Tag Archives: R&R Partners

R&R Partners expands into Mexico

R&R Partners has announced that the independent marketing communications firm would make its international debut, opening its ninth office through an ownership stake in CMV, a full service agency based in Mexico City.

CEO Billy Vassiliadis will make the formal announcement September 12 during a keynote address entitled “Translating Success – Learning to Do Business Across Cultures” at Austin’s BonusMX@ATX, a forum for creative industry executives in the United States and Mexico.

Mexico City marks a long anticipated move by R&R Partners into Latin America, and represents the firm’s fourth new office in six years behind Austin, Denver and Los Angeles.

“When you look at American brands like Microsoft, Pfizer and Wal-Mart, which are well-established in Mexico, you’re seeing how 20 years of NAFTA has helped erase many of the old trade barriers,” said Matt Silverman vice president and managing director of the R&R Partners Phoenix office. “R&R Partners is particularly well positioned to help international partnerships that already exist and are forming in Arizona and Mexico,” added Silverman.

Under NAFTA, intraregional trade in North America jumped from $290 billion in 1993 to $1.1 trillion in 2012, roughly half of which crisscrosses the U.S./Mexican border.

Vassiliadis sees opportunity in the 2014 Global Attitudes Survey conducted by the Pew Research Center, which found that six in 10 Mexicans are dissatisfied with their country’s economy.

“Mexico is at a critical point economically, politically and culturally and our skill set and partnership with CMV can have a real impact there,” said Vassiliadis. “Together, we bring an authentic Hispanic vision and voice and a proven track record in communications and government affairs work that will guide clients through this period of rapid change and growth.”

R&R Partners has long had a footprint in Mexico through their Las Vegas Convention and Visitors Authority client, which markets the Las Vegas destination there. In addition, R&R Partners serves international clients in West Africa, Central Asia, and Europe, as well as U.S.-based clients like Boeing that reach across the globe.

“R&R’s investment in CMV grew out of the recognition that our two agencies share a similar passion for tackling the tough issues, delivering key insights to our clients and building a strong internal culture of excellence,” said Diego Velásquez, founding partner and coach general at CMV. “It’s an ideal match that will continue to deliver top quality results across borders and languages.”

CMV/R&R Partners will use its deep experience in regulatory issues, public relations, crisis communications, research, media and branding to assist industries that face complex challenges in Mexico and Latin America. Areas of specialty include energy, telecommunications, packaged goods, technology, aerospace and travel and tourism.

“Being independently owned allows us to react quickly and guide our clients through the challenging regulatory environments they will find in Mexico,” said Vassiliadis. “It has also allowed us to pursue a rapid growth plan as an agency. International expansion was the next logical step for us.”

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R&R Partners Wins Big

R&R Partners’ government and public affairs and public relations practices were big winners at the 2013 Best of the Capitol Awards held this week at the Phoenix Art Museum.

Jim Norton, R&R’s government and public affairs director, was recognized as Best Lobbyist. Norton, an instrumental force behind the passage of key legislation over the past 20 years represents many of the state’s most well-known companies and trade associations.

Jeff Gray, government and public affairs deputy director client services, took home Best Lobbyist Under 40 and is considered a rising star.

David Weissman, R&R’s public relations director, known for his adept, high-profile-client reputation management skills, accepted the award for Best PR Firm on behalf of his team.

image004

R&R Partners Wins Big

R&R Partners’ government and public affairs and public relations practices were big winners at the 2013 Best of the Capitol Awards held this week at the Phoenix Art Museum.

Jim Norton, R&R’s government and public affairs director, was recognized as Best Lobbyist. Norton, an instrumental force behind the passage of key legislation over the past 20 years represents many of the state’s most well-known companies and trade associations.

Jeff Gray, government and public affairs deputy director client services, took home Best Lobbyist Under 40 and is considered a rising star.

David Weissman, R&R’s public relations director, known for his adept, high-profile-client reputation management skills, accepted the award for Best PR Firm on behalf of his team.

7 Marketing Tips & Strategies, Entourage Marketing

R&R Partners adds new clients, staff

R&R Partners is leaping into 2013 adding new clients and staff as the agency gets comfortable in its new central Phoenix office space. Just recently, R&R took on Arizona Public Service (APS), IO, the datacenter company, and the Health & Wealth Raffle benefiting Barrow Neurological Institute and St. Joseph’s Hospital.

R&R now occupies the entire 29th floor at 101 N. First Avenue giving agency staff added room for growth. With an expanded client roster and new space have also come multiple new hires with plans to add more creative and account services staff.

New staff members include the following:

Ken Pham, Copywriter
A native of Arizona and a Sun Devil graduate, Ken Pham has worked across a vast range of clients with different desires and budgets. Pham’s ability to bring big ideas have earned him significant industry Emmy and Addy awards. He has developed and built brands for local, regional and national accounts such as NextCare Urgent Care, Phiten U.S.A., McDonald’s, Massage Envy, Peter Piper Pizza, Paradise Bakery & Cafe, Bashas’ and The Phoenix Zoo.
At R&R Partners, he exercises his talents on accounts such as APS, IO Data Centers, Health & Wealth Raffle benefiting Barrow Neurological Institute and St. Joseph’s Hospital, Valley Metro, The Residences at the Ritz Carlton Dove Mountain and Cox Business Services.

Ashley George, Senior Art Director
Ashley George brings a wealth of agency experience to R&R – having worked with top agencies before including High Wide & Handsome in Los Angeles and Young & Rubicam in San Francisco. Her talent has helped shape top brands such as Arbor Mist, Dell, Sunkist, Chevron, and Texaco. At R&R Partners, she works on APS, IO, St. Joseph’s Health & Wealth Raffle and Cox Communications.

Sarah Leidy, Assistant Media Buyer
Sarah Leidy hails from the East Coast where she helped launch an interactive Olympic summer campaign during her time at Neo@Ogilvy in New York City.  At R&R, she assists with negotiations and purchasing of advertising space across all media for R&R clients including St. Joseph’s Health & Wealth Raffle, Valley Metro, the Las Vegas Convention and Visitors Authority, and The Residences at the Ritz-Carlton, Dove Mountain.

Beau Cowan, Web Developer
Beau Cowan joined R&R from Yandy.com and was hired to support R&R’s work on the agency’s Boeing International account. His work includes designing and developing new Boeing sites as well as maintaining them for consistency over time.

Matt Porembski, Designer
Matt Porembski developed his talent on interdisciplinary teams at Intel and Motorola.  He also worked as an in-house designer for a Phoenix based law firm. As a part of R&R Partners’ digital team, he creates design options for many of R&R’s web clients.

Stuart Luther, Government and Public Affairs Associate
Stuart Luther began fine-tuning his public affairs expertise while he was a student assistant for the U.S Global Change Research Program in Washington, D.C. and strengthened his research abilities as an intern for the appropriations committee for the Arizona House of Representatives. Blending the two skills together made him perfect for the R&R Partner’s Government and Public Affairs Associate position, where he dives into research to help position R&R’s clients in the public affairs sphere.

Ivanna Garcia, Agency Coordinator
Ivanna Garcia brings a diverse journalism, public relations and community relations background to R&R with experience ranging from work at a boutique advertising agency, work with the U.S. Attorney’s Office and work with another national public relations/advertising firm.  At R&R, Garcia works on public relations for the Health & Wealth Raffle, Valley Metro, and Cox Communications accounts.

7 Marketing Tips & Strategies, Entourage Marketing

R&R Partners adds new clients, staff

R&R Partners is leaping into 2013 adding new clients and staff as the agency gets comfortable in its new central Phoenix office space. Just recently, R&R took on Arizona Public Service (APS), IO, the datacenter company, and the Health & Wealth Raffle benefiting Barrow Neurological Institute and St. Joseph’s Hospital.

R&R now occupies the entire 29th floor at 101 N. First Avenue giving agency staff added room for growth. With an expanded client roster and new space have also come multiple new hires with plans to add more creative and account services staff.

New staff members include the following:

Ken Pham, Copywriter
A native of Arizona and a Sun Devil graduate, Ken Pham has worked across a vast range of clients with different desires and budgets. Pham’s ability to bring big ideas have earned him significant industry Emmy and Addy awards. He has developed and built brands for local, regional and national accounts such as NextCare Urgent Care, Phiten U.S.A., McDonald’s, Massage Envy, Peter Piper Pizza, Paradise Bakery & Cafe, Bashas’ and The Phoenix Zoo.
At R&R Partners, he exercises his talents on accounts such as APS, IO Data Centers, Health & Wealth Raffle benefiting Barrow Neurological Institute and St. Joseph’s Hospital, Valley Metro, The Residences at the Ritz Carlton Dove Mountain and Cox Business Services.

Ashley George, Senior Art Director
Ashley George brings a wealth of agency experience to R&R – having worked with top agencies before including High Wide & Handsome in Los Angeles and Young & Rubicam in San Francisco. Her talent has helped shape top brands such as Arbor Mist, Dell, Sunkist, Chevron, and Texaco. At R&R Partners, she works on APS, IO, St. Joseph’s Health & Wealth Raffle and Cox Communications.

Sarah Leidy, Assistant Media Buyer
Sarah Leidy hails from the East Coast where she helped launch an interactive Olympic summer campaign during her time at Neo@Ogilvy in New York City.  At R&R, she assists with negotiations and purchasing of advertising space across all media for R&R clients including St. Joseph’s Health & Wealth Raffle, Valley Metro, the Las Vegas Convention and Visitors Authority, and The Residences at the Ritz-Carlton, Dove Mountain.

Beau Cowan, Web Developer
Beau Cowan joined R&R from Yandy.com and was hired to support R&R’s work on the agency’s Boeing International account. His work includes designing and developing new Boeing sites as well as maintaining them for consistency over time.

Matt Porembski, Designer
Matt Porembski developed his talent on interdisciplinary teams at Intel and Motorola.  He also worked as an in-house designer for a Phoenix based law firm. As a part of R&R Partners’ digital team, he creates design options for many of R&R’s web clients.

Stuart Luther, Government and Public Affairs Associate
Stuart Luther began fine-tuning his public affairs expertise while he was a student assistant for the U.S Global Change Research Program in Washington, D.C. and strengthened his research abilities as an intern for the appropriations committee for the Arizona House of Representatives. Blending the two skills together made him perfect for the R&R Partner’s Government and Public Affairs Associate position, where he dives into research to help position R&R’s clients in the public affairs sphere.

Ivanna Garcia, Agency Coordinator
Ivanna Garcia brings a diverse journalism, public relations and community relations background to R&R with experience ranging from work at a boutique advertising agency, work with the U.S. Attorney’s Office and work with another national public relations/advertising firm.  At R&R, Garcia works on public relations for the Health & Wealth Raffle, Valley Metro, and Cox Communications accounts.