Tag Archives: PHXFW

Rising local designer Natasha Duran-Lynch's background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.

PHXFW 2014: Meet Hues of Ego

The seventh annual Phoenix Fashion Week (PHXFW) is just around the corner and with increasingly large stilettos to fill. Last year, the event topped its previous attendance record with more than 6,000 fashionistas flocking to Scottsdale, Ariz., to see fledging brands and established designers’ fall collections. Phoenix Fashion Week, which also hosts seminars with industry experts and year-round events and charitable partnerships, plans to, once again, bridge the gap between fashion, education and humanity — qualities embodied by this year’s crop of emerging designers, announced June 13.

The Emerging Designer of the Year is an annual contest for which PHXFW reps scour 10 major cities in the U.S. for promising designers to show during fashion week. They also are signed up for a four-month “boot camp,” at the end of which one of the 14 competitors will win $10,000. The boot camp includes homework assignments that push a better grasp of what it takes to turn a brand into a business. (Last year’s winner, Dolcessa, was featured in the 2014 Sports Illustrated swimsuit issue and picked up by a national retailer.)

This year, seven of the contestants are based in Arizona — a first for the program. A few weeks into the boot camp, Scottsdale Living invited the Arizona designers to spend an afternoon wandering through the Phoenix Art Museum. Each designer told us their story in front of a painting or art installation that spoke to his or her brand. Take a look and tell us if you think they might be the next “Designer of the Year.”

Phoenix Fashion Week is October 1 to 4 at Talking Stick Resort in Scottsdale, Ariz.

Rising local designer Natasha Duran-Lynch's background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.

Rising local designer Natasha Duran-Lynch’s background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.

MEET: Hues of Ego’s Natasha Duran-Lynch
Rising local designer Natasha Duran-Lynch’s background in architecture is instantly recognizable in her Scottsdale-based clothing line Hues of Ego.
 
For Duran-Lynch, Hues of Ego was created to give women the power to transform and become a more enlightened, bolder and wilder version of themselves. Duran-Lynch uses her understanding of lines and curves to develop pieces that complement, accentuate and bring out the personality of women wearing them. The clothing is designed to become an extension of the woman. She says the structure of the clothing is meant to bring out a woman’s alter ego when she wears them.

Coco Chanel, Elie Saab, Zac Posen, and Stephane Rolland are her fashion influences. The architectural inspirations that contribute to her methodology in design development and provided a foundation for her fashion include Frank Lloyd Wright and Le Corbusier.

After attending Collins College Fashion Design & Merchandising program, Duran-Lynch first gained Phoenix Fashion Week’s attention as winner of the 2011 T-shirt design scholarship award and as one of the top four finalists in last year’s Little Black Dress Challenge.

Duran-Lynch’s pieces depict a simple and sexy style; the collection is light and airy, which is perfect for Arizona’s climate. Duran-Lynch strives to develop a brand women look to for fashion staples. Her vision for the line is to create a brand that is designed either to stand in its own or be a component of a larger collection. Hues of Ego is developing itself to become a brand women can depend on for a look that is more sophisticated and bold, she says.

2014 PHXFW emerging designers:
Atiz – Seattle, WA
Misha Mendicino Designs – Phoenix, AZ
Blackberry Maverick – Colorado Springs, CO
Charmosa Swimwear – San Francisco, CA
RAYAN – Los Angeles, CA
Hues of Ego – Phoenix, AZ
Adoire by Saba – Phoenix, AZ
Jacqueline Nicole – St. Louis, MO
Schuylark Design – New York City, NY
Kismit – Phoenix, AZ
State Forty Eight – Phoenix
Lillienne Lang – Phoenix, AZ
Woman’s Touch Apparel – Phoenix, AZ

Phoenix Fashion Week 2011

Phoenix Fashion Week is October 1-5 at Talking Stick Resort

From October 1-5, Talking Stick Resort in Scottsdale will be the center of attraction for all fashionphiles with the arrival of dozens of burgeoning designers who will present their exclusive collections to style addicts, designers, buyers, media, industry tastemakers, bloggers and celebrities at Phoenix Fashion Week (PHXFW). The Las Vegas-style resort and casino will once again serve as the backdrop for three days of breathtaking established and emerging designer runway shows. This year’s event will include a Designer of the Year competition, Fashion Education Seminars, Model of the Year competition, glitzy after-parties, retail deal making and the event’s signature Style Villa shopping experience.

Since partnering with Talking Stick Resort in 2011, PHXFW has welcomed more than 10,000 key industry professionals and guests from around the nation and the globe to the City of Scottsdale. An expanded partnership between PHXFW and Talking Stick Resort allows the event the ability to showcase the hottest up-and-coming local, national and international designers.  It will also activate an impressive roster of top-tier partners and sponsors including Zappos.com, Fiat, Pinnacle Aviation, Toni & Guy Hairdressing, UBER, and the UK’s top beauty brand No7 Cosmetics & Skincare.

Over the past several years PHXFW has seen tremendous growth that has earned national attention as a model for regional fashion weeks around the country. PHXFW’s unique brand-building program includes a 4-month boot camp-style preparation and training for participating designers and models – a process that has caught the attention of major industry players including TIME magazine. A feature in the publication earlier this year profiled the event and how it develops young designers and facilitates the jump from homegrown brand to household name for both up-and-coming fashion models and designers.

“Phoenix Fashion Week has become an annual marquee event for Talking Stick Resort,” said Peter Arceo, senior director of sales and marketing for Talking Stick Resort. “The excitement, energy and fashionable fan base that follows the event is a natural fit for our property and the Talking Stick Resort brand.”

Talking Stick Resort offers luxury accommodations in high style, fusing innovative design, exciting entertainment and Southwest sophistication making it an ideal host for the event.

“Talking Stick Resort is an ideal partner for PHXFW because of its capability to accommodate our exploding growth,” said PHXFW Director Brian Hill. “At Talking Stick Resort we have it all – stunning surroundings, key amenities and a platform that allows us to create our own signature runway look and feel that rivals fashion weeks in New York, Paris, and London,” he said. “Having our own flexible space, within the venue has been a key component to growing our program and has helped us to effectively show the fashion world how Phoenix has become a game-changing fashion city,” he said.

This year, PHXFW attendees can expect a high-energy, high style fashion experience with expanded front-row seating, high-tech lighting and heart-palpitating sound, exclusive VIP lounges, interactive brand experiences, premier music and entertainment and special celebrity guests.

Several additional PHXFW-sanctioned designer and sponsor events will take place off site including PHXFW’s signature charity event, Fashionably Pink. Fashionably Pink is a celebrity runway show showcasing pink-inspired outfits created by each of the PHXFW participating designers. The annual event raises breast cancer awareness and funds for breast cancer charities throughout Arizona. This year, the popular charity runway show and silent auction will take place at Domus, a new luxury condominium high-rise in the Arcadia neighborhood.