Tag Archives: Shamrock Farms

Shamrock Farms

Shamrock Farms Hosts Special Events

Shamrock Farms, Arizona’s hometown dairy, is offering several fun seasonal activities great for the whole family:

  • Roxie Costume Party, Oct. 27, 2012: Wear your Halloween costume and celebrate chocolate milk as the official drink of Halloween with Roxie.
  • Family Fall Fun, Nov. 3 and 10, 2012: Enjoy Fall weather out on the Farm with a balloon artist, crafts for the kids and free ice cream for everyone!
  • 6th Annual Joy to the Herd, Dec. 1 – 2, 2012: Holiday celebration featuring 15 tons of snow, holiday crafts, visits with Santa and Roxie, face painting and more.
  • Breakfast With Roxie, Feb. 2, 2013: Stay in your PJ’s all day and enjoy a healthy breakfast, complete with Shamrock Farms milk, while Roxie greets children, is available for photos and leads a special pillow case craft.
  • Sweetheart Seniors Dance, Feb. 14, 2013: Seniors are invited to celebrate Valentine’s Day down on the Farm with free Strawberry milk, cookies and dancing.
  • Easter Egg Hunt, March 30, 2013: Easter egg hunt at Roxie’s Outdoor Adventure.

Each celebration includes Shamrock Farms’ one-hour guided tour featuring a ride on a cow-spotted tram, a milking barn that accommodates 1,600 cows (milking 200 at a time), an interactive play zone including a larger-than-life milk bottle and cottage cheese slide, a calf nursery and much more. It all begins at the 11,000-square-foot welcome center barn, which houses a Shamrock Farms family history and educational dairy museum complete with interactive games, an ice cream parlor and gift shop.

Tours are $9 for adults and $6 for children ages 2 to 12; child pricing includes activities and/or craft. Special event price of $10 for Joy to the Herd. Children under 2 years old are free. Special discounts for military, seniors and groups of 10 or more.

To book your reservation today or for more information on Shamrock Farms, visit www.shamrockfarms.net or call 602-477-2462.

Shamrock Farms

Shamrock Farms Dairy Tour

Sometimes the grass isn’t always greener on the other side. For Shamrock Farms dairy cows, it’s greener right where they are! Shamrock’s motto is “happy cows produce the best milk,” and getting the chance to tour the dairy farm proved that to be true.

Shamrock Farms dairy products are different from other dairy products because they are guaranteed to stay fresh up to 90 days when unopened and up to seven days after the product’s expiration date. This is due to the unique pasteurization of the Shamrock Farms dairy products and the quick processing time.

I think it’s safe to say that taking the Shamrock Farms dairy tour last weekend really moo-ved me!

The dairy farm, located in Maricopa, south of Phoenix, is located on 1,000 acres of land and is the home to approximately 17,000 cows. The farm doesn’t have an address, so to get there, follow the directions from Shamrock Farms’s website.

We arrived 15 minutes early as recommended and checked in for our tour in the big red barn that is also the gift shop, museum and snack bar where you can get some delicious Shamrock Farms milk or ice cream.

When we heard the cowbell ring (no pun intended), it was time to climb aboard the black and white, cow-spotted tram.

Shamrock FarmsDiane, our tour guide introduced us to the history of Shamrock Farms, which began in Tucson in 1922. She told us how it came to be the leading dairy processor and distributor in the Southwest.

The dairy tram took us around the farm where we stopped by the Desert Oasis that boasts, “World Class Services, Balanced Dining, Full Body Care and Stress Reduction.” The milking cows are kept in this climate enhanced environment and when they are milked, they have a “cleaning service” that rakes and sanitizes the pens.

Then it was off to the milking barn; but first, the tram stopped at Roxie’s play place so visitors could feel how the milking machine feels to the cows, dispelling the myth that it hurts or pinches the cow. Visitors, old and young, climbed in the large tub of cottage cheese, took pictures in front of the large Shamrock Farms milk bottle, or bopped around the over-sized, sour creme punching bags.

Shamrock FarmsFrom the play place, the tour walked to the milking barn where we watched the dairy farm workers sanitize the milking stations before and after each cow is milked. This twin double barn allows the farm to milk 200 cows at the same time.

In the milking observatory, we were treated to a video that explains what happens to the milk after it is shipped to the I-17 processing plant and how it ends up on your store shelf.

After viewing the milking station, the tram drove us through the Desert Oasis where all the cows are kept and on to the nursery where each tour member donned a plastic glove and got to pet and feed the baby calves that will one day become Shamrock Farms dairy cows. The baby calves were so adorable! They loved the attention lavished on them by the visitors on the tour.

The calves are kept in small, individual pens to protect them from the elements and predators, as well as to allow the dairy farm employees to monitor their health and diet.

Shamrock FarmsThe tour also passes (at a distance) the special barn and the free fields where the organic cows graze. Shamrock Farms doesn’t use a growth hormone in any of their cows, so you never have to worry about it passing on to your family whether you buy regular or organic Shamrock Farms products.

The tour finished when the dairy tram stopped next to the red barn, and we were invited to complimentary Shamrock Farms milk. They have the regular flavors of chocolate, strawberry and vanilla, but there are also the Dulce de Leche, Café Moocha and even energy-infused milk, Rockin’ Refuel, from which to choose.

We took our time to walk through the museum and view the historic photographs of the beginning of Shamrock Farms and the products it has created over the past 90 years.

The Shamrock Farms belief is to treat their employees like family and their customers like friends.

What to Know Before You Go to Shamrock Farms:

  • To go on the dairy tour, you must make a reservation on the Shamrock Farms website.
  • Arrive for the tour 15 minutes early to allow enough time to check in.
  • Bring your camera and a thirst for locally owned and produced Arizona dairy products.
  • Before you leave, stop by the gift shop to get that cow-loving friend something new to add to the collection!

Visit www.shamrockfarms.net for more on Shamrock Farms and its dairy tour and its special Joy to the Herd event the first weekend in December.


branding - AZ Business Magazine April 2008

Branding: The Mark Of Excellence

Companies need to build trust to build a successful brand

Great brands are made, not born. Ask any marketing expert and they’ll tell you that it takes a lot of hard work to build the recognition and trust necessary to create an indelible brand for a product or company.

“Really and truly that is what a brand is — trust,” says Nancy Stephens, an associate professor of marketing at the W. P. Carey School of Business at Arizona State University. “When I see your brand mark on your service or your product, that tells me, ‘Yes, I know that company, I’ve had great experiences there every time, I know I can trust it. If it’s different, I don’t know if I can trust it, but maybe I can give it a try and I’ll see if I can.’”

The Valley is home to major companies that have dealt with significant branding issues over the last decade. The first, and most high profile, came about as the result of America West Airlines’ merger with US Airways in 2005. Almost overnight, a brand that had been ubiquitous in Arizona disappeared.

“It was a difficult decision to give up the America West name for us, because it was just so well-known and, we’d like to think, well-loved within the Valley and also certain communities like Las Vegas where we have another hub,” says Michelle Mohr, a spokeswoman for US Airways.

Eventually, of course, America West took on the US Airways name because company executives felt it better captured the more national and global direction the airliner was heading toward. Not unexpectedly, the name change created confusion among customers.

“We had logistical issues,” Mohr says. “US Airways had their ticket terminals in Terminal 2 in (Sky Harbor International Airport) and America West had theirs in Terminal 4. For some flights, you had to go to Terminal 2, for some you needed to come to Terminal 4. And then we had two separate ticket counters because there were two separate reservation systems at the airline. That could be rather confusing and frustrating to a customer.”

In the end, Stephens says the test for any company re-branding itself is how customers will react — and how the company will respond.

“(Changing a brand) is not an ideal thing to do and it’s an expensive thing to do because you’re going to have to send a message to a very crowded market that says, ‘We were that, now we’re this,’ ” she says. “I would not hammer with the media money until you have the experience down right, because then you get killed. Because if you say, ‘We’re still the same great company and we really care about you, and it’s going to be efficient and our employees are going to be very nice to you,’ and it’s not that way, then all your media money works against you.”

Another longtime Arizona company that is in the process of re-branding itself is the former Phelps Dodge. Louisiana-based Freeport-McMoRan Copper & Gold acquired Phelps Dodge in 2006. Despite the radical name change, Stephens says Freeport-McMoRan has different branding challenges than those faced by a retail customer-fueled corporation. Freeport-McMoran is a business-to-business company, but it still has constituents in the form of suppliers, buyers, investors and even the communities in which the old Phelps Dodge made its mark.

Another branding challenge companies’ face is when they take steps to change the look or even the name of a product. Locally, the Shamrock Foods Company decided to change things up in 1994 by creating the Shamrock Farms line of products, revamping its packaging and adding an illustrated “spokescow” named Roxie. It was a daring move for a company that had been around since 1922 in an industry not known for generating much excitement.

“They have taken a really boring, old product and made it pretty exciting with this new packaging,” Stephens says.

Sandy Kelly, director of marketing for Shamrock Farms, admits shaking things up was exactly what the company had in mind.

“It was a real pivotal turning point for the business overall and for the brand,” Kelly says. “We really looked at what was going on and how other consumer packaged goods brands went to market, and what we realized was that the dairy industry has typically been more commodity driven and there isn’t a lot of branding going on nationally. So we wanted to be different.”

Kelly adds that consumer focus groups continue to say they love Roxie, and as a result, the bovine has become the cornerstone of the company’s marketing campaign. In 1998, in an effort to take on soft drinks, Shamrock made some noise again by introducing milk in single-serve bottles instead of the traditional carton. The single-serve bottles are available across the country, including at 21,000 Subway locations. Just recently, Subway launched a milk mustache television ad featuring the company’s spokesman, Jared, holding a single-serve bottle of Shamrock Farms milk.

Also, the company has launched a new line of organic milk and emphasizes that it does not use the synthetic hormone rBST on its dairy cows.

While the company continues to update and add to its brand, it hasn’t lost sight of what makes a brand successful.

“We use the saying: ‘Tradition meets innovation,’” Kelly says. “We have a lot of trust built up with our consumer, but at the same time, we’ve been able to stay relevant with the needs of today, which is a challenge, especially in the dairy category. We’ve been able to have that trust, we’ve been able to build that trust.”

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