Off Madison Ave + SpinSix Archives

Experts: Keep branding simple even in the era of social media

C-K’s Executive Vice President and General Manager Kristin Bloomquist.
by in Featured | Marketing

Got milk? The swoosh stripe. The Aflac duck. Kleenex. Successful branding effectively uses a name, term, design, symbol, or even a musical jingle to distinguish a product or service from those of other sellers. “Brands are sincere, distinct and consistent,” says David Eichler, creative director and founder of David and Sam PR. “Brands are by… Read More →

Seven Habits of Seven Successful Arizona Entrepreneurs

by in Featured | Small Biz

Everyone wants to know the secrets to succeeding in business. Most agree hard work and intelligence are a given.  But what about those attributes that cannot be taught in school or by working long hours? Entrepreneurs are a breed who typically embody qualities that make up a successful business person. They tend to be risk-takers,… Read More →