search engine optimization Archives

Veteran Marketing Executive Joins CyberMark as CEO


John Alpaugh, former chief marketing officer (CMO) of PetSmart, Inc., has joined CyberMark International as its new CEO. Alpaugh purchased CyberMark, one of the country’s leading Internet and digital marketing companies, from founder Kimberly Judd-Pennie, who will stay on in the role of chief customer officer, with responsibility for sales and customer relationships. In 1994,… Read More →

Local Search Engine Optimization

by in Featured | Marketing

Better rankings in search engines can have a significant impact on any business. For local businesses, higher visibility can result in more sales, more exposure, and accelerated business growth. From doctor’s offices to dry cleaners, local search engine optimization (SEO) has influenced the way customers are interacting with local businesses online. With the ever-expanding popularity… Read More →

Implement A Marketing Action Plan For The New Year

Marketing action plan
by in Columnist Spotlight | Marketing

Holiday parties are in full swing as another year comes to a close. While it seems both natural and logical to look back and review what was, I challenge companies and business owners to look forward and set goals for the year ahead. In doing so, we start the year with hope. The hope that… Read More →

To Tweet Or Not To Tweet: The Benefits Of Twitter For Business


In February 2012, registered Twitter users officially hit 500 million. Despite the significantly growing population of tweeters ― approximately 11 new accounts are added every second ― there are many business people still asking, “Why should I be on Twitter?” The social media platform that limits posts to 140 characters appears to non-users as a… Read More →

SEO — A Quick Guide to Search Engine Optimization

SEO — A Quick Guide to Search Engine Optimization
by in Infographics

This infographic illustrates several Search Engine Optimization components from keywords to link building to pay-per-click campaigns. SEO ( Search Engine Optimization ) has become a major catchphrase in today’s Internet-driven market. But what exactly is SEO? And how does one build a successful campaign? Study over this guide for some beginning tips: via   [stextbox… Read More →

Lessons From Apple: Maximizing Public Relations Efforts

Maximizing Public Relations Efforts

When you are investing in real estate the mantra is, “location, location, location.” When it comes to an investment in marketing―and marketing is an investment―timing can make all the difference. Whether you are introducing a new product, opening the doors to a new business or simply wanting to promote existing products and services, a successful… Read More →