Tag Archives: phoenix fashion

Photo courtesy of Stelari

Stelari — desert-inspired yoga wear — launches first collection

Courtesy of Stelari

Courtesy of Stelari

Stelari, and eco-friendly yoga wear line, uses the Arizona desert and vintage tarot cards as inspiration for its first collection, “Tarot of the Bohemians.”

Owner Kimberly Roach’s line of free flow tanks use Arizona spiritual center of Sedona for the background of a shirt titled “The Sun.”

“For some people it may just be a beautiful design, but each of our shirts has an intention,” Roach said. “The 9 of Wands” tank is about strength and “The Moon” represents our own conscious.”

The tanks are made up of 94 percent recycled content and priced at $48. Roach said it’s great when you can fuse the fashion industry and taking care of our landscape in one project.

Stelari also sells yoga mat towels for the same price as the tanks and kimonos ranging from $58 to $88.

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Courtesy of Stelari

“A lot of my inspiration comes after a yoga practice. Even though I’m crazy busy, I make time for it because it keeps me balanced and is part of keeping the integrity in what I’m doing,” Roach said.

The choice of one’s clothing can be a complimentary element for inspiration and reflection in yoga, an already spiritual practice.

The Stelari girl doesn’t have to be a yogi, Roach said. This line can be worn by a dancer and its softness and style makes it incorporable in everyday wear.

Active wear today has leaned toward bright neon colors, but Stelari wants to keep the neutrals and pastels in this line in its future designs, Roach said. “It’s a little more fashion-forward.”

On stelari.com, a blog also offers customers healthy recipes and even guest personal stories. “This is a lifestyle brand,” Roach said.

“Too much effort, we burn out.  Too much ease, we never reach our potential. When we connect deeply to the core of our being, we begin to move with the flow of life,” Roach said on the Stelari site.

Courtesy of Stelari

Courtesy of Stelari

Owners of My Sisters consignment business - AZ Business Magazine March/April 2012

My Sister’s Consignment Business Expands Into California

Three siblings’ lucrative consignment business expands into California

From the moment you meet these three entrepreneurs, it’s obvious they’re sisters.
Articulate, well-dressed and blonde, they are undeniably of the same distinctive breed.

Ann Siner, Jennifer Siner and Tess Loo are the siblings behind Eco-Chic Consignments, Inc., better known to Valley shoppers as My Sister’s Closet, My Sister’s Attic and Well Suited. The sisters’ venture into consignment retailing has proven to be wildly successful, growing into a resale empire with revenue totaling more that $16 million in 2010, employing about 200 fashion-forward thinkers, catapulting the sisters into the forefront of Phoenix fashion, and changing the way Valley consumers shop.

“We shaped the face of retail in Phoenix,” says CEO, founder and oldest sister Ann Siner. “We have made it more acceptable to buy recycled.”

In 1991, the sisters — stocked with clothes they literally pulled out of their friends’ and siblings’ closets — opened My Sister’s Closet, an upscale consignment store with designer labels and strikingly low price tags, at Towne & Shopping Center in Phoenix’s Camelback Corridor. They soon expanded into Scottsdale and now have 10 locations in Phoenix, Scottsdale and Chandler. In 2011, the sisters opened two new stores in San Diego.

“What helped us succeed was changing the image of the resale store from the three Ds — dark, dirty, and dingy,” Ann Siner says, “to the three Cs — cute, clean and current.”

After finding success with their women’s resale clothing store, the sisters listened to the copious requests from customers for vintage furniture and opened My Sister’s Attic in 1999. Next came their men’s apparel store in 2001, which the women dubbed Well Suited.

“If I can just get you in the door, you will see that we are not your typical resale store,” Ann Siner says. “We will convert you into a resale shopper.”

The sisters have helped turned a lot of consumers into converts since the financial crisis hit in 2007. Diminishing disposable incomes, the appeal of stylish vintage pieces, and trends that favored sustainability fueled the sisters’ businesses.

“Our sales went through the roof,” says Jennifer Siner, co-founder and youngest sister.

Whereas five years ago designer bag-toting fashionistas would have scoffed at consignment shops and fled to Barney’s, today they shop resale. And they come in droves.

In a down economy, Eco-Chic Consignments has increased revenue by an average of 20 percent annually over the past four years. For the sisters, it’s a sign.

“Now is not the time to sit back and say we’ve done it all,” says Ann Siner. “We’ve got to keep looking forward, look at what’s new, listen to people, their feedback, and always look for what we can do to make it better.”

The sisters’ goal is to keep expanding in San Diego and duplicate the success and expansion they have accomplished in Phoenix.

“It’s been well received and people love shopping (at My Sister’s Closet),” Ann Siner says, “so we want to open more stores in San Diego and then hopefully just keep working up the coast.”

My Sister’s Closet
2033 E Camelback Rd.
Phoenix, AZ 85016

Arizona Business Magazine March/April 2012