing criteria that will allow you to easily identify which products are the most sustainable in their categories, based on factors like emissions, labor practices, water usage and waste creation. The consortium’s efforts were recently named among 10 “world-changing ideas” that are “radical enough to alter our lives” by Scientific American, and this year, the consortium’s work really vaulted forward.

“We have now established the critical issues and best areas in which to improve more than 100 types of the most common products — everything from electronics and toys, to food, drinks and personal care items,” says Dooley. “We’re helping businesses focus on the most important sustainability issues and giving them a way to measure and share their progress in making products better. This year, we were able to make rapid progress, thanks to the intense efforts of our staff and the stakeholders involved.”

In addition to big advances in creating these tools for companies to use, the consortium also finalized a huge partnership this year. The Consumer Goods Forum is a commercial trade organization with more than 400 retailers, manufacturers, service providers and others as members worldwide. Working with this group will help the consortium to create a single global framework for sharing information between retailers, manufacturers, suppliers and consumers.

The consortium also announced expansion into China, thanks to a $2 million grant from the Walmart Foundation. The consortium will build relationships with Chinese manufacturers and retailers, exchanging information about best practices. It will also help implement a training program for Chinese factory managers and owners, utilizing regional knowledge about social and environmental issues. In other global efforts, the consortium hosted visits and events in Chile and Japan this year, and it’s strengthening ties with a university in Europe.

Dooley says making products more sustainable is getting even more important, as the number of middle-class consumers worldwide keeps growing. We’re creating and consuming more goods — using more energy and disposing of more waste in the process.

“It’s vital to show companies that sustainability and profits aren’t mutually exclusive,” says Dooley. “Investing in sustainability can actually help boost a firm’s bottom line. Sustainability efforts involve streamlining processes, using less energy and creating less packaging. All of this can help save both money and the environment.”

Dooley adds that 40 to 50 percent of environmental impacts can be traced to the life cycle of consumer products sold in retail stores. Therefore, making better choices about which products we buy and how those products are manufactured are truly significant. Dooley notes that some criteria developed by The Sustainability Consortium are already influencing major companies.

“For example, Walmart now requires all suppliers of laptop computers to ship those computers with energy-saving settings as the default,” says Dooley. “Other retailers are already using the consortium’s criteria to choose areas in which they can ask their suppliers to improve. Hopefully, we’re helping many companies consider more sustainability aspects when they’re selecting suppliers and drawing up contracts.”

Dooley teaches sustainability in the W. P. Carey School of Business’ supply chain management programs, consistently ranked Top 10 nationwide. He points out the pioneering way The Sustainability Consortium is integrating the efforts of members across academia, government, private companies and non-governmental organizations. The group is conducting practical research that can affect mainstream consumers around the world.

“The current focus of the consortium is to make the existing system of creating and using products as efficient as possible,” says Dooley. “As industry capabilities mature, we and others will also start looking at how we can consume less, reuse more, change products to services, and make items last longer overall.”

In 2013, the consortium will start working on criteria for clothing, footwear, textiles and many different durable goods like bicycles and hardware. To learn more about The Sustainability Consortium’s efforts, visit http://www.sustainabilityconsortium.org/.

legends

Legends district partners with Southwestern Eye Center

The Legends Entertainment District, a first-of-its-kind joint venture between the Arizona Diamondbacks and Phoenix Suns, announced a new partnership with Southwestern Eye Center that features the District’s first static super graphic with a 3-D embellishment. The announcement was made by Legends Entertainment District General Manager Judd Norris.

“The Legends Entertainment District continues to break the mold of traditional ‘billboard’ advertising by bringing to life its first three-dimensional concept,” said Norris. “Southwestern Eye Centers challenged us to do something unique and memorable. Taking that into account, we were able to bring their already recognizable glasses campaign to life on a 36’ x 42’ super graphic. The glasses are so unique that the creator of the image, BlueMedia, has submitted the design into several marketing concept competitions.”

The first-of-its-kind graphic is located on the Phoenix Convention Center Garage at the corner of 5th Street and Jefferson, across from Chase Field. It is one of 36 static signs in the District that also features four LED signs, six window graphics and five custom signs.

“As a locally based company celebrating 30 years in business, we are excited to be part of something that hasn’t been done before,” said Southwestern Eye Center Vice President and General Counsel Shane Armstrong. “We value the opportunity to work with Legends on this advanced project and to be part of the revitalization efforts downtown.”

Celebrating 30 years in business this year, Southwestern Eye Center, founded in 1982, is dedicated to providing the best possible care for patients seeking or in need of LASIK, cataract surgery, retinal surgery, cosmetic surgery or glaucoma evaluations and treatment throughout the Metro Phoenix area and rural communities of Arizona. With several accomplished specialists in the areas of LASIK, cataracts, retina, glaucoma and cosmetics, Southwestern Eye Center is able to provide patients in Arizona and New Mexico with improved vision by using some of the most advanced and sophisticated techniques and technologies available today. There are 23 Southwestern Eye Center locations in Arizona and three in New Mexico. For more information, visit www.sweye.com.

Southwestern Eye Center joins a growing list of partners for the Legends Entertainment District, including APS, Anheuser-Busch, Chevrolet, Fox Sports Arizona, Fry’s Food Stores, Gila River Casinos, AZ Family, MillerCoors, AZ Pain Centers, Cox Communications, Dodge and the Arizona Rattlers, among others.

The Legends Entertainment District offers customized, larger than life out of home opportunities that run 18 hours a day, 365 days a year. The project was designed to encompass landmark downtown facilities, extending from 1st Avenue to 7th Street and Washington to Jackson Street.

In addition to the corporate partnership signage, the Legends Entertainment District provides digital informational programming in the form of LED news tickers and other relevant content that can change on a moment’s notice.

Nearly two billion individual LED lights are used to illuminate the Legends Entertainment District, which includes 13 screens for a total of 6,819 square feet of LED and over 50,000 square feet of static signage. The fiber optic cable laid end to end is 228 miles in length, which is equal to the distance driving from Phoenix to the Grand Canyon. The Legends Entertainment District includes nearly 100,000 pounds (50 tons) of steel and more than 140,000 feet of electrical wire.

Downtown Phoenix attracts more than eight million visitors annually at over 700 events, while 57,000 office workers are based out of the area. For more information about the Legends Entertainment District, visit www.legendsentertainmentdistrict.com.