Tag Archives: Stacey Barnes

GoodyTwos Toffee Company

GoodyTwos Toffee Company Is Sweet On Technology

Scottsdale business uses cloud-based iPad app to grow customer base

Who would have thought that a business which handcrafts toffee from scratch daily using local ingredients could be a technological innovator?

On the heels of its recent expansion into a larger space in Scottsdale, adding a full toffee bar and enhancing its product line, Scottsdale-based GoodyTwos Toffee Company has launched an innovative element into its brand: iPad registers and a streamlined back-end portal. Unveiled in April, the new point of sale (POS) system, called ShopKeep, utilizes cloud-based technology and iPads, which allows small businesses to grow more effectively.

GoodyTwos owners and mother-daughter duo, Donna Gabrilson and Stacey Barnes, have recently replaced their bulky cash registers with two sleek white iPads affixed to an acrylic dock, which flips so customers are able to see their order, slide their debit or credit cards and sign their receipt on the touch screen. Since starting the company in 2004 using their original family recipe in their home kitchen, the company’s owners have seen technology advance drastically. So the team decided to utilize the technology available, make a smart change and switch to a Web-based program which would allow them more freedom in their business decisions.

The system is connected to an online portal or app called BackOffice, which automatically updates bookkeeping, sales, graphs, inventory and more while offering a more streamlined approach to the business.

“I can pull up the app on my phone while working remotely and see daily sales, what products are moving and essentially be more effective in our day-to-day operations,” says Barnes, co-owner of GoodyTwos.

The move to the iPads represents GoodyTwos’ dedication to a quality product with an innovative twist.

“The system allows us to show our brand in a new, exciting way,” says Gabrilson. “GoodyTwos has always been about our wholesome products showcased in a modern, fun light and this adds an element of technology to GoodyTwos.”

Not only are the owners enhancing their business using this new POS system, Gabrilson and Barnes are also in the process of completing the Academy for the Advancement of Small, Minority-and Women-owned Enterprises (AAAME) program sponsored by APS. The AAAME is a two-year business-mentoring program which allows selected entrepreneurs the opportunity to attend business training classes, build networks, develop resources and meet with individual advisors to assist them in reaching their next level of business success.

“We hope, and actually know that AAAME has and will continue to provide us with the necessary tools to continue growth in an effective smart way and not just by shooting from the hip,” says Barnes. “In turn it will not only help take your business to the next level of running smarter but also creating more jobs in Arizona and helping the local economy grow.”


Valley residents can satisfy their sweet cravings and technology itches by visiting GoodyTwos Toffee Company at 6990 E. Shea Blvd. Scottsdale, Monday through Saturday from 11 a.m. to 6 p.m. or order their favorite toffee flavors online at goodytwos.com.

Arizona Business Magazine July/August 2012

GoodyTwos Toffee Company, Scottsdale, Ariz.

Mother-Daughter Toffee Company A Family Affair

GoodyTwos Toffee Company: While Donna Gabrilson and her daughter, Stacey Barnes, may agree that respect and admiration are the secret ingredients to success in the workplace, they differ when it comes to their classic vs. inventive toffees.

At GoodyTwos Toffee Company in Scottsdale, the mother/daughter team combines tradition with innovation to serve a unique range of “doubly inspired toffees.”

Donna started what is now GoodyTwos in 2004 when she began dishing out  delicious toffees at farmer’s markets throughout the Valley. The original toffee, then called Market Street Toffee, was made using her grandmother’s traditional recipe, which remains GoodyTwos’ best seller. It wasn’t until four years ago that Stacey joined her mother in bringing the business to the next level.

“It was a dream come true for me when Stacey approached me and said she wanted to come on board as business partner,” Donna says. “I’m the traditionalist. Stacey is just kind of the more quirky element to the brand, and together it really works.”

Stacey had “larger visions” when she teamed up with her mother: “I really see us having a website, let’s build a national brand, get our own shop,” she said. And that’s certainly what they did.Goodytwos Toffee, Inside, Scottsdale

With a new name, location and color scheme, the GoodyTwos brand took off. The duo moved into a North Scottsdale location – with their own kitchen – and  Market Street Toffee was rebranded and nationally trademarked as GoodyTwos, a process that was much like “giving birth,” Donna says.

Today the GoodyTwos brand is complete with a website, T-shirts, and their signature play on timeless vs. edgy toffee. Four years later, their farmer’s market operation has grown into nationally recognized brand, with the tasty toffees being distributed worldwide.

Stacey and Donna may credit some of GoodyTwos’ success to their decision to rebrand, but it’s very clear that they’re still all about the toffee.GoodyTwos Toffee in Scottsdale

“What makes our product different from other toffee companies is that we still make everything in small batches,” Stacey says, “so it’s all done on the stove, done in small pots, and it’s that quality that makes is different.”

From the minute one steps into GoodyTwos, customers are greeted by piles of toffee, ranging from Donna’s Classic Peanut Brittle to Stacey’s envelope-pushing 2-Alarm Peanut Brittle with cayenne pepper and chili powder. Each bag is hand-stirred, hand-coated in chocolate, hand-packaged and topped off with a “Crunchy Truth,” witty fortune-esque “momisms” unique to GoodyTwos.

The pair now stirs up eight varieties of toffee, all available at the shop, online, or in custom gift boxes. GoodyTwos offers selective wholesale Valley wide. “We’re in La Grande Orange in Arcadia, Smeeks (candy store) in Phoenix … places that tie in with our brand,” Stacey adds.

For the health conscious, GoodyTwos subscribes to the idea of a balanced diet complete with vitamins.  The “Crunchy Truth” at GoodyTwos is that “a balanced diet is a piece of toffee in each hand,” and when Stacey promises that the toffees are packed with “Vitamin L-O-V-E,” go ahead and indulge.

[stextbox id=”grey”]GoodyTwos Toffee Company
10953 N. Franklin Lloyd Wright Blvd.
Scottsdale, AZ.
(480) 575-0737