Tag Archives: Steve LeVine Entertainment

Meet the Models of Scottsdale 16: Mel Rodriguez

Mel Rodriguez

Mel Rodriguez

Scottsdale 16, a part of Steve LeVine Entertainment & Public Relations, is an elite group of young, beautiful women in Arizona who can be booked for a variety of events. These outgoing women provide a professional yet fun vibe to any atmosphere hosting corporate parties, special events, modeling for promotional or runway shows.

Meet Scottsdale 16’s Mel Rodriguez, who recently shared summer hair trends with Scottsdale Living.

How did you start modeling?
My parents always said I was photogenic and took me to my first casting when I was a kid to pursue it. I decided not to pursue modeling until I was 17. I started working promotional events, and then started to shoot and fell in love with it.

What type of modeling do you like the most and why?
I love fashion and outdoor shoots. I love to capture the moment and create the perfect pose even when it’s awkward. Print work, commercial and live shoots!

What is your favorite shoot you’ve done?
That’s hard to choose, but one of favorites is a lingerie-angel style shoot with six-feet-long wings. I love Victoria’s Secret’s themes, so that shoot was defintely fun to film and shoot.

What’s your favorite modeling photo?
My shoot for my IMKING.com look book and eating ice cream while posing.

What advice would you give to someone interested in modeling?
Be patient and start a modeling portfolio, which looks professional when applying for a modeling opportunity.  Also, understand you have to shoot a few free/trade modeling shoots until you get comfortable in front of the camera. Never give up, have a great attitude and take constructive criticism well!

What is your favorite place to eat in Scottsdale?
Sushi Roku!

What is your favorite bar/nightclub in Scottsdale?
Maya (Day and Nightclub)!

Meet the Models of Scottsdale 16: Jenna Wood

Scottsdale 16, part of Steve LeVine Entertainment & Public Relations, is an elite group of young, beautiful women in Arizona who can be booked for a variety of events. These outgoing ladies provide a professional yet fun vibe to any atmosphere, whether they’re hosting corporate parties, special events, modeling for promotional events or walking at runway shows.

Jenna Wood

Jenna Wood

Meet Jenna Wood, who recently gave Scottsdale Living a few of her favorite swimsuit trends this summer!

How did you start modeling?
I grew up dancing at a studio. When I stepped into the professional dance industry, it was important to have a modeling portfolio. It all blossomed from there once I met the right people.

What type of modeling do you like the most and why?
I prefer print over runway because I’m not among the tallest girls. I like fun and sexy shoots, something tasteful yet unique.

What is your favorite shoot you’ve done?
I did a really amazing photoshoot at an abandoned potato barn a few years ago. It was a huge venue with tons of graffiti and broken glass. We got creative and had a blast.

What’s your favorite modeling photo?
My favorite photo, to this day, is a shoot I did when I was 18 by Benizo. He caught me in a perfect high-kick while wearing heels and a fedora! It’s such a beautiful shot and he is an amazing photographer.

What advice would you give someone interesting in modeling?
I would recommend practicing in the mirror. I grew up in a dance studio so I spent years in front of a wall of mirrors. It’s important when learning your angles and how to use light.

What is your favorite place to eat in Scottsdale?
I think I could eat at Sushi Roku everyday for the rest of my life. It’s definitely the freshest sushi you can find in Scottsdale, combined with a sexy atmosphere and fantastic service. Every time I walk in, they bring me a glass of my usual Malbec!

What is your favorite bar/nightclub in Scottsdale?
If I’m in the mood to get dolled up, I definitely love Maya. It’s a little taste of Vegas and they always have my favorite DJs. If I’m just trying to go out and have a beer, I stay at El Hefe Scottsdale or Bottled Blonde.

Photo by Shavon Thompson

How to ‘sweat pretty’ with Scottsdale 16’s Grace Koval

In the unforgiving Arizona summer heat, it is all about sweating pretty. Grace Koval, member of the Scottsdale 16, a part of Steve LeVine Entertainment & Public Relations, shared some of her summer beauty secrets, tips and techniques to beat the summer heat. The Scottsdale 16 is a group of young, beautiful women in Arizona who are booked for a variety of events across the Valley, including corporate parties, special events and modeling for promotional or runway shows. Koval is no stranger to the importance of always looking good regardless of the scorching temperatures.

Your skin is your first impression and keeping it looking good during the summer months, which puts extra stress on your skin, is a must. It almost seems too simple but staying hydrated in the summer can go a long way when it comes skin beauty.

Grace Koval

Grace Koval

“I noticed a huge difference in my skin with acne, spots and just overall complexion with just water alone,” said Koval.

To keep her looking its best at all times in the summer Koval applies Clinique’s Moisture Surge Overnight Mask a few times a week to replenish the hydration her skin loses.

It may seem cliché, but Koval named sunscreen her essential summer beauty product.

“Even with olive skin, I apply sunscreen when going to the pool because I want my skin to look great even when I’m much older,” stated Koval.

She recommends L’Oreal’s Sublime Sun SPF 50, which goes on clear and makes you skin glow all day. Another way to get that must needed SPF is with moisturizer that included SPF in it; Koval uses Aveeno Positively Radiant every morning and night to get that added hydration and softness.

It also is “very crucial to have a chap stick around you at all times,” said Koval.

Summer beauty is all about having that sun kissed skin but, as easy as it can be to tan in an Arizona summer, it can be just easy to lose it.

“It’s very basic, if you want to keep your tan you have to moisturize your skin,” Koval said.

With tanning and being out in the sun skin damage is something you always have to lookout for. Koval recommends Clinical Dark Spot Corrector, a prescription-strength serum, to improve sun dark spots.

“I am on my second bottle,” she added.

Even with radiant healthy skin, looking your best is not easy in the heat because makeup can melt right off your face. To make sweating look good and keep long lasting makeup Koval applies Dior Glow Maximizer light boosting primer. Koval is a huge promoter of primer: “You can wear it alone, under foundation or even mix it with a CC cream for an all-day glow.”

Summer makeup is all about keeping it light for Koval.

“I try not to have my makeup to heavy in the summer, so a great lip is a must,” she said.

She is loving BITE’s high pigment pencil in rhubarb, it’s moisturizing, goes on light, and leaves a great natural looking lip. Summer beauty is about keeping everything looking good in the heat and sun by talking care of your skin and using products like primer, sweating this summer has never look better.

Want to know more about Grace? Read our interview!

LUSTRE Rooftop Garden at Kimpton's Hotel Palomar Phoenix.

Catch the first wave of pool parties this weekend

One of the perks of living in Arizona is that April means the kickoff of pool party season. While people elsewhere are still rocking their snow boots, we here in Scottsdale are ready to bare down to our bikinis for some serious pool time, great music and tasty cocktails. Here are the details on the first pool parties of the season:

  • Talking Stick Resort’s RELEASE parties are returning to the Valley this Saturday! The RELEASE pool parties will take place every Saturday and Sunday and feature performances by some of the top Las Vegas, Miami, San Diego and San Francisco DJs. New this year is an outdoor concert pool venue that will bring in bands such as Roger Clyne & The Peacemakers, Staind, Collective Soul and 311. There is no admission fee during regular weekends, and the resort has cabana and daybed reservations available. Though pool party entry is free, Talking Stick Resort does charge for outdoor concerts. talkingstickresort.com – 9800 E. Indian Bend Road, Scottsdale
  • Also this Saturday, you can find David Guetta spinning live at Maya Day + Nightclub! Guetta, a multi-Grammy Award winning DJ is performing Saturday afternoon at Maya before he hits the stage at Coachella. General admission tickets are $90 and VIP tickets are $216. VIP tickets include priority admission, access to VIP area behind the DJ booth, and a private bar with specialty cocktails. mayaclubaz.com – 7333 E. Indian Plaza, Scottsdale
  • Also at Maya Day + Nightclub are Day Dreamin Saturday and Sunday Phunday. Maya resident DJs Soloman, Knick Knack, Jason Merm and Trill Tone will heat up the pool every Saturday and Sunday this summer. Expect to see some yet-to-be-announced national and international DJs perform throughout the summer as well. Admission for each day is $10 for girls, $15 for guys. mayaclubaz.com – 7333 E. Indian Plaza, Scottsdale
  • Saturday and Sunday pool parties at W Scottsdale’s WET are up and running for 2014. A variety of DJs will spin as you enjoy the pool and cool drinks. Admission is $10 for non-hotel guests, and the hotel offers daybeds and cabana reservations. wscottsdalehotel.com – 7277 E. Camelback Road, Scottsdale

Seven Habits of Seven Successful Arizona Entrepreneurs

Everyone wants to know the secrets to succeeding in business. Most agree hard work and intelligence are a given.  But what about those attributes that cannot be taught in school or by working long hours?

Entrepreneurs are a breed who typically embody qualities that make up a successful business person. They tend to be risk-takers, passionate, altruistic and confident. They avoid getting stuck in a rut. Entrepreneurs turn what other see as obstacles in to challenges, and ultimately, opportunities. They are relentlessly positive.

In addition to possessing some of these qualities, entrepreneurs usually have a rule, philosophy or ritual they live and breathe each day. This can be anything from beginning the day in a positive way to how they treat anyone the come into contact with. As an entrepreneur myself, I have learned the importance of working “on” my business and not just “in” the business.  By this I mean you must treat your business like we treat our clients and must make time to focus on our strategic planning and growth.

Entrepreneurs’ Organization (EO), a leading professional organization designed to offer entrepreneurs additional resources, support and collaboration, has an extremely successful Arizona chapter. Some of our state’s most recognized small business owners are EO Arizona members, ranging from well-known restaurateurs to real estate moguls.

What are their secrets to success? Here is insight from EO Arizona’s most established entrepreneurs (hint: Their habits are less about what you know and more about achieving the right mindset):

Paul Dembow, Arizona Natural Resources, Inc.

I wake up early everyday and meditate for 15 minutes with positive thoughts and deep breathing. I exercise for an hour, then start my business day. I also study, read, research, etc. but the mental attitude that my morning routine gives me is the winning edge. Attitude is everything!

Dan Sager, Civil Search International

If I hold myself 100 percent accountable for all my work/relationship problems, then all issues can be quickly rectified.

Derek Greene, Get Your Move On

The most impactful habit I have practiced is meditation. With this hour of “me” time, I afford myself the time to enjoy a calm cup of coffee, read the news online, do a brain teaser and most importantly sit quietly for 10 to 12 minutes and breathe. I do not miss a day most months and I do the same thing before bed. I find myself, among many other things, as serene as I have ever been in my life.

Max Hansen, Y Scouts and Job Brokers, Inc.

The rule I live by that has been a big contributor toward my success is summed up in a quote by Theodore Roosevelt.  “People don’t care about what you know, until they know about how much you care.”  As with anything in life and business, people follow people they trust and care about them.  Once you genuinely care, you just have to show them and tell them.

Robert Clinkenbeard, Integrated Landscape Management

Discipline is one of my biggest rules in business which also translates into my Ironman training. Unless you have a vision or goal, develop a plan and have the discipline to execute day after day then it is very easy to become distracted, lose focus and not achieve anything. Every year I prepare my business and personal goals for the year ahead and then every month and week I review them and figure out how I am going to execute them.

Steve Levine, Steve LeVine Entertainment

At Steve LeVine Entertainment and Public Relations, we have 2 rules that we use in our office on a daily basis.

1. Never assume anything.  When we assume we are taking a chance to get something wrong. If we never assume, and double check our work, we are less likely to have mistakes and the final product is always better.

2. Take responsibility for your actions. If you know and admit your mistakes, I have found that this helps future mistakes. Also, a client wants to hear us take responsibility rather than pass the blame on to someone else.

Jonathan Rosenberg, Levrose Commercial Real Estate

Over the years, I have learned when to say “yes” and when to say “no”.  When I was younger, I said “yes” to every client or potential business opportunity and soon found that it was impossible to be as effective when trying to please everyone.  Determining where to draw the line between these two responses has allowed much greater focus and clarity.

Every business person is different and their own personal formula for success depends on so much more than one daily ritual or philosophy. But, by using the advice from the above local entrepreneurs as a starting point, you are sure to be on the right path.


David Anderson is the communications chair for Entrepreneurs’ Organization, Arizona chapter, a professional group of Arizona’s most successful entrepreneurs. He is also the managing partner and CEO of Off Madison Ave + SpinSix, a marketing and communications firm in Phoenix. 

Holiday Tree Auction

Valley Shops, Sports Teams And More Participate In Holiday Tree Auction

Still looking for a Christmas tree? Or, are you looking for a way to give back this season? At The Holiday Tree Auction on Saturday, December 15 at the Scottsdale Quarter, you can do both.

Presented by Scottsdale Quarter and Steve LeVine Entertainment & Public Relations (SL), The Holiday Tree Auction will present trees, decorated by Valley shops, restaurants, brands and professional sports teams. The trees will be decked out with the latest merchandise, exclusive offers and gift cards for a good cause — the Leadership Children’s Foundation (TCLCF), a nonprofit organization dedicated to helping children. TCLCF gives money throughout the year to children’s causes that help preserve childhood and improve the quality of life for young people across the nation.

The event is open to the public, and admission is free. Shoppers are invited to bid on their favorite tree. For those who would like to take a look at the trees before placing a bid, they are welcome to stop by the Scottsdale Quarter plaza to do so. Jazz/pop recording artist Scott Keo will be in attendance, performing a collection of holiday songs prior to the action as well.

Participating tree vendors include:

  • Arizona Diamondbacks Major League Baseball team
  • Beach Bunny
  • Brillare Hairdressing Academy
  • Cobalt Mortgage
  • Evening Entertainment Group
  • FLOR
  • Free People
  • Fresh Produce
  • Gap
  • GapKids
  • iPic Theaters
  • Juvenile Diabetes Research Foundation (JDRF)
  • The Phoenix Coyotes National Hockey League team
  • The Arizona Rattlers Arena Football League team and more.

The Holiday Tree Auction

Where: Scottsdale Quarter Plaza
15279 N. Scottsdale Rd., Scottsdale
When: Saturday, December 15, 10 a.m. to 2 p.m.


Electronic Dance Music (EDM) Takes Over The Airwaves, Festivals — And Scottsdale

It’s taking control of the airwaves, music charts, night clubs, music festivals, possibly even your iPod: electronic dance music, or EDM as it is commonly called. Not only are some of these DJs making millions of dollars, but they’re breaking records on the Billboard charts as well. Just this week, David Guetta’s single “Titanium” broke a record on the Billboard Dance/Club Chart by having the longest stay on the chart since Michael Jackson’s “Thriller.”

EDM has gained quite a large following in the past five years — so much so that music festivals such as Coachella and Lollapalooza have increased the number of EDM acts showcased at each event. There have even been festivals created that are solely dedicated to the genre, including the Ultra Music Festival in Miami, which attracted 165,000 visitors at this year’s event; and the wildly popular Electronic Daisy Carnival, which attracted approximately 320,000 guests at this year’s three-day event in Las Vegas and generated $207 million in revenue.

Still think EDM is just a fad? Looks like it’s here to stay.

So it’s of no surprise that EDM has found a lovely home and fan-base in the Valley, with night clubs hosting EDM artists to DJs performing at hotel restaurants (a la the District American at the Sheraton in Downtown Phoenix).

“Our proximity to Las Vegas and Los Angeles has helped our local scene grow,” says Matt Brough, director of talent for Steve LeVine Entertainment & Public Relations (SLE) in Scottsdale. “With parties like EDC, and clubs like Marquee, the fans have an unparalleled access to the world’s top DJs and parties.”

However, EDM has always had a following, dating back to the early 1980s when synthesizers became popular with bands like The Eurythmics and Depeche Mode. It wasn’t until nearly 20 years later when high-profile DJs began to notice their music cross over to a mass audience. The reason for this cross over? According to Steve LeVine, CEO of SLE, it’s accessibility.

“Great dance music has been around for many years,” says LeVine, creator of the Sound Wave music festival, an electronic music festival held in Tempe, which hit its all-time attendance record with nearly 10,000 people attending this year’s event. “I believe the popularity has increased because people can access music easier than ever and there are more mediums playing many different genres.

“As DJs, we became the trend setters that introduced dance music to our own individual markets and now many years later, dance music has taken over the airwaves and is what you hear everywhere,” LeVine adds.

And it seems to be played by just about anybody, too. Remember when Paris Hilton tried her hand at DJ-ing? Or perhaps how Solange Knowles, younger sister of Beyonce, started record-spinning a couple years ago? Although it may seem like fun, easy even, a lot more work goes into being a DJ than one may think. The skill is something more than just splicing together a playlist of top radio hits; it’s an art-form, according to Alexander Siordian, Radio Technician at KISS FM. For many DJs across the Valley, it’s about feeling and knowing the music and experimenting by trial-and-error, he adds.

“Technology is an amazing thing,” Brough says. “Right now is the easiest it has ever been to be ‘a’ DJ. To be a ‘good’ DJ is a whole other story.

“Anyone can download the Beatport Top 20 songs and mix those together with the Sync button. It takes years of skill and talent to know how to program the right song at the right time to take the dance floor on a real journey,” Brough said.

While the radio and YouTube has introduced many to the genre and its nationally recognized names such as Deadmau5, David Guetta and Steve Aoki, closer-to-home venues, including Smashbox, Wild Knight and El Santo, are taking the initiative to showcase local talent. For instance, El Santo Cantina in Scottsdale is hosting a month-long DJ series this fall, which was kicked off by Paul Oakenfold’s performance in September.Paul Oakenfold at El Santo.

“Electronic music has an energy behind it that generally is not captured with traditional radio music,” Brian Ruede, owner of El Santo Cantina in Scottsdale. “It also often incorporates remixes of popular radio songs that allow it to cross over to mainstream listeners.

“EDM is a high energy, feel-good music that brings a great crowd. We love the crowd and the energy that comes with these shows.”

And for those of you who believe EDM merely a trend, it appears that it’s here to stay. Not only are some DJs making millions for their services — like Tiesto, who is reportedly the highest-paid DJ in the world with $22 million in earnings — listeners can expect EDM to evolve. According to LeVine, EDM will continue to change, constantly. And that includes collaborations with artists outside of the EDM bubble, including Leona Lewis and Avicii’s “Collide,” Calvin Harris and Florence Welch’s “Sweet Nothing,” and Bassnectar’s remix of Ellie Goulding’s “Lights.”

“We’re starting to see a lot more hip-hop and rock with dance beats,” LeVine says. “Also, reggae, alternative and adult contemporary music genres are all being remixed into dance versions. Additionally, there will be many variations of dance music that surface sooner than we think. Some will be short lived and others will be embraced for many years to come.

“Just look at how much dubstep has grown in the past year,” Levine adds. “It’s pretty amazing to watch the entire genre continually grow.”

For more information about Steve LeVine Entertainment & Public Relations, El Santo Cantina, or to view their upcoming events, visit slentertainment.com and elsantocantina.com, respectively.

Lights, Water, Music: 3rd Sound Wave Music Festival

The 3rd Sound Wave music festival presented by Disco Donnie and Steve LeVine Entertainment & Public Relations (SLE) has been scheduled! This is Arizona’s first electronic dance music (EDM) festival, which debuted in 2011, held at a waterpark. Don’t miss this unique event taking place on Saturday, September 29 at Big Surf Waterpark at 4 p.m.

“Our goal was to be the first to bring electronic dance music fans in Arizona an experience they had never had before,” says Steve LeVine, SLE’s Chief Entertainment Officer, “and the third installment of this festival is promised to be bigger and better than ever!”

And this year, internationally acclaimed DJ Calvin Harris will be headlining the event. Harris has made waves in the EDM scene since 2007 and has worked with well-known artists, including LMFAO and Kylie Minogue. You may have even heard his tracks, “Feel So Close” and “We Found Love,” which features Rihanna, on the radio every now and then.

As the list of other internationally acclaimed DJs are being confirmed, this year’s event is anticipated to be the largest. In the past, Sound Wave hosted 20 international and national DJs, including Kaskade, Kraddy, Boys Noize, Diplo and Porter Robinson.

The Sound Wave music festival will also feature art exhibits, three stages that work within a functioning waterpark, bars, VIP sections and more. Those with VIP tickets will be granted access to two private water slides, a private bar, as well as a collectible VIP laminate. General public tickets are now on sale.

A portion of the proceeds will benefit Big Brothers Big Sisters of Central Arizona.

For more information about Sound Wave and/or to purchase tickets, visit soundwaveaz.com.

Big Surf Waterpark
1500 N. McClintock Dr., Tempe, AZ
(480) 284-6033