Phoenix International Raceway Archives

Beach Whiskey and Outback Steakhouse will sponsor PIR event


Phoenix Raceway will host the Beach Whiskey Outback Steakhouse Qualifying Day on Friday, April 28 to kick off the Verizon IndyCar Series race weekend and set the field for the Desert Diamond West Valley Phoenix Grand Prix under the lights on Saturday, April 29. “Last year at qualifying day, Phoenix ‘Speed King’ Helio Castroneves shattered… Read More →

Vintage Desert Classic added to PIR lineup

Vintage Desert Classic

Phoenix International Raceway will host the Classic Racing Times Vintage Desert Classic as part of the Desert Diamond West Valley Phoenix Grand Prix weekend on April 28-29. On the Saturday before the Verizon IndyCar Series race on April 29, PIR will feature two on-track sessions of open-wheel racing as part of Phoenix Raceway’s Super Saturday.… Read More →

Camping World 500 showcases new NASCAR points system

Camping World 500

On a blistering last day of winter at Phoenix International Raceway, slick racing conditions helped showcase NASCAR’s new points system, designed to emphasize aggressive competition and strategy. The hot track in Sunday’s Camping World 500 led to a variety of different leaders and a dramatic finish in the Monster Energy Cup Series race. Joey Logano… Read More →

Industry Leaders of Arizona: Phoenix International Raceway

by in AZ Business Magazine

Leadership: Bryan Sperber, president; Marie Buck, senior director of business operations Website: What it does: Premier motorsports venue in the Southwest, featuring two NASCAR race weekends each year, as well as IndyCar. How it leads: PIR has been an industry leader in its marketing efforts, particularly with Hispanic market outreach, having formed great working relationships with Hispanic media… Read More →

PIR to undergo $178M modernization

by in Experience AZ Magazine

Details for a $178 million modernization project for the Phoenix International Raceway were announced Monday. The renovations include additional grandstands, modernization to current seating, a pedestrian tunnel and a move of the start/finish line. Phoenix Raceway, and its parent company, International Speedway Corporation, will be revitalizing the Avondale raceway. The infield will be redesigned, adding… Read More →

PIR spearheads $500K Ronald McDonald House renovation

Phoenix International Raceway, through Phoenix Raceway Charities, is spearheading a $500,000 renovation project for the Ronald McDonald House Charities of Phoenix. The donation marks the largest contribution to date by the organization and is a result of fundraising and commitments generated from Phoenix Raceway’s 50th Anniversary season in 2014. “The services and support Ronald McDonald… Read More →

Desert Diamond West Valley will sponsor PIR race

Phoenix International Raceway President Bryan R. Sperber announced, Thursday, newly-opened Desert Diamond West Valley as the title sponsor for the Verizon IndyCar Series’ return to the Valley of the Sun this spring. The Desert Diamond West Valley Phoenix Grand Prix takes place under the lights Saturday evening, April 2, 2016. “We are thrilled to announce our… Read More →

Fans can meet NASCAR driver for free this Thursday

Tilted Kilt

Roughly 100,000 people are expected to walk through Phoenix International Raceway next week when NASCAR fever hits Phoenix. One Valley pub wants to help the fans meet at least one of those drivers. Tempe-based Tilted Kilt is the sponsor of NASCAR driver Korbin Forrister. While Forrister’s race isn’t until next Friday, November 13th, the Tilted Kilt will… Read More →

John McCain will serve as Grand Marshal at PIR

by in Experience AZ Magazine | Play

The fall race at Phoenix International Raceway has traditionally coincided with Veterans Day, and the Grand Marshal for this year’s Quicken Loans Race for Heroes 500 NASCAR Sprint Cup Series race will be one of the most recognizable veterans in America. United States Senator John McCain, a highly decorated veteran of the Vietnam War and… Read More →

IndyCar Series will race at PIR in 2016

Verizon IndyCar Series will race at Phoenix International Raceway in 2016, PIR President Bryan R. Sperber and Hulman Motorsports Chief Revenue Officer Jay Frye announced at a news conference today. The Phoenix Grand Prix will take place under the lights on Saturday night, April 2, 2016. “We are thrilled to add the Verizon IndyCar Series… Read More →

PIR to be renamed Jeff Gordon Raceway for event

Phoenix International Raceway will officially be renamed Jeff Gordon Raceway on Nov. 15, 2015 for the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500, PIR President Bryan R. Sperber announced today. The race is the semifinal race for the Chase for the NASCAR Sprint Cup and will be Gordon’s last Sprint Cup Series… Read More →

Experts: Central sports commission would boost Arizona

The 2015 Super Bowl kicked off an unprecedented run for the Phoenix metro area as the host of mega-sporting events. But if the Valley is going to continue to lure Super Bowls, NCAA championship football games and Final Fours, leaders in the sports community say the current system needs to be improved. “We’re playing with… Read More →

NASCAR fans can use PIR’s Park ’N Ride program

Phoenix International Raceway has announced the operating schedule for its Park ‘N Ride program – encouraging race fans to take advantage of the convenient shuttle service when traveling to and from the 500 NASCAR Sprint Cup Series race on Sunday, March 15. After much success in recent years, the Park ‘N Ride program returns to Ak-Chin Pavilion, located… Read More →

PIR will unveil CARBuretor Crunch for race fans

It’s Spring Break, NASCAR-style, and fans coming to the 500 race weekend are encouraged to take a bite out of the CARBuretor Crunch, the first-ever signature item of Phoenix International Raceway. A collaboration between PIR and Americrown, the item is a deep-fried peanut butter and jelly sandwich encrusted with Cap’n Crunch, covered with bacon… Read More →