Tag Archives: Roger Hurni

marketing

Off Madison Ave opens offices in LA and Boulder

Off Madison Ave, an integrated marketing communications agency, will be expanding to Los Angeles and Boulder, Colorado, with the opening of two new offices.

Founded in 1998, the agency has established a significant presence in the West with notable clients in key markets throughout the region. Opening offices outside of its Arizona headquarters is a strategic next step for Off Madison Ave and comes on the heels of several acquisitions in recent years.

“Broadening our footprint has always been part of our vision,” said David Anderson, CEO of Off Madison Ave. “Los Angeles and Boulder are markets that align well with our core capabilities and offer significant opportunities for our clients and our staff.”

Opening offices in these locations is a natural fit, with both Los Angeles and Boulder boasting reputations as major hubs for established businesses and innovative startups. The expansion also allows the agency to leverage its three locations to strengthen its service offerings across all disciplines, especially in the digital and media space. Los Angeles is the second largest designated market area (DMA) in the United States, and Phoenix and Denver fall into the top 20 DMAs.

“The sheer size of both markets provides ample opportunity to foster existing relationships and establish new connections with a variety of partners, including media publishers and vendors,” said Mike Horne, Chief Growth Officer of Off Madison Ave.

According to Off Madison Ave Chief Creative Officer Roger Hurni, having a presence in Los Angeles and Boulder will provide the agency with deeper insights into the changing marketing and advertising landscape.

“We are continually seeking out new ways to strengthen our skill sets and expand service offerings with one objective in mind: to provide unique marketing engagements that translate into true business success for our clients,” said Hurni.

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AZIMA’s TIM Awards set for March 20

The Arizona Interactive Marketing Association (AZIMA) will host its 2nd Annual TIM Awards from 5:30 p.m. to 9 p.m. on Thurs., March 20 at the Phoenix Art Museum, 1625 North Central Ave., in Phoenix. Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the TIM Awards showcase Arizona talent and work in the interactive realm for calendar year 2013.

Twelve TIM awards will be given for “Best”: Website, Social Media Campaign, Integrated Interactive Campaign, Email Marketing Campaign, Display Ad (single or campaign), Rich Media Execution, Mobile Marketing Campaign, App, Blog, Online Video, Brand of the Year and Interactive Person of the Year.

Roger Hurni, of Off Madison Ave, received AZIMA’s coveted 2013 Interactive Marketing Person of the Year TIM award last year. “It was quite an honor to have won this award. To me, the AZIMA TIM Awards are a demonstration of the amazing, cutting edge work being done in Arizona by companies from all kinds of industries,” said Hurni.

Guests to the TIM awards ceremony will have a chance to network with top digital marketing professionals and view Phoenix Art Museum’s current exhibits before enjoying a delicious sit-down dinner and awards presentation. The official program will kick off with keynote speaker Marcus Sheridan, president and founder of The Sales Lion. Sheridan is best known for skillfully using content and inbound marketing efforts to increase traffic to his website and becoming one of the largest pool installers in the U.S. during the Great Recession. In 2009, he started his sales, marketing and personal development blog, The Sales Lion, to teach others about content and inbound marketing.

AZIMA offers four options for event registration: $75 for a single seat; $50 for a single seat if an AZIMA Corporate/VIP member; $700 for a Table of 10; and $475 for a Table of 10 for Corporate/VIP members.

To learn more, visit www.azimaawards.com or www.joinazima.org.