For the past ten years television has been the most popular source of news for Americans, but according to a recent study by the Pew Research Center internet is quickly gaining ground towards becoming the most popular news source in America. In fact, among 18 to 29 year olds it already is, though for those 50 years and older the internet still ranks below both newspaper and television as their main source of news. The internet is also gaining ground among college graduates, while 75% of those who have a high school education or less turn to television. Where do you get your news?
According to CITA, an International Wireless nonprofit organization, 91% of Americans carry a cell phone as of 2009, and those numbers have continued to expand. Now more than ever, with the growing popularity of the iPhone and Droid, cell phones have become both a necessity and an addiction.
In past decades, landlines were an essential part of the home, but with cell phone giants like Apple, wireless communication is quickly eliminating the need for both a home phone and cell. Now, phones do much more than dial, and let’s be honest — landlines don’t have Angry Birds or Restaurant Finder Apps.
“Snail” Mail vs. Email
Electronic tablets, such as Apple’s iPad, Samsung’s Galaxy Pad, Amazon’s Kindle or the BlackBerry Playbook, have been 2010’s newest toy. According to the Washington Post, “average daily circulation of all U.S. newspapers has been in decline since 1987″ and “has hit its lowest level in seven decades.”
Newspapers have been undoubtedly hit hard — as major stations are reporting record losses, cuts and even closures across the country. Despite the change in the medium which news is delivered, there will always be a desire and need for the public to be informed and educated on current events. It’s just that now news is viewed on a 9 x 5 LED screen — not paper.
Video Rental Stores
Some of my fondest childhood memories include “Power Rangers: The Movie” and the newest Nintendo 64 game — both of which were rented from the local Blockbuster. Video rental stores, like Blockbuster, have been slowly declining in business over the past 6 years as online sites such as Netflix and RedBox have stolen much of the business which these stores once had.
Having closed over 600 stores in just the past three years and reported record losses in the hundreds of millions, it’s no wonder Blockbuster is struggling to stay afloat. According to an article by MSNBC.com, “Blockbuster Inc. may close as many as 960 stores by the end of next year,” primarily in response to appeal and ease of online streaming — in a society glued to their computer screens.
As a current student at ASU, I recognize that most classes still meet in a physical room with a paper syllabus and wooden desks from the Jimmy Carter administration. However, as technology of educational tools increases, so does the medium with which it is taught.
Arizona State University offered over 700 online classes this spring, which range from Managerial Economics to History of Hip Hop. It’s not just ASU, but virtually all major universities across the country offer online classes and degrees, and sites like Blackboard allow professors to post assignments and readings for the week online.
Advertising, Marketing & Media Honoree: Television Stations
KPNX-TV, Channel 12
Channel 12 is Arizona’s leading source for local news on television, online with top-viewed Web site azcentral.com, and on-the-go with text and video available on cell phones. With the combined resources of NBC News, The Arizona Republic and USA Today, 12 News is consistently the first choice for information whenever a major story breaks. Channel 12 is one of the top-performing NBC affiliates in the country, with ratings that frequently exceed the network’s national average.
With a long history as the leader in innovation, Channel 12 was the first to deliver a local newscast in high-definition. The power of the 12 News brand comes from combining the market’s most professional and trusted news team with an approach to reporting that’s clear and to the point. Channel 12 also serves the community with its consumer protection program, “Call 12 for Action,” its education initiative, “School Solutions,” and its awardwinning breast-health awareness campaign, “Buddy Check 12.” Whenever and wherever consumers want quality news and information, 12 News is uniquely positioned to meet their needs.
1101 N. Central Ave., Phoenix
Year Est: 1953
Weekly Audience: 1.1M
Principal(s): John Misner
Advertising, Marketing & Media Finalist: Radio Stations
News Talk 92.3 KTAR
KTAR is Arizona’s news, talk and sports leader. In its 87th year, KTAR has the unique distinction of being the state’s first broadcast company and now has a wider reach than any radio station, television station or newspaper in Arizona. More than half a million people each week tune into KTAR for breaking news alerts, talk shows, traffic reports, weather bulletins or game broadcasts. Its award-winning news and 14 hours of local talk shows are heard each day on 92.3 FM. Sports talk shows and game broadcasts are on 620 AM. The company’s Web site, KTAR.com, was voted the state’s No. 1 breaking news Web site.
5300 N. Central Ave., Phoenix
Advertising, Marketing & Media Finalist: Commercial Printers
Prisma Graphic Corp.
To compete as a traditional commercial printer in today’s economic climate and evolving market takes vision. For Prisma Graphic, that vision has been to provide unmatched customer service, consider every client a partner and offer economical marketing solutions beyond ink on paper. The staff views every project as an opportunity to further the success of their clients’ image, initiatives and marketing efforts. From their 82,000-square-foot facility in Phoenix, they provide heatset web, sheetfed, variable data printing, full bindery, fulfillment services and complete direct mailing.
2937 E. Broadway Road, Phoenix