Tag Archives: peter madrid


Why more companies are coming to the Valley

When it comes to recruiting new companies to relocate, expand or begin operations in Arizona, it’s all about “getting in the game and the closing the deal.”

That was the message delivered at Valley Partnership’s June breakfast before a robust audience at the Phoenix Country Club.

Christine Mackay, Economic Development Director for the City of Chandler served as moderator. The panel featured Justin Meritt, Senior Investment Professional, Southwest Valley Partners; Auguste Goldman, Chief People Office, Go Daddy; and John Lenio, Economist and Managing Director, CBRE.

As the Arizona economy improves, Valley communities are successfully recruiting new companies to bring their business here. CBRE’s Lenio said favorable economic conditions nationally are a key: leading indicators such as the stock market are up, consumer debt is down, net worth is up, and although housing prices have increased they have also leveled off.
How is Arizona doing it?

“It’s all about jobs,” Lenio said. “Real estate is an enabler in the site selection process. In the end it’s all about getting in the game and closing the deal.”

Meritt cited the Continuum development along the Price Corridor in Chandler as a project in which several entities joined forces and talents. In her opening remarks, Mackay spoke of a “pipeline of quality developments” in Chandler. Continuum, Meritt said, fit the bill.

“It’s a quality business park in one of the top office markets in the Valley,” he said.

Goldman shared the success of local company Go Daddy and showed why “we win in Arizona. Talent, impact, culture, and quality of life.”

Goldman said Go Daddy works with instate institutions of learning including ASU, UA, NAU and Thunderbird. When it comes to company culture, the thought is to change the global economy to small business.

“It’s something we should all invest in,” Goldman said.

>> Community Project update

In lieu of the Mayor’s Minute, the Community Project Committee shared two presentations with the audience. Robyn Ratcliff, director at 2014 Community Project recipient Arizona Foundation for the Handicapped addressed the partners. She was followed by a heartwarming rendition of “Good Night Irene” by Bill, one of the clients that AFH serves. Bill received a standing ovation and moved many of the partners. This was the perfect way to introduce the sponsorship opportunities available for the 27th annual community project.
Several partners have already generously signed on to sponsor this year’s project including Norris Design, Rick Engineering, Shift Redevelopment, Small Giants and Cushman & Wakefield of Arizona.

“I received several calls and emails after the breakfast from partners who wanted to support this year’s project and enhance the quality of life for those served by AFH,” said committee co-chair Dena Jones. “I feel so fortunate to work with partners who are committed to giving back to the community and leaving a legacy.”

The 50/50 raffle included four prime tickets to a Dbacks game courtesy of CBRE. The winner donated the cash back to the community project. Another partner came forward after the raffle winner was announced and pledged his company’s Dbacks tickets for the July raffle.

Photo provided by 123RF.com


Cushman & Wakefield of Arizona Names Peter Madrid Communications Specialist


Peter Madrid is joining Cushman & Wakefield of Arizona, Inc. as Communications Specialist.

For the past three years, Madrid has served as Editor of Arizona Commercial Real Estate Magazine, overseeing coverage and writing a majority of the editorial content both for print and online.

“Peter brings to Cushman & Wakefield a wonderful combination of communications skills and knowledge of commercial real estate,” said Catharine Teeter, Acting Senior Manager of the firm. “He will be instrumental in building our social media presence, creating marketing presentations and expanding our networking presence within the industry.”

A veteran journalist, Madrid spent more than 30 years in the newspaper industry as a sportswriter and sports editor. He previously worked at the Kansas City Star, USA Today, the Tucson Citizen, and the Arizona Republic.

Madrid was an original staff member of USA Today (when it launched in 1982) and was a member of the Kansas City Star/Times newsroom that won the 1982 Pulitzer Prize for Local Spot News Reporting. He served as an editor for Gannett News Service at the 1988 Seoul Olympics. The Tucson Citizen consistently won Associated Press Sports Editors daily and special section national awards under his direction.

“I’m excited to be working with a dynamic group of professionals,” Madrid said. “Cushman & Wakefield brokers have been some of my best sources (as editor of AZRE). I consider them industry experts. I am thrilled that I will now be part of the Cushman & Wakefield team.”

Madrid is a member of numerous commercial real estate organizations including Valley Partnership and Urban Land Institute Arizona.

He is a graduate from the University of New Mexico, where he earned a Bachelor of Arts degree in Journalism. Madrid will also be an adjunct professor this fall at ASU’s Cronkite School of Journalism and Mass Communications.


AZRE - Peter Madrid - Small Business Summit

Goodyear to host small business summit; AZRE editor to be keynote speaker

The City of Goodyear’s Economic Development Division, along with Sonoran Technology, will host a Small Business Summit for existing or emerging small businesses in the Southwest Valley from 8 a.m.-3:15 p.m. on Oct. 9 at the Tuscany Falls Clubhouse in PebbleCreek, located at 16222 Clubhouse Dr.

The summit will feature eight sessions that include topics involving banking, marketing, business development, business performance and speakers, including Goodyear Mayor Georgia Lord and others from the Arizona Commerce Authority, Arizona Small Business Administration, Arizona Procurement Technical Assistance Center, Luke Air Force Base, Phoenix Industrial Development Authority, U.S. Small Business Association and West Valley National Bank.

The event’s keynote speaker will be Peter Madrid, editor of AZRE – Arizona Commercial Real Estate magazine. Madrid’s keynote speech will discuss “Embracing New Media: Big Steps to Building Your Small Business.”

“I am extremely pleased the City has partnered with one of our Goodyear small businesses, Sonoran Technology, to offer this inspiring and informative training for small businesses here in the Southwest Valley,” Mayor Lord said. “I am confident with the business experts on the program and the networking opportunities, business owners will leave with tools to help them succeed.”

Registration for the event is free, but seating is limited. Small business owners and their representatives can register online at goodyearaz.gov/summit or call Tina Daniels in the City’s Economic Development Division at 623.882.7874. The registration deadline is Oct. 1.

Attendees at the event will also have the chance to win an iPad by purchasing $10 raffle tickets. Proceeds from the raffle will benefit Homeless Youth Connection. The Small Business Summit sponsors include APS, Insperity, Paragon Business Equipment, Sonoran Technology, Southwest Gas and West Valley National Bank.

Editor's Letter: NAIOP, Indian Country and More - AZRE Magazine September/October 2011

Editor's Letter: NAIOP Arizona, Indian Country And More

Editor’s Letter: NAIOP Arizona, Indian Country And More

Forecasting the commercial real estate market in Arizona is a lot like forecasting the weather in Arizona – you never know what to expect.

The September/October issue of AZRE Magazine features our annual NAIOP supplement and its always-compelling roundtable discussion. Our experts say the commercial real estate industry is recovering, but that Arizona needs more job and population growth.

By the way, NAIOP Arizona members came through in a big way this year, submitting 25 projects. I think that says something for the office and industrial markets in Arizona.

This year we also included a look at what new legal issues the industry might be dealing with in 2012.

Our annual look at Construction in Indian Country explores the evolution of tribal economic development in Arizona.

Tribes are moving beyond building casinos and acquiring land, distressed properties and investing in other economic development instruments.AZRE September/October 2011 Cover

Building Green examines the impact of a $20M Sustainable Communities Development Fund for the three Valley cities on the light rail – Phoenix, Tempe and Mesa.

Finally, our Arizona Centennial series takes a look at the biggest and best commercial buildings in Arizona the past 100 years.

Peter Madrid
Twitter: @Peter_Madrid


Peter Madrid, AZRE Associate Editor - AZRE Magazine March/April 2011

Editor's Letter: A Glimpse of Arizona's Past, Present, Future

Think of this issue of AZRE Magazine as a kind of time machine. Within its pages, we offer a glimpse of Arizona’s past, present and future in its’ commercial real estate industry.

We launch our coverage of Arizona’s Centennial celebration with the theme “Rising from the Desert: 100 Years of Infrastructure.” We rank the top 10 projects that have served the people of this state; projects that also informed the rest of the nation that Arizona was open for business. No. 1 on our list? Here’s a hint: “Get Your Kicks …”

AZRE March/April 2011The present is represented by our 6th Annual RED Awards, in which we recognize the most notable commercial real estate projects and the construction teams involved. It was my first exposure to these prestigious honors, and I was very impressed with the many incredible nominations.

Finally, this issue examines the future of the industry with our 2011 Annual Real Estate Outlook. We consulted with experts in the various sectors and hopefully have prepared a concise report. A few things we learned: Business attraction and job growth must improve, and Arizona must be a leader in the clean and renewable energy revolution.

Peter Madrid
Associate Editor
(602) 424-8844
Twitter: @Peter_Madrid

AZRE Magazine March/April 2011

Editor's Letter - AZRE Magazine September/October 2010

Editor's Letter September/October 2010: A Whole New Ball Game

A Whole New Ball Game

‘Now batting, Peter Madrid

I’m standing at the plate, swinging for the fences. Beads of perspiration trickle down my forehead. My knees feel weak. Here comes the pitch …

After more than 30 years as a sportswriter and sports editor at USA Today, the Kansas City Star (Editor-in-Chief’s note: Where he modestly won’t tell you he was part of a newspaper staff that won a Pulitzer Prize in 1982), the Tucson Citizen and the Arizona Republic, I have turned in my cleats for wingtips as new associate editor for AZRE.

It’s been quite a learning curve, but those I’ve met so far have made me feel like part of the team. That includes my co-workers at AZ Big Media, and the brokers, contractors and marketing folks at some of the commercial real estate-related firms in Phoenix and Tucson.

I look forward to meeting even more of you. Please feel free to share your suggestions, story ideas and concerns; or if you just want to invite me to a Diamondbacks game (I promise I won’t bore you with locker room tales or drop names — I did interview O.J. Simpson before his run-in with the law) please call or send an e-mail.

I guess you can make the analogy that commercial real estate is a lot like sports. There are ups and downs. Highs and lows. Times to celebrate a victory and times to reflect on a loss. In the end, though, it’s all about the people with whom you work.

Peter Madrid
Associate Editor
(602) 424-8844

AZRE Magazine September/October 2010