social media marketing Archives

Phoenix area home to social media influencers

social media influencers

The best way to become a social influencer? Don’t try to be one. That’s the advice of official “Pinfluencer” Alex Evjen, a Chandler resident known for her fashion blog, Ave Styles. When the recession hit, Evjen decided to transform her side blog into a serious job – one she could live off of. So she… Read More →

4 Emerging Trends in Social Media Marketing

Content Marketing

When Beyoncé released her self-titled album late last year, she didn’t go through any of the traditional promotional means, which she called boring. Instead, she simply posted a video featuring the new album cover and pictures of her with the caption “Surprise!” on Instagram. That was enough for Beyoncé, one of the best-selling music artists… Read More →

Tips for better business Tweeting

social media day

With more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter. “An effective Tweet can boost business by creating the highest engagement with followers, while… Read More →

Facebook Is Top Social Media Site for Marketing Spend

facebook1

What are the hot spots for social media marketing in the coming year? According to a new survey by The Creative Group, more than six in 10 (62 percent) advertising and marketing executives interviewed said they expect companies to increase their spending on Facebook marketing in the next 12 months. This is up from 53… Read More →