Tag Archives: Phoenix Fashion Week

Phoenix Fashion Week 2011

Phoenix Fashion Week is October 1-5 at Talking Stick Resort

From October 1-5, Talking Stick Resort in Scottsdale will be the center of attraction for all fashionphiles with the arrival of dozens of burgeoning designers who will present their exclusive collections to style addicts, designers, buyers, media, industry tastemakers, bloggers and celebrities at Phoenix Fashion Week (PHXFW). The Las Vegas-style resort and casino will once again serve as the backdrop for three days of breathtaking established and emerging designer runway shows. This year’s event will include a Designer of the Year competition, Fashion Education Seminars, Model of the Year competition, glitzy after-parties, retail deal making and the event’s signature Style Villa shopping experience.

Since partnering with Talking Stick Resort in 2011, PHXFW has welcomed more than 10,000 key industry professionals and guests from around the nation and the globe to the City of Scottsdale. An expanded partnership between PHXFW and Talking Stick Resort allows the event the ability to showcase the hottest up-and-coming local, national and international designers.  It will also activate an impressive roster of top-tier partners and sponsors including Zappos.com, Fiat, Pinnacle Aviation, Toni & Guy Hairdressing, UBER, and the UK’s top beauty brand No7 Cosmetics & Skincare.

Over the past several years PHXFW has seen tremendous growth that has earned national attention as a model for regional fashion weeks around the country. PHXFW’s unique brand-building program includes a 4-month boot camp-style preparation and training for participating designers and models – a process that has caught the attention of major industry players including TIME magazine. A feature in the publication earlier this year profiled the event and how it develops young designers and facilitates the jump from homegrown brand to household name for both up-and-coming fashion models and designers.

“Phoenix Fashion Week has become an annual marquee event for Talking Stick Resort,” said Peter Arceo, senior director of sales and marketing for Talking Stick Resort. “The excitement, energy and fashionable fan base that follows the event is a natural fit for our property and the Talking Stick Resort brand.”

Talking Stick Resort offers luxury accommodations in high style, fusing innovative design, exciting entertainment and Southwest sophistication making it an ideal host for the event.

“Talking Stick Resort is an ideal partner for PHXFW because of its capability to accommodate our exploding growth,” said PHXFW Director Brian Hill. “At Talking Stick Resort we have it all – stunning surroundings, key amenities and a platform that allows us to create our own signature runway look and feel that rivals fashion weeks in New York, Paris, and London,” he said. “Having our own flexible space, within the venue has been a key component to growing our program and has helped us to effectively show the fashion world how Phoenix has become a game-changing fashion city,” he said.

This year, PHXFW attendees can expect a high-energy, high style fashion experience with expanded front-row seating, high-tech lighting and heart-palpitating sound, exclusive VIP lounges, interactive brand experiences, premier music and entertainment and special celebrity guests.

Several additional PHXFW-sanctioned designer and sponsor events will take place off site including PHXFW’s signature charity event, Fashionably Pink. Fashionably Pink is a celebrity runway show showcasing pink-inspired outfits created by each of the PHXFW participating designers. The annual event raises breast cancer awareness and funds for breast cancer charities throughout Arizona. This year, the popular charity runway show and silent auction will take place at Domus, a new luxury condominium high-rise in the Arcadia neighborhood.


LoinCloth Los Angeles to Compete in Emerging Designer Challenge 2013

LoinCloth Los Angeles has been selected to compete in Phoenix Fashion Week’s Emerging Designer Challenge. The competition leads up to Phoenix Fashion Week in which the designers will present twelve looks at the runway show on October 1– 5 at the Talking Stick Resort in Scottsdale.

LoinCloth Los Angeles, a men’s apparel brand, was recently chosen to compete in this year’s Emerging Designer Challenge. The program is a four-month competition between twelve up-and-coming designers from all over the world. The prize is the title of Emerging Designer of the Year along with a $10,000 package of goods and services to help the winners launch their brand.

“We are extremely excited to compete against so many other talented designers on such a large platform,” said co-owner Clary Jeffrey. LoinCloth Los Angeles was selected after Phoenix Fashion Week went on an 8-city tour around the country to find the most talented up-and-coming fashion designers. The country-wide tour attracted over 200 brands from all over the world to apply. From 200 they chose the top 12 designers.

Follow LoinCloth Los Angeles on Instagram and twitter @loincloth_la and use hashtag #apennyandaplan. Become a fan of LoinCloth Los Angeles on Facebook and keep up to date with their progress throughout the entire competition

Based in Hollywood, CA, LoinCloth Los Angeles is a lifestyle apparel brand who aims to provide original clothing to the young and ambitious. The brand’s purpose is to highlight the joys and tribulations of pursuing a dream. What started with just an idea and -$143 in the bank, has grown into a brand that equips driven individuals with the quality and comfort they need to take on life’s obstacles. With “A Penny and A Plan” as its motto, LoinCloth Los Angeles continues to see through limitations and reach for the next level. For more information, please visit loinclothla.com

Phoenix Fashion week is the premiere fashion industry event in Arizona.  The organization’s mission is to bridge designers and buyers together through our three pillars of fashion, education and humanity. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its community service efforts and for infusing world-class innovation into the Southwest.  For more information please visit phoenixfashionweek.com



Phoenix Fashion Week will announce its top 40 emerging models at 7 p.m. July 11 at The Mint in Scottsdale. Presented by No7 Cosmetics and Skincare, 40 emerging models will compete for title of Model of the Year 2013 to be awarded at Phoenix Fashion Week this October.

The #1 Beauty Brand in Britain, No7, will present the competing models for the first time after their Model Makeover by TONI&GUY. For the first time, a male and female “Model of the Year” winner will be chosen and signed to The Agency Arizona.

More than 150 hopeful models turned out for another successful Model Search on June 22, 2013, and on July 11, 40 will be selected as Phoenix Fashion Week’s 40 Fresh Faces, each competing for the title of male & female No7.  Model of the Year. Their journey will begin with intensive three-month booth camp that includes a series of challenges designed to prepare them for careers on and off the runway in the high-stakes fashion industry

The Mint requires all guests are 21+. Tickets are $10 and can be purchased here: http://modelannouncement2013.eventbrite.com/.

For more information about Phoenix Fashion Week visit www.phoenixfashionweek.com.

About Phoenix Fashion Week:
Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. For more information please visit www.phoenixfashionweek.com.
About TONI&GUY Hairdressing:
TONI&GUY Hairdressing is an international icon synonymous with fashion and quality. TONI&GUY Salons and Academies offer unparalleled service and education.  For more information, visit toniguy.com.

Event Logo


Phoenix Fashion Week kicks off its 2013 series of events this month by teaming up with the Musical Instrument Museum (MIM) for the fourth-annual MIM Rocks Fashion spring showcase on Friday, March 29. Presented by Scottsdale-based Focal Point Salon, MIM Rocks Fashion serves as a music-themed tribute to top stylists from Phoenix to Tucson and showcases on-trend spring fashions from a talented lineup of designers and boutiques.

MIkel Florman Coleccion (54)“Phoenix Fashion Week is thrilled to host its fourth installment of MIM Rocks Fashion,” said Brian Hill, executive director for Phoenix Fashion Week. “Music inspires fashion in so many ways and MIM Rocks Fashion showcases what’s hot in fashion and in music right now.”

Starting at 7:00 p.m. on Friday, guests at MIM will be treated to a meet and greet mixer, trendy spring fashions and classic designer styles. The interactive fashion show will be featured along with entertainment by a special musical guest, followed by an after party. A portion of the event proceeds will benefit the M.U.S.I.C. Foundation of Arizona, a 501 (c)(3) non-profit organization supporting music and youth programs in Arizona.

Special guest Bri Seeley, PHXFW 2012 Designer of the Year will be on hand from Seattle to launch her spring 2013 Escape collection for MIM Rocks Fashion before its April debut on Zappos.com.

Photo by Trudgephoto Photography

Photo by Trudgephoto Photography

“After winning the Designer of the Year title, the winning package continues to give me amazing opportunities to showcase my collections,” Seeley said.

The other top brands are: Clothes Minded, ENVY by Khanh, Divaz Boutique and Amir’s La Voûte. Each will be showcasing fourteen runway looks conceived by notable Arizona based stylists set to the sounds of internationally-renowned DJ Q and performances by the night’s special musical guest.

Tickets are available to the public and can be purchased online at mimrocksfashion2013.eventbrite.com

Where: Musical Instrument Museum (Main Courtyard) 4725 East Mayo Blvd., Phoenix, AZ 85050

How much: $30 for general admission and $100 for front row VIP. All tickets include access to official after party.

When: Friday, March 29th

  • Doors open, 7:00 p.m. – Fashionable “swag bags” to the first 100 guests
  • Meet the designers, stylists, media and attendees, 7:00 p.m. – 8:00 p.m.
  • Fashion show, 8:30p.m.
  • After party, 9:30 p.m.
Scottsdale Living - WINTER 2013

Scottsdale Living Magazine – FALL 2012

Fall 2012

Health | Beauty | Lifestyle
Lookin’ ‘Fall’bulous

It was just last year when I step foot into a completely unfamiliar world — where a mass of stunning socialites gathered, most donning couture from head to toe; where wine and various cocktails were consumed like water on a dry, summer day; where glamour was taken to a seemingly impossible new level.Here I stood at Phoenix Fashion Week at Talking Stick Resort. And even in the haze and lights and within the swarm of attendees, one thing was made very clear: fashion is the backbone of Scottsdale; residents thrive off it.

And thus, an issue or two later, the Style section of Scottsdale Living was born.This issue’s Style section is one we’re particularly proud of. Partnering with an incredible team of people, we’re showcasing sophisticated, sleek and sexy fall attire, perfect for your next gala, cocktail hour or date night.

But, before you can look great in fall’s hottest fashions, how’s your skin looking after basking day after day in the summer sun? Sure, that tan of yours looks great now, especially while wearing those neon-hued bottoms and tops, but you may find yourself with sun-damaged skin in desperate need of care and hydration. Flip to page 6, and you’ll find tips from local experts on how to repair the harmful effects of tanning.

So, let’s make this fall the most fashionable, and healthy, one yet. And, yes, that includes your next camping trip with your girlfriends. Instead of roughin’ it, take a more luxurious approach with “glamping” on page 20.

Kristine Cannon,
Associate Editor

Home | Garden | Design
Breaking Down Barriers

Gossie Signature

Michael Gossie,
Editor in Chief

One of the things that I have always loved about owning my own home is having the ability — on a whim — to demolish a wall, ceiling or floor as needed to accommodate my need for more kitchen space, a basketball hoop or solid space for a treadmill.

So Joel Miller’s story on page 26 of this issue — “Home, Suite Home” — really resonated with me. Th e story talks about how many homeowners are basing their remodeling projects on hotel rooms they’ve stayed in or vacation spots they’ve visited when changing up their master bedrooms.

In the last house I owned in New York before moving to Arizona, there was a third-floor attic that was basically 1,000 square feet of wasted space. I decided to remodel it based on a room that I loved in a ski lodge I visited with friends in college. I completely gutted the whole floor, put a brick base in the center of what was becoming a 1,000-square-foot loft, and put a wood burning fireplace/stove and chimney on top of the brick base. That loft effect, combined with the fireplace in the middle of the room and the incredible views from the third-floor windows, turned that waste-of-space attic into the most romantic master bedroom you can imagine.

Just thinking about it makes me want to bust out another wall.

Take it with you! On your mobile, go to m.issuu.com to get started.

Allie Ollie Boutique

Allie Ollie Boutique To Celebrate Grand Opening With Masquerade-Themed Event, Fashion Show

Allie Ollie Boutique is celebrating its grand opening of its newest (and fourth) location in the Paradise Valley Mall in fashion. Held on October 13, the masquerade-themed event, “Unmask Your New Style,” will feature the latest Allie Ollie trends and collections modeled on the runway by Phoenix Fashion Week’s Smart Water Model contestants (among others) during a seated fashion show.

The grand opening celebration will also feature two of Phoenix Fashion Week’s Emerging Designers, Shawl Dawls and OfraStyle, as well as a ribbon-cutting ceremony, a live performance by Denium Elle, and more.

In the meantime, let’s get to know Allie Ollie Boutique and its owner/buyer, Allie Olson, a little better:

Allie Olson, owner/buyer of Allie Ollie Boutique

Why was it decided to open up a discount clothing boutique?

I started Allie Ollie because I saw a void in the market for fun, fresh fashions at affordable prices. It seemed everywhere I looked, there were trendy stores offering juniors’ selections. I wanted to create a boutique where the everyday woman could shop and find styles that were both comfortable and classy.

What type of customer does Allie Ollie attract?

All ages love the stores! We often have three generations shop together and all fall in love with our unique and diverse lines. Our styles are so versatile that women of every age, size and lifestyle shop at Allie Ollie.

Regarding your designer samples, can you name a few of the designers featured in this section of your store? Where do the samples come from?

Boho Chic is one of our most popular lines for many reasons. The blingy, textured, gorgeously printed frocks are great for all sizes and ages. Our shoppers love them so much, we have become one of Boho Chic’s largest retailers.

In my time as a buyer, I’ve befriended the eccentric Frenchman behind the label and formed a kinship that has allowed me to secure ALL the samples produced by Boho Chic and pass them along to our clients.

Does Allie Ollie feature local designers? If so, who?

It is very important to Allie Ollie to carry “Made in the USA” lines. So, in a way, all of our lines are “local.” We also feature designers and accessory lines closer to home from brands like Sedona Shawls, Shawl Dawls, OfraStyle, and Resparkled by Rebecca (a line of jewelry made from any damaged pieces).

Why was it decided to include a “Fashion Lounge,” and what does it feature?

The “Fashion Lounge” is a great entertaining space for our many private parties and in-store events. It allows ladies to enjoy private fashion shows, refreshments and exclusive stylist sessions where they get one-on-one, personalized attention and fashion advice. Many organizations and clubs plan their events here because we do all the work, and they get to have all the fun!

In what other ways does Allie Ollie Boutique set itself apart from other discount clothing boutiques?

We pay great attention to the details — from the retro tunes playing in the background, to the brightly colored walls and whimsical window displays. From top to bottom, the experience at Allie Ollie is a fun one and we think of ourselves as the “outrageously fun” place to shop.

We enjoy pushing women out of their “fashion comfort zones,” getting them to try on styles they never would have picked themselves — that they end up falling in love with!

Why was it decided to hold a Masquerade Grand Opening Celebration?

October is a hot month for fashion here in the valley, especially with Phoenix Fashion Week coming up. We decided to hold the Masquerade Grand Opening for all the fabulous fashion-lovers in the area to give them what they love most — new arrivals, a fabulous fashion show down a 36-foot runway, a designer showcase featuring two of Phoenix Fashion Week’s Emerging Designers, Shawl Dawls and OfraStyle, live music, and wine and hors d’oeuvres.

It will be a fantastic evening for fashionistas. Plus, the first 50 purchases will receive a gift bag filled with haute Allie Ollie goodies. We’ll also be offering gourmet cupcakes by Red Scooter bakery, live music, door prizes and a ribbon cutting.

Is there anything else you’d like to add?

We treat all of our customers like VIPs; so if you want to “get on the list,” please visit our website, check out the latest fashion advice on our Style Blog, or follow us on Facebook.

Allie Ollie “Unmask Your New Style” Grand Opening Celebration

Where: 4568 E. Cactus Rd., Paradise Valley Mall
When: October 13, 6 p.m. to 9 p.m.
Call: (602) 971-2250
Online: AllieOllie.com
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OfraStyle: Helping Women Look Great, Feel Comfortable [VIDEO]

Offering comfortable, convertible women’s apparel, OfraStyle can turn casual, everyday fashion into elegant, evening wear.

Born and bred in Israel, designer Ofra Aricha combines her love for colors and fabrics with a need for practicality. With this combination, Aricha was selected as one of 12 emerging designers for this year’s Phoenix Fashion Week.

“I had a strong love for colors and fabric combinations from an early age,” Aricha says. “When I was 10, I went to my mother’s closet, cut out all the garment labels and made a pillow from them.”

Her emphasis on practicality stems from her cultural background and her personal preference.

“In Israel, you have to be very practical,” Aricha says. People want to be able to exercise in the morning and then go to a movie with friends in the afternoon, without changing clothes, she adds.

For instance, classic, simple black pants can be transformed into an even classier black jumpsuit after some folding. Each design offers versatility to fit multiple occasions.

While focusing on convertibility, OfraStyle upholds comfort. The garments are derived from internationally-sourced, custom-made fabrics, making them soft and complementary to the body.

“You don’t have to be uncomfortable to look great,” Aricha says. In fact, OfraStyle’s motto is “Look Great! Feel Comfortable!”

And, Aricha’s clothing is for everyone. OfraStyle customers range from women in their 20s to mid-50s.

Currently an online boutique, Aricha and business partner, Lisa Miller, plan to take things to the next level.

“In Israel, I did everything by hand, but I see that it’s different here,” Aricha says. “I recognize that in order to go global, I have to change with the fashion world.”

In an effort to grow, OfraStyle has paired up with a producer in Los Angeles to mass produce the clothing. Aricha has high hopes to take the brand to Nordstrom’s as well as to high-quality boutiques in the Valley.

“The goal is to have OfraStyle in 100 stores in one year,” Aricha says. Phoenix Fashion Week is preparing them for the exposure.

OfraStyle will be given different opportunities throughout the ongoing event to prove why their design should be selected as No. 1. But, Miller says it’s more than just having the best design. “You have to know how to use business techniques,” she adds.

The first challenge will be held on August 10 at Talking Stick Resort in Scottsdale. Models will hit the runway wearing brands from the emerging designers’ collections.

“It’s definitely keeping us on our toes, but we are very excited for it nonetheless,” Miller says.

OfraStyle’s Ofra Aricha discusses her convertible clothing, and more:

Video by Kristine Cannon

For more information about OfraStyle, visit ofrastyle.com. Or, follow OfraStyle on Twitter at @ofrastyle, and “like” OfraStyle on Facebook for updates on other events.

Phoenix Fashion Week, Emerging Designers

Emerging Designers Compete For Phoenix Fashion Week's "Designer of the Year 2012"

Phoenix Fashion Week’s emerging designers were announced at the Emerging Designer Experiment, all of whom will have the opportunity to launch their brand at the 8th annual Phoenix Fashion Week on October 3-6, 2012

In shelter of the Founder’s Room in the Musical Instruments Museum’s sleek, architecturally modern structure, Phoenix Fashion Week hosted its annual event, Emerging Designer Experiment, sponsored by Balluun.com, Focal Point Salon and Zappos.com.

The event, created by Phoenix Fashion Week’s (PHXFW) executive director, Brian Hill, showcased a select group of up-and-coming designers ― all of which were discovered during PHXFW’s seven-city domestic tour, including Seattle, San Francisco, Los Angeles, St. Louis and Flagstaff and Tucson, Ariz.

These designers will not only have the opportunity to launch their brand at the eighth annual Phoenix Fashion Week on October 3-6, 2012, but also compete for a $10,000 prize package of goods and services to help further launch their brand.

Past winners Joanna de’Shay of Black Russian Label (2009) and Jeanne Hankerson of SJ Couture (2010) were special guest speakers, offering encouraging words and insight into their own ups and downs of their respective fashion journey.

Fashion lovers in attendance were able to vote for the best brand in each of in the following categories: “Best Design,” Coolest Brand Message,” “I Would Buy Them Tonight,” and “Most Likely To Succeed.” The official results will be posted up on the Phoenix Fashion Week website within the next few days, which you can check out here: phoenixfashionweek.com

Emerging designers competing for “Designer of the Year 2012″:

Bri Seeley

Phoenix Fashion WeekBri Seeley Designs

“Quality, classic fashion. Contemporary and unique garments created with great care and attention.” – Bri Seeley Designs

Seeley discovered her niche for fashion at a young age. While obtaining her master’s diploma in fashion design from Accademia Italiana in Florence, Italy, she developed a love for historic fashion and draws upon this for inspiration. Seeley’s creations are described as intriguing, wearable, sassy and versatile.

Phoenix Fashion WeekKhanh Nguyen

ENVY by Khanh

“Make them feel it.” – ENVY by Khanh

Equipped with a bachelor of fine arts from the Herberger Institute for Design & the Arts at Arizona State University, and a love for fashion, drawing and sketching, Nguyen plans to showcase his unique style through his fashion line. Simplicity, elegance and asymmetry define the brand.

Phoenix Fashion WeekEYE Thread

eyethread.com (website coming soon)


Premium Denim Inspired by American Roots

JHause is an authentic brand that represents strength and durability. The brand’s main focus is on its denim line and denim couture.

Phoenix Fashion WeekLiving Dreams


“Go confidently in the direction of your dreams. Live the life you’ve imagined.” – Living Dreams

Living Dreams is all about inspiring people to chase after their dream ― and make dreams reality. The brand is notorious for its novelty t-shirts with positive quotes/messages, funny sayings, cool photos and palm trees.

Phoenix Fashion WeekOfra Aricha

Ofra Style

Ofra’s brand is all about contemporary clothes that promote a woman’s sense of style and self. Originally from Israel, Aricha studied fashion and has degrees in art and photography. Her experience in the industry is as extensive as 20 years.

Phoenix Fashion WeekPaulie Gibbson

Paulie Gibson Design

“Bottom line, be who you are and love every minute of it!” – Paulie Gibbson

After completing his degree in design/product development from Southwest Missouri State University in Springfield, Missouri, Gibbson spent time studying design, art and the history of costume in Paris, France. He has acquired 12 years experience working in the fashion industry. Gibbson’s inspiration for his brand is a contradiction between masculine and feminine.

Phoenix Fashion WeekSamantha Patterson


“…to make what is traditional malleable by infusing classic rhythm with subtle innovations.” – Samantha Patterson

Upon graduating from FIDM in Los Angeles, Patterson immediately began working on her very own clothing line. Patterson’s brand aims to provide fashion-forward garments with modest silhouettes.

Phoenix Fashion WeekBrooke Alicia

Sew Twisted Designs

Sew Twisted mission statement: To provide the everyday mother, businesswoman, student, homemaker, and indeed every woman, with dramatic and unique apparel for their everyday lives. Sew Twisted has clothes for every possible occasion, as well as an assortment of hats and hair accessories.

Phoenix Fashion WeekShawl Dawls


“Shawl Dawls is versatile fashion for the everyday woman that is Comfortable. Classy. Convertible.” – Shawl Dawls

Shawl Dawls offers a large assortment of fashionable shawls in a variety of colors and patterns, all suited for the modern day, stylish woman. Shawl Dawls’ mission is, “to invite and inspire women of all ages to be creative with their fashion through versatile and modern pieces that exude sophisticated confidence and effortless beauty.”

Phoenix Fashion WeekSuzanne Lay


“Bright colors. Bold looks. Enviable style.” – Suzanne Lay Designs

Based in St. Louis, Lay finds her brand’s inspiration by the power and emotion of music. Lay’s line first launched in 2009 and has been described as chic, effortless, sexy and alluring.

So which designer is YOUR favorite?
Cast your vote in our poll (scroll up, and on the right)!

For more information on becoming a part of PHXFW or any other information regarding the event, visit phoenixfashionweek.com.