Tag Archives: Phoenix Fashion Week

Photo by Robin Sendele

In Review: Phoenix Fashion Week at Talking Stick Resort

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PHXFW Recap: Thursday, Oct. 2

Rows and rows of white chairs surrounded the poolside raised white runway with lights projecting colors of blue and yellow. Music was blaring as girls in sky-high heels texted away on their phones.

This was the scene Thursday night at Phoenix Fashion Week at Talking Stick Resort, when a mix of emerging and established designers around the U.S. came together to kick off the three-day fashion extravaganza, all while focusing on three pillars of the industry: fashion design, education and humanity.

As the lights dimmed at 8:30 p.m., four emerging designers and four established designers showed their collections to an eager and lively crow of bloggers, fashion lovers and photographers. Here are some of the highlights.

 

Charmosa Swimwear

Charmosa Swimwear / Photo by Alisa Stone

1. Charmosa Swimwear- Founder and lead designer Neide Hall sure knew how to put on a show, and by show I mean a group of showgirls donning feather headgear and bedazzled costumes that left little to the imagination while shaking and shimming their way down the runway. That was just the opening act though. Sexy and fun, summer colored one pieces and bikinis followed with a bit of feathers on the models nude heels. Male models also sported patterned briefs-like swim trucks. Each swim suit was unique and had it’s own emphasis on details.

2. Misha Mendicino Designs- Elephants were the main focus for emerging designer Misha Mendicino’s resort style collection, but not just because they’re cute. The collection is based off of raising awareness of elephant poaching, and donates 5 percent of proceeds to helping secure a stable future for elephants. Bright blue and pink patterned maxis, tunics and wrap dresses flowed effortlessly down the runway with some displaying the most important logo of all to the designer…the elephant.

3. State Forty Eight- Emerging designer and co-owner of State Forty Eight Stephen Polando might just start a riot with his line of tees, tanks and sweatshirts that all embrace the great 48th state. This collection is where Arizona passion meets fashion. The pieces in the collections can be worn with anything and to any place. Models channeled the “I just went to the gym” look with leggings and tennis shoes, the “I’m just a frat bro rocking my bro tank” look, and the “dress up a V-neck with a blazer” look. The shirts displayed logos like “State Forty Eight” and the shape of Arizona.

4. Woman’s Touch Apparel- To say emerging designer Jenesis Laforcarde is all about the strong, independent women is an understatement. As the lights dimmed again, a group of girls wearing boots, fishnets, jean shorts, plaid flannels tied around their waists and big teased hair paraded out and danced to the fast-paced hip-hop beats. From the beginning, Loforcarde was sending out a clear message…it’s all about women. Confident models marched down the runway displaying shirts and body suits with loud, in your face phrases, like C.E.O and “I’m a feminist.” Neon, tight and, above all, flawless summarized the feminist collection

5. Diego Milano- The next generation of denim is here, and it has visible inseams, mismatched color pairing, patches, unique textures and pop-out pockets. The collection had a rock ’n’ roll vibe to it, making it clear that these jeans are beyond ordinary. Form jeggings style to boot cut, it was unclear what was sexier, the jeans or the shirtless male models.

 

PHXFW Recap: Friday, Oct. 3

A great new line up of emerging and established designers showed their collections for day two of Phoenix Fashion Week at Talking Stick Resort. Here are some of the highlights:

 

Blackberry Maverick

Blackberry Maverick / Photo by Alisa Stone

1. Blackberry Maverick- The collection was whimsical, artistic, and had a dose of edgy, much like the popular movie Alice and Wonderland. models had dark makeup, gloves, Clark style shoes, and magical hairpieces. Some of the dresses were almost doll like with multiple colorful layers and puffy sleeves. This dress below was the first eye-catching one down the runway, and it’s easy to see why with the bold mix of colors.

2. Àtiz- The Seattle based collection was full of bold statement pieces…I mean look at that amazing flower coat! “It was inspired by the Seattle skyline. The trench gown that you saw, the shiny one, that’s actually inspired by the Columbian Towers, that’s the tallest building in Seattle,” Àti desihner Swati Padmaraj.  While the collection looks like it should be behind a glass window, all of the pieces are meant to be worn for a woman on the go. “My collection is for the global women who likes to travel. So you know she is sophisticated, she is modern…each piece is to do something,” Padmaraj said.

3. Kismit- What do you get when you mix sexy leather, sleek tight pieces and fierce hair….Kismit collection of course! It was all about the va va voom. I have never seen a more edgy pair of leggings before. Models walked down the run way with an attitude that they knew just how sexy and rebellious they looked.

4. Schuylark Design- The New York City collection hit the highest note in use of color. From the  Ombré pinstripe jacket to the beautiful white goddess shirt and pants combination. The collection had a classy feel with great details in shape.

5. Bri Seeley- Established designer Bri was the winner for the 2012 Designer of the Year at Phoenix Fashion Week, and after seeing her latest collection it makes perfect sense why. Basic colors of black and grey never looked so good as they did with the collections’ 60’s mod vibe. Lets not forgot the Sole Society shoes!

 

PHXFW Recap: Saturday, Oct. 4

 

Day three, the last night of Phoenix Fashion Week at Talking Stick Resort, was a full house with not only the seats sold out but also standing room. Excitement was in the air as people eagerly awaited seeing the final five emerging designers collections before the announcement of the 2014 Designer of the Year winner.

Before I give away the spoiler, here are the highlights from the each of the five collections.

1. Adoire by Saba- Detailed gowns flowed down the runway mixing old time glamour and tradition. Models donned beautiful side swept hair and simple jewelry, leaving the main focus on the dresses. Two of my favorites were a grey to blue ombré gown and an ethereal white gown that literally caught the breeze. This collection stood out for the unique way the dresses fit on the models’ bodies without revealing too much.

2. Hues of Ego- There was no big ego to be found in the diverse collection, just a message to find your alter ego. Sometimes a girl just wants to be someone else for a day, and Hues of Ego definitely nailed it. The collection was a mix of avant-garde and ready-to-wear outfits in black and white with standout accessories. Assuming designer Natasha Duran Lynch wanted to start off on a high note, the first look down the runway mirrored a Marie Antoinette outfit. With a cotton ball like wig, a glitter encrusted mask and a multi tier tulle dress, the crowd was mesmerized. To maintain balance, a long sleeved crisp white shirtdress followed with silver ball shaped buttons. It was definitely something that could be worn on the streets.

3. Jacqueline Nicole- The collection was sassy and fun with notable pieces like the shimmer pencil skirt, bra-like top and cropped velvet blue jacket, and a black and aqua green sequin dress.

4. Lillienne Lang- The working women was definitely an inspiration for this collection that was full of great structured jackets, pants suits, and gowns. The versatility was key in these looks that can be worn in the office on a date or to brunch.

RAYAN

RAYAN / Photo by Alisa Stone

5. RAYAN- The bold, rich colors and styles of the dresses in this collection were flawless. One of my favorites was a side draped royal blue gown that had incredible movement as the model walked. Another one was a peplum dress, which was a interesting but somehow effortless looking combination.

After the last of the emerging designers finished, it was award time. All the emerging designers were brought onstage and narrowed down to four: State Forty Eight, Misha Mendicino, Women’s Touch Apparel and Blackberry Maverick. After a little suspense, Misha Mendicino won the 2014 Phoenix Fashion Week Designer of the year. I’m almost positive that Arizona will be seeing much more of Misha and her designs.

 

 

Gaslight Anthem

In the Mix: Phoenix Fashion Week, Gaslight Anthem

Phoenix Fashion Week @ Talking Stick Resort
Calling all fashionistas, slip on your favorite heels and get ready to strut your stuff down to Phoenix Fashion Week. The leading fashion industry in the Southwest welcomes all bridging designers and buyers to show upcoming trends in fashion. Models will reveal the fall trends of national and international designers on the catwalk in front of the media. If you are a fashion junkie, you won’t want to miss this four-day event and walk into fall on the right foot.
Talking Stick Resort, 9800 E. Indian Bend Road, Wednesday, Oct. 1 to Saturday, Oct. 4, 5 p.m., $40 and up, Buy tickets here

The Gaslight Anthem @ The Marquee
Inspired by Bruce Springsteen, the Gaslight Anthem has celebrated their punk rock sound and has recently released their fifth album, “Get Hurt”, earlier this year. Formed in New Brunswick, New Jersey, the Gaslight Anthem found their niche and was signed to XOXO records after coming together in 2006. Their debut album, “Sink or Swim”, was recorded in less than two weeks and gained attention from fans but did not hit the string they were looking for. By late 2007, the band had played over 200 shows and were releasing albums every other year. “The ’59 Sound” and “American Slang”, issued under SideOneDummy Records, put them on the map and “American Slang” opened at #16 on the Billboard 200 chart. Gaslight Anthem has traveled internationally and played at the Reading and Leeds festival in the UK. Experience Gaslight Anthem’s punk rock sound and newest tracks at The Marquee.
The Marquee, 730 N. Mill Ave., Wednesday, Oct. 1, 8 p.m., $31, Buy tickets here

A Change of Pace @ Crescent Ballroom
Traveling back to their roots, A Change of Pace was formed in 2001 by high school friends Torry Jasper and Jonathan Kelley. They formed freshman year and started to play local gigs around Arizona. Johnny Abdullah, bassist, Adam Rogers, lead guitarist, and Dan Parker, guitar, joined around 18 months ago and the band was quickly signed to Immortal Records. Lyrics and music are written by Torry Jasper that gives A Change of Pace their pop punk feel. A Change of Pace’s first album, “An Offer You Can’t Refuse,” hit the airwaves and was they were scheduled for a spot on the Vans Warp Tour. A year later, in 2006, “Prepare the Masses” was released and a fan base started to develop. The Beatles, Black Sabbath, and Five For Fighting are just some of the artists their music is drawn from and incorporates pop, punk, rock and some metal to create their own style. A Change of Pace has disappeared, but is returning to their home state to rock out!
Crescent Ballroom, 308 N. 2nd Ave., Saturday, Oct. 4, 8 p.m., free

PHXFW 2014: Meet Emerging Designer Lillienne Langford

The seventh annual Phoenix Fashion Week (PHXFW) is just around the corner and with increasingly large stilettos to fill. Last year, the event topped its previous attendance record with more than 6,000 fashionistas flocking to Scottsdale, Ariz., to see fledging brands and established designers’ fall collections. Phoenix Fashion Week, which also hosts seminars with industry experts and year-round events and charitable partnerships, plans to, once again, bridge the gap between fashion, education and humanity — qualities embodied by this year’s crop of emerging designers, announced June 13.

The Emerging Designer of the Year is an annual contest for which PHXFW reps scour 10 major cities in the U.S. for promising designers to show during fashion week. They also are signed up for a four-month “boot camp,” at the end of which one of the 14 competitors will win $10,000. The boot camp includes homework assignments that push a better grasp of what it takes to turn a brand into a business. (Last year’s winner, Dolcessa, was featured in the 2014 Sports Illustrated swimsuit issue and picked up by a national retailer.)

This year, seven of the contestants are based in Arizona — a first for the program. A few weeks into the boot camp, Scottsdale Living invited the Arizona designers to spend an afternoon wandering through the Phoenix Art Museum. Each designer told us their story in front of a painting or art installation that spoke to his or her brand. Take a look and tell us if you think they might be the next “Designer of the Year.”

Phoenix Fashion Week is October 1 to 4 at Talking Stick Resort in Scottsdale, Ariz.

Lillienne Langford aims to create a luxury brand that combines her inspiration of fashion icons Coco Chanel, Audrey Hepburn, Grace Kelly and Jacqueline Kennedy Onassis.

Lillienne Langford aims to create a luxury brand that combines her inspiration of fashion icons Coco Chanel, Audrey Hepburn, Grace Kelly and Jacqueline Kennedy Onassis.

MEET: Lillienne Lang’s Lillienne Langford

Conquer the world and make your beautiful soul visible! Lillienne Lang attire is classic style with a modern day twist or as Lillienne Langford describes it “timeless style for the innovative woman.”

Langford aims to create a luxury brand that combines her inspiration of fashion icon and founder of Chanel, Coco Chanel, the ‘40s and Hollywood stars like Audrey Hepburn and Grace Kelly and Jaqueline Kennedy Onassis. She also looks to architecture, aviation and mother earth for inspiration as well.

From crisp, white billowy gowns, bold suits to shimmering gold pieces, Langford seeks to help women look unforgettable. Inspired by her mother’s love of sewing and sketching, she unleashes her passion through her brand by creating unique attire while giving back to Eco and Humanitarian causes.

She emphasizes the idea of quality over quantity, which helps make each design unique. Each purchase helps contribute to a one of Lanford’s favorite causes.

Lillienne Lang attire can be found by visiting lilliennelang.com.

2014 PHXFW emerging designers:
Atiz – Seattle, WA
Misha Mendicino Designs – Phoenix, AZ
Blackberry Maverick – Colorado Springs, CO
Charmosa Swimwear – San Francisco, CA
RAYAN – Los Angeles, CA
Hues of Ego – Phoenix, AZ
Adoire by Saba – Phoenix, AZ
Jacqueline Nicole – St. Louis, MO
Schuylark Design – New York City, NY
Kismit – Phoenix, AZ
State Forty Eight – Phoenix
Lillienne Lang – Phoenix, AZ
Woman’s Touch Apparel – Phoenix, AZ

PHXFW 2014: Meet Emerging Designer Saba Iqbal

The seventh annual Phoenix Fashion Week (PHXFW) is just around the corner and with increasingly large stilettos to fill. Last year, the event topped its previous attendance record with more than 6,000 fashionistas flocking to Scottsdale, Ariz., to see fledging brands and established designers’ fall collections. Phoenix Fashion Week, which also hosts seminars with industry experts and year-round events and charitable partnerships, plans to, once again, bridge the gap between fashion, education and humanity — qualities embodied by this year’s crop of emerging designers, announced June 13.

The Emerging Designer of the Year is an annual contest for which PHXFW reps scour 10 major cities in the U.S. for promising designers to show during fashion week. They also are signed up for a four-month “boot camp,” at the end of which one of the 14 competitors will win $10,000. The boot camp includes homework assignments that push a better grasp of what it takes to turn a brand into a business. (Last year’s winner, Dolcessa, was featured in the 2014 Sports Illustrated swimsuit issue and picked up by a national retailer.)

This year, seven of the contestants are based in Arizona — a first for the program. A few weeks into the boot camp, Scottsdale Living invited the Arizona designers to spend an afternoon wandering through the Phoenix Art Museum. Each designer told us their story in front of a painting or art installation that spoke to his or her brand. Take a look and tell us if you think they might be the next “Designer of the Year.”

Phoenix Fashion Week is October 1 to 4 at Talking Stick Resort in Scottsdale, Ariz.

Saba Iqbal

MEET: Adoire by Saba’s Saba Iqbal

Adoire by Saba works to make women look and feel effortlessly elegant while helping artisans in Pakistan build a future. Saba Iqbal, president and founder of Adoire by Saba designs globally inspired pieces in rich colors and unique prints for the modern woman.

Inspired during a recent trip to Pakistan in 2014, Iqbal sought to take action by creating a brand that would showcase the artisans’ hand embroidery and craftsmanship, but bring reform to poor wages and working conditions. By launching Adoire, she desires to empower artisans through providing training, fair wages and educational assistance.

Adoire products are more than just a fashion statement, it is “fashion responsibly.” Iqbal seeks to help consumers think about who makes their clothing. All her products are handmade with love and care. When you buy Iqbal’s products, you are helping families in Pakistan to build the skills and confidence for a better future.

Adoire by Saba apparel can be found by visiting adoire.com.

2014 PHXFW emerging designers:
Atiz – Seattle, WA
Misha Mendicino Designs – Phoenix, AZ
Blackberry Maverick – Colorado Springs, CO
Charmosa Swimwear – San Francisco, CA
RAYAN – Los Angeles, CA
Hues of Ego – Phoenix, AZ
Adoire by Saba – Phoenix, AZ
Jacqueline Nicole – St. Louis, MO
Schuylark Design – New York City, NY
Kismit – Phoenix, AZ
State Forty Eight – Phoenix
Lillienne Lang – Phoenix, AZ
Woman’s Touch Apparel – Phoenix, AZ

Rising local designer Natasha Duran-Lynch's background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.

PHXFW 2014: Meet Hues of Ego

The seventh annual Phoenix Fashion Week (PHXFW) is just around the corner and with increasingly large stilettos to fill. Last year, the event topped its previous attendance record with more than 6,000 fashionistas flocking to Scottsdale, Ariz., to see fledging brands and established designers’ fall collections. Phoenix Fashion Week, which also hosts seminars with industry experts and year-round events and charitable partnerships, plans to, once again, bridge the gap between fashion, education and humanity — qualities embodied by this year’s crop of emerging designers, announced June 13.

The Emerging Designer of the Year is an annual contest for which PHXFW reps scour 10 major cities in the U.S. for promising designers to show during fashion week. They also are signed up for a four-month “boot camp,” at the end of which one of the 14 competitors will win $10,000. The boot camp includes homework assignments that push a better grasp of what it takes to turn a brand into a business. (Last year’s winner, Dolcessa, was featured in the 2014 Sports Illustrated swimsuit issue and picked up by a national retailer.)

This year, seven of the contestants are based in Arizona — a first for the program. A few weeks into the boot camp, Scottsdale Living invited the Arizona designers to spend an afternoon wandering through the Phoenix Art Museum. Each designer told us their story in front of a painting or art installation that spoke to his or her brand. Take a look and tell us if you think they might be the next “Designer of the Year.”

Phoenix Fashion Week is October 1 to 4 at Talking Stick Resort in Scottsdale, Ariz.

Rising local designer Natasha Duran-Lynch's background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.

Rising local designer Natasha Duran-Lynch’s background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.

MEET: Hues of Ego’s Natasha Duran-Lynch
Rising local designer Natasha Duran-Lynch’s background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.
 
For Duran-Lynch, Hues of Ego was created to give women the power to transform and become a more enlightened, bolder and wilder version of themselves. Duran-Lynch uses her understanding of lines and curves to develop pieces that complement, accentuate and bring out the personality of women wearing them. The clothing is designed to become an extension of the woman. She says the structure of the clothing is meant to bring out a woman’s alter ego when she wears them.

Coco Chanel, Elie Saab, Zac Posen, and Stephane Rolland are her fashion influences. The architectural inspirations that contribute to her methodology in design development and provided a foundation for her fashion include Frank Lloyd Wright and Le Corbusier.

After attending Collins College Fashion Design & Merchandising program, Duran-Lynch first gained Phoenix Fashion Week’s attention as winner of the 2011 T-shirt design scholarship award and as one of the top four finalists in last year’s Little Black Dress Challenge.

Duran-Lynch’s pieces depict a simple and sexy style; the collection is light and airy, which is perfect for Arizona’s climate. Duran-Lynch strives to develop a brand women look to for fashion staples. Her vision for the line is to create a brand that is designed either to stand in its own or be a component of a larger collection. Hues of Ego is developing itself to become a brand women can depend on for a look that is more sophisticated and bold, she says.

2014 PHXFW emerging designers:
Atiz – Seattle, WA
Misha Mendicino Designs – Phoenix, AZ
Blackberry Maverick – Colorado Springs, CO
Charmosa Swimwear – San Francisco, CA
RAYAN – Los Angeles, CA
Hues of Ego – Phoenix, AZ
Adoire by Saba – Phoenix, AZ
Jacqueline Nicole – St. Louis, MO
Schuylark Design – New York City, NY
Kismit – Phoenix, AZ
State Forty Eight – Phoenix
Lillienne Lang – Phoenix, AZ
Woman’s Touch Apparel – Phoenix, AZ

PHXFW 2014: Meet emerging designer Misha Mendicino

The seventh annual Phoenix Fashion Week (PHXFW) is just around the corner and with increasingly large stilettos to fill. Last year, the event topped its previous attendance record with more than 6,000 fashionistas flocking to Scottsdale, Ariz., to see fledging brands and established designers’ fall collections. Phoenix Fashion Week, which also hosts seminars with industry experts and year-round events and charitable partnerships, plans to, once again, bridge the gap between fashion, education and humanity — qualities embodied by this year’s crop of emerging designers, announced June 13.

The Emerging Designer of the Year is an annual contest for which PHXFW reps scour 10 major cities in the U.S. for promising designers to show during fashion week. They also are signed up for a four-month “boot camp,” at the end of which one of the 14 competitors will win $10,000. The boot camp includes homework assignments that push a better grasp of what it takes to turn a brand into a business. (Last year’s winner, Dolcessa, was featured in the 2014 Sports Illustrated swimsuit issue and picked up by a national retailer.)

This year, seven of the contestants are based in Arizona — a first for the program. A few weeks into the boot camp, Scottsdale Living invited the Arizona designers to spend an afternoon wandering through the Phoenix Art Museum. Each designer told us their story in front of a painting or art installation that spoke to his or her brand. Take a look and tell us if you think they might be the next “Designer of the Year.”

Phoenix Fashion Week is October 1 to 4 at Talking Stick Resort in Scottsdale, Ariz.

Inspired through her travels around the world, Misha Mendicino's designs are simple and sophisticated with nature-inspired colors, yet comfortable enough to wear in extreme weather.

Inspired through her travels around the world, Misha Mendicino’s designs are simple and sophisticated with nature-inspired colors, yet comfortable enough to wear in extreme weather.

MEET: Misha Mendicino Designs’ Misha Mendicino

Misha Mendicino Designs are saving elephants, one outfit at a time. Misha Mendicino creates resort wear for women of the world. Inspired through her travels around the world, her designs are simple and sophisticated with nature-inspired colors, yet comfortable enough to wear in extreme weather.

Her first spring/summer collection for the resort wear illustrated natural beauty through organically, chic styles in maritime blues, sunset oranges and vibrant prints. She is changing the fashion game through making her resort wear not only wearable during vacation, but mainstream, high fashion pieces that can be worn all year long.

Although Mendicino is taking a different approach to when it comes to her newly gained limelight. She is using the spotlight to bring awareness toward the global issue of elephant conservation through partnering with David Sheldrick Wildlife Trust, a non-profit organization based out of Kenya, Africa. She is committed to protecting wildlife through her charitable donations to the organization that will in return provide conservation, protection and preservation to elephants who have fallen victims to poaching and deforestation.

Misha Mendicino Designs are carried throughout select boutiques within the Southwest. They can also be found online by visiting mishamendicinodesigns.com.

2014 PHXFW emerging designers:
Atiz – Seattle, WA
Misha Mendicino Designs – Phoenix, AZ
Blackberry Maverick – Colorado Springs, CO
Charmosa Swimwear – San Francisco, CA
RAYAN – Los Angeles, CA
Hues of Ego – Phoenix, AZ
Adoire by Saba – Phoenix, AZ
Jacqueline Nicole – St. Louis, MO
Schuylark Design – New York City, NY
Kismit – Phoenix, AZ
State Forty Eight – Phoenix
Lillienne Lang – Phoenix, AZ
Woman’s Touch Apparel – Phoenix, AZ

PHXFW 2014: Meet emerging designer Delora Fuglem of Kismit

The seventh annual Phoenix Fashion Week (PHXFW) is just around the corner and with increasingly large stilettos to fill. Last year, the event topped its previous attendance record with more than 6,000 fashionistas flocking to Scottsdale, Ariz., to see fledging brands and established designers’ fall collections. Phoenix Fashion Week, which also hosts seminars with industry experts and year-round events and charitable partnerships, plans to, once again, bridge the gap between fashion, education and humanity — qualities embodied by this year’s crop of emerging designers, announced June 13.

The Emerging Designer of the Year is an annual contest for which PHXFW reps scour 10 major cities in the U.S. for promising designers to show during fashion week. They also are signed up for a four-month “boot camp,” at the end of which one of the 14 competitors will win $10,000. The boot camp includes homework assignments that push a better grasp of what it takes to turn a brand into a business. (Last year’s winner, Dolcessa, was featured in the 2014 Sports Illustrated swimsuit issue and picked up by a national retailer.)

This year, seven of the contestants are based in Arizona — a first for the program. A few weeks into the boot camp, Scottsdale Living invited the Arizona designers to spend an afternoon wandering through the Phoenix Art Museum. Each designer told us their story in front of a painting or art installation that spoke to his or her brand. Take a look and tell us if you think they might be the next “Designer of the Year.”

Phoenix Fashion Week is October 1 to 4 at Talking Stick Resort in Scottsdale, Ariz.

Kismet's Delora Fuglem designs “ultrachic fashion for the fearless woman.”

Kismet’s Delora Fuglem designs “ultrachic fashion for the fearless woman.”

MEET: Kismit’s Delora Fuglem

Kismit ignites women to find their destiny and become fashion risk takers. Delora Fuglem designs “ultrachic fashion for the fearless woman.” Her modern and edgy pieces are inspired by the concepts of light and dark combined the usual and unusual.

Dark hues, military greens with studs, neutrals and faux leather best describe Kismit’s spring collection. Fuglem first found her inspiration to pursue fashion during her youth. Self-expression and acceptance is what drives her to create a brand that displays simplicity along with attention to detail.

Fuglem aims to motivate women to reveal their fashion identity and become “fearless” through her clothing.

Kismit clothing can by found by visiting officialkismit.com.

2014 PHXFW emerging designers:
Atiz – Seattle, WA
Misha Mendicino Designs – Phoenix, AZ
Blackberry Maverick – Colorado Springs, CO
Charmosa Swimwear – San Francisco, CA
RAYAN – Los Angeles, CA
Hues of Ego – Phoenix, AZ
Adoire by Saba – Phoenix, AZ
Jacqueline Nicole – St. Louis, MO
Schuylark Design – New York City, NY
Kismit – Phoenix, AZ
State Forty Eight – Phoenix
Lillienne Lang – Phoenix, AZ
Woman’s Touch Apparel – Phoenix, AZ

PHXFW 2014 emerging designer State Forty Eight

The seventh annual Phoenix Fashion Week (PHXFW) is just around the corner and with increasingly large stilettos to fill. Last year, the event topped its previous attendance record with more than 6,000 fashionistas flocking to Scottsdale, Ariz., to see fledging brands and established designers’ fall collections. Phoenix Fashion Week, which also hosts seminars with industry experts and year-round events and charitable partnerships, plans to, once again, bridge the gap between fashion, education and humanity — qualities embodied by this year’s crop of emerging designers, announced June 13.

The Emerging Designer of the Year is an annual contest for which PHXFW reps scour 10 major cities in the U.S. for promising designers to show during fashion week. They also are signed up for a four-month “boot camp,” at the end of which one of the 14 competitors will win $10,000. The boot camp includes homework assignments that push a better grasp of what it takes to turn a brand into a business. (Last year’s winner, Dolcessa, was featured in the 2014 Sports Illustrated swimsuit issue and picked up by a national retailer.)

This year, seven of the contestants are based in Arizona — a first for the program. A few weeks into the boot camp, Scottsdale Living invited the Arizona designers to spend an afternoon wandering through the Phoenix Art Museum. Each designer told us their story in front of a painting or art installation that spoke to his or her brand. Take a look and tell us if you think they might be the next “Designer of the Year.”

Phoenix Fashion Week is October 1 to 4 at Talking Stick Resort in Scottsdale, Ariz.

Arizonan pride runs deep in State Forty Eight’s founders Michael Spangenberg and Nick and Stephen Polando. Arizona-made and founded, this line changes the way you can show your pride for Arizona through street wear that merges passion for the 48th State with forward-thinking designs and quality fabrics.

MEET: State Forty Eight’s Michael Spangenberg and Stephen Polando

Arizonan pride runs deep in State Forty Eight’s founders Michael Spangenberg and Nick and Stephen Polando. This apparel company is about spreading the word of the Grand Canyon State! Arizona-made and founded, this line changes the way you can show your pride for Arizona through street wear that merges passion for the 48th State with forward-thinking designs and quality fabrics.

The designers aim to provide a quality and comfortable clothing line that allows men and woman to express the same passion they have for Arizona in a fashionable way.   Growing up in the Valley of the Sun, the three always looked for a way to voice their pride that came with calling Arizona home. In recent years, they witnessed a shared passion for their state and the idea for their clothing line was born with the motto, “Arizona passion meets Arizona fashion.”

These three best friends want people to be able to support their state in a unique way. Their vision for the company is to incorporate sports, landmarks and a variety of color as a way to wear state pride. The line offers an apparel collection in the color combinations of professional and collegiate sports teams; the founders and sports enthusiasts have become dedicated to creating a reliable yet fashionable product for their followers. After attending the 2013 Phoenix Fashion Week event, and seeing the potential growth and foundation the fashion week platform could offer their brand the Grand Canyon State natives decided to apply for 2014 Emerging Designer Challenge. Phoenix Fashion Week is the perfect launch pad for State Forty Eight to announce its arrival on the fashion scene. Despite the love for Arizona, the team recognizes the importance of expanding both locally and nationally in order to sustain a long-term profitable business.

2014 PHXFW emerging designers:
Atiz – Seattle, WA
Misha Mendicino Designs – Phoenix, AZ
Blackberry Maverick – Colorado Springs, CO
Charmosa Swimwear – San Francisco, CA
RAYAN – Los Angeles, CA
Hues of Ego – Phoenix, AZ
Adoire by Saba – Phoenix, AZ
Jacqueline Nicole – St. Louis, MO
Schuylark Design – New York City, NY
Kismit – Phoenix, AZ
State Forty Eight – Phoenix
Lillienne Lang – Phoenix, AZ
Woman’s Touch Apparel – Phoenix, AZ

Phoenix Fashion Week 2011

Phoenix Fashion Week is October 1-5 at Talking Stick Resort

From October 1-5, Talking Stick Resort in Scottsdale will be the center of attraction for all fashionphiles with the arrival of dozens of burgeoning designers who will present their exclusive collections to style addicts, designers, buyers, media, industry tastemakers, bloggers and celebrities at Phoenix Fashion Week (PHXFW). The Las Vegas-style resort and casino will once again serve as the backdrop for three days of breathtaking established and emerging designer runway shows. This year’s event will include a Designer of the Year competition, Fashion Education Seminars, Model of the Year competition, glitzy after-parties, retail deal making and the event’s signature Style Villa shopping experience.

Since partnering with Talking Stick Resort in 2011, PHXFW has welcomed more than 10,000 key industry professionals and guests from around the nation and the globe to the City of Scottsdale. An expanded partnership between PHXFW and Talking Stick Resort allows the event the ability to showcase the hottest up-and-coming local, national and international designers.  It will also activate an impressive roster of top-tier partners and sponsors including Zappos.com, Fiat, Pinnacle Aviation, Toni & Guy Hairdressing, UBER, and the UK’s top beauty brand No7 Cosmetics & Skincare.

Over the past several years PHXFW has seen tremendous growth that has earned national attention as a model for regional fashion weeks around the country. PHXFW’s unique brand-building program includes a 4-month boot camp-style preparation and training for participating designers and models – a process that has caught the attention of major industry players including TIME magazine. A feature in the publication earlier this year profiled the event and how it develops young designers and facilitates the jump from homegrown brand to household name for both up-and-coming fashion models and designers.

“Phoenix Fashion Week has become an annual marquee event for Talking Stick Resort,” said Peter Arceo, senior director of sales and marketing for Talking Stick Resort. “The excitement, energy and fashionable fan base that follows the event is a natural fit for our property and the Talking Stick Resort brand.”

Talking Stick Resort offers luxury accommodations in high style, fusing innovative design, exciting entertainment and Southwest sophistication making it an ideal host for the event.

“Talking Stick Resort is an ideal partner for PHXFW because of its capability to accommodate our exploding growth,” said PHXFW Director Brian Hill. “At Talking Stick Resort we have it all – stunning surroundings, key amenities and a platform that allows us to create our own signature runway look and feel that rivals fashion weeks in New York, Paris, and London,” he said. “Having our own flexible space, within the venue has been a key component to growing our program and has helped us to effectively show the fashion world how Phoenix has become a game-changing fashion city,” he said.

This year, PHXFW attendees can expect a high-energy, high style fashion experience with expanded front-row seating, high-tech lighting and heart-palpitating sound, exclusive VIP lounges, interactive brand experiences, premier music and entertainment and special celebrity guests.

Several additional PHXFW-sanctioned designer and sponsor events will take place off site including PHXFW’s signature charity event, Fashionably Pink. Fashionably Pink is a celebrity runway show showcasing pink-inspired outfits created by each of the PHXFW participating designers. The annual event raises breast cancer awareness and funds for breast cancer charities throughout Arizona. This year, the popular charity runway show and silent auction will take place at Domus, a new luxury condominium high-rise in the Arcadia neighborhood.

loincloth3

LoinCloth Los Angeles to Compete in Emerging Designer Challenge 2013

LoinCloth Los Angeles has been selected to compete in Phoenix Fashion Week’s Emerging Designer Challenge. The competition leads up to Phoenix Fashion Week in which the designers will present twelve looks at the runway show on October 1– 5 at the Talking Stick Resort in Scottsdale.

LoinCloth Los Angeles, a men’s apparel brand, was recently chosen to compete in this year’s Emerging Designer Challenge. The program is a four-month competition between twelve up-and-coming designers from all over the world. The prize is the title of Emerging Designer of the Year along with a $10,000 package of goods and services to help the winners launch their brand.

“We are extremely excited to compete against so many other talented designers on such a large platform,” said co-owner Clary Jeffrey. LoinCloth Los Angeles was selected after Phoenix Fashion Week went on an 8-city tour around the country to find the most talented up-and-coming fashion designers. The country-wide tour attracted over 200 brands from all over the world to apply. From 200 they chose the top 12 designers.

Follow LoinCloth Los Angeles on Instagram and twitter @loincloth_la and use hashtag #apennyandaplan. Become a fan of LoinCloth Los Angeles on Facebook and keep up to date with their progress throughout the entire competition

Based in Hollywood, CA, LoinCloth Los Angeles is a lifestyle apparel brand who aims to provide original clothing to the young and ambitious. The brand’s purpose is to highlight the joys and tribulations of pursuing a dream. What started with just an idea and -$143 in the bank, has grown into a brand that equips driven individuals with the quality and comfort they need to take on life’s obstacles. With “A Penny and A Plan” as its motto, LoinCloth Los Angeles continues to see through limitations and reach for the next level. For more information, please visit loinclothla.com

Phoenix Fashion week is the premiere fashion industry event in Arizona.  The organization’s mission is to bridge designers and buyers together through our three pillars of fashion, education and humanity. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its community service efforts and for infusing world-class innovation into the Southwest.  For more information please visit phoenixfashionweek.com

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PHOENIX FASHION WEEK's 2013 EMERGING MODEL ANNOUNCEMENT

Phoenix Fashion Week will announce its top 40 emerging models at 7 p.m. July 11 at The Mint in Scottsdale. Presented by No7 Cosmetics and Skincare, 40 emerging models will compete for title of Model of the Year 2013 to be awarded at Phoenix Fashion Week this October.

The #1 Beauty Brand in Britain, No7, will present the competing models for the first time after their Model Makeover by TONI&GUY. For the first time, a male and female “Model of the Year” winner will be chosen and signed to The Agency Arizona.

More than 150 hopeful models turned out for another successful Model Search on June 22, 2013, and on July 11, 40 will be selected as Phoenix Fashion Week’s 40 Fresh Faces, each competing for the title of male & female No7.  Model of the Year. Their journey will begin with intensive three-month booth camp that includes a series of challenges designed to prepare them for careers on and off the runway in the high-stakes fashion industry

The Mint requires all guests are 21+. Tickets are $10 and can be purchased here: http://modelannouncement2013.eventbrite.com/.

For more information about Phoenix Fashion Week visit www.phoenixfashionweek.com.

About Phoenix Fashion Week:
Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. For more information please visit www.phoenixfashionweek.com.
About TONI&GUY Hairdressing:
TONI&GUY Hairdressing is an international icon synonymous with fashion and quality. TONI&GUY Salons and Academies offer unparalleled service and education.  For more information, visit toniguy.com.

Event Logo

PHOENIX FASHION WEEK PRESENTS MIM ROCKS FASHION MARCH 29

Phoenix Fashion Week kicks off its 2013 series of events this month by teaming up with the Musical Instrument Museum (MIM) for the fourth-annual MIM Rocks Fashion spring showcase on Friday, March 29. Presented by Scottsdale-based Focal Point Salon, MIM Rocks Fashion serves as a music-themed tribute to top stylists from Phoenix to Tucson and showcases on-trend spring fashions from a talented lineup of designers and boutiques.

MIkel Florman Coleccion (54)“Phoenix Fashion Week is thrilled to host its fourth installment of MIM Rocks Fashion,” said Brian Hill, executive director for Phoenix Fashion Week. “Music inspires fashion in so many ways and MIM Rocks Fashion showcases what’s hot in fashion and in music right now.”

Starting at 7:00 p.m. on Friday, guests at MIM will be treated to a meet and greet mixer, trendy spring fashions and classic designer styles. The interactive fashion show will be featured along with entertainment by a special musical guest, followed by an after party. A portion of the event proceeds will benefit the M.U.S.I.C. Foundation of Arizona, a 501 (c)(3) non-profit organization supporting music and youth programs in Arizona.

Special guest Bri Seeley, PHXFW 2012 Designer of the Year will be on hand from Seattle to launch her spring 2013 Escape collection for MIM Rocks Fashion before its April debut on Zappos.com.

Photo by Trudgephoto Photography

Photo by Trudgephoto Photography

“After winning the Designer of the Year title, the winning package continues to give me amazing opportunities to showcase my collections,” Seeley said.

The other top brands are: Clothes Minded, ENVY by Khanh, Divaz Boutique and Amir’s La Voûte. Each will be showcasing fourteen runway looks conceived by notable Arizona based stylists set to the sounds of internationally-renowned DJ Q and performances by the night’s special musical guest.

Tickets are available to the public and can be purchased online at mimrocksfashion2013.eventbrite.com

Where: Musical Instrument Museum (Main Courtyard) 4725 East Mayo Blvd., Phoenix, AZ 85050

How much: $30 for general admission and $100 for front row VIP. All tickets include access to official after party.

When: Friday, March 29th

  • Doors open, 7:00 p.m. – Fashionable “swag bags” to the first 100 guests
  • Meet the designers, stylists, media and attendees, 7:00 p.m. – 8:00 p.m.
  • Fashion show, 8:30p.m.
  • After party, 9:30 p.m.
Scottsdale Living - WINTER 2013

Scottsdale Living Magazine – FALL 2012

Fall 2012

Health | Beauty | Lifestyle
Lookin’ ‘Fall’bulous

It was just last year when I step foot into a completely unfamiliar world — where a mass of stunning socialites gathered, most donning couture from head to toe; where wine and various cocktails were consumed like water on a dry, summer day; where glamour was taken to a seemingly impossible new level.Here I stood at Phoenix Fashion Week at Talking Stick Resort. And even in the haze and lights and within the swarm of attendees, one thing was made very clear: fashion is the backbone of Scottsdale; residents thrive off it.

And thus, an issue or two later, the Style section of Scottsdale Living was born.This issue’s Style section is one we’re particularly proud of. Partnering with an incredible team of people, we’re showcasing sophisticated, sleek and sexy fall attire, perfect for your next gala, cocktail hour or date night.

But, before you can look great in fall’s hottest fashions, how’s your skin looking after basking day after day in the summer sun? Sure, that tan of yours looks great now, especially while wearing those neon-hued bottoms and tops, but you may find yourself with sun-damaged skin in desperate need of care and hydration. Flip to page 6, and you’ll find tips from local experts on how to repair the harmful effects of tanning.

So, let’s make this fall the most fashionable, and healthy, one yet. And, yes, that includes your next camping trip with your girlfriends. Instead of roughin’ it, take a more luxurious approach with “glamping” on page 20.

Kristine Cannon,
Associate Editor

Home | Garden | Design
Breaking Down Barriers

Gossie Signature

Michael Gossie,
Editor in Chief

One of the things that I have always loved about owning my own home is having the ability — on a whim — to demolish a wall, ceiling or floor as needed to accommodate my need for more kitchen space, a basketball hoop or solid space for a treadmill.

So Joel Miller’s story on page 26 of this issue — “Home, Suite Home” — really resonated with me. Th e story talks about how many homeowners are basing their remodeling projects on hotel rooms they’ve stayed in or vacation spots they’ve visited when changing up their master bedrooms.

In the last house I owned in New York before moving to Arizona, there was a third-floor attic that was basically 1,000 square feet of wasted space. I decided to remodel it based on a room that I loved in a ski lodge I visited with friends in college. I completely gutted the whole floor, put a brick base in the center of what was becoming a 1,000-square-foot loft, and put a wood burning fireplace/stove and chimney on top of the brick base. That loft effect, combined with the fireplace in the middle of the room and the incredible views from the third-floor windows, turned that waste-of-space attic into the most romantic master bedroom you can imagine.

Just thinking about it makes me want to bust out another wall.

Take it with you! On your mobile, go to m.issuu.com to get started.

Allie Ollie Boutique

Allie Ollie Boutique To Celebrate Grand Opening With Masquerade-Themed Event, Fashion Show

Allie Ollie Boutique is celebrating its grand opening of its newest (and fourth) location in the Paradise Valley Mall in fashion. Held on October 13, the masquerade-themed event, “Unmask Your New Style,” will feature the latest Allie Ollie trends and collections modeled on the runway by Phoenix Fashion Week’s Smart Water Model contestants (among others) during a seated fashion show.

The grand opening celebration will also feature two of Phoenix Fashion Week’s Emerging Designers, Shawl Dawls and OfraStyle, as well as a ribbon-cutting ceremony, a live performance by Denium Elle, and more.

In the meantime, let’s get to know Allie Ollie Boutique and its owner/buyer, Allie Olson, a little better:

Allie Olson, owner/buyer of Allie Ollie Boutique

Why was it decided to open up a discount clothing boutique?

I started Allie Ollie because I saw a void in the market for fun, fresh fashions at affordable prices. It seemed everywhere I looked, there were trendy stores offering juniors’ selections. I wanted to create a boutique where the everyday woman could shop and find styles that were both comfortable and classy.

What type of customer does Allie Ollie attract?

All ages love the stores! We often have three generations shop together and all fall in love with our unique and diverse lines. Our styles are so versatile that women of every age, size and lifestyle shop at Allie Ollie.

Regarding your designer samples, can you name a few of the designers featured in this section of your store? Where do the samples come from?

Boho Chic is one of our most popular lines for many reasons. The blingy, textured, gorgeously printed frocks are great for all sizes and ages. Our shoppers love them so much, we have become one of Boho Chic’s largest retailers.

In my time as a buyer, I’ve befriended the eccentric Frenchman behind the label and formed a kinship that has allowed me to secure ALL the samples produced by Boho Chic and pass them along to our clients.

Does Allie Ollie feature local designers? If so, who?

It is very important to Allie Ollie to carry “Made in the USA” lines. So, in a way, all of our lines are “local.” We also feature designers and accessory lines closer to home from brands like Sedona Shawls, Shawl Dawls, OfraStyle, and Resparkled by Rebecca (a line of jewelry made from any damaged pieces).

Why was it decided to include a “Fashion Lounge,” and what does it feature?

The “Fashion Lounge” is a great entertaining space for our many private parties and in-store events. It allows ladies to enjoy private fashion shows, refreshments and exclusive stylist sessions where they get one-on-one, personalized attention and fashion advice. Many organizations and clubs plan their events here because we do all the work, and they get to have all the fun!

In what other ways does Allie Ollie Boutique set itself apart from other discount clothing boutiques?

We pay great attention to the details — from the retro tunes playing in the background, to the brightly colored walls and whimsical window displays. From top to bottom, the experience at Allie Ollie is a fun one and we think of ourselves as the “outrageously fun” place to shop.

We enjoy pushing women out of their “fashion comfort zones,” getting them to try on styles they never would have picked themselves — that they end up falling in love with!

Why was it decided to hold a Masquerade Grand Opening Celebration?

October is a hot month for fashion here in the valley, especially with Phoenix Fashion Week coming up. We decided to hold the Masquerade Grand Opening for all the fabulous fashion-lovers in the area to give them what they love most — new arrivals, a fabulous fashion show down a 36-foot runway, a designer showcase featuring two of Phoenix Fashion Week’s Emerging Designers, Shawl Dawls and OfraStyle, live music, and wine and hors d’oeuvres.

It will be a fantastic evening for fashionistas. Plus, the first 50 purchases will receive a gift bag filled with haute Allie Ollie goodies. We’ll also be offering gourmet cupcakes by Red Scooter bakery, live music, door prizes and a ribbon cutting.

Is there anything else you’d like to add?

We treat all of our customers like VIPs; so if you want to “get on the list,” please visit our website, check out the latest fashion advice on our Style Blog, or follow us on Facebook.

Allie Ollie “Unmask Your New Style” Grand Opening Celebration

Where: 4568 E. Cactus Rd., Paradise Valley Mall
When: October 13, 6 p.m. to 9 p.m.
Call: (602) 971-2250
Online: AllieOllie.com
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OfraStyle

OfraStyle: Helping Women Look Great, Feel Comfortable [VIDEO]

Offering comfortable, convertible women’s apparel, OfraStyle can turn casual, everyday fashion into elegant, evening wear.

Born and bred in Israel, designer Ofra Aricha combines her love for colors and fabrics with a need for practicality. With this combination, Aricha was selected as one of 12 emerging designers for this year’s Phoenix Fashion Week.

“I had a strong love for colors and fabric combinations from an early age,” Aricha says. “When I was 10, I went to my mother’s closet, cut out all the garment labels and made a pillow from them.”

Her emphasis on practicality stems from her cultural background and her personal preference.

“In Israel, you have to be very practical,” Aricha says. People want to be able to exercise in the morning and then go to a movie with friends in the afternoon, without changing clothes, she adds.

For instance, classic, simple black pants can be transformed into an even classier black jumpsuit after some folding. Each design offers versatility to fit multiple occasions.

While focusing on convertibility, OfraStyle upholds comfort. The garments are derived from internationally-sourced, custom-made fabrics, making them soft and complementary to the body.

“You don’t have to be uncomfortable to look great,” Aricha says. In fact, OfraStyle’s motto is “Look Great! Feel Comfortable!”

And, Aricha’s clothing is for everyone. OfraStyle customers range from women in their 20s to mid-50s.

Currently an online boutique, Aricha and business partner, Lisa Miller, plan to take things to the next level.

“In Israel, I did everything by hand, but I see that it’s different here,” Aricha says. “I recognize that in order to go global, I have to change with the fashion world.”

In an effort to grow, OfraStyle has paired up with a producer in Los Angeles to mass produce the clothing. Aricha has high hopes to take the brand to Nordstrom’s as well as to high-quality boutiques in the Valley.

“The goal is to have OfraStyle in 100 stores in one year,” Aricha says. Phoenix Fashion Week is preparing them for the exposure.

OfraStyle will be given different opportunities throughout the ongoing event to prove why their design should be selected as No. 1. But, Miller says it’s more than just having the best design. “You have to know how to use business techniques,” she adds.

The first challenge will be held on August 10 at Talking Stick Resort in Scottsdale. Models will hit the runway wearing brands from the emerging designers’ collections.

“It’s definitely keeping us on our toes, but we are very excited for it nonetheless,” Miller says.


OfraStyle’s Ofra Aricha discusses her convertible clothing, and more:


Video by Kristine Cannon


For more information about OfraStyle, visit ofrastyle.com. Or, follow OfraStyle on Twitter at @ofrastyle, and “like” OfraStyle on Facebook for updates on other events.

Phoenix Fashion Week, Emerging Designers

Emerging Designers Compete For Phoenix Fashion Week's "Designer of the Year 2012"

Phoenix Fashion Week’s emerging designers were announced at the Emerging Designer Experiment, all of whom will have the opportunity to launch their brand at the 8th annual Phoenix Fashion Week on October 3-6, 2012


In shelter of the Founder’s Room in the Musical Instruments Museum’s sleek, architecturally modern structure, Phoenix Fashion Week hosted its annual event, Emerging Designer Experiment, sponsored by Balluun.com, Focal Point Salon and Zappos.com.

The event, created by Phoenix Fashion Week’s (PHXFW) executive director, Brian Hill, showcased a select group of up-and-coming designers ― all of which were discovered during PHXFW’s seven-city domestic tour, including Seattle, San Francisco, Los Angeles, St. Louis and Flagstaff and Tucson, Ariz.

These designers will not only have the opportunity to launch their brand at the eighth annual Phoenix Fashion Week on October 3-6, 2012, but also compete for a $10,000 prize package of goods and services to help further launch their brand.

Past winners Joanna de’Shay of Black Russian Label (2009) and Jeanne Hankerson of SJ Couture (2010) were special guest speakers, offering encouraging words and insight into their own ups and downs of their respective fashion journey.

Fashion lovers in attendance were able to vote for the best brand in each of in the following categories: “Best Design,” Coolest Brand Message,” “I Would Buy Them Tonight,” and “Most Likely To Succeed.” The official results will be posted up on the Phoenix Fashion Week website within the next few days, which you can check out here: phoenixfashionweek.com

Emerging designers competing for “Designer of the Year 2012″:

Bri Seeley

Phoenix Fashion WeekBri Seeley Designs
briseeley.com

“Quality, classic fashion. Contemporary and unique garments created with great care and attention.” – Bri Seeley Designs

Seeley discovered her niche for fashion at a young age. While obtaining her master’s diploma in fashion design from Accademia Italiana in Florence, Italy, she developed a love for historic fashion and draws upon this for inspiration. Seeley’s creations are described as intriguing, wearable, sassy and versatile.


Phoenix Fashion WeekKhanh Nguyen

ENVY by Khanh
envybykhanh.com

“Make them feel it.” – ENVY by Khanh

Equipped with a bachelor of fine arts from the Herberger Institute for Design & the Arts at Arizona State University, and a love for fashion, drawing and sketching, Nguyen plans to showcase his unique style through his fashion line. Simplicity, elegance and asymmetry define the brand.


Phoenix Fashion WeekEYE Thread

eyethread.com (website coming soon)


JHaus

Premium Denim Inspired by American Roots
jhausbrand.com

JHause is an authentic brand that represents strength and durability. The brand’s main focus is on its denim line and denim couture.


Phoenix Fashion WeekLiving Dreams

livingdreams.bigcartel.com

“Go confidently in the direction of your dreams. Live the life you’ve imagined.” – Living Dreams

Living Dreams is all about inspiring people to chase after their dream ― and make dreams reality. The brand is notorious for its novelty t-shirts with positive quotes/messages, funny sayings, cool photos and palm trees.


Phoenix Fashion WeekOfra Aricha

Ofra Style
ofrastyle.com

Ofra’s brand is all about contemporary clothes that promote a woman’s sense of style and self. Originally from Israel, Aricha studied fashion and has degrees in art and photography. Her experience in the industry is as extensive as 20 years.


Phoenix Fashion WeekPaulie Gibbson

Paulie Gibson Design
pauliegibson.com

“Bottom line, be who you are and love every minute of it!” – Paulie Gibbson

After completing his degree in design/product development from Southwest Missouri State University in Springfield, Missouri, Gibbson spent time studying design, art and the history of costume in Paris, France. He has acquired 12 years experience working in the fashion industry. Gibbson’s inspiration for his brand is a contradiction between masculine and feminine.


Phoenix Fashion WeekSamantha Patterson

shop.samanthapatterson.com

“…to make what is traditional malleable by infusing classic rhythm with subtle innovations.” – Samantha Patterson

Upon graduating from FIDM in Los Angeles, Patterson immediately began working on her very own clothing line. Patterson’s brand aims to provide fashion-forward garments with modest silhouettes.


Phoenix Fashion WeekBrooke Alicia

Sew Twisted Designs
sewtwisteddesigns.com

Sew Twisted mission statement: To provide the everyday mother, businesswoman, student, homemaker, and indeed every woman, with dramatic and unique apparel for their everyday lives. Sew Twisted has clothes for every possible occasion, as well as an assortment of hats and hair accessories.


Phoenix Fashion WeekShawl Dawls

shawldawls.com

“Shawl Dawls is versatile fashion for the everyday woman that is Comfortable. Classy. Convertible.” – Shawl Dawls

Shawl Dawls offers a large assortment of fashionable shawls in a variety of colors and patterns, all suited for the modern day, stylish woman. Shawl Dawls’ mission is, “to invite and inspire women of all ages to be creative with their fashion through versatile and modern pieces that exude sophisticated confidence and effortless beauty.”


Phoenix Fashion WeekSuzanne Lay

suzannelay.com

“Bright colors. Bold looks. Enviable style.” – Suzanne Lay Designs

Based in St. Louis, Lay finds her brand’s inspiration by the power and emotion of music. Lay’s line first launched in 2009 and has been described as chic, effortless, sexy and alluring.


So which designer is YOUR favorite?
Cast your vote in our poll (scroll up, and on the right)!

For more information on becoming a part of PHXFW or any other information regarding the event, visit phoenixfashionweek.com.