Tag Archives: Scottsdale Convention & Visitors Bureau

Troon North Golf Club. Photo: Troon North

Scottsdale CVB showcases golf destinations

The Scottsdale Convention & Visitors Bureau continues to promote Scottsdale as “The World’s Finest Golf Destination” with a redesigned golf website.

A fresh look, responsive design and a new URL, ExperienceScottsdaleGolf.com, have refreshed the golf campaign that promotes the destination to one of Scottsdale’s most valuable visitors – the golf visitor. These visitors typically travel to Scottsdale with a group of three or four friends and spend an average of $1,800 per person during a trip, which is 50 percent more than the average Scottsdale visitor.

“We understand how important the golf market is to Scottsdale,” said Caroline Stoeckel, vice president of marketing for the Scottsdale bureau. “The national golf trend is declining, but in Scottsdale it’s quite the opposite. That’s why we continue to invest in promoting golf to high-value visitors.”

Some of the sites features include:
·         Courses – Visitors can search for and find the course of their dreams. Each course listing details price points, yardage, challenge and more.
·         Packages – Deals and packages help golfers plan their Scottsdale experience.
·         Brandel’s Blog – As the official golf ambassador for Scottsdale, Golf Channel analyst Brandel Chamblee blogs about his personal golf experiences along with his thoughts on current golf happenings.
·         Guide – The Scottsdale Golf Guide is free and available for download. It includes everything a visitor needs to know about “The World’s Finest Golf Destination,” as well as insider tips to make Scottsdale golf vacations memorable.

Additionally, the website includes a list of golf course rankings, articles about Scottsdale golf courses, golf resources, the history of Scottsdale golf and general Scottsdale travel information.

The golf campaign is in its third year, and is made possible in partnership with Communication Links.

Greasewood Flat

Plans secure Greasewood Flat’s future in Scottsdale

In 1981 an acclaimed band named “The Clash” rocketed up the music charts with a hit called “Should I Stay Or Should I Go?”  It’s the kind of song that’s likely played a lot at Scottsdale venerable watering hole Greasewood Flat over the years.  And it’s the kind of question that has plagued the family that’s owned it in recent years due to acute federal tax issues following the passing of family patriarch “Doc” Cavalliere several years ago.

Thanks to a conscientious Scottsdale-based company and the Cavalliere family the answer to The Clash’s question, and the future of Greasewood Flat is . . . both, bringing good news to concerned heirs and customers.

“It’s been a long journey but what a terrific result,” said George Cavalliere and son of Doc who owns the current 42-acre property with siblings.  “This vision is what our family wanted and we found a partner to help get us there,” he said.

The joint agreement between the family and Taylor Morrison Homes calls for the existing experience to remain in its current location for at least one year and likely longer until Greasewood is relocated to a more authentic, rural location to the north in Scottsdale.  That 120-acre property is also owned by the Cavalliere family and abuts the McDowell Sonoran Preserve.  Members of the family will also build homes on the new site, as they have at the existing one.

“When we started Greasewood Flat we were out here by ourselves.  But development has encroached on our experience causing us to lose some of the truly Western experience.  That can’t happen at our other property that abuts land that will be preserved forever thanks to the generosity of Scottsdale taxpayers,” Cavalliere said.  He said kitchen equipment has already been purchased for the new location.

As planned there will be no gap between when the existing Greasewood Flat relocates and when the new one also owned by the family will be up and running.  City approvals for both parcels will be pursued later this year with the current 42-acre site renamed after the Cavalliere family for the redevelopment.

“This is truly the best of all worlds. We are thrilled for our customers and long-time employees. We weren’t forced to lose our property due to the inheritance tax issues that would have meant closure for Greasewood and we worked with a great Scottsdale-based company to smartly redevelop our existing site as well as work with us to plan and relocate to our new site that will generate revenue allowing us to build a great new Greasewood at a great new site,” Cavalliere said.

To celebrate the happy news a celebration is being planned for the spring.

“With so much uncertainty in recent years about one of our tourists favorite stops the certainty of Greasewood Flat surviving and thriving within Scottsdale for years to come is terrific news for our tourism efforts,” said Rachel Sacco, the long-time CEO of the Scottsdale Convention & Visitor’s Bureau.

SFCalTrain1

Scottsdale Promotes Spring Training in Denver, S.F.

Spring training is a short countdown away, and the Scottsdale Convention & Visitors Bureau is reminding Colorado Rockies and San Francisco Giants fans that Scottsdale is the place to be for baseball and sunshine.

The bureau unveiled exterior and interior ad placements on the Denver Light Rail on Dec. 30 to promote Scottsdale’s spring training season. An estimated 12.5 million riders will see the baseball-focused advertisements while commuting in Denver through the end of March.

New to the campaign this year is a wrap placement on the San Francisco-area Cal-Train featuring #BaseballWeather, which will run from Feb. 3 to March 2. During its February run, the ad is estimated to be seen by 1.5 million riders.

In addition to the train wraps, the bureau also will promote spring training through billboard advertising in Denver, a wallscape in San Francisco, WeatherChannel.com, email marketing, pay-per-click, social media efforts and a social media contest where fans will be encouraged to tag a photo of themselves experiencing spring training in Scottsdale using #Scottsdale and #BaseballFever for a chance to win two VIP Charros Lodge tickets to one of four games at Scottsdale Stadium.

Pages on the bureau’s site as well as the 2014 Spring Training Guide (available for download) will help spring training fans plan their trip with information on nearby resorts and hotels, parking details and maps, and dining options. In addition, spring training packages and coupons also are available.

Cactus League plays host to 15 teams in nine cities and 10 stadiums throughout Arizona. In 2013, the three teams that played in the Scottsdale area, the Arizona Diamondbacks, San Francisco Giants, and Colorado Rockies, placed first, second and fifth for league attendance, respectively.

For information on Colorado Rockies’ spring training at Salt River Fields at Talking Stick, visit SpringTraininginScottsdale.com. For information on San Francisco Giants’ spring training at Scottsdale Stadium, visit PlayBallinScottsdale.com.

Soleri Bridge2(1)

CVB Markets Scottsdale as 'Home for the Holidays'

“The weather outside is delightful” during the holiday season in Scottsdale, and the Scottsdale Convention & Visitors Bureau is enticing visitors to book their trip and enjoy the warm weather, rates and activities the destination has to offer.

From mid-October through mid-January, the campaign will reach potential holiday visitors across the United States and Canada. Playing off of four popular holiday jingles, including “The Weather Outside is Delightful,” “Baby It’s Warm Outside,” “Let It Glow,” and “Hiking in a Winter Wonderland,” the campaign highlights resort and activity deals on ScottsdaleHolidayExperience.com. The page features more than 50 resort, golf, dining and attraction offers. Additionally, the site showcases seasonal events.

The bureau’s “holiday jingles” campaign aims to increase visitation from Nov. 15 through Jan. 15, a need-time period for the local tourism industry. This campaign is targeted at visitors who may not have traditional holiday plans and are looking for a convenient, warm-weather destination where they can enjoy holiday activities with a Sonoran Desert twist.

“Changing a holiday traveler’s mindset from beach to desert isn’t easy, but that’s why we have invested in this three-year program,” said Caroline Stoeckel, vice president of marketing at the bureau. “Scottsdale has great rates, warm weather, and an abundance of activities, which all make the destination a perfect holiday getaway.”

Promotional elements include print, online, direct mail and email, which will be marketed in both primary and secondary feeder markets.

This is the second year of a three-year campaign to increase holiday visitation in Scottsdale. Last year, the campaign resulted in over 28 million impressions and garnered a 139 percent return on investment for the bureau.

Soleri Bridge2(1)

CVB Markets Scottsdale as ‘Home for the Holidays’

“The weather outside is delightful” during the holiday season in Scottsdale, and the Scottsdale Convention & Visitors Bureau is enticing visitors to book their trip and enjoy the warm weather, rates and activities the destination has to offer.

From mid-October through mid-January, the campaign will reach potential holiday visitors across the United States and Canada. Playing off of four popular holiday jingles, including “The Weather Outside is Delightful,” “Baby It’s Warm Outside,” “Let It Glow,” and “Hiking in a Winter Wonderland,” the campaign highlights resort and activity deals on ScottsdaleHolidayExperience.com. The page features more than 50 resort, golf, dining and attraction offers. Additionally, the site showcases seasonal events.

The bureau’s “holiday jingles” campaign aims to increase visitation from Nov. 15 through Jan. 15, a need-time period for the local tourism industry. This campaign is targeted at visitors who may not have traditional holiday plans and are looking for a convenient, warm-weather destination where they can enjoy holiday activities with a Sonoran Desert twist.

“Changing a holiday traveler’s mindset from beach to desert isn’t easy, but that’s why we have invested in this three-year program,” said Caroline Stoeckel, vice president of marketing at the bureau. “Scottsdale has great rates, warm weather, and an abundance of activities, which all make the destination a perfect holiday getaway.”

Promotional elements include print, online, direct mail and email, which will be marketed in both primary and secondary feeder markets.

This is the second year of a three-year campaign to increase holiday visitation in Scottsdale. Last year, the campaign resulted in over 28 million impressions and garnered a 139 percent return on investment for the bureau.

Soleri Bridge2(1)

CVB Markets Scottsdale as 'Home for the Holidays'

“The weather outside is delightful” during the holiday season in Scottsdale, and the Scottsdale Convention & Visitors Bureau is enticing visitors to book their trip and enjoy the warm weather, rates and activities the destination has to offer.

From mid-October through mid-January, the campaign will reach potential holiday visitors across the United States and Canada. Playing off of four popular holiday jingles, including “The Weather Outside is Delightful,” “Baby It’s Warm Outside,” “Let It Glow,” and “Hiking in a Winter Wonderland,” the campaign highlights resort and activity deals on ScottsdaleHolidayExperience.com. The page features more than 50 resort, golf, dining and attraction offers. Additionally, the site showcases seasonal events.

The bureau’s “holiday jingles” campaign aims to increase visitation from Nov. 15 through Jan. 15, a need-time period for the local tourism industry. This campaign is targeted at visitors who may not have traditional holiday plans and are looking for a convenient, warm-weather destination where they can enjoy holiday activities with a Sonoran Desert twist.

“Changing a holiday traveler’s mindset from beach to desert isn’t easy, but that’s why we have invested in this three-year program,” said Caroline Stoeckel, vice president of marketing at the bureau. “Scottsdale has great rates, warm weather, and an abundance of activities, which all make the destination a perfect holiday getaway.”

Promotional elements include print, online, direct mail and email, which will be marketed in both primary and secondary feeder markets.

This is the second year of a three-year campaign to increase holiday visitation in Scottsdale. Last year, the campaign resulted in over 28 million impressions and garnered a 139 percent return on investment for the bureau.

Tourism Industry - AZ Business Magazine January/February 2012

CVB's campaign highlights Scottsdale’s warm fall weather

Scottsdale residents can keep their summer shorts, flip flops and bikinis out for another three months. With the launch of the new fall marketing campaign, the Scottsdale Convention & Visitors Bureau is encouraging visitors to do the same.

The bureau’s “Break the Rules” campaign, which runs from Aug. 16 through Oct. 15, plays on Scottsdale’s unique fall offerings and promotes an extended summer to visitors who may be feeling the chill of autumn at home. Six rules – that are meant to be broken on a Scottsdale vacation – are featured on ScottsdaleRules.com with a list of packages and coupons, as well as events during the fall season.

This promotion is the first of six seasonal marketing campaigns planned this year to push messaging around key time periods in order to strengthen destination awareness and exposure in Scottsdale’s primary feeder markets of Chicago, Denver, Los Angeles, New York, San Francisco and Canada.

“Our seasonal campaigns will supplement our ‘Richly Sonoran’ brand campaign, giving us the opportunity to hook visitors with more specific and timely messages,” said Caroline Stoeckel, vice president of marketing at the bureau. “The fall campaign also will help us drive visitation around a need period for our tourism industry.”

The “Break the Rules” campaign is being promoted through email marketing, pay-per-click advertising, paid and organic social media promotion, and direct mail to Scottsdale’s U.S. feeder markets.

The Rules:

You Can Wear White After Labor Day: When it’s sunny and 80 degrees in the fall, the standard laws of fashion just don’t apply – so don’t put away that white bikini just yet.

Celebrate Happy Hour, Any Hour: It’s always 5 o’clock when you’re on vacation!
Play in The Mud: We desert dwellers aren’t afraid of a little dirt – especially when it’s in the form of a purifying mud mask.

Push the Speed Limit: No trip to the Wild West is complete without some serious adventure.

Sleep ‘til Noon: Let’s be honest; all that shopping, spa and nightlife can wear out even the most expert vacationers. So go ahead, turn off that alarm clock. We won’t judge.

It’s OK to Play More than 18 Holes: In case you didn’t know, Scottsdale is kind of a big deal in the golf world. And, hey, with more than 1,700 holes on 200+ area golf courses, we’ve earned our bragging rights.

Tourism Industry - AZ Business Magazine January/February 2012

CVB’s campaign highlights Scottsdale’s warm fall weather

Scottsdale residents can keep their summer shorts, flip flops and bikinis out for another three months. With the launch of the new fall marketing campaign, the Scottsdale Convention & Visitors Bureau is encouraging visitors to do the same.

The bureau’s “Break the Rules” campaign, which runs from Aug. 16 through Oct. 15, plays on Scottsdale’s unique fall offerings and promotes an extended summer to visitors who may be feeling the chill of autumn at home. Six rules – that are meant to be broken on a Scottsdale vacation – are featured on ScottsdaleRules.com with a list of packages and coupons, as well as events during the fall season.

This promotion is the first of six seasonal marketing campaigns planned this year to push messaging around key time periods in order to strengthen destination awareness and exposure in Scottsdale’s primary feeder markets of Chicago, Denver, Los Angeles, New York, San Francisco and Canada.

“Our seasonal campaigns will supplement our ‘Richly Sonoran’ brand campaign, giving us the opportunity to hook visitors with more specific and timely messages,” said Caroline Stoeckel, vice president of marketing at the bureau. “The fall campaign also will help us drive visitation around a need period for our tourism industry.”

The “Break the Rules” campaign is being promoted through email marketing, pay-per-click advertising, paid and organic social media promotion, and direct mail to Scottsdale’s U.S. feeder markets.

The Rules:

You Can Wear White After Labor Day: When it’s sunny and 80 degrees in the fall, the standard laws of fashion just don’t apply – so don’t put away that white bikini just yet.

Celebrate Happy Hour, Any Hour: It’s always 5 o’clock when you’re on vacation!
Play in The Mud: We desert dwellers aren’t afraid of a little dirt – especially when it’s in the form of a purifying mud mask.

Push the Speed Limit: No trip to the Wild West is complete without some serious adventure.

Sleep ‘til Noon: Let’s be honest; all that shopping, spa and nightlife can wear out even the most expert vacationers. So go ahead, turn off that alarm clock. We won’t judge.

It’s OK to Play More than 18 Holes: In case you didn’t know, Scottsdale is kind of a big deal in the golf world. And, hey, with more than 1,700 holes on 200+ area golf courses, we’ve earned our bragging rights.

province.1

Restaurants serve super-sized economic impact

Think about the celebration that occurred after Arizona was awarded  the 2015 Super Bowl.

Much of that excitement came because of the economic impact the Super Bowl will have on the state. But the restaurant industry in Arizona generates revenue equivalent to hosting two Super Bowls a month.

“Restaurants are critical to Arizona’s visitor industry – and vice versa,” said Debbie Johnson, president and CEO of the Arizona Lodging & Tourism Association. “Arizona attracts more than 37 million visitors annually and dining is the No. 1 activity for those visitors. So the success of the two industries are definitely intertwined.”

Arizona’s restaurant industry, which included 8,885 eating and drinking places of business in 2011, is expected to rake in $10.5 billion in sales this year, according to the National Restaurant Association. Arizona’s restaurants also employ 262,200 people, roughly 10 percent of the state’s workforce. That number is projected to grow 15.9 percent by 2023 to 303,800 – translating into 41,600 new jobs in the industry.

“While the Recession claimed 500 Arizona restaurants, the industry that was born out of the recession was stronger and more resilient,” said Steve Chucri, president and CEO of the Arizona Restaurant Association. “From 2007 on, Arizona’s industry sales have grown from $7.9 billion to $10.1 billion (in 2012) with extremely modest growth in the hungrier years of 2008-2010.”

Chucri said Arizona’s rate of restaurant sales growth, while once the top in the nation at 6.2 percent, is starting to fight its way back, growing at a little more than 3 percent each year, boosting this industry’s sales by an estimated $400 million annually.

“I think the restaurant community has stabilized and I sense an increasing confidence in the community,” said Steven Micheletti, CEO of Z’Tejas Southwestern Grill, which has five locations in Arizona and plans to add two more in the next year. “New restaurants are being built and being opened in interesting parts of the city. There is ongoing collaboration between great entrepreneurs happening, creating some great restaurant experiences. Operators are building restaurants in all types of buildings, creating really fun dining environments.”
A lot of the growth in Arizona’s restaurant industry is coming from entrepreneurs and chefs who are giving consumers different and unique dining experiences.
“Some of the strengths in Arizona’s restaurant industry include population growth, strong tourism, unmatched lifestyle and weather, and access to good produce,” said Russell Owens, president and COO of Fox Restaurant Concepts. “With all of these factors working together, there is more appeal for great chefs to come to Arizona to offer innovative new restaurants and fresh ideas. I think we are seeing more creativity today than over the last 20 years and this will positively shape the industry in Arizona for years to come.”

That influx of great chefs and innovative ideas has become an economic engine for the tourism industry.

“Scottsdale has seen a growth in chef-driven, independent restaurants, which are fueling our culinary scene,” said Rachel Pearson, vice president of community and government affairs for the Scottsdale Convention & Visitors Bureau. “Not only do our resorts boast award-winning chefs and restaurants, but now you can drive to every corner of Scottsdale and find unique culinary experiences from well-known chefs.”

Not only are many of the new restaurants that are popping up utilizing fresh ideas and concepts, they are also beginning to increasingly rely on local produce and products to help serve their customers.

“Arizona visitors are really looking for a unique and distinct dining experience that they can’t get back home,” Johnson said. “So trends that we’re seeing in both hotel/resort restaurants as well as off-site restaurants include utilizing local ingredients and offering menu items and experiences that provide a taste of the local community.”

Micheletti has seen an increasing shift to supporting local farmers and growers, but the “Local First” trend doesn’t stop there.
“There’s also a growing influence of local crafted beers and wines,” he said. “Guests really are reading menus and asking questions about ingredients and sourcing. It’s not just about calories anymore.”

In addition to Arizona-grown ingredients, Chucri said one of the most transcendent trends he sees in the industry is the desire for healthy foods.

“The tendency towards more healthful items for the entire family illustrates that consumers are looking to restaurants for more than an indulgent special occasion meal,” he said. “Restaurants are becoming a part of consumers’ daily lives, an extension of their family. Whether it be a compliment dish for Easter dinner, a post-Little League party, or a got-home-too-late-to-cook family dinner, restaurants have infused themselves into the fabric of families everyday lives … a trend that is certain to stick around.”

DenverLightRail1

Scottsdale CVB Wraps Spring Training promotion

In an effort to bolster leisure traffic to Scottsdale this spring training season,  the Scottsdale Convention & Visitors Bureau has launched a variety of targeted ad campaigns in its top feeder markets including Denver and San Francisco.
Following the launch of the warm-weather campaign, which featured wrapping three New York subways, the bureau has unveiled exterior and interior ad placements on the Denver Light Rail to promote Scottsdale’s spring training season. An estimated 53 million riders will see the baseball-focused advertisements while commuting in Denver through March 28.

To further enhance the campaign, the bureau has also launched “30 Days of Giveaways,” a contest that allows visitors to enter once a day for a chance to win a variety of Scottsdale prizes, including restaurant gift certificates, a hot-air balloon ride for two, hotel stays for two, and an airplane ride over the city. In 2012, this contest received 1,460 entries, a number which is expected to increase this spring training season with the light rail wrap initiative and additional advertisements.

The bureau will also promote 2012 World Series Champions San Francisco Giants’ spring training season in the San Francisco market via Weather.com. Users who access Weather.com from a desktop or mobile app will see a banner ad, which will direct viewers to PlayBallinScottsdale.com. Spring training ads will also be featured in the San Francisco Chronicle, the second largest newspaper in the western United States.

New pages on the bureau’s site will help spring training fans plan their trip with information on nearby resorts and hotels, parking details and maps, dining options, plus information on Cactus League’s Legacy Trail and the bureau’s concierge service. With help from the bureau’s members, special spring training packages and coupons are also available to visitors.

Cactus League plays host to 15 teams in nine cities and 10 stadiums throughout Arizona. In 2012, the three teams that played in the Scottsdale area, the Arizona Diamondbacks, Colorado Rockies and San Francisco Giants, placed first, second and third for league attendance. More than 186,828 fans attended the Diamondbacks’ games at Salt River Fields, followed by 182,565 attendees at the Rockies’ games and 168,320 attendees at the Giants’ games. In all, Cactus League events had an economic impact of about $422 million statewide and $364 million for Maricopa County.

For information on Colorado Rockies’ spring training, visit SpringTraininginScottsdale.com. For information on San Francisco Giants’ spring training, visit PlayBallinScottsdale.com.

DenverLightRail1

Scottsdale CVB Wraps Spring Training promotion

In an effort to bolster leisure traffic to Scottsdale this spring training season,  the Scottsdale Convention & Visitors Bureau has launched a variety of targeted ad campaigns in its top feeder markets including Denver and San Francisco.
Following the launch of the warm-weather campaign, which featured wrapping three New York subways, the bureau has unveiled exterior and interior ad placements on the Denver Light Rail to promote Scottsdale’s spring training season. An estimated 53 million riders will see the baseball-focused advertisements while commuting in Denver through March 28.

To further enhance the campaign, the bureau has also launched “30 Days of Giveaways,” a contest that allows visitors to enter once a day for a chance to win a variety of Scottsdale prizes, including restaurant gift certificates, a hot-air balloon ride for two, hotel stays for two, and an airplane ride over the city. In 2012, this contest received 1,460 entries, a number which is expected to increase this spring training season with the light rail wrap initiative and additional advertisements.

The bureau will also promote 2012 World Series Champions San Francisco Giants’ spring training season in the San Francisco market via Weather.com. Users who access Weather.com from a desktop or mobile app will see a banner ad, which will direct viewers to PlayBallinScottsdale.com. Spring training ads will also be featured in the San Francisco Chronicle, the second largest newspaper in the western United States.

New pages on the bureau’s site will help spring training fans plan their trip with information on nearby resorts and hotels, parking details and maps, dining options, plus information on Cactus League’s Legacy Trail and the bureau’s concierge service. With help from the bureau’s members, special spring training packages and coupons are also available to visitors.

Cactus League plays host to 15 teams in nine cities and 10 stadiums throughout Arizona. In 2012, the three teams that played in the Scottsdale area, the Arizona Diamondbacks, Colorado Rockies and San Francisco Giants, placed first, second and third for league attendance. More than 186,828 fans attended the Diamondbacks’ games at Salt River Fields, followed by 182,565 attendees at the Rockies’ games and 168,320 attendees at the Giants’ games. In all, Cactus League events had an economic impact of about $422 million statewide and $364 million for Maricopa County.

For information on Colorado Rockies’ spring training, visit SpringTraininginScottsdale.com. For information on San Francisco Giants’ spring training, visit PlayBallinScottsdale.com.

NYSubwayWrap_SpaExterior

Scottsdale Launches Warm-Weather Campaign

The Scottsdale Convention & Visitors Bureau is promoting Scottsdale as a warm-weather destination in New York, Canada, and other top markets with the launch of its 2013 warm-weather marketing campaign.

During February 2013, New Yorkers riding the 42nd Street subway will find themselves soaking up the sun in the Sonoran Desert, relaxing in a Scottsdale spa or taking a casual stroll along the fairway. The exteriors and interiors of three subway cars will be wrapped with Scottsdale’s unique tourism assets: the Sonoran Desert, Old West heritage, spas and golf. Each wrap will direct riders to StepIntoScottsdale.com.

The chosen line connects Grand Central Station and Times Square, the two busiest subway stations in the country. Each day, 100,000 riders will spend their daily commute surrounded by iconic images of Scottsdale, with more than 33.6 million viewers during the campaign’s duration.

In addition to the New York subway wrap, the bureau will promote Scottsdale’s sun-soaked winter season through television commercials, radio spots, online and mobile ads, and billboards.

From Dec. 31 through March 31, Scottsdale’s local-weather forecast, including a weather-sensitive ad that will appear when the weather in viewer’s area reaches a certain chilly temperature, will appear on Weather Channel Canada. This national buy includes television ads that will be seen by 21.8 million viewers. Canadian Traffic Network in Toronto and Edmonton also will feature Scottsdale radio spots that are expected to reach more than 8 million listeners.

Additionally, the bureau will promote Scottsdale in Chicago, Denver and New York via Weather.com. Weather.com users who access the website from a downloaded desktop app or a mobile app will see a banner ad with Scottsdale’s high temperature. Likewise, digital billboards in Chicago will flash Scottsdale’s temperature and the campaign-landing page WarmUpinScottsdale.com, serving as a constant reminder of the sunny paradise in the Southwest.

Scottsdale Polo Championships

Big Names, Bigger Horsepower: Scottsdale Polo Championships Extravaganza

On October 20th, 2012, the Scottsdale Convention & Visitors Bureau, Barrett–Jackson, and Scottsdale’s Arabian Horse Show will team up to sponsor the second annual Scottsdale Polo Championships: Horses + Horsepower. The event will be hosted by WestWorld’s premiere equestrian center in Scottsdale.

Scottsdale Polo ChampionshipsHorses + Horsepower has greatly expanded from last year’s inaugural event and will now host two amazing matches, featuring some of the biggest names in American polo, including industry celebrities, Tommy Biddle Jr. and Nic Roldan.

Doors will open at 10:30 a.m., with the event’s first match pitting Harvard University against Work to Ride (the first African-American high school polo champion in U.S. history to be featured on ESPN) at 1 p.m.Scottsdale Polo Championships

A portion of proceeds from the event will benefit local charities, as well as the Work to Ride organization, a non-profit that provides disadvantaged urban youth from Philadelphia with constructive activities focused on horsemanship, equine sports and education. The organization provides a unique opportunity that allows seven- to 19-year-old youths to connect with animals and nature.

Immediately following the first matchup, the second event at 3 p.m. will feature The Hamptons Polo team, led by Tommy Biddle Jr., and The Bel Air Polo Club, captained by Nic Roldan. An on-site after party will wrap up the day’s events, featuring music by DJ Mr. P-Body.

Great polo isn’t the only attraction that will be on display at this year’s event. Attendee’s will be granted a sneak peak of the 2013 Scottsdale Arabian Horse Show, along with the Barrett-Jackson’s 2013 Collector Car Auction. Guests will also get the opportunity to check out the local Ferrari and Lamborghini clubs collection that will line the field.

Tickets are on sale now, and seating is limited; so don’t miss out! Go to thepoloparty.com to purchase general admission tickets ($15), VIP Packages ($75) and table reservations, cabana rentals ($2,000) and tailgating tickets ($100). Information about corporate sponsorship opportunities is also available.

Or, for more information, head over to Scottsdale Polo Championships’ Facebook page.