Tag Archives: Standard Pacific

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AZ's First Multi-Builder Community for Baby Boomers

DMB Associates announced today the four builders that will construct homes at Victory, Arizona’s first multi-builder community for people 55 years and better which will be located in the multi-generational community of Verrado.

Only four homebuilders were selected among the interested top local and national homebuilders. The Phase One roster includes Lennar (NYSE: LEN), Maracay Homes (NYSE: WY), Standard Pacific (NYSE: SPE) and T.W. Lewis by David Weekley Homes. The combined purchase by the homebuilders totals $40.68 million.

Similar to DMB’s process of collaborating with lifestyle, health and longevity experts on the design of the community, DMB engaged an expert architect, universal design experts, and kitchen and bath designers to educate homebuilders on how the lifestyle, needs and motivations of Baby Boomers differ from traditional homebuyers.

As a result of the collaboration, these homebuilders will be offering innovative, easy living home designs with an emphasis on entertaining, personal retreats, dream kitchens including the latest appliances and technology, open floor plans, and casual living that creates connections between the indoor and outdoor living spaces.

“By collaborating with multiple builders, Victory at Verrado plans to offer its residents more choice, quality and personalization than other communities constructed by a single homebuilder. Multiple homebuilders, coupled with Verrado’s unique architectural guidelines and front porch emphasis, will create diverse and traditional looking neighborhoods,” said Nick Taratsas, DMB senior vice president and general manager of Victory. “No other developer has spent this kind of time and attention to educate builders on the specific needs of Baby Boomers.”

The first phase of homes will range from approximately 1,400 square feet to more than 3,000 square feet, available on four distinct lot sizes. Home prices are planned to range from the $200,000’s to more than $500,000.  DMB, which has a growing list of interested buyers, plans to start sales in January 2015.

The residents of Victory will enjoy all of the existing amenities the small town of Verrado offers today.  In addition, the Victory Club, which will be located at the center of the Victory District, will be the hub of the indoor and outdoor amenities designed and built exclusively for Victory residents. The Victory Club is planned to open in December 2015. Tom Lehman is designing Victory’s 18-hole golf course and clubhouse which is planned to open late 2016.  An extensive path and trail system connecting the new Victory district and adjacent White Tank Mountain range and Verrado is being planned as well.

DMB broke ground on Victory at Verrado in October 2013. The district will have 3,500 homes at build out.

Victory’s Phase One Builders and Number of Lots:

Lennar – 125

Maracay Homes – 98

Standard Pacific – 120

T.W. Lewis by David Weekley Homes- 74

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Ashton Woods Tops List of Most Trusted Builders in America

Trust is the new currency by which customers evaluate the merits of new-home builders, according to ground-breaking national research of more than 21,500 new- home shoppers in the Lifestory Research Most Trusted Builders in America Study SM.

The study finds that three-fourths of customers (76 percent) report that trust is a critical criterion by which they evaluate the merits of a home builder before making a purchase decision, placing significant emphasis on the perceived trustworthiness of home builder brands. “Home builders need to begin to ask themselves how consumers see their brand in regards to trust if they wish to effectively compete in the current marketplace,” said Lifestory Research President and CEO Eric Snider. “We find that the trust held by a customer toward a home builder is playing a central role among home shoppers as they seek to reduce uncertainty in the high-risk decision of purchasing a new home.”

The Lifestory Research Most Trusted Builders in America Study tracks 133 home builder brands in the top 27 housing markets in the United States.  However, for purposes of examining builders at the national level for this release, a builder brand was included if a builder was in the top 30 builders in the United States and was selling homes in at least three markets.  Based on this, the following brands were included in the national study of the Most Trusted Builders in America: Ashton Woods, Beazer, Centex, DR Horton, David Weekley, Del Webb, Drees, Gehan, Highland (TX), KB Home, KHovnanian, Lennar, M/I, Meritage, Perry, Pulte, Richmond American, Ryan, Ryland, Shea, Standard Pacific, Taylor Morrison, Toll Brothers, Trilogy by Shea Homes, and Woodside.

The Most Trusted Builder in America was Ashton Woods, the nation’s 25th largest builder selling homes in Atlanta, Austin, Dallas, Houston, Orlando, Phoenix, Raleigh, San Antonio and Tampa.  Ashton Woods produced a Net Trust Quotient Score of 111, followed in order by David Weekley Homes (108.5), Trilogy by Shea Homes (106.9), Perry Homes (106.8), Drees Homes (106.8), Meritage Homes (104.2), Highland Homes of Texas (104.2), Taylor Morrison Homes (101.6), M/I Homes (100.8), and Woodside Homes (100.8). Trilogy by Shea Homes also was recognized as the Most Trusted Active Adult Builder in America.

In a shift away from product usage and satisfaction research, Lifestory Research’s investigation focuses on how brands influence the purchase behavior of home shoppers. “We have seen a fundamental shift in consumer psychology that has occurred in response to the massive social revolution that has taken place over the last several years,” Snider said.  “Consumers are referencing customer advocacy organizations less for product information; instead, people are turning to their peers, friends, and digital social networks to garner opinions.  Moreover, in the process of shopping for a home, consumers rely upon their direct experience they have with the multitude of builder brands in a given marketplace.  As a result, we have seen brands rise in importance in the consumer purchase process.”

The study, in its first year, evaluates attitudes from thousands of consumers who are actively in the process of shopping for a new home in one of the top 27 housing markets in the United States.  Trust is measured through the Lifestory Research Net Trust Quotient Score.  This score is based on the fundamental perspective that every organization’s customer can be divided into three categories: “advocates” are customers who feel a significant trust toward a given brand; “neutrals” are customers who trust a specific brand, but they do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists” are skeptics who have little, if any, trust in a specific brand.

The most effective way to gauge the trust of a brand is to take the percentage of customers who are trust advocates and subtract the percentage of people who are dis-trusters.  Scores are standardized (using z scores and t scores) with 100 being equal to the overall average.  Scores can array above and below the 100 point average.  Each Net Trust Quotient Score represents the net value of a brand on trust.  A brand with a high positive score is an indication that the brand is trusted by a large portion of the target market.  Conversely, a low score is an indication that the brand is not trusted by the consumer marketplace.

To qualify to participate in the study, participants must have met all of the following criteria:  Household located in the metro area of one of the 27 markets in the study (see link for list of markets), a household income in excess of $50,000, between the ages of 25 and 69, actively shopping for a home during the last 90 days, and with intentions of owning their next home (versus renting).

Detailed information about the study can be found at www.lifestoryresearch.com/builderrankings.