In an effort to promote Arizona and the businesses that impact its communities and citizens, National Bank of Arizona (NB|AZ) announced the airing of its official “Elevate AZ” commercial during the broadcast of Super Bowl XLIX.
The commercial is a key portion of NB|AZ’s “Elevate AZ” campaign and will feature three Arizona businesses and two Arizona nonprofit organizations that exemplify what it means to “Elevate AZ.” Viewers will be invited to visit www.ElevateAZ.com to learn more about the organizations and how they have positively impacted the lives of many Arizonans.
NB|AZ is in a unique position to more clearly define Arizona and what it means to be an Arizonan while working to dispel some of the myths that many outside the state believe to be true.
“Too often Arizona is defined by those who do not live here and have no understanding of the strength of the people, communities and causes that drive this state,” Keith Maio, NB|AZ President and CEO, said. “The goal of the commercial is to elevate the conversation about Arizona on a national level and we feel our clients are leading that discussion.”
Through print, television and online channels NB|AZ will use “Elevate AZ” as the platform to discuss “What’s right with Arizona.”
The five Arizona businesses featured during the 30-second commercial will include K2 Adventure Foundation, Phoenix Group Metals, Tumbling T Ranch, Ballet Arizona and Page Springs Cellars. Each business is a member of NB|AZ and has a unique impact on their patrons and communities on a daily basis.