social media Archives

4 social media marketing tips 
for small businesses

As a small business owner, you may not have the resources to hire a Social Media Coordinator, nor the time to handle those responsibilities yourself. However, social media is definitely here to stay and, at this moment at least, it is an indispensable marketing and communication tool that can make or break your business. Here… Read More →

Digital marketing drives hospitality industry, but personal connections are still vital

hospitality industry at hotel

In the second installment of the “Back to the Future” series, Marty, the unsuspecting time traveler, is propelled to the (then) futuristic year of 2015, where he encounters such advanced technology as holographic billboards and advertisements. Now, a couple of years later, holograms aren’t a steady component of digital marketing. However, we may not be… Read More →

Who owns a company’s social media accounts?

networking

Most businesses understandably assume that they own their social media accounts. Why wouldn’t they?  The accounts are generally listed in the business’ name, contain content approved by the business, and are maintained by the business’ employees. What tends to complicate matters, however, is the fact that social media may include overlapping ownership interests. For example,… Read More →

Ampsy and Bluemedia form sports entertainment partnership

Ampsy and Bluemedia formed a partnership which unites the two Phoenix-based companies in delivering best-in-class hyperlocal visualization and analytics technology to the $7 billion Out-of-Home (OOH) advertising and media industry. Ampsy, which recently relocated its headquarters to Scottsdale, is a worldwide leader in the delivery of hyperlocal social content aggregation, visualization and analytics to brands, agencies and venues.… Read More →

NAU ranked No. 1 in the nation for social media engagement

mobile tech

Northern Arizona University has placed itself at the top of the mountain when it comes to social media engagement. The state university was ranked No. 1 by Rival IQ and Up&Up in what the companies described as “the first ever study of the effectiveness of social media across leading universities in the United States.” According to its news release,… Read More →

How much freedom of speech is allowed in the workplace?

The Women’s National Basketball Association (WNBA) recently fined basketball teams Indiana Fever, New York Liberty, Phoenix Mercury and their players after the women wore all-black warmup gear to support the “Black Lives Matter” movement. Due to public outcry against the decision, the WNBA later removed the fine. However, the issue sparked a debate across the… Read More →

Phoenix area home to social media influencers

social media influencers

The best way to become a social influencer? Don’t try to be one. That’s the advice of official “Pinfluencer” Alex Evjen, a Chandler resident known for her fashion blog, Ave Styles. When the recession hit, Evjen decided to transform her side blog into a serious job – one she could live off of. So she… Read More →

Apple approves Raadr’s anti-bullying app

mobile tech

Parents can now hold peace of mind in the palm of their hand. Raadr, Inc., a social media monitoring service based in Phoenix, announced it is available in app form. Apple approved the company’s iOS app Sunday, March 27, which can be downloaded via iTunes. Raadr alerts subscribers whenever selected categories of keywords – such… Read More →

Scottsdale-based Digital Air Strike ranked No. 1

Social Media

Scottsdale-based social media and digital engagement company, Digital Air Strike, topped the list on Phoenix Business Journal’s annual Book of Lists for Social Media Marketing Firms. This was the second time the company was listed in the number one spot. It debuted at number one spot in last year’s Book of Lists for Interactive Marketing Firms.… Read More →

7 steps to improve your brand

branding - AZ Business Magazine April 2008

Perhaps more than in any other time in history, in 2016, your name is your brand, said Pamela J. Green, a business and branding expert. “I think most of us get this concept – we live in a celebrity-obsessed society, so we understand how a person’s name can also be their brand,” she said. “Social… Read More →

Digital Air Strike earns Red Herring Global Award

Digital Air Strike, the automotive social media and digital engagement company won the Red Herring Global Award. Digital Air Strike was recognized for its disruptive and innovative social marketing and consumer engagement platform. The Red Herring Top 100 Global Award highlights the most exciting and game-changing private companies in the world. Digital Air Strike became… Read More →

Does ‘phubbing’ — phone snubbing — make you crazy?

In today’s day and age, it can be difficult to stay up-to-date on the latest terminology teenagers are using. “Phubbing” seems to be one of the latest additions to this extensive list. Phubbing refers to “phone snubbing,” or when your attention is on your phone rather than the people surrounding you. In a recent study… Read More →

notMYkid presents Young Philanthropist Award

The bullying began in fourth grade, and grew in the coming years to include verbal, social and cyber bullying. Hailey tried to handle it on her own by keeping everything bottled up inside, but that didn’t work. She tried to stand up for herself, but the voice inside herself told her she wasn’t good enough… Read More →

AZ Big Media starts social media merger

AZ Big Media is merging all of its social media accounts into one account for each social media platform to keep its readers better informed of the latest and most important business, real estate and lifestyle news. Currently, AA Big Media is maintaining separate Facebook, Twitter and Instagram accounts for each of its popular magazines, including Az Business, AZRE, Az… Read More →