Nancy Stephens Archives

Help to ease Holiday Shopping Customer-Service Worries


As we approach holiday shopping time, many of us start thinking about long lines, frayed nerves and dealing with frazzled customer-service representatives. However, some companies are now taking the time to turn customer-service interactions into a strong point of competitive difference that makes consumers want to come back for more, especially when price and other… Read More →

Branding: The Mark Of Excellence

branding - AZ Business Magazine April 2008

Companies need to build trust to build a successful brand Great brands are made, not born. Ask any marketing expert and they’ll tell you that it takes a lot of hard work to build the recognition and trust necessary to create an indelible brand for a product or company. “Really and truly that is what… Read More →