Tag Archives: phoenix sky harbor

Phx Sky Harbor

Alliance Airport Advertising Lands At Phoenix Sky Harbor Airport

$2.5 million installation delivers a more engaging, high-tech advertising experience

As one of the ten busiest airports in the United States, Phoenix Sky Harbor serves as a gateway to a city on the move. Phoenix is home to four major professional sports teams, a multitude of destination resorts, and well-respected education, technology and corporate establishments. Now after a recent overhaul, the airport reflects the city’s status as a modern, vibrant destination. Sky Harbor’s new advertising contractor, Alliance Airport Advertising, has invested over $2.5 million in new media, including digital walls, oversized LED backlit signs, touch screen technology and interactive display areas. The recent installations will offer local companies a more innovative approach to reaching the over 40 million travelers served by Sky Harbor every year.

Phx Sky Harbor 2“All of the old equipment has been removed. We’ve eliminated visual clutter, replacing old signage with dynamic displays,” says Shauna Forsythe, president & CEO of Alliance. “There are fewer signs, but the look is streamlined and the impact is much larger.”

Advertisers can choose to use the new Baggage Claim Digital Network to deliver their message in high definition at every carousel in the airport. Passengers waiting for their bags or walking through the baggage claim area cannot miss seeing full-motion video on over 40 70” LCD screens. Ads will run about 10 seconds each on all screens, looping about every two minutes.

Local hospitality and transportation businesses will have more direct access to traveling customers thanks to technologically-enhanced Courtesy Centers inside all three baggage claims. Featuring new digital panorama walls, the Courtesy Centers are designed to provide a more engaging and informative experience for the customer.  Users can quickly direct-dial a hotel or shuttle, or use a touch screen to learn more about participating businesses, then direct-dial for reservations, order a shuttle, or even have a text message with more information sent to their smart phones.  For the advertisers, the option of content delivery direct to the user’s phone and the informative touchscreen interaction offer flexibility and a better way to talk to their customers when arriving in Phoenix.

Non-electronic media will offer high impact as well. Large-scale fabric banners will reside in high-traffic areas such as over elevators, concourse walkways and baggage claim, catching the eye with sharp graphics and brushed aluminum frames. Alliance will also work with advertisers to create custom sponsorships with interactive exhibits and displays. The area current sponsor Courtyard by Marriott, features a simulated hotel lobby complete with Wi-Fi and plush seating to re-create the guest experience.

In late June, potential Sky Harbor advertisers will have the opportunity to experience the improvements in person. Alliance will host a series of hour-long tours for interested businesses to see how the new innovations can impact their advertising message. All companies and organizations are invited to participate, particularly those with strong ties to the local community.

“Our vision is not to bombard travelers with commercial messages, but rather to provide a snapshot of what the Valley has to offer,” says Forsythe. “Our advertisers will represent the vibrancy and diversity that comprises Phoenix, from economic development and education to healthcare and cultural events and attractions.”

For more information about Alliance Airport Advertising contact Shauna Forsythe at
702-362-4777.  To inquire about advertising opportunities, contact Monica Farrell at 480-347-9015.

About Alliance Airport Advertising

Alliance Airport Advertising, headquartered in Las Vegas, NV, is the third largest U.S. airport advertising firm and specializes in traditional advertising displays as well as customized branding and sponsorship programs in key U.S. airports. Alliance airports feature digital networks and displays in Las Vegas, Phoenix, Los Angeles-Burbank, Portland and Salt Lake City.

6'x6' LargeWallSigns(c

Alliance Airport Advertising invests over $2.5 million at Sky Harbor

As one of the 10 busiest airports in the United States, Phoenix Sky Harbor serves as a gateway to a city on the move. Phoenix is home to four major professional sports teams, a multitude of destination resorts, and well-respected education, technology and corporate establishments. Now after a recent overhaul, the airport reflects the city’s status as a modern, vibrant destination. Sky Harbor’s new advertising contractor, Alliance Airport Advertising, has invested over $2.5 million in new media, including digital walls, oversized LED backlit signs, touch screen technology and interactive display areas. The recent installations will offer local companies a more innovative approach to reaching the over 40 million travelers served by Sky Harbor every year.

“All of the old equipment has been removed. We’ve eliminated visual clutter, replacing old signage with dynamic displays,” says Shauna Forsythe, president & CEO of Alliance. “There are fewer signs, but the look is streamlined and the impact is much larger.”

Advertisers can choose to use the new Baggage Claim Digital Network to deliver their message in high definition at every carousel in the airport. Passengers waiting for their bags or walking through the baggage claim area cannot miss seeing full-motion video on over 40 70” LCD screens. Ads will run about 10 seconds each on all screens, looping about every two minutes.

Local hospitality and transportation businesses will have more direct access to traveling customers thanks to technologically-enhanced Courtesy Centers inside all three baggage claims. Featuring new digital panorama walls, the Courtesy Centers are designed to provide a more engaging and informative experience for the customer.  Users can quickly direct-dial a hotel or shuttle, or use a touch screen to learn more about participating businesses, then direct-dial for reservations, order a shuttle, or even have a text message with more information sent to their smart phones.  For the advertisers, the option of content delivery direct to the user’s phone and the informative touchscreen interaction offer flexibility and a better way to talk to their customers when arriving in Phoenix.

Non-electronic media will offer high impact as well. Large-scale fabric banners will reside in high-traffic areas such as over elevators, concourse walkways and baggage claim, catching the eye with sharp graphics and brushed aluminum frames. Alliance will also work with advertisers to create custom sponsorships with interactive exhibits and displays. The area current sponsor Courtyard by Marriott, features a simulated hotel lobby complete with Wi-Fi and plush seating to re-create the guest experience.

In late June, potential Sky Harbor advertisers will have the opportunity to experience the improvements in person. Alliance will host a series of hour-long tours for interested businesses to see how the new innovations can impact their advertising message. All companies and organizations are invited to participate, particularly those with strong ties to the local community.

“Our vision is not to bombard travelers with commercial messages, but rather to provide a snapshot of what the Valley has to offer,” says Forsythe. “Our advertisers will represent the vibrancy and diversity that comprises Phoenix, from economic development and education to healthcare and cultural events and attractions.”

For more information about Alliance Airport Advertising contact Shauna Forsythe at 702-362-4777.  To inquire about advertising opportunities, contact Monica Farrell at 480-347-9015.

hmshost transforms phoenix sky harbor dining experience

HMSHost Brings New Dining Experience To Sky Harbor

HMSHost, the world leader in creating dining and shopping for travel venues, is transforming the Phoenix traveler’s experience at Phoenix Sky Harbor International Airport’s Terminal 4, bringing more than 20 new restaurants including local favorites like Sauce, Barrio Cafe, La Grande Orange and Cowboy Ciao, along with national brands like Starbucks.

The update is a result of last year’s decision by the city of Phoenix to award HMSHost a 10-year food and beverage agreement, following a 2011 competitive bid process.  

The first restaurants, Sauce, Dilly’s Deli and Focaccia Fiorentine, opened recently and feature grab-and-go items, perfect for travelers to take on the plane. Staples such as El Bravo, Paradise Bakery and Cafe and Starbucks will remain in Terminal 4, but will be moving to new locations. 

“This is a busy and exciting time of year for vacations and summer travel and we are very happy to be able to begin providing a new experience at Sky Harbor Airport that will truly showcase an authentic taste of Phoenix,” said Steve Douglas, vice president of business development for HMSHost.  “Terminal 4 is the busiest spot in one of America’s busiest airports and we’re bringing out the best of the best to showcase the great dining in the city of Phoenix.” 

Phoenix Mayor Greg Stanton said the update to Terminal 4, when complete, will reflect the flavor of America’s sixth largest city. 

“When travelers come to visit Phoenix or pass through our airport, I want them to know what Phoenix is all about, and soon they’ll be able to taste it,” Mayor Greg Stanton said. “They’ll know that our city and our airport support our local businesses, and that Phoenix is an epicenter of high-quality, modern and authentic dining.” 

Local Phoenix restaurateurs Sam Fox of Fox Restaurant Group and Bob Lynn of LGO Hospitality have partnered with HMSHost to bring an unprecedented level of culinary expertise to Terminal 4 throughout its North and South wings. Travelers passing through the A gates will find the full range of Sam Fox’s food imagination: Modern Burger’s juicy burger sliders, and Blanco Tacos + Tequila’s delicious, award-winning traditional Mexican fare of guacamole, tacos and margaritas inspired by Baja and Sonora. 

The transformation, which features a new off-site commissary and technological improvements that will speed and ease service for travelers, has already begun. 

“This transformation was carefully planned and balances the practical needs of travelers with a range of options, pre-security and post-security, for on-the-go or for those with more time to spare,” said Derek Boettcher, senior director of food & beverage for HMSHost at Sky Harbor Airport. 

Visitors to the D Concourse will enjoy Bob Lynn’s popular LGO restaurant brands.  The La Grande Orange experience will offer four distinct and delicious options — LGO Burger, LGO Deli and the LGO Pizza with Grateful Spoon Gelato.

The dining experience at Phoenix Sky Harbor extends further with these enticing offerings:

  • Fans of the New York Pizza Department (NYPD) will tell you it’s the best authentic New York-style pizza in Arizona.
  • Press Coffee offers more than outstanding coffee with fresh roasted beans.  Press offers salads, daily soups, and Panini sandwiches to satisfy any appetite.
  • One of Phoenix’s must-try restaurants, Cowboy Ciao is coming to the high B gates in Sky Harbor’s international concourse. What started as a very unique Southwest-meets-Italian premise has evolved into a style best described as eclectic American.
  • The French countryside makes a trip to this Concourse in the form of la Madeleine, luring travelers with healthy offerings including salads, vegetarian fare, and delicious sweet treats.
  • Barrio Café is the creation of chef and owner Silvana Salcido-Esparza who makes her Mexico-inspired dishes a must-taste for everyone. Barrio Café will be located in the D concourse. Chef Esparza is a 2010 and 2011 James Beard Foundation nominee for Best Chef-Southwest. 
  • Also in B and C gates, HMSHost’s busy baristas at Starbucks will fuel weary travelers with great beverages and snacks — no matter what time zone they are entering or have just departed. 
  • Travelers to the C gates will find the much-beloved Paradise Bakery (now open), along with a Tucson tradition come-to-life in Sir Veza’s Taco Garage — offering something for everyone from hand-bored guacamole and imaginatively sauced wings, to Nitro Nachos and Tricked Out Tacos, as well as the local legend in coffee, Cartel Coffee Lab. 
  • The pre-security Terminal 4 lobby will showcase Bob Lynn’s Chelsea’s Kitchen, specializing in gourmet burgers, upscale taco platters, rotisserie meats and American comfort food.  It will be joined by Sam Fox’s Sauce (now open) where guests will get a full complement of pizza, salad and pasta.  Also pre-security, Starbucks fans will greet their favorite java in the lobby as they wait happily for family members. 

The tentative schedule of openings for the summer and fall: 

June
Blanco Tacos & Tequila
Modern Burger
Barrio Cafe
La Madeline 

July
Press Coffee
El Bravo
September
Sir Veza’s
Cartel Coffee Lab
Chelsea’s Kitchen
Starbucks
La Grande Orange

October
NYPD Pizza 
Cowboy Ciao

For more information on HMSHost, visit hmshost.com

sky harbor's mobile website receives honor

Sky Harbor’s Mobile Website Receives Top Honor

Phoenix Sky Harbor International Airport’s mobile website has been awarded first place in the Airports Council International – North America (ACI-NA) 2012 Excellence in Marketing and Communications contest. Sky Harbor won in the website category, competing with airports from across the United States and Canada. Websites were judged on their design, ease of navigation and overall effectiveness.

“We are very excited to receive this honor,” said Project Manager Mike Youngs, whose team designed the site. “Our mobile website is a crucial amenity that makes it even easier for customers to access the information they need as they travel through the Airport.”

The Phoenix Airport’s mobile website was launched last November and soon after, began receiving 14,000 visits per week. The site, which was developed internally by Sky Harbor’s Technology and Public Relations divisions, gives travelers the opportunity to get the information they need on-the-go. Travelers simply visit skyharbor.com from their mobile device and they are automatically directed to the mobile site. It is easy to read on smartphones and tablets. The site features vital information such as flight status, up-to-date parking information, and listings of services at the Airport. Additionally, travelers will find an interactive tool especially helpful as this feature allows users to search for shops, restaurants, and services near their departure gates. Travelers can even provide Airport feedback through the mobile website.

From a desktop or laptop computer, log onto m.skyharbor.com to see the mobile website.

Phoenix Sky Harbor, Economic Impact

The Economic Impact Of The Aviation Industry, Phoenix Sky Harbor

Most everyone knows Phoenix Sky Harbor International Airport is an economic engine for the state, but the actual numbers are nothing short of staggering.

One of the 10 busiest airports in the nation for U.S. passenger traffic, Sky Harbor had a $33 billion economic impact in Arizona in 2007, supporting 305,136 jobs through the Phoenix Airport System with a payroll of $11.9 billion. This includes airline employees, food service, security and air traffic control personnel. Currently, more than 33,500 people are employed at Sky Harbor with a payroll of $1.7 billion.

Directors of three Valley airports provided an enlightening perspective of aviation issues relating to economic growth and environmental quality at Valley Forward’s recent luncheon. Expert panelists included: Danny Murphy, aviation director for Phoenix Sky Harbor; Lynn Kusy, executive director of Phoenix-Mesa Gateway Airport; and Gary Mascaro, aviation director of Scottsdale Airport.

According to the Arizona Airports Association, more than 470,000 Arizona jobs are related directly or indirectly to aviation with an annual payroll of $14.7 billion. The aviation industry facilitates further economic development by bringing visitors and newcomers to the state and provides vital links for transportation services that add value to the region.

Over the past few years, our local airports have made tremendous strides in becoming more environmentally sustainable. For example, Phoenix-Mesa Gateway Airport’s terminal expansions are energy-efficient and can support solar panels installations. Scottsdale Airport reuses materials for pavement projects and installs LED systems for airfield lighting replacements. Additionally, there are plans underway for a new airport operations center, which will be built in accordance with the city of Scottsdale’s green building standards. Phoenix Sky Harbor also has incorporated a number of green initiatives including reducing energy use through greener construction and energy-efficient buildings, using alternative fuels and finding ways to cut back on overall waste.

Economic Impact of Aviation Industry, Phoenix Sky HarborAs an aside, I’m honored and excited to be a participant in the fifth PHX Aviation Academy sponsored by the Support Sky Harbor Coalition in association with the City of Phoenix Aviation Department. This eight-week program offers a rare opportunity to go behind and above the scenes of PHX. For example, last month I found myself in the cockpit of the Air National Guard’s workhorse Boeing KC-135R Stratotanker! And at the end of this month I’ll get an exclusive tour of the FAA control tower.

The total impact of the state’s aerospace industry, both in terms of economic impact and number of jobs created is extensive and will continue to grow as long as we continue to provide and maintain the infrastructure of our airport and aviation facilities.

For more information about Phoenix Sky Harbor, skyharbor.com.

 

Significant Infrastructure - AZRE Magazine March/April 2011

Centennial Series: Significant Infrastructure In Arizona History

AZRE’s Centennial Series for this issue focuses on 100 years of infrastructure.

Find out what is ranked as the most significant infrastructure in Arizona history:

INTERSTATE HIGHWAY SYSTEM
Construction completed for the I-10: 1956-58, I-17: 1954, I-40: 1961-84

I-10: A major East-West interstate highway, it runs from California, enters Arizona, continues through Phoenix and Tucson and exits at the New Mexico border. I-17: It was the first freeway segment built in Phoenix. Although it does not go between states, it is the main freeway that takes people up to popular destinations in Northern Arizona, including the Grand Canyon.

PALO VERDE NUCLEAR GENERATING PLANT
Construction began in 1976; it was commissioned in 1988.

Palo Verde is the largest nuclear generating facility in the U.S., averaging more than 3.2 gigawatts of electrical power. Located in Wintersburg (45 miles west of Phoenix), it serves 4M people. APS owns 29.1% the plant and also operates it.

COLORADO RIVER DAM SYSTEM: GLEN CANYON AND HOOVER DAMS
Glen Canyon: Construction began in 1956 and the dam opened in 1966.

Hoover: Constructed between 1931 and 1936 during the Great Depression; it was dedicated on Sept. 30, 1935, by President Franklin D. Roosevelt
Glen Canyon: This dam is the second largest on the Colorado River at Page. Its main purpose includes generating electrical power, water storage and recreation activities. The dam generates an average of 451 megawatts, which contributes 6% of the total electricity generated in Arizona. The Colorado River caused the Glen Canyon, which lies to the north of the dam, to become flooded and has subsequently created the large reservoir called Lake Powell.  Hoover Dam: Once known as Boulder Dam, this concrete arch-gravity dam in the Black Canyon of the Colorado River sits on the border between Arizona and Nevada. The dam’s generators provide power for public and private utilities in Nevada, Arizona and California.

CENTRAL ARIZONA PROJECT
Construction began in 1973 and new and modified dams built as part of the project were completed in 1994.

The Central Arizona Project (CAP) is a 336-mile canal that diverts water from the Colorado River at Lake Havasu City into Central and Southern Arizona. It is the largest and most expensive aqueduct system ever built in the U.S.

PHOENIX SKY HARBOR INT’L AIRPORT
Sky Harbor has been operating under its current name prior to 1935, when it was purchased by the city of Phoenix. Terminal 1 was built in 1952.

Sky Harbor began serving American Airlines and Bonanza Air (Frontier Airlines) and TWA in the 1950s. Today Sky Harbor is the primary regional hub and Mexico gateway for Tempe-based US Airways, its largest operator. Both US Airways and Southwest Airlines  operate out of Sky Harbor’s Terminal 4, which handles about 80% of airport traffic.

ARIZONA’S MILITARY BASES
Davis-Monthan AFB, Tucson: Established in 1935 as Davis-Monthan Landing Field; Luke AFB, Glendale: 1941; Williams AFB, Mesa (now Phoenix-Mesa Gateway Airport): Opened 1941 and closed in 1993.

D-M: The host unit at the base is the 355th Fighter Wing. It provides A-10 Thunderbolt II close-air support, which was crucial in the Gulf War. Luke: The 56th Fighter Wing (56 FW) is the host wing at Luke and is composed of four groups of 27 squadrons, including eight fighter squadrons. The base population includes about 7,000 military and civilian members and 15,000 family members. With about 80,000 retired military members living in Greater Phoenix, the base services a total population of more than 100,000. Williams: It was an active training base for the Army and the Air Force. Before closing in 1993, it was the leading pilot training center of the USAF, supplying 25% of its pilots. Since its closure it is now the civilian Phoenix-Mesa Gateway Airport.

ROOSEVELT LAKE AND DAM
Dedicated in March 1911 by President Theodore Roosevelt, for whom it was named.

This reservoir formed by Theodore Roosevelt Lake (now called Roosevelt Lake) and Roosevelt Dam on the Salt River is part of the Salt River Project (SRP). Located 80 miles northeast of Phoenix, the reservoir (created by a masonry dam) is the largest lake located entirely within the state of Arizona. Roosevelt Lake is a popular recreation destination within the Tonto National Forest. Roosevelt is the oldest of the six reservoirs constructed and operated by SRP. It also has the largest storage capacity of the SRP lakes, with the ability to store 1.6 M acre-feet of water.

METRO PHOENIX FREEWAY SYSTEM
Loop 101: 1988, completed in 2001 to the present; 202: 1990 to the present; State Route 51 (Piestewa Parkway): U.S. 60 (Superstition Freeway): Truck U.S. 60, 1966.

101: This semi-beltway encompasses much of Metro Phoenix and connects Valley suburbs, including Tolleson, Glendale, Peoria, Scottsdale, Mesa, Tempe and Chandler. 202: This beltway encompasses the East Valley and navigates and surrounds Tempe, Mesa, Chandler, and Gilbert, making it very vital to the area freeway system. 51: This is the only new freeway to be built through central Phoenix other than I-10. It was renamed from Squaw Peak Parkway to Piestewa Freeway in honor of Lori Piestewa, who was killed in Iraq. 60: Like most of the East-West U.S. routes, 60 was cut short of its final destination by the I-10.

SUN CITY, ARIZONA
Construction began in the 1960s as a Del Webb community and was built on what was once the ghost town of Marinette.

The Sun City development established Arizona as a state for retirees. Little has changed for the community in the past 40 years. However, as more people retired to the area, Del Webb began construction on Sun City West in the late-1970s, Sun City Grand in the late-1990s, Sun City Anthem in 1999, and Sun City Festival in July 2006.

AZRE Magazine March/April 2011