Tag Archives: mobile technology

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3RP partners with Aruba Networks

Scottsdale-based 3RP announced it has entered into a partnership with Aruba Networks to expand the use of mobile technology to business professionals to provide a seamless network connection between the organization and its’ remote employees and off-site users. This will help put 3RP in a position to provide businesses with a solution to reduce costs and increase productivity and performance around mobile users.

3RP is known in the Information Technology industry for providing services such as strategic assessment planning and implementations of solutions around EMC and Oracle technologies. “We are very excited to work with Aruba Networks,” said Scott Mellegaard, Solutions Architect, 3RP. “Teaming up with Aruba Networks to provide an industry leading delivery system for bringing business applications and security to BYOD mobile users and customers is an exciting development for our company.”

“3RP is a valuable partner and this partnership reflects our desire to collaborate with companies that share our vision of wireless, mobility, wireless mobility, and wireless networking,” said Peter Cellarius, vice president of business development, Aruba Networks.

Mobile Technology

Maximize Marketing Coverage With Mobile Technology

Marketing with Mobile Technology: Maximize Coverage Using New Tools

We all move quickly through our days, jumping from our computers to our phones to communicate information and share. While the changes in communication are moving at warp speed, companies can utilize the opportunity to expand its public relations campaigns and educate the public well beyond the day a story airs or an article runs.

The growth of mobile technology means information is literally now available at the consumer’s fingertips. In other words, with just a few clicks of a screen, buying decisions are now being made. Information sources like Google, Twitter, Facebook, Yelp and YouTube can influence where a person chooses to shop, dine, or go.

According to research recently conducted by Hubspot, mobile Internet users will reach 113.9 million in 2012, up 17.1 percent from 97.3 million in 2011. The data takes things further; looking at the growth in popularity of the iPad, tablet users will reach 54.8 million in 2012, up 62.8 percent from 33.7 million in 2011.

On a recent visit to Flagstaff, we were looking for a place to eat. Having nowhere special in mind, we turned to our iPhones to research the area. A click on Google Places immediately brought up a list of restaurants in the area showing four- and five-star ratings from reviewers. Quickly reading the descriptions, we found out about a breakfast spot that was featured on “Drive-ins, Diners and Dives” and received rave reviews from the host, Guy Fieri and a number of patrons. The restaurant was only a few miles away, but a bit off the beaten path, outside of downtown. Fortunately the mobile phone also provides directions with a direct route from your location.

It turned out that Brandy’s Restaurant and Bakery (which I highly recommend) was featured on the program in 2008. But this small business understood the value of leveraging that publicity. They made sure the message in their online description continued to publicize the national TV coverage. The segment still plays on a TV screen in the diner, and news clippings from the local newspaper can be found adorning the walls, but more importantly the information and the many other accolades the restaurant has received appear prominently on the home page of its website.

You can bet this small business owner does not have a large marketing budget, but by utilizing the technology that’s now available, they are maximizing the press they received almost four years ago to continue to bring in new customers.

Part of implementing a successful public relations and marketing campaign is to find ways to successfully weed through all of the clutter and information in order for your target audience to know more about your business and all it has to offer. However you choose to allocate your budget and to tell your story, there is no denying that the growth of mobile technology will now allow you to spread the word faster and stretch your dollars further.

For more information on marketing with mobile technology from marketingworx, visit marketingworxpr.com.

Photo by Flickr, okalkavan

Mobile Applications Can Help Business Sustainability

Smartphones have become a communication necessity in business. They can do just about anything, from tracking packages to depositing a check into the bank. Business owners and entrepreneurs are embracing smart phones because they are better, faster and have applications that focus to specific business needs.

Now these phones are helping companies go green. With applications such as Greenpeace Tissue Guide, which allows a consumer to make better green-buying decisions on toilet paper, paper towels, tissue and paper napkins is available on the iPhone and Android. Greenpeace Tissue Guide is an organization that focuses on the use of recycled paper products.

The smartphone application features 100 brands of paper products to choose from, ability to search for brands or browse by product category, ratings based on expert analysis and brand recommendations.

If business owners are worried about gas prices they can download an app called Avego. This application is a real-time, ridesharing app. It allows drivers to be matched in real time as they travel, so ridesharing can be done whenever and wherever you are. It also helps to operate and manage fleet operations with web-based instructions with no additional IT help.

This app helps business save on route issues and gas. Allowing employees to sign up for ridesharing also helps the economy to focus on working together for a greener environment.

Mobile Applications Can Help Business Sustainabliltiy

If your company requires employees to be on the road, try an app called GreenDrive, that helps heavy-footed drivers put their driving in perspective by suggesting the most economical driving method. When you are going too slow or fast it will let you know how much more speed to increase or decrease in order to achieve maximum fuel efficiency. This app is said to save you an average of 15 – 25 percent on fuel costs.

No matter what type of business you have, smartphones are advancing the way you service your customer base, invest your time and money. Communicate with employees on a new level. Mobile applications will continue to be a driving force in everyday business ventures, including green initiatives.

By 2014, green mobile applications could exceed 400 million according to a report issued by Juniper Research.

Mobile technology can help business sustainability initiatives and create a reliable form of green standards for employees, owners and consumers to follow. Don’t loose money when you don’t have to. Make sure your company is allowing your smart phone to work for you.