Phoenix International Raceway Archives

PIR spearheads $500K Ronald McDonald House renovation

AVONDALE, AZ - MARCH 15:  Carl Edwards, driver of the #19 Stanley Toyota, leads a pack of cars during the NASCAR Sprint Cup Series CampingWorld.com 500 at Phoenix International Raceway on March 15, 2015 in Avondale, Arizona.  (Photo by Chris Trotman/NASCAR via Getty Images)

Phoenix International Raceway, through Phoenix Raceway Charities, is spearheading a $500,000 renovation project for the Ronald McDonald House Charities of Phoenix. The donation marks the largest contribution to date by the organization and is a result of fundraising and commitments generated from Phoenix Raceway’s 50th Anniversary season in 2014. “The services and support Ronald McDonald… Read More →

Desert Diamond West Valley will sponsor PIR race

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Phoenix International Raceway President Bryan R. Sperber announced, Thursday, newly-opened Desert Diamond West Valley as the title sponsor for the Verizon IndyCar Series’ return to the Valley of the Sun this spring. The Desert Diamond West Valley Phoenix Grand Prix takes place under the lights Saturday evening, April 2, 2016. “We are thrilled to announce our… Read More →

Fans can meet NASCAR driver for free this Thursday

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Roughly 100,000 people are expected to walk through Phoenix International Raceway next week when NASCAR fever hits Phoenix. One Valley pub wants to help the fans meet at least one of those drivers. Tempe-based Tilted Kilt is the sponsor of NASCAR driver Korbin Forrister. While Forrister’s race isn’t until next Friday, November 13th, the Tilted Kilt will… Read More →

John McCain will serve as Grand Marshal at PIR

AVONDALE, AZ - MARCH 15:  Carl Edwards, driver of the #19 Stanley Toyota, leads a pack of cars during the NASCAR Sprint Cup Series CampingWorld.com 500 at Phoenix International Raceway on March 15, 2015 in Avondale, Arizona.  (Photo by Chris Trotman/NASCAR via Getty Images)
by in Experience AZ Magazine | Play

The fall race at Phoenix International Raceway has traditionally coincided with Veterans Day, and the Grand Marshal for this year’s Quicken Loans Race for Heroes 500 NASCAR Sprint Cup Series race will be one of the most recognizable veterans in America. United States Senator John McCain, a highly decorated veteran of the Vietnam War and… Read More →

IndyCar Series will race at PIR in 2016

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Verizon IndyCar Series will race at Phoenix International Raceway in 2016, PIR President Bryan R. Sperber and Hulman Motorsports Chief Revenue Officer Jay Frye announced at a news conference today. The Phoenix Grand Prix will take place under the lights on Saturday night, April 2, 2016. “We are thrilled to add the Verizon IndyCar Series… Read More →

PIR to be renamed Jeff Gordon Raceway for event

AVONDALE, AZ - MARCH 15:  Carl Edwards, driver of the #19 Stanley Toyota, leads a pack of cars during the NASCAR Sprint Cup Series CampingWorld.com 500 at Phoenix International Raceway on March 15, 2015 in Avondale, Arizona.  (Photo by Chris Trotman/NASCAR via Getty Images)

Phoenix International Raceway will officially be renamed Jeff Gordon Raceway on Nov. 15, 2015 for the NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500, PIR President Bryan R. Sperber announced today. The race is the semifinal race for the Chase for the NASCAR Sprint Cup and will be Gordon’s last Sprint Cup Series… Read More →

Experts: Central sports commission would boost Arizona

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The 2015 Super Bowl kicked off an unprecedented run for the Phoenix metro area as the host of mega-sporting events. But if the Valley is going to continue to lure Super Bowls, NCAA championship football games and Final Fours, leaders in the sports community say the current system needs to be improved. “We’re playing with… Read More →

NASCAR fans can use PIR’s Park ’N Ride program

SUBWAY Fresh Fit 500

Phoenix International Raceway has announced the operating schedule for its Park ‘N Ride program – encouraging race fans to take advantage of the convenient shuttle service when traveling to and from the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday, March 15. After much success in recent years, the Park ‘N Ride program returns to Ak-Chin Pavilion, located… Read More →

PIR will unveil CARBuretor Crunch for race fans

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It’s Spring Break, NASCAR-style, and fans coming to the CampingWorld.com 500 race weekend are encouraged to take a bite out of the CARBuretor Crunch, the first-ever signature item of Phoenix International Raceway. A collaboration between PIR and Americrown, the item is a deep-fried peanut butter and jelly sandwich encrusted with Cap’n Crunch, covered with bacon… Read More →

BioInspire earns ‘Excellence in Innovation’ award

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BioInspire, the Peoria-based incubator for medical device companies, accepted an “Excellence in Innovation” award at WESTMARC’S Best of the West award ceremony this week. The award is the latest recognition for BioInspire, whose goal is to help start-up companies in the competitive field of medical device innovative gain a competitive edge. The BioInspire facility is… Read More →

Phoenix International Raceway announces 2015 schedule

SUBWAY Fresh Fit 500

NASCAR released the 2015 Sprint Cup Series (NSCS) schedule and Phoenix International Raceway will once again host two NSCS race weekends next season. PIR’s spring event weekend, headlined by the Camping World 500, moves two weeks later, to March 12-15, is scheduled to be broadcast on FOX. In the fall, PIR will continue to host… Read More →

Lavidge Launches National Campaign with Dole

Internet Marketing Words, Off Madison Ave
by in Business News | Marketing

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign. TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long… Read More →

Glendale CVB Rising in the West

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by in Business News | Economy | Travel

Game on! Cities like Glendale, Peoria, Goodyear, Surprise, and the other 14 cities that make up the West Valley are capitalizing on the rapid expansion of tourism and hospitality amenities — particularly spring training baseball facilities and other sports-related events — to grab a bigger share of the $18 billion that Arizona’s 37 million annual… Read More →

Gov. Brewer will start race at PIR

SUBWAY Fresh Fit 500
by in Business News | Politics | Sports

Arizona Governor Jan Brewer has been selected as the Honorary Starter for the AdvoCare 500, Phoenix International Raceway President Bryan R. Sperber announced today. As the Honorary Starter, Governor Brewer will wave the green flag to start the AdvoCare 500, as well as greet the drivers during pre-race ceremonies on Sunday, Nov. 11, 2012. “We… Read More →