Tag Archives: professional networking

Social Media Policy

Social Media Series: Employers Should Consider Creating Their Own Social Media Policy

 

This article is part of an on-going, social media series.


According to a recent ethics and workplace survey by Deloitte, social networking sites are a part of everyday life for employees, with 66 percent acknowledging that they visit sites such as Facebook, MySpace, LinkedIn, Plaxo, Twitter, YouTube, and Flickr at least once a week. Although an employee’s use of these sites may appear on its face to be a personal activity in which the employer should not interfere, the reality is that an employee’s private use of such sites may have consequences that impact their employer.

Is an employee who engages in social networking for personal reasons at work being productive for her employer? Is an employee’s personal rant about his employer on his Facebook page placing his employer’s public reputation at risk?  Is an employee’s personal post on a social media site regarding a client business meeting placing her employer at risk for disclosure of confidential, proprietary or trade secret information?

Notwithstanding the expanding gray area between an employee’s private use of social networking sites and an employer’s professional consequences, only 22 percent of employers have a policy in place to control their employees’ use of social media.

So what should employers do? While there is no bulletproof protection for employers, they can help to avoid or mitigate some legal and ethical consequences by establishing an appropriate social media policy that fits their unique culture. Employers would certainly be wise not to simply copy a social media policy off the Internet. The policy for a small employer may be different than that of a large employer. The policy for a school may be different than that for a for-profit business. For example, a policy for a school may prohibit staff is from “friending” students, while a for-profit business may encourage staff to engage with clients and potential clients through social media as a form of professional networking — albeit with guidelines concerning proprietary and confidential information in place. On a general level, almost all employers should consider the same common factors when developing a policy.

·      First, may the organization’s employees engage in social media for personal reasons at work and, if so, are there any limits and how will the employer enforce such restrictions?

·      Second, given that an employee can tarnish an employer’s positive public reputation through social media activity, the employer should consider guidelines for employees’ use of social networking sites. Similarly, the policy should address whether an employee is permitted to identify himself as a representative of the organization when expressing his personal opinions about the company, and whether the employee should include a disclaimer in his personal blogs and posts that the opinions expressed are solely his own.

·      Third, given the liability that can result from an employee’s unscrupulous use of social media, the employer should remind employees of all other policies that may be implicated by one’s online activity, such as the anti-harassment policy, anti-discrimination policy and the confidentiality policy.

Underlying any social media rules for the office should be a policy about the employer’s intention to monitor employees’ use of electronic communications at work. If employees acknowledge that nothing they do on their work computers is private, the employer has likely already gone a long way toward nipping in the bud inappropriate use of social media at the office.

Lori Higuera, a director in Fennemore Craig’s Litigation Section, co-authored this article.

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What are your thoughts regarding this article?
Your comments won’t go unheard! (Or unread for that matter.)
The authors of this on-going social media series will be back monthly to answer any questions you may have and/or to continue the discussion. So let us know!

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Recycling Bins

Green News Roundup-Greener Building, Education & More

For those of you involved in the green/sustainability arena, you are probably still decompressing from the impressive event that was the Greenbuild 2009 Conference and Expo that was held last week. With over 27,000 attendees, the Phoenix Convention Center, Chase Field, local businesses, and the entire community were host to a remarkable event.

Produced by the United States Green Building Council (USGBC), the conference aimed to bring leading minds, businesses, and the community together around the premise of green building, education, and professional networking.

During my time visiting the impressive conference, some of the following thoughts came to me:

  • The Gargantuan Expo: The expo (which was an exhausting feat to see all of it in detail) was filled with an incredible array of vendors showcasing their particular products that contribute to green buildings and lifestyles. There are – it is not a stretch to say – innumerable creative manners in which a business or individual may contribute towards a “greener” building, property, and subsequent environment.
  • Intellectual Development and Discussion: There were several intriguing presentations by industry experts, academic researchers, community members, and perspicacious interdisciplinary practitioners. The presentations that blended elements of “green” building/design with a social cohesion element had particular merit.
  • Keynote Speeches: Nobel prize laureate Al Gore gave the keynote address on Wednesday evening at Chase field. While much of Mr. Gore’s speech was information that many of the participants may have already heard via self subscription to the “green” lifestyle, he did offer a particularly compelling charge to the audience. It was a call to arms advocating that the audience move beyond discussing green tactics and immediately work to make a substantive difference, now.

Given the participation of the conference, I would challenge each individual to consider some of the following points:

  • How do we, as individuals who have a particular interest in this field (and its success), bring the tenants of green building to those who need it most? What are the ways in which we are enabling and setting up our communities – of all socioeconomic and demographic representation – for success? Are the technologies and methods we recommend commensurate with a practical application to those who need it most?
  • What are the implications of the commoditization of green building ideals? While there are too many integrated issues to list here, how could the exhibitors at the Greenbuild expo make a difference in areas of abject poverty and subsistence-level construction (i.e. the applicability and practicality of technology towards the greater good)?
  • Given the awesome level of experience and mental aptitude that accompanies these conferences, what type of demonstrable impact can they have on the community in which they are held?

I’d love your thoughts, reactions, and recommendations on what you thought of Greenbuild and how to make conferences, like this one, better in the future.