social media Archives

How Small Businesses Are (Mis)Using Social Media

Small Businesses
by in Infographics

It’s no mystery that social media has become an important tool in marketing for small businesses. In fact, building brand awareness on Facebook has become the most popular, with nine million small businesses utilizing the platform today. However, many of these businesses aren’t taking full advantage of its potential. This infographic, from Intuit, illustrates how… Read More →

Social Media Marketing For Startups

Social Media Marketing
by in Infographics

Social media is a continuous topic of curiosity for small and large businesses alike. For startups, it can help get the initial word out, create a buzz around a new product or service, and reach a diverse demographic. This infographic, by Udemy, examines how startups can leverage social media efforts as a tool to grow… Read More →

Moving Forward: Social Media Marketing In 2012

social media marketing
by in Columnist Spotlight | Marketing

Moving forward: Thoughts on social media marketing in 2012 With the holidays upon us, the realities of the year’s end have set in. It’s time to begin clearing out inboxes, archiving 2011 files and preparing for 2012. It’s time for reflection and anticipation. When it comes to social media marketing in 2012, the first step… Read More →

Learning From The Penn State Scandal: Handling The Media In A Crisis

Penn State Scandal: How to Handle Media When Crisis Hits
by in Columnist Spotlight | Marketing

In the age of Facebook, managing media relations is more important than ever, especially when media attention results from something or someone gone wrong — for example, the Penn State scandal. With news released in a matter of seconds thanks to social media and online news alerts, individuals and companies must respond quickly. When the… Read More →

ShopTab Offers Retail Innovation

ShopTab, Coca Cola's Facebook Store
by in Marketing | Small Biz | Tech

Social networking has become the ultimate platform for business development. In order to excel in growth, companies turn to these sites as outlets for promotion and customer feedback. ShopTab, a “Facebook Store” founded by Arizona residents Bret Giles and Jay Feitlinger, allows businesses to conveniently sell their products through the Facebook website. With thousands of… Read More →

The Importance of Website Videos With AZ Virtual Studios

AZ Virtual Studios
by in Marketing | Tech

We’ve been thinking about videos a lot lately here at the AZNow.Biz office. We know adding them to your website is great for SEO, but we had many questions, including: What videos work on websites? Which should we stay away from? How many do we need to put on the website? And how often should… Read More →

Twitter Political Campaign: Promoted Tweets And TwoSides

Twitter Political Campaigns
by in Marketing | Politics | Tech

Twitter Political Campaign: Promoted Tweets And TwoSides By Victoria Fortnum and Alexandra Huskey Twitter & Political Campaigns Twitter recently announced they were going to begin selling sponsored ads to candidates and political committees and their political campaign. Adam Bain, Twitter’s president of global revenue, released a statement explaining how the company believes this new idea… Read More →

SEO — A Quick Guide to Search Engine Optimization

SEO — A Quick Guide to Search Engine Optimization
by in Infographics

This infographic illustrates several Search Engine Optimization (SEO) components from keywords to link building to pay-per-click campaigns. SEO has become a major catchphrase in today’s Internet-driven market. But what exactly is SEO? And how does one build a successful campaign? Study over this guide for some beginning tips: via   SEO — A Quick Guide… Read More →

What Facebook Timeline Means For Job Seekers

Facebook Timeline
by in Careers | Marketing | Tech | Workforce

An Intro to Facebook Timeline It might be time to brush up on your Kierkegaard, because Facebook is about to become very existential. The new profile, called Facebook Timeline, is not concerned with what you are doing. It wants to know who you are. See the dramatic video below for a brief overview, or take… Read More →

Modern Media And The Consumer

Modern Media
by in Infographics | Tech

Who uses modern media to get their news? And specifically, what kind of media outlets do they prefer? This infographic, from Flowtown, explains how people find news using media sources, what kind of news they are getting, and where exactly they are getting their news on the Web. via Consumer Infographic Credits, courtesy of Visual.ly:… Read More →

National Bank Of Arizona Holds Contest For Business To Win $10,000 Prize

National Bank of Arizona Video Contest, YouTube
by in Contests | Marketing | Small Biz

The National Bank of Arizona is holding a contest for all Arizona businesses – with the winner taking home a cool $10,000. The contest is titled “Arizona’s Next Great Business,” and any Arizona business can submit a video application to prove how it has made an impact on the Arizona community. To enter, a business… Read More →

7 Marketing Tips To Help Grow Your Business

ASBA
by in Marketing

Michael Hunter at Entourage Marketing provides you with seven marketing tips to help your business grow. 1. Create a catchy name and a solid brand The naming and presentation of your brand is vital. You want to create a name that both represents your product or service and is memorable. Recently, a new text messaging application… Read More →

10 Great Customer Service Success Stories And Tips

10 Great Customer Service Success Stories - AZ Business Magazine September/October 2011

Troy Hazard, author of the best-selling book “Future-Proofing Your Business”, offers these 10 tips for great customer service: 1. THE ANGRY CUSTOMER: In an argumentative situation, think of how you would feel in your customer’s shoes. Take time to consider his or her personality and position. The faster you start talking in your customer’s language,… Read More →

Phoenix Election Social Media Wars: Wright & Brennan

Election Social Media: Wright & Brennan
by in Politics

Election Social Media Wars: Wright & Brennan Social media has become an important and effective marketing tool, with businesses creating Facebook pages and Twitter accounts for their customers, sharing deals and special offers. And it’s no less important in a race for mayor, especially for the Phoenix election mayoral candidates. We visited all of the… Read More →