Tag Archives: stephanie fierro

Frutkin Law Firm Names New Senior Counsel

This month, the Frutkin Law Firm has announced Stephanie Fierro, Esq. has been named Senior Counsel Attorney at the Firm.

Fierro serves clients in general counsel business law and estate planning. She also has experience in business litigation and alternative dispute resolution inherent in any general counsel practice. She brings the firm a wide range of experience and interests including all aspects of corporate transactional work, estate planning, and tax representation. Before joining The Frutkin Law Firm, PLC, she managed her own law practice, Fierro Law, PLC.

“Stephanie’s contribution to the firm has grown leaps and bounds since she joined us years ago. We are excited that she has developed her expertise to take her career to the next level,” said Principal Jonathan Frutkin.

Fierro graduated from New England Law | Boston in 2005 with honors and was awarded the President Anna E. Hirsch Award for service to the law school and the Dean’s Award for making a unique contribution to the school. She earned her Bachelor of Science degree from Arizona State University in 2002. Stephanie currently serves as an alumni mentor for students of New England Law | Boston. Fierro is very involved in the community and has served on many not-for-profit boards, including serving as a Board Member for the Ahwatukee Foothills Chamber of Commerce. Stephanie is currently working with Hospice of the Valley as a volunteer on the committee for their AAHA!, An Auction of Heirlooms and Art event.
In 2013, Fierro was named among the top business and corporate lawyers in the state by Arizona Business Magazine. She has previously been the contributing editor for Attorney at Law Magazine and Public Accountant Magazine. As a part of her role with the firm, Fierro appears on local news stations to discuss a broad range of timely legal topics which have included the Affordable Care Act, Estate and Tax Planning and Pinterest to name a few.

The Frutkin Law Firm now consists of ten attorneys with decades of experience in the core areas of business law, bankruptcy, estate and tax planning, and civil litigation. For more information on The Frutkin Law Firm and practice areas, visit www.frutkinlaw.com.

Goldwater Institute

2013 Top Lawyers list: Business/corporate law

Az Business magazine’s 2013 top lawyer list was created after the editorial department asked Arizona law firms to nominate their two best attorneys from 16 different categories for consideration. Those nominees were put on a ballot and were voted on by their peers in the legal community and the readers of Az Business magazine to determine the exclusive 2013 Az Business Magazine Top Lawyers list.

Jessica Benford
Ryley Carlock & Applewhite
602-440-4866
www.rcalaw.com
Benford counsels clients regarding general corporate representation, including corporate formation and governance. She also handles securities enforcement and regulation matters.

Charles E. Davis
Davis Miles McGuire Gardner, PLLC
480-733-6800
www.davismiles.com
Davis has an “AV Preeminent” rating by the Martindale-Hubbell Peer Review Ratings system, which connotes the highest possible rating in both legal ability and ethical standards.

Gerald Gregory Eagleburger
Sanders & Parks, P.C.
602-532-5692
www.sandersandparks.com
Eagleburger’s practice includes all types of transactional, commercial/business and personal asset matters, including formation and governance of corporations, partnerships and limited liability companies.

Stephanie Fierro
The Frutkin Law Firm, PLC
602-606-9300
www.frutkinlaw.com
Fierro’s practice focuses on general counsel business law and estate planning. She brings the firm a wide range of experience and interests including all aspects of corporate transactional work, estate planning, and tax representation.

Jonathan B. Frutkin
The Frutkin Law Firm, PLC
602-606-9300
www.frutkinlaw.com
Frutkin is the principal attorney at The Frutkin Law Firm and brings areas of expertise in the practice areas of corporate and business law, corporate bankruptcy, and commercial litigation.

Phillip Guttilla
Polsinelli
602-650-2327
www.polsinelli.com
Guttilla Guttilla serves as general corporate counsel to his clients ranging from emerging growth companies to multi-national enterprises.

Gregory R. Hall
DLA Piper
480-606-5128
www.dlapiper.com
Hall regularly counsels clients on a broad range of corporate, securities and business-related matters and matters affecting corporate policy and strategy, including directors’ duties and responsibilities and other aspects of corporate governance.

Travis J. Leach
Jennings Strouss
602-262-5806
www.jsslaw.com
Leach focuses his practice in the area of corporate, securities, and finance. He also helps lead the firm’s Sports and Entertainment practice, coinseling professional athletes, coaches, entertainers, and ownership groups.

Brian Moll
Polsinelli
602-650-2302
www.polsinelli.com
Moll practices in the areas of corporate law, mergers and acquisitions, and commercial contracts. He has extensive experience in assisting businesses in all stages of their operations, from start-up to a mature business.

Robert A. Royal
Tiffany & Bosco, P.A.
602-255-6011
www.tblaw.com
Royal’s practice emphasizes intra-corporate dispute and director, officer and manager liability issues.

Terence W. Thompson
Gallagher & Kennedy, P.A.
602-530-8515
www.gknet.com
Thompson’s practice emphasizes corporate business acquisitions; public-private projects, including strategic joint ventures; Native American enterprises and projects; water/wastewater infrastructure development; sports facility financing; and physician-hospital contracts.

Nancy White
Steptoe & Johnson LLP
602-257-5213
www.steptoe.com
White’s practice emphasizes international and domestic transactions, including mergers and acquisitions, purchases and sales of capital assets and real property, project finance, asset-based financings, asset securitizations, and private placements of debt and equity securities..

Pinterest Copyright Issues

Pinterest For Business: Avoiding Copyright Issues

Pinterest copyright issues can prove problematic for business proprietors.


Since its inception in 2010, social networking website Pinterest has become the third most-popular social network in the U.S. Only social-media giants Facebook and Twitter surpass it in total monthly visits, according to Experian Hitwise.

With more than 100 million visits each month, Pinterest has created a massive opportunity for businesses to get their names and products in the public eye. From mega-retailers like The Gap and Nordstrom, to fast-food chains, local frozen yogurt shops and individual Etsy storefronts, countless companies are making use of the site’s potential for driving traffic to their own websites.

While the benefits of this kind of visibility can be invaluable, the very nature of how Pinterest is generally used can be problematic and could expose businesses to a litany of legal issues.

“The vast majority of images [posted to Pinterest] are copyrighted,” says Stephanie Fierro, an attorney with The Frutkin Law Firm, PLC, in Phoenix.

Under the Digital Millennium Copyright Act, certain “Safe Harbor” provisions protect online service providers, such as Pinterest, from copyright infringement liability on material posted by the service’s users. The users themselves, however, are not protected.

According to Fierro, individual users are often protected by fair use copyright exceptions, but this generally doesn’t extend to moneymaking enterprises.

“ ‘Fair use’ allows for the use of copyrighted material for commentary, criticism or news reporting purposes,” Fierro says. The problem, she adds, is because companies are using Pinterest to market commercial products (i.e make money), the fair use exceptions do not apply.

“Imagine you’re a cake decorator,” Fierro says. “You post a picture of one of your cakes next to someone else’s picture of a beautiful wedding scene to say, ‘Look how great this cake would look in your wedding.’ This could leave you exposed as a business owner.” If the owner of the rights to the image of the wedding scene decides he or she wants a piece of your cake-selling action, you may end up in hot water.

Fierro believes that businesses are doubly vulnerable, compared to individual users, because companies are seen as having deep pockets and assets worth going after.
With all this to consider, the question becomes whether it is worth a business owner’s time and effort to market his or her products or services using Pinterest. Fierro believes the answer is clear: It depends.

“Are you OK with your images being used elsewhere? Is [marketing on Pinterest] going to drive good traffic to your website? Are you going to derive real financial benefit from this kind of marketing? In the case of the cake decorator, who makes money by selling cakes, the answer is probably ‘yes.’ If you want to make money from the use of your images by others, it probably isn’t for you,” she says.

If a business owner does decide that he or she wants to make use of Pinterest as a marketing tool, there are several precautions that can be taken to avoid any copyright or trademark violations.

“Ownership or permission is always best,” Fierro says. “Barring that, always make sure the material is properly credited. Link the photo back to where it came from. The goal is to always make sure proper credit is given to the original source.”

Fierro says you should never copy pictures you find on Pinterest for use on your own website. You don’t know where they’ve come from or to whom they belong. Just don’t do it.

As the website continues to grow, copyright issues on Pinterest may or may not grow along with it.

“All it would take is for one picture to be used in the wrong way,” Fierro says. “The issues with Pinterest have been talked about for a while. I’ve had to defend clients against similar claims of infringement, as well as made claims on clients’ behalves for infringement on their work. It’s necessary for people to make these types of claims so they don’t lose the rights [and the value of those rights] to their work.”

For more information about Pinterest’s copyright & trademark rules, visit pinterest.com/about/copyright.