Tag Archives: Off Madison Ave


Off Madison Ave opens offices in LA and Boulder

Off Madison Ave, an integrated marketing communications agency, will be expanding to Los Angeles and Boulder, Colorado, with the opening of two new offices.

Founded in 1998, the agency has established a significant presence in the West with notable clients in key markets throughout the region. Opening offices outside of its Arizona headquarters is a strategic next step for Off Madison Ave and comes on the heels of several acquisitions in recent years.

“Broadening our footprint has always been part of our vision,” said David Anderson, CEO of Off Madison Ave. “Los Angeles and Boulder are markets that align well with our core capabilities and offer significant opportunities for our clients and our staff.”

Opening offices in these locations is a natural fit, with both Los Angeles and Boulder boasting reputations as major hubs for established businesses and innovative startups. The expansion also allows the agency to leverage its three locations to strengthen its service offerings across all disciplines, especially in the digital and media space. Los Angeles is the second largest designated market area (DMA) in the United States, and Phoenix and Denver fall into the top 20 DMAs.

“The sheer size of both markets provides ample opportunity to foster existing relationships and establish new connections with a variety of partners, including media publishers and vendors,” said Mike Horne, Chief Growth Officer of Off Madison Ave.

According to Off Madison Ave Chief Creative Officer Roger Hurni, having a presence in Los Angeles and Boulder will provide the agency with deeper insights into the changing marketing and advertising landscape.

“We are continually seeking out new ways to strengthen our skill sets and expand service offerings with one objective in mind: to provide unique marketing engagements that translate into true business success for our clients,” said Hurni.

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Off Madison Ave adds news clients, staffers

In business for more than 17 years, Off Madison Ave continues to experience tremendous growth and is poised for another successful year with the addition of eight prominent client accounts and seven new staffers.

A mix of local, national and global brands, the additional clients strengthen Off Madison Ave’s expertise in travel and tourism, health care, consumer goods and gaming. The agency will provide services ranging from branding, website development, creative, media planning and buying, public relations, and social media for its new clients, including:

· The Arizona Game and Fish Department
· Arizona Indian Gaming Association
· The Arizona Organizing Committee, host of the 2016 College Football Playoff National Championship
· DMS Health Technologies
· Fraud Posse
· Harkins Theatres
· Mobillogix
· Tabarka Studio

According to the Arizona Game and Fish Department, a significant factor in its decision to partner with Off Madison Ave was the agency’s ability to become a true extension of the Department’s team.

“We interviewed multiple advertising agencies and none was more excited about the possibility of working with us than Off Madison Ave,” said Bill Andres, information branch chief of the Arizona Game and Fish Department. “Even before they’d won the contract, Off Madison Ave was doing research, digging into our demos and incubating ad concepts. The Off Madison Ave team has been a joy to work with and we appreciate their boundless enthusiasm, excellent counsel, creative artistry and strong focus on the bottom line.”

“We take great pride in helping our clients take their businesses to the next level,” said David Anderson, co-founder and CEO of Off Madison Ave. “As part of our Outthink.Outperform. philosophy, we are constantly evolving to be at the forefront of emerging communications trends and digital marketing best practices. The clients we’ve added to our roster are a testament to the work that we do and the solid partnerships we’ve established.”

To support its continued growth, the agency recently hired Michael “Spike” Stevens as the director of interactive services and innovation. With more than 20 years of experience, Spike is spearheading the development and implementation of new technologies for Off Madison Ave’s clients and plays a key role in the advancement of the agency’s digital endeavors.

In addition to Spike, the agency has added the following staffers to its client services, content strategy, creative and paid media teams to support new and existing client accounts:

· Doug Anderson, associate creative director
· Kelley Dilworth, account supervisor
· Heather Tweedy, content strategist
· Sara Arnold, copywriter
· Chelsea Beyerman, media planner/buyer
· Kent Mann, PPC specialist

“The caliber of clients our agency represents is a direct nod to our talented team. The next time you’re at the movies, spot a billboard along the highway or tailgate for the national championship game, you’re connecting with the impressive brands we’re helping build and the work our team is passionate about. That, to us, is success,” said Anderson.



ASU honors top ASU-bred entrepreneurs

Arizona State University has been gaining a nationwide reputation as a breeding ground for entrepreneurs. Accordingly, next week, the W. P. Carey School of Business at ASU is holding its first-ever Sun Devil Select event, to honor some of the country’s top ASU alum-owned and alum-run businesses. Seventeen firms from a variety of industries will be recognized for their achievements.

“We’re honoring organizations that demonstrate innovation, growth and entrepreneurial spirit,” explains Sidnee Peck, director of the Center for Entrepreneurship at the W. P. Carey School of Business, which is hosting the event. “The inaugural Sun Devil Select class includes firms from Chicago, the Los Angeles area, Kansas City, Dallas and the Phoenix area.”

The winning firms and alums are:

  • Betablox – Weston Bergmann is an angel investor and the founder and chief executive officer of this Kansas City-based group that helps select startups navigate through their first stages of business.
  • Dunn Transportation – Margaret Dunn is founder and president of this transportation company, which owns Scottsdale’s popular Ollie the Trolley and an executive coach service.
  • Fan Interactive Marketing – Joel McFadden serves as chief operating officer for this California firm specializing in customer relationship management, interactive marketing, database knowledge and email deployment.
  • FSW Funding – Robyn Barrett is the managing member of Factors Southwest, LLC, an independently owned factoring firm in Phoenix that helps small to mid-size businesses to secure funding.
  • Higher Ed Growth – Frank Healy is president and chief executive officer of this Tempe company that helps schools reach enrollment goals by using proprietary technology.
  • Homeowners Financial Group USA – William Rogers is chief executive officer of this family-oriented, award-winning mortgage company based in Scottsdale.
  • Infusionsoft – Marc Chesley serves as chief technology officer for this Chandler-based sales-and-marketing software firm recognized by Inc. Magazine as one of the fastest-growing private companies in the United States eight years in a row.
  • itSynergy – Michael Cocanower is founder and president of this Phoenix IT consulting firm with more than 200 clients.
  • Off Madison Ave – David Anderson is co-founder and chief executive officer of this Phoenix-based marketing and advertising firm with clients that include Nike and LifeLock. 
  • Print.Save.Repeat. – Errol Berry is co-founder and chief executive officer of this Chandler toner-cartridge manufacturer that focuses on recycling and saving businesses money on printing.
  • RedShelf – Tim Haitaian is co-founder and chief financial officer of this Chicago-based company that partners with publishers and college bookstores to more easily and affordably deliver eTextbooks.
  • Signature Technology Group – Charles Layne serves as president and chief executive officer of Phoenix-based STG, which provides data-center services that support more than 300,000 devices across North America.
  • Skin Script Skin Care – Lisa VanBockern is the owner of this Tempe skin care company that makes natural clinical products designed to address anti-aging, sun damage, acne and other issues.
  • Skyhook – Dallin Harris is founder and chief executive officer of this Mesa-based Internet marketing firm that has worked with clients including AT&T, Subway and the Make-A-Wish Foundation.
  • Tiempo Development – Cliff Schertz is president and chief executive officer of this Tempe company that provides software firms with an integrated platform of services to accelerate how they develop, deploy and support their products.
  • Vetscience/Fruitables Pet Food – David DeLorenzo serves as president of this Dallas company that makes natural dog treats.
  • Western Window Systems – Scott Gates is president and chief operating officer of this Phoenix-based window and door manufacturer that has been making energy-efficient products for more than 50 years.

The Sun Devil Select Class of 2015 will be recognized at a special invitation-only luncheon on ASU’s Tempe campus on March 20. They will reconnect with their alma mater and spend time networking with each other and current ASU students, including some budding entrepreneurs. They will also meet Amy Hillman, dean of the W. P. Carey School of Business; Christine Wilkinson, head of the ASU Alumni Association and ASU senior vice president and secretary; and Mitzi Montoya, vice president and university dean for entrepreneurship and innovation.

Sun Devil Select is just one focus of the Center for Entrepreneurship, which helps hundreds of businesses each year. The center offers companies the chance to recruit and meet with top student talent, while also allowing students to get hands-on business-creation experience. The center is self-funded and utilizes community sponsorships to sustain its activities. For more information, visit wpcarey.asu.edu/entrepreneurship.


AZIMA’s TIM Awards set for March 20

The Arizona Interactive Marketing Association (AZIMA) will host its 2nd Annual TIM Awards from 5:30 p.m. to 9 p.m. on Thurs., March 20 at the Phoenix Art Museum, 1625 North Central Ave., in Phoenix. Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the TIM Awards showcase Arizona talent and work in the interactive realm for calendar year 2013.

Twelve TIM awards will be given for “Best”: Website, Social Media Campaign, Integrated Interactive Campaign, Email Marketing Campaign, Display Ad (single or campaign), Rich Media Execution, Mobile Marketing Campaign, App, Blog, Online Video, Brand of the Year and Interactive Person of the Year.

Roger Hurni, of Off Madison Ave, received AZIMA’s coveted 2013 Interactive Marketing Person of the Year TIM award last year. “It was quite an honor to have won this award. To me, the AZIMA TIM Awards are a demonstration of the amazing, cutting edge work being done in Arizona by companies from all kinds of industries,” said Hurni.

Guests to the TIM awards ceremony will have a chance to network with top digital marketing professionals and view Phoenix Art Museum’s current exhibits before enjoying a delicious sit-down dinner and awards presentation. The official program will kick off with keynote speaker Marcus Sheridan, president and founder of The Sales Lion. Sheridan is best known for skillfully using content and inbound marketing efforts to increase traffic to his website and becoming one of the largest pool installers in the U.S. during the Great Recession. In 2009, he started his sales, marketing and personal development blog, The Sales Lion, to teach others about content and inbound marketing.

AZIMA offers four options for event registration: $75 for a single seat; $50 for a single seat if an AZIMA Corporate/VIP member; $700 for a Table of 10; and $475 for a Table of 10 for Corporate/VIP members.

To learn more, visit www.azimaawards.com or www.joinazima.org.


Off Madison Ave Acquires Gordon Galloway

Phoenix-based marketing communications firm Off Madison Ave announced today its acquisition of Gordon Galloway, an integrated agency specializing in the casino gaming and entertainment industries.

This is Off Madison Ave’s second acquisition in recent years – the firm acquired digital powerhouse Mighty Interactive in 2005 – and comes on the heels of a strategic merger with interactive and creative shop SpinSix late last year.

“We are continually seeking out acquisition targets as part of an aggressive growth strategy,” said David Anderson, CEO of Off Madison Ave. “The Gordon Galloway purchase complements our travel and tourism practice, and provides an opportunity for future expansion beyond the Arizona market.”

Founded in 2010, Gordon Galloway works with several premier entertainment, gaming and resort enterprises, including Casino Del Sol in Tucson, Ariz., and the Little River Casino Resort in Manistee, Mich. Other notable clients include The Grand Belize Entertainment Group, Capital Processing Network and Alice Cooper’s Solid Rock.

“Joining the ranks of Off Madison Ave affords our clients a full suite of integrated marketing capabilities under one roof,” said Ben Gordon. “With a shared philosophy of great creative driving measurable results, we are eager to become part of the team and produce outstanding work.”

Post acquisition, Off Madison Ave’s total capitalized billings are expected to top $50 million annually.


Off Madison Ave, SpinSix merge

Off Madison Ave, a Phoenix-based integrated marketing communications firm, and SpinSix, one of Arizona’s leading creative marketing firms announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members, making Off Madison Ave + SpinSix a drivingforce of integrated marketing in the West.

Off Madison Ave and SpinSix have worked collaboratively in the past, delivering innovative solutions for shared clients. With similar cultures and visions, each Arizona advertising agency was looking to expand offerings and was focused on aggressive growth – making this an ideal merger.

Notable details of the Off Madison Ave + SpinSix merger include:

· Agency offerings fall into complementary areas of marketing, giving the combined company and its clients a full spectrum of services andin-depth expertise.

· Given different marketing focus areas of Off Madison Ave and SpinSix, all staff will be retained.

· There are no account conflicts, allowing the service of existing clients including Arizona Office of Tourism, CVS Caremark, FileMaker, LifeLock, Nike, Spenco Medical and more.

·    The new company name will be Off Madison Ave + SpinSix. Over time, the company plans to evaluate the benefits of a combined name.

For all of its 14 years in business, Off Madison Ave has been profitable and has seen double-digit revenue growth during many years. SpinSix puts up equally impressive numbers, with 17 profitable years – every year of its operation. Both companies have evolved and have innovated to remain at the forefront of digital marketing’s best practices, paying particular attention to developing proprietary tools and technologies to plan, monitor and measure client outcomes.

Scottsdale-based CKS Advisors, LLC served as the exclusive financial advisor to Off Madison Ave and SpinSix in the transaction. The closing of the transaction builds on CKS’s reputation of working with leading advertising and digital marketing firms.