Rachel Pearson Archives

Arizona’s hospitality industry embraces global market

climate denialism

Arizona has the Grand Canyon, Monument Valley and Sedona, but to promote these natural wonders to international travelers is no walk in the park. To showcase Arizona around the globe, it takes detailed research, strategic planning, effective branding and marketing, a global network of industry professionals — and the power to erase any lingering negativity… Read More →

Restaurants serve super-sized economic impact


Think about the celebration that occurred after Arizona was awarded  the 2015 Super Bowl. Much of that excitement came because of the economic impact the Super Bowl will have on the state. But the restaurant industry in Arizona generates revenue equivalent to hosting two Super Bowls a month. “Restaurants are critical to Arizona’s visitor industry… Read More →