Tag Archives: special events

sanctuarypool

Sanctuary Receives 2013 'Stars of the Industry' Award

Sanctuary on Camelback Mountain, the country’s premier luxury resort, was recognized by the American Hotel & Lodging Association (AH&LA) with a 2013 “Stars of the Industry” award during its Summer Summit in Denver, Colo. Sanctuary’s 2012 “Escape for GOOD” fundraiser, which raised $10 million benefiting Athletes for Hope and UGIVE, two nonprofits dedicated to inspiring and enabling voluntary service nationwide, was honored in the “Special Events, One-Time Only, Small-Property” category.

The invitation-only weekend event at Sanctuary, limited to 75 couples at a minimum donation of $50,000 each, offered once-in-a-lifetime experiences with sports industry celebrities such as Andre Agassi, Muhammad Ali, Cris Collinsworth, Mia Hamm, Tony Hawk, Jackie Joyner-Kersee, Alonzo Mourning, Anthony Muñoz, Paul O’Neill and Annika Sorenstam. Activities included tennis with Andre Agassi on Sanctuary’s championship tennis courts, a morning run through Paradise Valley with track and field star Jackie Joyner-Kersee, and a cook-off with culinary masters Todd English, Sanctuary’s own Executive Chef Beau MacMillan, and Phoenix’s Mark Tarbell. The weekend concluded with an extravagant private dinner for Muhammad Ali’s 70th birthday.

Sanctuary’s scenic and tranquil atmosphere provided a perfect backdrop for discussions on social issues and education for America’s youth. The weekend sparked conversations that forged new partnerships between Google and the Gates Foundation, Andre Agassi and Unicef, as well as a new Sports for Development program in South Africa and Ethiopia.

sanctuarypool

Sanctuary Receives 2013 ‘Stars of the Industry’ Award

Sanctuary on Camelback Mountain, the country’s premier luxury resort, was recognized by the American Hotel & Lodging Association (AH&LA) with a 2013 “Stars of the Industry” award during its Summer Summit in Denver, Colo. Sanctuary’s 2012 “Escape for GOOD” fundraiser, which raised $10 million benefiting Athletes for Hope and UGIVE, two nonprofits dedicated to inspiring and enabling voluntary service nationwide, was honored in the “Special Events, One-Time Only, Small-Property” category.

The invitation-only weekend event at Sanctuary, limited to 75 couples at a minimum donation of $50,000 each, offered once-in-a-lifetime experiences with sports industry celebrities such as Andre Agassi, Muhammad Ali, Cris Collinsworth, Mia Hamm, Tony Hawk, Jackie Joyner-Kersee, Alonzo Mourning, Anthony Muñoz, Paul O’Neill and Annika Sorenstam. Activities included tennis with Andre Agassi on Sanctuary’s championship tennis courts, a morning run through Paradise Valley with track and field star Jackie Joyner-Kersee, and a cook-off with culinary masters Todd English, Sanctuary’s own Executive Chef Beau MacMillan, and Phoenix’s Mark Tarbell. The weekend concluded with an extravagant private dinner for Muhammad Ali’s 70th birthday.

Sanctuary’s scenic and tranquil atmosphere provided a perfect backdrop for discussions on social issues and education for America’s youth. The weekend sparked conversations that forged new partnerships between Google and the Gates Foundation, Andre Agassi and Unicef, as well as a new Sports for Development program in South Africa and Ethiopia.

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Harkins marketing duo forms Syndicate PR

Bryan Laurel and Melissa Rich, the two top-ranking marketing executives at Harkins Theatres, left the theatre chain to form their own PR firm – Syndicate Public Relations. Additionally, Laurel and Rich are proud to announce they will handle all publicity efforts for the Scottsdale International Film Festival, which celebrates its 13th year in October.

Syndicate PR specializes in public relations strategy and execution, promotional and strategic marketing and special events including product launches and fundraisers.  While working with retailers, businesses and charitable organizations, Syndicate PR will capitalize upon recent successes by working with motion picture distributors and independent filmmakers.

Laurel left his post as Director of Marketing in early January after 15 years with the company. His previous experience includes marketing roles for such brands as Apple Computer, Inc., General Electric, Dillard’s Box Office and AMC Theatres. Laurel spent much of his career at Harkins managing a well-rounded marketing team, executing high-profile promotions and cultivating relationships with valley media and executives at Hollywood motion picture studios.

Rich landed at Harkins in 2004 after building her career within several local full-service advertising agencies and ABC News in Washington D.C. Prior to her departure in February, Rich oversaw Harkins’ community relations program and in-kind partnerships with local charities generating more than $2 million in in-kind donations annually.

Together, Laurel and Rich created hundreds of motion picture promotions with major Hollywood studios and helped the company double in size via marketing campaigns for 18 new theatres in the Phoenix-metro area, Oklahoma, Texas, Colorado and California.  They also spearheaded the successful effort to bring the world premiere of 20th Century Fox’s X-Men Origins: Wolverine to their theatre at Tempe Marketplace in 2009. The event attracted thousands of moviegoers, hundreds of national and international media entities and hosted Hugh Jackman, Ryan Reynolds, Liev Schreiber and Will.i.am. as well as Valley-based celebrities.

“I had a great experience with Harkins. Giving fifteen years of my life to the company was easy when working for a man like Dan Harkins.  Melissa and I accomplished all we wanted to and now we’re taking our unique skills from the motion picture industry to a new world of clients” said Bryan Laurel, Principal at Syndicate PR.

“Bryan and I work together so well and this partnership made perfect sense for us as a next logical step upon leaving our corporate lives,” said Melissa Rich, Syndicate PR Principal. “I am extremely grateful for all of the opportunities I was given at Harkins Theatres, and I’m excited to showcase our expertise in new areas.”