Tag Archives: resort

Willow Stream Spa

How to capitalize on Arizona’s spa industry

Arizona businesses are well positioned to capitalize on the development and growth of the spa and wellness marketplace. Once considered an amenity, the demand for spa and wellness experiences has grown exponentially over the last 10 years. This is directly tied to the enormous emphasis being placed on wellness and lifestyle programs in today’s spa environment.

Mia.Mackman2

Mia Mackman is the founder and president of the Arizona Spa & Wellness Association, a spa and wellness business consultant and the hospitality brand manager for Jacob Tyler Creative Group Agency.

In a recent Travel to Wellness reader’s survey, more than 40,000 subscribers ranked Arizona No. 3 among the Top 10 perceived destinations worldwide for wellness. This is an impressive reflection of Arizona’s global reputation for extraordinary wellness and alternative health. This also highlights the exciting opportunity we have in Arizona to create cross-industry
partnerships in this burgeoning market.

According to the Global Wellness Tourism Congress (GWTC) “the wellness travel industry is already a $439 billion market, expected to grow another 50 percent from 2014 through 2017.” Global wellness plays a powerful new role in Arizona’s destination tourism and continues to considerably change the demographics of travel, leisure and hospitality markets everywhere.

Today’s clients are smart, evolving, educated and networked. They are empowered and aware
of the expansive and alternative modalities proven to yield dramatic real-life results. It is critical for hospitality, spa, wellness and healthcare related businesses to prepare and adapt to meet the growing needs of this diverse and dynamic
audience.

Market Transition

The industry has witnessed a substantial shift toward personal well-being, evidenced by heightened spa and wellness programming worldwide. International health assessments have indicated a rise in diagnostic autoimmune deficiencies, obesity and chronic health issues. The call for progress and discovery is not only vital, it has become the cornerstone of the wellness market. The key to innovation in this case is to provide products and services that go beyond
traditional offerings and support wellness in all of its forms: dietary, physical, medical, spiritual and emotional.

Wellness tourism is tasked to serve both an aging population and an overstressed workforce. Much like the medical, healthcare and biotechnology fields, there is a unique opportunity to educate, influence and support people in making healthier choices and living more satisfying lives. This translates directly into happier, more vibrant clients, which employees will find more
rewarding to work with and engage with more deeply.

Creating Experience

Meaningful and oftentimes life-changing experiences can be found through the doors of spas everywhere. Today’s broad spectrum of new spa services has resulted in a new culture of
spa-goers, international wellness travelers and communities attentive to improving their health. The spa and wellness market has not only grown into a highly lucrative market, but an environment creating invaluable new connections, critical long-lasting relationships and tangible benefits.

One of the challenges in creating significant experiences is to maintain a balance between niche programs with limited market penetration and generalized, conventional offerings that lack a unique identity or specific draw. Remarkable products and services enhance profitability, support stronger program streaming and ignite better customer retention. Moreover, creating an experience that is deeply satisfying will always drive higher sales
volume and customer loyalty.

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Glendale OKs casino near Westgate

After months of diligent negotiation, the Tohono O’odham Nation and the City of Glendale have finalized an agreement ensuring that the West Valley Resort project provides significant mutual benefits to both communities for years to come.

In taking this step, the City of Glendale confirms its full support of the Nation’s project, which will include construction of a $400 million resort and casino on its West Valley property. The agreement conveys Glendale’s desire that the Nation constructs and opens the West Valley Resort as expeditiously as possible in order to create jobs and positive economic opportunity in the community.

Under the agreement, Glendale also recognizes that the Nation’s project has never been within its corporate limits or the boundaries of any other city or town. The City supports taking the entirety of the Nation’s West Valley property into federal trust as reservation land, as had been originally requested. Glendale will also withdraw from any litigation against the project.

In return, the Nation has committed to providing Glendale with annual funding in excess of $26 million during a 20-year agreement, including a one-time payment of $500,000 within the next ten days. As promised from day one, the Nation will pay for construction of the facility, as well as municipal services and all infrastructure costs in and around the project site. The Nation will then pay Glendale’s monthly standard fees and service charge rates for commercial customers. This support is in addition to the economic benefits the project will bring to Glendale and the region.

Tohono O’odham Nation Chairman Ned Norris, Jr. said, “This agreement marks a major step forward for the Nation, Glendale, and the entire West Valley, one that will lead to greater prosperity for all our communities. The Nation looks forward to continued partnership with Glendale as we work together to create jobs and a world-class entertainment destination.”

In March 2014 the Glendale City Council also joined with other cities in the West Valley in opposing HR 1410, special interest legislation designed to stop the West Valley Resort and the thousands of jobs and economic development it would create.

Glendale is the fifth largest city in Arizona with more than 234,000 residents and four distinct areas: the Historic Downtown, the Sports and Entertainment District, the Arrowhead area and the Loop 303 expansion. The city is home to Luke Air Force Base, professional sports teams from the NFL, NHL and MLB and several higher education facilities. Visit www.glendaleaz.com for more information.

The Tohono O’odham Nation is a federally-recognized Indian tribe, with existing reservation lands in Maricopa County, Pinal County, and Pima County, Arizona. According to the Nation, the West Valley Resort will be located at 95th and Northern avenues and will generate thousands of new jobs and more than $300 million in annual economic impact. For more information, visit www.westvalleyopportunity.com.

Casino

DOI decision keeps Glendale casino plan alive

The Tohono O’odham Nation says the U.S. Department of the Interior has reaffirmed its decision that the tribe’s property lies within unincorporated Maricopa County.

Tribal officials say that’s a key requirement for taking the land into trust. They still hope to build a massive resort and casino on the edge of Glendale and have been pushing that plan since 2009.

But opponents have argued a 2002 voter-backed compact barred more casinos from opening in metro Phoenix.

The Gila River Indian Community opposes the casino plan, saying it violates zoning and state laws.

Gila River tribal officials say they will decide soon whether to take legal action again.

They also say the Interior Department has yet to decide whether the Tohono O’Odham Nation has permission to have gaming on the land.

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Sanctuary Receives 2013 ‘Stars of the Industry’ Award

Sanctuary on Camelback Mountain, the country’s premier luxury resort, was recognized by the American Hotel & Lodging Association (AH&LA) with a 2013 “Stars of the Industry” award during its Summer Summit in Denver, Colo. Sanctuary’s 2012 “Escape for GOOD” fundraiser, which raised $10 million benefiting Athletes for Hope and UGIVE, two nonprofits dedicated to inspiring and enabling voluntary service nationwide, was honored in the “Special Events, One-Time Only, Small-Property” category.

The invitation-only weekend event at Sanctuary, limited to 75 couples at a minimum donation of $50,000 each, offered once-in-a-lifetime experiences with sports industry celebrities such as Andre Agassi, Muhammad Ali, Cris Collinsworth, Mia Hamm, Tony Hawk, Jackie Joyner-Kersee, Alonzo Mourning, Anthony Muñoz, Paul O’Neill and Annika Sorenstam. Activities included tennis with Andre Agassi on Sanctuary’s championship tennis courts, a morning run through Paradise Valley with track and field star Jackie Joyner-Kersee, and a cook-off with culinary masters Todd English, Sanctuary’s own Executive Chef Beau MacMillan, and Phoenix’s Mark Tarbell. The weekend concluded with an extravagant private dinner for Muhammad Ali’s 70th birthday.

Sanctuary’s scenic and tranquil atmosphere provided a perfect backdrop for discussions on social issues and education for America’s youth. The weekend sparked conversations that forged new partnerships between Google and the Gates Foundation, Andre Agassi and Unicef, as well as a new Sports for Development program in South Africa and Ethiopia.

sanctuarypool

Sanctuary Receives 2013 'Stars of the Industry' Award

Sanctuary on Camelback Mountain, the country’s premier luxury resort, was recognized by the American Hotel & Lodging Association (AH&LA) with a 2013 “Stars of the Industry” award during its Summer Summit in Denver, Colo. Sanctuary’s 2012 “Escape for GOOD” fundraiser, which raised $10 million benefiting Athletes for Hope and UGIVE, two nonprofits dedicated to inspiring and enabling voluntary service nationwide, was honored in the “Special Events, One-Time Only, Small-Property” category.

The invitation-only weekend event at Sanctuary, limited to 75 couples at a minimum donation of $50,000 each, offered once-in-a-lifetime experiences with sports industry celebrities such as Andre Agassi, Muhammad Ali, Cris Collinsworth, Mia Hamm, Tony Hawk, Jackie Joyner-Kersee, Alonzo Mourning, Anthony Muñoz, Paul O’Neill and Annika Sorenstam. Activities included tennis with Andre Agassi on Sanctuary’s championship tennis courts, a morning run through Paradise Valley with track and field star Jackie Joyner-Kersee, and a cook-off with culinary masters Todd English, Sanctuary’s own Executive Chef Beau MacMillan, and Phoenix’s Mark Tarbell. The weekend concluded with an extravagant private dinner for Muhammad Ali’s 70th birthday.

Sanctuary’s scenic and tranquil atmosphere provided a perfect backdrop for discussions on social issues and education for America’s youth. The weekend sparked conversations that forged new partnerships between Google and the Gates Foundation, Andre Agassi and Unicef, as well as a new Sports for Development program in South Africa and Ethiopia.

golf

Camelback Inn Announces New $10 Million Golf Course

The JW Marriott Camelback Inn Resort & Spa announced that it will unveil its new Ambiente golf course at Camelback Golf Club in the fall of 2013. Spanish for the word “environment,” Ambiente, which is designed with a detailed eco-friendly focus, will become the first new golf course development project in the Phoenix-Scottsdale and Paradise Valley areas in over five years, and one of a select group of new courses to be built nationwide.

The completion of the $10 million Ambiente golf course will culminate a seven-year, $70 million Marriott renewal project at Camelback Inn, designed to blend reverence for the past with relevance for the future. From preserving the resort’s 1930s adobe brick to the stylish renovation of the Inn’s 453 casita-style guestrooms, and from a new 20,000 square-foot, hi-tech grand ballroom to the debut of BLT Steak, Laurent Tourondel’s modern American steakhouse, the renewal project involved virtually every aspect of the historic resort. Today the new-look 125-acre Camelback Inn, set on its Sonoran Desert surroundings in Paradise Valley, strikes the perfect balance between showcasing the best of the resort’s storied past, while setting a visionary course for the future.

Adding to the lore of Camelback, Ambiente is expected to gain golf industry-wide acclaim for its distinct design, the challenging, yet enjoyable experience it presents to golfers of all levels and the overall aesthetic and environmental qualities it brings to the Phoenix-Scottsdale area. In concert with the popular Padre golf course, Ambiente will help to establish a one-of-a-kind 36-hole Southwest golf destination, for both leisure and group golfers, within the enchanting resort atmosphere of the Camelback Inn.

“Ambiente is more than just a new golf course, for it represents the final phase in Marriott’s unmatched commitment to reinvigorate Camelback Inn for the future, while preserving its history and the unique Southwestern style that has made it a favorite for generations of travelers,” said Jim Rose, General Manager, JW Marriott Scottsdale Camelback Inn Resort & Spa. “While Ambiente is sure to distract golfers with its natural beauty and breathtaking views of Mummy Mountain, Camelback, the McDowells and the Phoenix Mountain Preserve, our golfing guests will find a friendly test of skill and shotmaking that will redefine the golf experience at a resort long known for its exceptional service, palette pleasing food, luxurious accommodations and spirit of adventure.”

The launch of Ambiente, which replaces the old Indian Bend golf course, will create a uniquely different golf experience than the Padre course, which today is regarded as a great parkland style golf course that, while scenic, boasts numerous water hazards, towering Pine and Eucalyptus trees and 18 golf holes that will test every golfer’s ability. In contrast, Ambiente, which was designed by notable golf architect Jason Straka on behalf of Hurdzan/Fry Environmental Golf Design, will present a distinct challenge where accuracy and a good strategy command the day, as every hole will force even the best players to focus on each and every shot. Golfers will find the eye-catching elevation changes, as well as rolling fairways with significant drops throughout the course, are among its most striking features.

Ambiente will also feature five sets of tee boxes, designed to positively impact today’s golf industry “growth of the game” effort. The new forward tees have no forced carries and offer easier approach angles, which create opportunities for aspiring golfers to enjoy regardless of their playing ability. One of the most golfer-friendly features of Ambiente is the creatively shaped greens. The overall green acreage, which stands at about 122,000 square feet, offers great movement, character and feel. Visually intimidating, the putting surfaces are very fair, but will challenge golfers to bring their best putting stroke every time out.

Environment is a significant part of the Ambiente golf course story, which centers on water conservation, wildlife habitat creation and an overall 50 percent decrease in pesticide/fertilizer and fossil fuel use, as compared to the former Indian Bend golf course. The design and layout of the course will be highlighted by 100 acres of new native desert and grass areas that will feature a mix of acacias, jojobas and sagebrush among many other desert shrubs and grasses, as well as an eye-catching collection of both summer and winter desert wildflower mixes.

These native areas, which will require one-third less water than Indian Bend, will be complemented by 85 acres of hybrid turf grass that also requires significantly less water, while reducing the daily labor and machinery intensive maintenance of traditional Bermuda grass. Overall, the combined native areas will give the course a more Northern desert look compared to the area’s traditional Sonoran Desert layouts, making it a must-play Southwestern layout in Paradise Valley.

From an Audubon standpoint, Ambiente is designed to cater to wildlife, which is part of Marriott’s overall role as a steward of the Audubon Cooperative Sanctuary program. By removing over 100 acres of turf grass and replacing it with native desert and grass areas, bird inventory, as well as the local mammal population, will increase substantially.

Adds Rose, “Environmental consciousness has long been a hallmark at Marriott, and we believe that Ambiente is a perfect example of the Company’s commitment to protecting wildlife and natural resources, while continually serving as a leader in eco-friendly business practices. Upon completion, we expect golfers in the community will find that Ambiente stands alongside the premier golf landscapes in the Phoenix-Scottsdale market, while we expect the course to redefine the destination golf experience for group and leisure customers visiting the Camelback Inn.”

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Sanctuary on Camelback Introduces New Maître d’ of elements

Sanctuary on Camelback Mountain is pleased to introduce Norbert G. Taillole as maître d’ of its award-winning elements restaurant.  He brings over 25 years of hospitality experience to his position.

“We are delighted to have Norbert in place at elements,” said Mike Surguine, vice president and general manager of Sanctuary on Camelback Mountain.  “He has brought a loyal following of patrons to us from his years with the area’s best restaurants, and I know that Norbert’s experience and professionalism will add to the reputation and continued success of Sanctuary’s dining program.”

A native of Provence, France, Taillole has lived with his family in Arizona since 1981.  He has served as maître d’ for some of the Phoenix metropolitan area’s most prestigious and successful restaurants, including LON’s at the Hermosa Inn, Zinc Bistro, Desert Highlands Golf Club, Christopher’s Bistro and Mary Elaine’s at The Phoenician.

Taillole has an honors diploma in hospitality management from the American Hotel & Motel Association.

One of the country’s most lauded luxury resorts, Sanctuary is a striking boutique property on Camelback Mountain in Paradise Valley, Arizona, just minutes from downtown Scottsdale.  Under the direction of Westroc Hospitality, Sanctuary enjoys international acclaim for its contemporary design, and award-winning elements restaurant and Sanctuary Spa.  A member of Small Luxury Hotels of the World, Sanctuary was recognized in 2006 as the “top resort” in the United States by the readers of Condé Nast Traveler. Sanctuary has been a Condé Nast Traveler “Gold List” and “Reader’s Choice” winner since opening in 2001, and in 2012 was named #1 Resort in Arizona in Travel + Leisure’s 500 Best Hotels in the World.  Connect with Sanctuary on Facebook, Twitter and Pinterest.

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Sanctuary on Camelback Mountain ranked No. 2 Spa Resort in the U.S.

The Sanctuary Spa at Sanctuary on Camelback Mountain in Scottsdale, Ariz. has been recognized by the well-traveled readers of Andrew Harper’s Hideaway Report.  Rated the number two spa resort in the U.S. by the prestigious luxury travel publication’s 2012 Readers’ Survey, the nod is a welcomed honor from some of the world’s most experienced travel enthusiasts.  It comes on the heels of a coveted recommendation by Andrew Harper in his “Arizona: Classic Resorts Reconsidered” Aug. 2012 feature.

“To be named among the top two spa resorts in the U.S. during Sanctuary’s 10 year anniversary is a timely and welcomed honor,” said Mike Surguine, vice president and general manager of Sanctuary on Camelback Mountain.  “Our beautiful resort and setting certainly deserve credit, but recognition by our guests also reflects on Sanctuary’s phenomenal staff, which always strives to provide intuitive and thoughtful service.  My hat goes off to the entire team on the hard-earned, well-deserved rating.”