Tag Archives: Off Madison Ave

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AZIMA’s TIM Awards set for March 20

The Arizona Interactive Marketing Association (AZIMA) will host its 2nd Annual TIM Awards from 5:30 p.m. to 9 p.m. on Thurs., March 20 at the Phoenix Art Museum, 1625 North Central Ave., in Phoenix. Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the TIM Awards showcase Arizona talent and work in the interactive realm for calendar year 2013.

Twelve TIM awards will be given for “Best”: Website, Social Media Campaign, Integrated Interactive Campaign, Email Marketing Campaign, Display Ad (single or campaign), Rich Media Execution, Mobile Marketing Campaign, App, Blog, Online Video, Brand of the Year and Interactive Person of the Year.

Roger Hurni, of Off Madison Ave, received AZIMA’s coveted 2013 Interactive Marketing Person of the Year TIM award last year. “It was quite an honor to have won this award. To me, the AZIMA TIM Awards are a demonstration of the amazing, cutting edge work being done in Arizona by companies from all kinds of industries,” said Hurni.

Guests to the TIM awards ceremony will have a chance to network with top digital marketing professionals and view Phoenix Art Museum’s current exhibits before enjoying a delicious sit-down dinner and awards presentation. The official program will kick off with keynote speaker Marcus Sheridan, president and founder of The Sales Lion. Sheridan is best known for skillfully using content and inbound marketing efforts to increase traffic to his website and becoming one of the largest pool installers in the U.S. during the Great Recession. In 2009, he started his sales, marketing and personal development blog, The Sales Lion, to teach others about content and inbound marketing.

AZIMA offers four options for event registration: $75 for a single seat; $50 for a single seat if an AZIMA Corporate/VIP member; $700 for a Table of 10; and $475 for a Table of 10 for Corporate/VIP members.

To learn more, visit www.azimaawards.com or www.joinazima.org.

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Off Madison Ave Acquires Gordon Galloway

Phoenix-based marketing communications firm Off Madison Ave announced today its acquisition of Gordon Galloway, an integrated agency specializing in the casino gaming and entertainment industries.

This is Off Madison Ave’s second acquisition in recent years – the firm acquired digital powerhouse Mighty Interactive in 2005 – and comes on the heels of a strategic merger with interactive and creative shop SpinSix late last year.

“We are continually seeking out acquisition targets as part of an aggressive growth strategy,” said David Anderson, CEO of Off Madison Ave. “The Gordon Galloway purchase complements our travel and tourism practice, and provides an opportunity for future expansion beyond the Arizona market.”

Founded in 2010, Gordon Galloway works with several premier entertainment, gaming and resort enterprises, including Casino Del Sol in Tucson, Ariz., and the Little River Casino Resort in Manistee, Mich. Other notable clients include The Grand Belize Entertainment Group, Capital Processing Network and Alice Cooper’s Solid Rock.

“Joining the ranks of Off Madison Ave affords our clients a full suite of integrated marketing capabilities under one roof,” said Ben Gordon. “With a shared philosophy of great creative driving measurable results, we are eager to become part of the team and produce outstanding work.”

Post acquisition, Off Madison Ave’s total capitalized billings are expected to top $50 million annually.

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Off Madison Ave, SpinSix merge

Off Madison Ave, a Phoenix-based integrated marketing communications firm, and SpinSix, one of Arizona’s leading creative marketing firms announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members, making Off Madison Ave + SpinSix a drivingforce of integrated marketing in the West.

Off Madison Ave and SpinSix have worked collaboratively in the past, delivering innovative solutions for shared clients. With similar cultures and visions, each Arizona advertising agency was looking to expand offerings and was focused on aggressive growth – making this an ideal merger.

Notable details of the Off Madison Ave + SpinSix merger include:

· Agency offerings fall into complementary areas of marketing, giving the combined company and its clients a full spectrum of services andin-depth expertise.

· Given different marketing focus areas of Off Madison Ave and SpinSix, all staff will be retained.

· There are no account conflicts, allowing the service of existing clients including Arizona Office of Tourism, CVS Caremark, FileMaker, LifeLock, Nike, Spenco Medical and more.

·    The new company name will be Off Madison Ave + SpinSix. Over time, the company plans to evaluate the benefits of a combined name.

For all of its 14 years in business, Off Madison Ave has been profitable and has seen double-digit revenue growth during many years. SpinSix puts up equally impressive numbers, with 17 profitable years – every year of its operation. Both companies have evolved and have innovated to remain at the forefront of digital marketing’s best practices, paying particular attention to developing proprietary tools and technologies to plan, monitor and measure client outcomes.

Scottsdale-based CKS Advisors, LLC served as the exclusive financial advisor to Off Madison Ave and SpinSix in the transaction. The closing of the transaction builds on CKS’s reputation of working with leading advertising and digital marketing firms.