Tag Archives: renovate home

Christine French - Creates a Nonprofit & successful entrepreneurial venture. - AZ Business Magazine Nov/Dec 2010

Christine French Of The Nonprofit Diversity Leadership Alliance & Global Diversity Consulting

Christine French Took Her Expertise In Diversity To Create A Nonprofit And A Successful Entrepreneurial Venture.

Even as a young child growing up in Vietnam, Christine French always knew her main purpose in life was to help people from different backgrounds and experiences come together and form a whole.

“When I was eight, the first lesson in social studies was talking about ambassadors. Right then and there I stood up and announced to my teacher and my class, to their surprise and mine, ‘I am going to be one of those,’” French says. “The ambassador, as I learned that day in the lesson, is the person who helps people understand each other so they no longer have a need to fight, to have war. That has followed me since I was eight.”

In 2002, in the wake of Sept. 11, French hosted a roundtable in Phoenix that brought together business leaders and various associations to discuss the importance of diversity to business success.

Since the Diversity Leadership Alliance was officially formed in 2003, it has grown rapidly, and now hosts a wide range of events, including monthly workshops with average attendance rates of more than 100 people, quarterly executive and legal forums, an annual diversity conference, and a youth council.

French says she started the nonprofit Diversity Leadership Alliance and her business, Global Diversity Consulting, to dispel the many myths surrounding diversity efforts.

Diversity’s progress has been slowed, French says, because the creation of the Equal Employment Opportunity Commission (EEOC) and affirmative action programs have led many employers to view diversity as a numbers game.

This misconception created resistance to embracing diversity, as many people and companies thought hiring minorities meant not hiring the most qualified candidate, she says.

But French, who is founder and co-chair of the Diversity Leadership Alliance, argues that diversity is really about embracing the gifts and talents of every individual, and putting those strengths to work for a company.

“EEOC and affirmative action are counting people; diversity and inclusion (are) making people count,” French says.

The only way to combat misunderstandings about diversity, French says, is to create dialogue, which is the goal of the Diversity Leadership Alliance and the forums it hosts. French says she wants this dialogue to lead to major changes in the way people think about diversity.

While promoting the benefits of diversity, French says she is often asked, “Why do I have to change? I’ve been successful so far.”

Her response?

“We all need to change, myself included,” she says. “We all need to change because what brought us here today, all the skill and talent and good work we’ve done yesterday to bring us here today, will not be enough to take us where we need to be tomorrow.”

French’s commitment to diversity extends to her own livelihood. In 2007, she left her job as senior global diversity leader at American Express to spend more time with her four grandsons. However, she continues to champion diversity through Global Diversity Consulting.

French has written and self-published two books, “The Lotus Path” and “How to Get Along With Other People Without Hiring a Hit Man.”

“The Lotus Path,” which will be available in March, details French’s life, her success and how she learned transformational leadership during her world travels.

French co-wrote “How to Get Along With Other People Without Hiring a Hit Man” with Rico Burton. The book, which was published in October, features 10 stories about workplace challenges, and includes activities to help readers find solutions to each situation.

With her books, her life and her work, French is trying to clear away the fallacies about diversity, and one day hopes, to quote Martin Luther King Jr., that her “grandsons (will) be judged by the content of their character, and not by the color of their skin.”

Until then, French will continue pushing for more and more dialogue about diversity.

“Diversity … is about people. It’s about you. It’s about me,” French says. “Let’s clear it once and for all, because as long as we have a misconception, a misunderstanding, the work will never be done.”

Arizona Business Magazine Nov/Dec 2010