Tag Archives: PGA

Topgolf.1

Topgolf’s Topgolf U Redefines Golf Lessons

Golf entertainment leader Topgolf International, Inc. today launched Topgolf U, a new golf instructional program developed to help grow the game. With lessons starting at $20, Topgolf® aims to attract a wide audience of player hopefuls, from juniors to adults and novices to experts.

Topgolf U combines the fun, high-energy environment of Topgolf with world-class, PGA-certified instructors using the latest mobile video technology from Ubersense to analyze and improve players’ swings. The lessons are being offered at all 10 existing Topgolf locations across the United States. The four types of Topgolf U lessons available include:

• Social Lessons – Priced at $20 for adults and $15 for youth, these 20-minute sessions are offered to anyone in a Topgolf bay who wants just a few quick tips. A video analysis of the student’s swing is emailed at the end of the lesson and is available for sharing on Facebook, Twitter and YouTube.

• Private Lessons – These hour-long sessions feature one-on-one instruction with a golf pro. Topgolf has partnered with sports app leader Ubersense to provide slow-motion video swing analysis. At Topgolf, the flight path of the ball is not simulated – instead, players get to see exactly where every shot lands.

• Weekly Clinics (Player Development Series) – Small group lessons, conducted once per week for four consecutive weeks, bring together players at similar skill levels. Topgolf provides separate development series lesson plans for each level as well as for juniors and ladies.

• Group/Event Lessons – Perfect for corporate entertainment or social parties, this special add-on offers professional instruction as part of the Topgolf private event experience.

“Topgolf is unlike anything else in the golf world, and we wanted to make the lesson experience just as remarkable,” said Topgolf Director of Strategic Partnerships Rodney Ferrell. “By combining the buzzing atmosphere of Topgolf with some of the finest teaching pros in the world using the latest technology, we’ve truly redefined the golf lesson. Put simply, Topgolf is making golf affordable, easy to learn and – most important – fun.”

Topgolf is the only entertainment center of its kind, offering competitive golfing games for all ages and skill levels and advanced technology to track the accuracy and distance of players’ shots. With climate-controlled hitting bays, Topgolf allows fans to enjoy playing the game year-round. The concept has been especially popular among the millennial generation, with more than half of its guests between the ages of 18 and 34. In July, Topgolf was recognized on HBO’s Real Sports with Bryant Gumbel for helping revitalize golf.

Today, Topgolf employs up to three golf professionals at each location. The company has pledged to cover the costs associated with each professional’s PGA dues and certification process.

“The introduction of Topgolf U is one of the most important things this company has ever done,” said Topgolf CEO Ken May. “The program symbolizes our commitment to spreading the love for the game of golf and making it more accessible to people of all ages and backgrounds. We look forward to expanding Topgolf U and other programs like our Summer Academy for kids, our offerings for high school golf teams, and more. This is just the beginning of the golf programming Topgolf plans to offer.”

For more information regarding Topgolf U, visit www.topgolf.com/lessons.

weekend jetaway

PGA Star Tom Lehman to host Weekend Jetaway

Tickets are now available for the 3rd Annual Weekend Jetaway presented by AXA Advisors Southwest, Aero Jet Services and Prisma, which will take place on Saturday, November 1, 2014 from 6:30 p.m. to 10 p.m., and will feature music, culinary creations from leading Valley chefs, cocktails, surprise “elevated” entertainers and casino games set in a private jet hangar within the Scottsdale Airport. During the event, guests will take part in a casino-style dice game, with several lucky winners taking home a multitude of lux prizes, including the grand prize – a luxurious all-inclusive, first-class vacation on a private jet for four. Hosted by celebrated PGA golf star Tom Lehman, tickets are $100/person and available now at www.weekendjetaway.org.

Among the popular restaurants and beverage partners sampling scrumptious items from their Fall and Winter menus at the event are: Alliance Beverage, Proof Canteen at the Four Seasons Scottsdale Resort Troon North, Talavera at the Four Seasons Scottsdale Resort Troon North, Sassi, SOL Cocina, The Yacht Club, Tom’s Thumb Marketplace, The Mission and The Melting Pot. A silent auction including resort, spa, golf, dining and vacation packages will also take place, with proceeds from the entire evening benefiting Elevate Phoenix.

“Elevate Phoenix is a unique and often life-changing program for Arizona youth that provides in-school teaching; after-school mentoring/tutoring; career instruction/ post-secondary preparation; character, life skills and peer leadership development; community service; adventure activities; and reading/literacy improvement within urban public schools,” says Scottsdale resident Lehman, who also serves on the Elevate Phoenix board of directors.

AXA Advisors Southwest, Aero Jet Services, Jet Set Magazine and Prisma are serving as the presenting and title sponsors of the event. Additional current sponsors include Phocus Financial and Alliance Beverage Distribution Company. Limited sponsorship packages starting at $500 are still available at weekendjetaway.org.

“In 2012, AXA Advisors Southwest dreamt up this special event as our way to give back to this great community,” says Dillan Micus, executive vice president of AXA Advisors Southwest. “Our team donated its time, money and more – and with the help of amazing partners, sponsors and party-goers, we were able to gross more than $130,000 our first two years. We welcome the community to come out for the best party of the fall to help us double this number!”

This is a 21 and over event.

Salt-River-Fields-Medium

Pride Group, Salt River Fields strike deal

Locally-based Pride Group is taking over the Valley one venue at a time. The full-service event company aims to be the Single Simple Solution™ for their clients. As of May 1, 2014, Pride Group will be the exclusive event services provider for Salt River Fields. Among the many services Pride Group will offer, they will supply the venue with tables and chairs, mobile restroom suites, fencing, crowd control equipment, premium portable toilets, power generators, light towers, furniture and décor.

“Salt River Fields at Talking Stick is excited to have added Pride Group to its team,” says Salt River Fields at Talking Stick General Manager, Dave Dunne. “They are a tremendous partner and Salt River Fields is looking forward to working with them on all of our festivals, concerts and special events. Pride Group brings a professionalism that is unmatched in the industry and will only make our events that much better,” he adds.

Pride Group’s current client roster includes the Arizona Cardinals Football Club, University of Phoenix Stadium, Fiesta Bowl, Super Bowl XLIX, P.F. Chang’s Rock ‘n’ Roll Marathon, Wild Horse Pass Motorsports Park, Desert Mountain Club, City of Tempe Special Events, Arizona State University, the Senior & PGA Tours and now Salt River Fields.

“We are truly excited to partner long term with one of the most elite venues in Arizona,” says Pride Group CEO, Robb M. Corwin. “Their stellar customer service philosophies, desire to be the very best at what they do and attention to detail, put us in perfect harmony with one another.”

The two companies will work together to provide the best possible experience for those in attendance at any of the venue’s various events.

Go Daddy founder and former CEO Bob Parsons is resigning as executive chairman to spend time on other ventures.

Parsons Foundation boosts Elevate Phoenix

Elevate Phoenix today announced a $58,000 grant from The Bob & Renee Parsons Foundation. The Foundation’s grant will provide privately-funded need-based scholarship opportunities for DREAMers, who do not qualify for public scholarship assistance funds, to pursue a college education through Elevate Phoenix’s LIFT for Success Program.

“How we raise and teach our children will impact our entire community,” said Renee Parsons.

“DREAMers can’t change where they came from or how they got here, but they can certainly change where they are going,” entrepreneur and philanthropist Bob Parsons added. “By supporting these children we have the opportunity to give them hope that they too can achieve their American Dream.”

Elevate Phoenix, a unique teacher-mentor program, targets urban youth struggling with poverty, gangs, drugs, violence and dysfunction. By matching students with a dedicated adult role model, who is available to them 24/7, the organization is breaking down barriers and transforming futures. An accredited program, the non-profit provides character, life skills, leadership, and literacy education to 4,500 elementary and high school students in four Phoenix public schools. The program model, founded in 1982 in Denver, Colorado, has served more than 30,000 students and has a 90 percent graduation and 85 percent post-secondary school entry rate, significantly higher than the national average.

Elevate’s Lift for Success college readiness program was established in 2010 to support students’ transition from high school to college.  The program, which now has more than 100 participants, exposes Elevate graduates to the rigors of college by placing them in a high-touch college boot-camp program for the summer. In 2013, the collaborative venture with Gateway Community College, supported by Elevate mentors, had a 100 percent retention rate.

“Elevate Phoenix is a program that changes the lives of kids through the love and devotion of adults who care,” said Elevate Board Member and PGA Tour & Champions Tour Professional Tom Lehman.  “I have a passion for these kids, and understand what happens not only in their lives but in the lives of their families and their community when real mentoring takes place. If I have heard a student say it once, I’ve heard it 100 times over the last 3 years – that their ‘entire perspective on life has changed because of Elevate Phoenix.’”

To learn more about Elevate Phoenix, visi www.ElevatePhoenix.org.

77293831

What do golf and surgery have in common?

Imagine sinking chip shots on three of the world’s most famous golf courses while chipping in to help fund a high-tech hybrid operating suite at Banner Boswell Medical Center. How’s it possible you ask?

Sun Health Foundation and Arrowhead Lexus have joined forces to sell drawing tickets for a chance to play in the 2013 Lexus Champions For Charity Golf Tournament, a five-day golf getaway for two, held Dec. 11-15, in Pebble Beach, Calif.

Ticket proceeds will help fund a new hybrid operating suite at Banner Boswell Medical Center in Sun City.

Only 400 drawing tickets are available, with the winner and a friend earning the chance to “play like a pro” on three of Pebble Beach’s hallowed golf courses: Pebble Beach, Spyglass Hill and Spanish Bay.

The winning package includes meals, carts and green fees; an incredible tee prize package; transportation between local airports and the golf resorts and a teaching clinic from a top PGA professional.

Tickets are $150 each or five for $600. Ticket sponsorship packages are also available. The winning ticket will be drawn October 3 at Arrowhead Lexus Peoria. Need not be present to win.  Purchase tickets by calling 623-832-7609 or visit sunhealthfoundation.org.

Hybrid Operating Suite
The $8.2 million project involves transforming a 40-year-old clinical space into a futuristic hybrid operating suite, the first of its kind in the West Valley. Construction will also include refurbishing and constructing two new OR suites. The hybrid will combine the latest surgical, cardiac catheterization and 3-D radiology technologies with real-time patient monitoring, allowing patients to stay in one place.

Interventional cardiologists, electro-physiologists or interventional radiologists and heart and vascular surgeons will work side by side. It will greatly benefit patients requiring minimally invasive valve procedures as well as those needing cardiovascular or vascular treatment. The results will be shorter recovery times, fewer complications, reduced pain and increased quality of life. Expected to be completed in late summer 2014, the project also includes expanding the Same Day Surgery unit. Ultimately, the project will allow Banner Boswell to continue to expand its comprehensive cardiac program to meet the current and future needs of the community.

Marketing action plan

Enterprise Offers Free Course for Business Leaders

Enterprise University, an educational program offered by Enterprise Bank & Trust, will continue its Spring 2013 courses with an April 24 class on “Creating a Marketing Strategy to Build Brands and Drive Results.” The morning workshop includes a continental breakfast and will focus on strategic, smart and innovative techniques that not only build brands but produce impressive results and generate a ROI.

This session will cover the best marketing practices online and offline for the following:
* Research and brand positioning
* Creative services
* Media planning/buying
* Web design and interactive marketing
* Public relations and special events

The instructors are David Nobs, Director of Business Development and Ben Smith, Director of Account Development at The Lavidge Company, a Phoenix-based advertising, public relationsand interactive marketing agency.

Enterprise University provides free educational seminars on a variety of relevant topics for business owners and their leadership taught by experts in a variety of fields including advertising, marketing, business continuity, financial planning and more.

WHAT: Course for business leaders on “Creating a Marketing Strategy to Build Brands and Drive Results”

WHERE: Phoenix Country Club, 2901 N. 7th St. Phoenix, Ariz. 85014

WHEN: Wednesday, April 24, 2013, 8:30 – 11:30 a.m.

COST: Free to business owners and leaders. Registration is required.

RSVP: Visit www.enterprisebank.com/eu to register

David Nobs has more than 25 years of experience in marketing, advertising and public relations. He’s directed high-profile campaigns for clients ranging from Bank of America and Microsoft to NASCAR, the NFL, NHL, LPGA and PGA of America.

Ben Smith has been on the leading edge of Arizona business and technology since 1985. Ben developed his expertise in project, design and long-range planning during his work in the public and private sectors, including serving as Director of Operations for a multi-million-dollar consulting firm where he managed engineering, programming and R&D teams nationwide.

Enterprise University will continue through May, with courses during the month of April focusing on marketing strategy and sales management.

Jack Nicklaus Boccieri Golf Secret Grip

Jack Nicklaus, Boccieri Golf Partner to Launch Secret Grip

Boccieri Golf, maker of award-wining equipment such as the Tour-proven Heavy Putter, has tapped Jack Nicklaus to help launch the Secret Grip, a patented technological breakthrough that allows players to easily back-weight their clubs, similar to the way Nicklaus did during his career while winning 73 PGA Tour titles, including a record 18 professional major championships.

The Secret Grip represents the first time in nearly two decades that Nicklaus has given his endorsement to equipment not under the Nicklaus Golf banner. He will appear in promotional materials for the product and use it on his own clubs. Beginning in March, the Secret Grip will be available at Dicks and Golf Galaxy retailers nationwide.

“Throughout my career, all my golf clubs were back-weighted,” Nicklaus said. “The main benefit was that it helped slow down my hands and reduce dispersion. There are a lot of people who could benefit from the philosophy that I used and that is why we have been working with Boccieri Golf.  If we can make the game easier and thus more enjoyable for people, that’s not only a good thing for them, it’s good for the game of golf.”

The Secret Grip is designed to be installed quickly and affordably on every manufacturer’s clubs. Its heavier weight raises the club’s balance point, promoting consistent crisp contact for greater control and distance. This is achieved via a tungsten weight in the butt-end, combined with a compound that’s 40-percent heavier than what’s used in standard grips.

“Extensive research and testing has proven that counterweighting helps everyone from the high-handicapper to all-time greats like Jack,” says Stephen Boccieri, President and CEO of Boccieri Golf. “With the Secret Grip, players benefit from our unique weighting system without changing the brand or style they prefer. It is really like getting a new set of clubs.”

Prototypes of the Secret Grip were unveiled last year and garnered praise from dozens of leading media outlets. This included receiving “Top Products from the 2012 PGA Show” honors from Golf Digest and GOLF Magazine. Recent consumer launch-monitor testing of more than 500 players showed 95 percent reported a strong preference for the Secret Grip versus traditional grips.

Further advantages of the Secret Grip ($16.99 each) include:

• Total length one-inch longer than standard, allowing players to grip-down for improved play around the green or on uneven lies

• A built-up lower section—often preferred by PGA Tour players—completely removes the need for additional grip tape wrapping

The latest introduction in a line of pioneering equipment from Boccieri Golf that includes the popular Heavy Putter collection, along with the critically acclaimed “Control Series” of full swing clubs, the Secret Grip can be purchased at www.boccierigolf.com. It will soon be offered at leading retailers nationwide.

Founded in 2005 by Stephen Boccieri, Boccieri Golf’s popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counterweight principals. This unique approach to club design is proven to benefit golfers of all skill levels, as strategically placed weight in the butt-end of the shaft produces a higher balance point to promote smoother, more repeatable swings from driver through putter.

The company recently opened a state-of-the-art Research and Performance Center at 15816 N. Greenway-Hayden Loop in Scottsdale. Coinciding with significant growth in demand for the entire Boccieri Golf portfolio, the 9,000-square-foot facility offers a variety of services, including custom club fitting, high-tech swing analysis and practice time on life-like simulators.

Boccieri Golf equipment has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours. In addition, its products have received vast critical acclaim from a variety of respected golf and lifestyle media outlets.

For more information, visit www.boccierigolf.com or call 888-788-8374.

phil-mickelson-masters-2006_t640

Phil Mickelson, Bubba Watson set for Phoenix Open

Two-time champion Phil Mickelson and Masters winner Bubba Watson have committed to play in the Waste Management Phoenix Open.

The news of the popular PGA players’ participation should be an economic boost for business. The 2012 Waste Management Phoenix Open pumped $222 million into Arizona’s economy — with direct sales tax revenue estimated to be $8.2 million — and non-local attendees spent an average of $300 per day.

Defending champion Kyle Stanley, 2011 winner Mark Wilson and 2010 champion Hunter Mahan also are entered in the Jan. 31-Feb. 3 event along with Rickie Fowler, Nick Watney, Carl Pettersson, Nicolas Colsaerts and Lucas Glover.

Mickelson won at TPC Scottsdale in 1996 and 2005. The former Arizona State star will open his season Jan. 17-20 in the Humana Challenge in La Quinta, Calif.

DAPHENE'S HEAD COVERS

Spirit of Enterprise winner: Daphne’s Headcovers

Daphne’s Headcovers earned the The Spirit of Enterprise Overcoming Adversity Award this year at the W. P. Carey School of Business at Arizona State University’s prestigious Spirit of Enterprise Awards.

When Jane Spicer was 10 years old she told her mother that she wanted a sailboat. Her mother told her she had to earn the money for it. Jane did: she sewed a bagful of stuffed toys to sell to friends and neighbors. At the Park & Swap she made $200, and has been hooked on entrepreneurship ever since.

“When I was 16, a customer suggested that I make animal golf club covers. It was really hard to break into that market, but my mom, Daphne, told me: Be tenacious.” Jane taught herself how to get past the attendants and assistants at golf resorts to get to the buyers. It worked: sales grew 400 percent in one quarter, her animal headcovers becoming the best selling item in golf after Tiger Woods started using one.

Not that it was always easy: When the recession hit in early 2008, Jane said that she was paralyzed with fear. “I stopped taking a salary. I sold everything at home that wasn’t nailed down. But I never missed payroll and I didn’t lay off a single key employee. By 2011 we were profitable again.”

Jane and her company do a lot to give back to the community that, as Jane put it, built Daphne’s Headcovers. The company sells a special Weimaraner headcover and donates a portion of the proceeds to Gabriel’s Angels, which provides pet therapy to abused and at-risk kids. They also partner with charities globally to help make a difference and now Jane allows budding entrepreneurs to use her facility and equipment.

Through all of the ups and downs, Jane has lived out the directive her mother gave her, to be tenacious, and Daphne’s core value as well: to do good while doing well.

Name of business: Daphne’s Headcovers

Nature of business: Manufacturer of animal/novelty golf club covers

Address: 337 W. Melinda Lane Phoenix, Arizona 85027

Web: DaphnesHeadcovers.com

Founded: 1978

Number of employees: 19