Tag Archives: Prensa Hispana newspaper

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Cox Communications honors Latina entrepreneurs

Cox Communications announced a partnership with Prensa Hispana newspaper, Azteca América Phoenix and the Arizona Hispanic Chamber of Commerce (AZHCC) to recognize successful Latina entrepreneurs whose innovative business strategies are perfect examples of many small businesses blooming in Arizona.

The one-of-a-kind campaign is back for the third year and it includes a series of 30-second spots produced by Cox Media in English and Spanish that highlight two outstanding Latina Entrepreneurs in Phoenix. The spots will run across the Cox channel line up throughout the month of June and July. Through the media partnerships, honorees’ stories will also appear on the pages of Prensa Hispana newspaper, Azteca América Phoenix’s channels and through communication vehicles of the Arizona Hispanic Chamber of Commerce.

Latinas make up the single largest minority group among women-owned businesses. According to the 2014 State of Women-Owned Businesses Report, Latina entrepreneurs have an estimated 1,033,100 businesses as of 2014. In addition, Latina-owned businesses generated $71.1 billion in revenue and employed over 400,000 workers.

“We are honored to highlight the accomplishments of these exceptional Latina entrepreneurs in Phoenix,” said John Wolfe, Vice President and General Manager, Cox Communications. “These Latina entrepreneurs are not only contributing to the thriving Arizona economy, but also to the communities that they live in.”

“The success of minority small business and women owned businesses here in Arizona is at an all time high,” said Mónica Villalobos, Vice President for the AZHCC. “The Cox Latina Entrepreneurs program is a testament to the growing force of accomplished Latinas in Phoenix and it’s with great pleasure that the AZHCC is partnering with Cox Business to support this wonderful program for the third year in a row.”

The individuals featured in the Phoenix campaign are:

Silvana Salcido Esparza: Owner of Barrio Café and Barrio Urbano
Silvana was born in Los Angeles, California and grew up in the San Joaquin Valley. Raised in a family whose ancestors were once appointed the official pastry chefs to Spain’s royal family, Esparza’s family immigrated to Mexico in the 1600’s. Silvana has been nominated for the prestigious James Beard award in 2010, 11, 12 & 14. Esparza now owns and operates Barrio Café and Barrio Urbano in Phoenix.

Lety Garcia: Owner and CEO of Prensa Hispana
When Lety Garcia and her husband, Manny Garcia, started the newspaper in 1990 the circulation totaled 5,000 and was primarily distributed in the Phoenix area. Today, it has a weekly circulation of 65,000, making it the leading Spanish newspaper publication in the valley catering to the growing Hispanic population.

 

hispanic

Cox honors Latina entrepreneurs

Cox Business announced today a partnership with Prensa Hispana newspaper, Azteca AméricaPhoenix and the Arizona Hispanic Chamber of Commerce (AZHCC) to recognize successful Latina entrepreneurs whose talent and innovation in the businessworld are helping other small businesses grow throughout Arizona.

“According to the 2013 AZ Women-owned Business Enterprise Report we released earlier this year, Latinas make up the single largest minority group among women-owned businesses,” said Mónica Villalobos, Vice President for the AZHCC. “This is a tremendous accomplishment, and our partnership with Cox Business is a great way to show our support to these entrepreneurs that are making a tremendous impact in our community.”

This one-of-a-kind campaign includes a series of 30-second spots produced in English and Spanish, that highlight two outstanding Latina Entrepreneurs in Phoenix. These spots will run across the Cox channel line up throughout the month ofJune. Through the media partnerships, honorees’ stories will also appear on the pages of Prensa Hispana newspaper, Azteca América Phoenix’s newscasts and through communication vehicles of the Arizona Hispanic Chamber of Commerce.

“These women embody a true entrepreneur spirit of creativity, dedication and hard work, that positively impacts our community and state’s economy,” said Steve Rizley, Sr. Vice President and General Manager, Cox Communications.  “We hope that all the efforts these Latina entrepreneurs are doing to contribute to Arizona’s business growth inspires others to do wonderful things for our state.”

The individuals featured in the Phoenix campaign are:

Linda Valenzuela, MIA Cosmetics
LindaValenzuela is a make up artist, master stylist, and owner of Mia Cosmetics, a growing force aimed at satisfying the real and fantasy beauty needs of individuals through quality products and services. A professional stylist for over 10 years, Linda’s work has appeared in fashion magazines, catalogues, and runways, including W Magazine, SkyMall and FIDM Prom Web LA. Linda is a popular guest teacher and lecturer at notable cosmetology and art schools, as well as volunteer instructor for the Fresh Start Women’s Foundation. Her talent is so hard to miss, that she was chosen to apply make up to President Barack Obama and Maria Elena Salinas – one of the most renowned Latina journalist in the U.S. – during their visit to Phoenix last year.

Beatriz Alatorre de Hong, Paletas Betty
Beatriz Alatorre de Hong is the president and owner of Paletas Betty, an ice cream and cream-pops shop in Chandler andTempe. Founded in 2011, Paletas Betty uses simple from scratch recipes that deliver the freshest experience possible. With classic Mexican flavors and newly invented flavors Paletas Betty is Betty’s way of sharing the happiness sheexperienced as a child eating paletas. This year, Betty is focusing on increasing their presence in existing markets by doing more community events and forming strategic partnerships.