Tag Archives: Portfolio


Alliance Residential Promotes 2 Key Leaders

AllianceResidential announced the promotions of Tina Makssour-Mortera to senior vice president of performance and Alexis Vance to vice president of marketing. Based in the Phoenix corporate headquarters, both Mortera and Vance oversee a variety of operational efforts for the Alliance portfolio, which covers 24 major metropolitan markets and approximately 63,000 multifamily units.

In her role as Senior Vice President of Performance, Mortera oversees systems for talent acquisitions, curriculum development, recognition and engagement programs, as well as marketing and public relations. All efforts are designed to offer regional and site-specific support to optimize property performance and enhance the company’s culture. Mortera joined Alliance in 2011 as Vice President of Performance. Since then, she has established Alliance University, an online learning management system that delivers training targeted to the specific needs of each associate while making educational resources easily accessible, and Alliance TV, an in-house video news channel used to communicate with associates nationwide. Alliance TV segments take the form of video blogs, in which management team members introduce new programs and share ongoing company developments, or commercials designed to promote Alliance campaigns. Mortera also spearheaded the rollout of Alliance InStyle, providing on-site associates with high-quality, fashionable career apparel options in partnership with specialty apparel retailer The Limited. Mortera has more than 15 years of industry experience, holds a Masters in Art History and Archeology from Southern Methodist University and a Masters of Education from University of Phoenix. She is a certified Apartment Manager, an industry leader and speaker, and has been published in several professional journals.

Alexis Vance joined Alliance Residential in 2007 as National Director of Marketing and has been named Vice President of Marketing. In this role, Vance oversees the strategic direction and development of integrated marketing efforts, brand awareness, public relations and advertising initiatives for the company’s national portfolio. In 2012, she led the rollout of Alliance Resident Works, a state-of-the-art technology and marketing platform that provides industry-leading solutions to generate traffic. This platform ensures associates never miss a sales opportunity and deliver prompt customer service at every point of interaction. With nearly 10 years of marketing experience, Vance excels in business leadership, consumer marketing and product management. She is a graduate of the W.P. Carey School of Business at Arizona State University.


Microchip Expands USB Portfolio

Chandler-based Microchip Technology Inc., a leading provider of microcontroller, analog and Flash-IP solutions, announced from the DESIGN East/ESC Boston Conference the expansion of its certified Full-Speed USB 2.0 Device PIC microcontroller portfolio with three new Enhanced Midrange 8-bit families comprising 15 scalable MCUs ranging from 14 to 100 pins with up to 128 KB of Flash.  All feature internal clock sources with the 0.25% clock accuracy necessary for USB communication, which saves up to $0.15 by eliminating the need for an external crystal.  Additionally, all three families are eXtreme Low Power compliant, with power consumption down to 35 µA/MHz Active and 20 nA in Sleep mode.

The 14- and 20-pin PIC16F145X MCUs are Microchip’s lowest-cost and smallest-form-factor USB MCUs to date.  Available in packages as small as 4×4 mm and featuring a wide array of integrated peripherals, the three-member family enables embedded applications that require USB connectivity and capacitive touch sensing, such as pulse oxymeters, PC accessories and security dongles.

The PIC18F2X/4XK50 devices, available in 28- and 40/44-pins, offer a cost-effective, pin-compatible migration option for customers utilizing legacy PIC18 USB MCUs.  The three family members feature 1.8-5V operation, and integrate a “Charge Time Measurement Unit” for higher performance cap-touch sensing as well as measurement in applications such as audio docks and data loggers.

The full-featured PIC18F97J94 family is Microchip’s first to offer integrated LCD control, RTCC with Vbat, and USB on a single 8-bit PIC microcontroller.  Available in 64, 80 and 100 pins, the nine-member family offers a 60×8 LCD controller (for a total of 480 segments), which eliminates the need for an external controller in applications with large segmented displays.  It also integrates a real-time clock/calendar with battery back-up for end products such as home-automation/security panels, handheld scanners and single-phase energy meters.

“Today’s broad announcement demonstrates our commitment to innovation in the 8-bit MCU market,” said Steve Drehobl, vice president of Microchip’s MCU8 Division.  “No one else offers crystal-free USB microcontrollers from 14 to 100 pins with this level of integration and low power consumption.”

To help speed development times, the downloadable and open-source USB Framework within the free Microchip Library of Applications (MLA) includes USB drivers for many common USB classes, including HID, CDC, Mass Storage, Win-USB and Audio-MIDI.  These drivers can be used with all 15 of the new PIC MCUs.

In addition to providing free USB software drivers and stacks, Microchip hardware development tools are available for purchase.  The Low Pin Count USB Development Kit (part # DM164127, $39.99) is available now, for use with the PIC16F145X family.  The PICDEM™ FS-USB Board (part # DM163025-1, $59.99) is expected to be available in October, for use with the PIC18FXXK50 family.

Full-Speed USB Plug-in Modules (PIMs) are expected to be available in November for the PIC18F97J94 and PIC18F87J94, at a cost of $45 each, that operate standalone or in conjunction with Microchip’s existing LCD Explorer Development Board (part # DM240314, $125) and PIC18 Explorer Development System (part # DV164136, $165), respectively.  Further documentation and information is available from Microchip’s USB and LCD Design Centers at http://www.microchip.com/get/34BL and http://www.microchip.com/get/J4RV.