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Best of the Best Awards 2011, AZ Business Magazine Mar/Apr 2011

Best of the Best Awards 2011: Advertising, Marketing & Media

Winner: KPNX-TV, Channel 12

KPNX, AZ Business Magazine Mar/Apr 2011 12 News is Arizona’s leading source for local news on television, online with top-viewed website azcentral.com, and on-the-go with text and video available on mobile devices. With the combined resources of NBC News, The Arizona Republic and USA Today, 12 News is consistently the first choice for information whenever a major story breaks. 12 News is one of the top-performing NBC affiliates in the country, with ratings that frequently exceed the network’s national average. With a long history as the leader in innovation, 12 News was the first to deliver a local newscast in high-definition. Whenever and wherever consumers want quality news and information, 12 News is positioned to meet their needs.

Year Est: 1953
Weekly Audience: 1.1M
Principal(s): John Misner

12 News Logo,  AZ Business Magazine Mar/Apr 2011 200 E. Van Buren Ave.
Phoenix, AZ 85004
602-257-1212
www.azcentral.com



Finalist: News Talk 92.3 KTAR

KTAR, AZ Business Magazine Mar/Apr 2011 What started as one radio station 88 years ago has now evolved into one of the state’s leading media companies, delivering content to not only radios, but also cell phones and Internet browsers. KTAR’s news team is one of the largest in the state and is the winner of the coveted Edward R. Murrow Award for journalistic excellence. In the world of sports, KTAR is the play-by-play home of the state’s most popular teams. And, when it comes to on-air personalities, KTAR is the place to interact with the biggest names in news and sports talk. Also, its commitment to the community has generated more than $3 million in listener donations to Phoenix Children’s Hospital and the Southwest Autism Research and Resource Center.
Year Est: 1922
AZ STAFF: 100
Principal(s): Scott Sutherland
KTAR News Logo, AZ Business Magazine Mar/Apr 2011 7740 N. 16th St., #200
Phoenix, AZ 85020
602-274-6200
www.ktar.com



Finalist: The Lavidge Company

Lavidge Company, AZ Business Magazine Mar/Apr 2011 Lavidge Interactive’s roster of clients includes Massage Envy, LifeLock and Phoenix International Raceway, just to name a few. This specialized division is made up of creative strategists, marketers, software engineers and developers. Together, they work to create websites, online marketing campaigns, mobile apps, digital assets, social media strategies and more — transforming businesses that merely exist on the Web to Digital Magnets that profit on it. Also known as Internet Marketing Agency, Lavidge Interactive is a division of The Lavidge Company, an independently owned full-service advertising, interactive and public relations agency serving local, regional and national clients since 1982.
Year Est: 2006
AZ STAFF: 18
Principal(s): Bill Lavidge
Lavidge Company Logo, AZ Business Magazine Mar/Apr 2011 2777 E. Camelback Rd., #300
Phoenix, AZ 85016
480-998-2600
www.lavidge.com


Arizona Business Magazine Mar/Apr 2011