Tag Archives: super bowl

Hiking Adventures - EAZ Fall-Winter 2012

Increasing tourism shows importance of Arizona’s brand

The latest data on Arizona’s tourism industry says that business is on the upswing, which is good news for a state looking to put the Great Recession in its rearview mirror.

According to the Arizona Office of Tourism, the number of people visiting Arizona has surged back to pre-recession levels, providing a much needed injection of adrenaline into Arizona’s economy.

When we talk about promoting “base” industries in Arizona, look no further than tourism, which is the ultimate export-oriented industry. According to AOT, visitors to Arizona brought with them nearly $20 billion in direct spending last year on things like hotel rooms, meals and attractions.

That’s big money, and the nearly 200,000 jobs the industry supports are critical to keeping Arizona’s economy humming, which is why protecting Arizona’s brand is so important.

When there are state controversies, it makes it more difficult for our convention and visitor bureaus to succeed. There is no better place than Arizona for events and vacations, but there is fierce competition among the states for conventions and retreats.

Fortunately, the work of leaders like AOT Director Sherry Henry, Chamber board member and Arizona Lodging and Tourism Association President Debbie Johnson and Phoenix Convention and Visitors Bureau President Steve Moore has put one of our state’s most important job generators on solid footing.

What’s exciting is, as Director Henry told Capitol Media Services earlier this week, we still have room to grow. As Americans and international visitors (our neighbors in Mexico are our number one source of international visitors, Canada is number two) shake off the recession rust, more people are traveling. Attending the recent Governor’s Conference on Tourism gala dinner, I was struck by the level of talent possessed by the individuals assembled in the room who are so committed to growing the state’s profile and keeping Arizona at the top of the list for places people want to visit.

Next year is shaping up to be a big one for the state’s brand. The Super Bowl is coming to University of Phoenix Stadium for the second time (and to Arizona for the third time), and, thanks to leaders like Michael Bidwill, the NFL is bringing the Pro Bowl, too. Throw in the Waste Management Phoenix Open and Spring Training, and the state is poised to break visitor records. Don’t be surprised if your relatives in Minnesota, where AOT is ratcheting up its marketing efforts, call looking for vacation ideas when they’re snowed-in as they watch the best in football, golf and baseball enjoy our gorgeous weather.

I’m convinced that tourism plants the seeds for future business opportunities. My first exposure to Arizona was as a tourist. Years later, when I escaped the freezing cold of Ithaca, New York to head to Arizona to check out law schools, I was hooked. Wherever and whenever I go outside the state, I’m heartened that Arizona is regarded as such an attractive destination. Business executives around the country tell me about golf trips and the visits to the resorts that they’ve made here. Earlier this week when I was in Denver, someone wanted to talk Spring Training. Half a world away in Israel a few weeks ago, in between my snorkeling expeditions, people shared with me their stories of visiting the Grand Canyon.

But tourists and convention planners have plenty of choices of where to spend their dollars. All of this is a good reminder that we all need to be vigilant about our profile outside our borders.

Glenn Hamer is the president and CEO of the Arizona Chamber of Commerce and Industry, which is committed to advancing Arizona’s competitive position in the global economy by advocating free-market policies that stimulate economic growth and prosperity for all Arizonans.

football

Arizona Super Bowl Host Committee Announces Board

The Arizona Super Bowl Host Committee announces its Board of Directors for Super Bowl XLIX. The board of directors is comprised of business leaders that volunteer their time to drive the state’s efforts for Super Bowl XLIX.

The Host Committee is a private, non-profit Arizona corporation. The mandate of the Host Committee is to galvanize local stakeholders in a united approach to hosting the largest single-day sporting event by maximizing positive media exposure, fueling the economic engine of Arizona and leaving a lasting legacy long after the excitement of the Big Game. The board was assembled in 2013 to begin planning and to garner local corporate support and sponsors.

Board members include:
● Board Chair David Rousseau, president, SRP

● Brad Anderson, executive vice president, brokerage office services, CB Richard Ellis

● Michael Bidwill, president, Arizona Cardinals

● Jose Cardenas, senior vice president and general council, Arizona State University

● David Farca, president, ToH Design Studio

● Jim Grogan, chief operating officer, International Capital Investment Company

● Michael Haenel, executive vice president, Cassidy Turley

● Mike Kennedy, partner, Gallagher & Kennedy, P.A. (chairman, Super Bowl XLII Host Committee in 2008)

● Dan Lewis, senior vice president, Sovereign Finance

● Jeffrey Lowe, president, MidFirst Bank

● Mary Martuscelli, regional president for the private client reserve, U.S. Bank

● Andrew McCain, vice president and CFO, Hensley Beverage Company

● Patrick McGinley, vice president of property management, Vestar

● Steve Moore, president and CEO, Greater Phoenix CVB

● Jodi Noble, partner, Deloitte

● Jay Parry, president and CEO, Arizona Super Bowl Host Committee

● Earl Petznick Jr., president and CEO, Northside Hay Company

● Ken Van Winkle, managing partner, Lewis Roca Rothgerber LLP

● KJ Wagner, president and CEO, Willis of Arizona, Inc.

● David Watson, co-founder and managing partner, mybody and president and managing partner, Revolution Tea

● John Zidich, CEO, Republic Media Publisher, The Arizona Republic

“We have an impressive group of business leaders working together to meet the fundraising goals for Super Bowl XLIX and to maximize the opportunity to build the Arizona brand in this unparalleled global spotlight,” said David Rousseau, Arizona Super Bowl Host Committee chairman. “We want to promote Arizona as an ideal destination for businesses and tourists well beyond Super Bowl XLIX.”

Super Bowl XLIX is scheduled to be played at University Of Phoenix Stadium on February 1, 2015, marking Arizona’s second Super Bowl in seven years. In Super Bowl XLII at University of Phoenix Stadium on February 3, 2008, The New York Giants beat the New England Patriots 17-14. Arizona’s first big game, Super Bowl XXX, was held at Arizona State University’s Sun Devil Stadium in 1996, with the Dallas Cowboys beating the Pittsburgh Steelers 27-17.

For more information on the Board of Directors, please visit http://azsuperbowl.com/about-us/meet-the-team/

football

Super Bowl Committee Launches Community Campaign

Today the Arizona Super Bowl Host Committee announces its community campaign for Super Bowl XLIX. In addition to creating direct economic impact for Arizona, investing in the community and local nonprofits is paramount to the Host Committee’s mission to leave a positive lasting legacy from Super Bowl XLIX. The Arizona Super Bowl Host Committee is partnering with the National Football League (NFL) Foundation to distribute more than $2 million to Arizona nonprofits leading up to Super Bowl XLIX on February 1, 2015.

With the launch of the “In the Community” web page, www.azsuperbowl.com/community, local nonprofits are encouraged to visit the site to learn about the Host Committee’s giving mission and focus areas. The legacy grants will focus on distributing dollars to local nonprofits that submit proposals with a key focus in education and youth health and wellness programs. The application will be available online June 23 until July 11.

The Arizona Super Bowl Host Committee has also partnered with the Arizona Community Foundation to provide the administration to distribute the foundation dollars. Their expertise in the nonprofit sector as well as the synergies in the foundation focus areas will be a tremendous asset to the Host Committee.

The NFL Foundation annually donates $1 million towards Super Bowl legacy programs and is matched by local private and public donations.

“Giving back to the local nonprofit community is a tremendous opportunity that will allow us to leave Arizona in a better place as a result of Super Bowl XLIX. We appreciate the local business leaders and corporations support to make this investment possible and look forward to the many legacy projects that will be funded leading up to the Big Game,” said David Rousseau, Chairman, Arizona Super Bowl Host Committee.

The “In the Community” web page also features current community outreach events that the Host Committee has participated in throughout Arizona ranging from tree planting events to literacy fairs and football clinics. In addition, there is a donation page for the public to join the movement to leave a lasting legacy in Arizona by donating online and becoming an active philanthropist.

For more information, visit www.azsuperbowl.com/community.

Kurt-Warner

Cardinals will add Warner to Ring of Honor

Kurt Warner, the quarterback who led the Arizona Cardinals to their only Super Bowl appearance, will become the 14th person inducted into the team’s Ring of Honor.

Warner, with the Cardinals from 2005 through 2009, directed Arizona to NFC West titles in his final two seasons. The 2008 team advanced to the Super Bowl, losing to the Pittsburgh Steelers on a touchdown in the final seconds.

He had 22 career 300-yard passing games with Arizona and 22 consecutive games with a touchdown pass. He completed 65.1 percent of his passes for the Cardinals with a 91.9 passer rating, both franchise records.

The induction will take place at the team’s season opener against San Diego on Monday night, Sept. 8.

“I think now is the right time, especially with this being the first year of his eligibility (for the Pro Football Hall of Fame,” Cardinals President Michael Bidwill said at a news conference. “The first game on national television, we think it’s the right time, and he’s definitely the right player. You just look at his whole NFL career, but especially what he did here for the Arizona Cardinals.”

Warner also quarterbacked the St. Louis Rams to two Super Bowls, winning one of them but many felt he was past his prime when he arrived in Arizona.

“The thing that I always think about is how the Cardinal organization gave me an opportunity when not many teams out there were going to give me an opportunity,” he said. “The one thing that I always say to myself is, ‘I want to make sure that when a team invests in me, that they get their investment worth,”

The Cardinals were an NFL wasteland and Warner had been replaced with the New York Giants when he came to Arizona.

“A lot of people looked at the Cardinals organization and said, ‘Well, they’ll never get to this point,’” Warner said at news conference to announce the honor. “Everybody was looking at me and saying, ‘Well, he’s never getting back to that point.’ So I thought it would be a great marriage”

Warner is eligible for the Pro Football Hall of Fame this year. Eleven of the 14 people in the Cardinals Ring of Honor are in the Hall of Fame.

That group includes “some friends of mine — Dan Dierdorf and Aeneas Williams, all the Hall of Famers,” Warner said. “Just humbled to be considered in that group.”

“The franchise dates back to 1898. When you think about the men that are in that Ring of Honor, there are now going to be 14,” Bidwill said. “They are the best of the best, not just in the Cardinals history, but really in the league too, because as you know, 11 of those 13 are also in the Pro Football Hall of Fame. We hope that Kurt finds his way into the Pro Football Hall of Fame very soon. ”

Bidwill noted the work Warner and wife Brenda do with their First Things First foundation.

“It’s not only about the way that he performed on the field and with the class that he performed on the field,” Bidwill said, “but also what he did off the field.”

photo provided by Pauls Corporation.

Arizona Super Bowl Host Committee signs lease at Renaissance Square

Hines, the international real estate firm, announced today that the Arizona Super Bowl Host Committee has signed a 7,535-square-foot lease in Renaissance Square, a two-building, 965,000-square-foot Class A office complex located in the hub of downtown Phoenix.

Super Bowl XLIX is scheduled to be played at University of Phoenix Stadium on February 1, 2015, marking Arizona’s second Super Bowl in seven years.

Hines Managing Director Chris Anderson said, “We are honored that One Renaissance Square is the official headquarters building of the Arizona Super Bowl Host Committee. They are an outstanding addition to an already world-class tenant roster.”

“Renaissance Square is one of the premier office buildings in Phoenix, and we are thrilled to call it our new home for the next year. We look forward to hosting the world’s biggest single-day sporting event in 2015, all the surrounding activities, and the 2015 Pro Bowl,” said Arizona Super Bowl Host Committee Chairman David Rousseau.

One and Two Renaissance Square were designed by the architecture firm Emery, Roth & Sons, Inc., and were completed in 1987 and 1989 respectively. One Renaissance Square is 25-stories tall, and Two Renaissance Square contains 27 stories. The buildings are clad in red granite, connected by a pedestrian sky bridge, and boast numerous on-site amenities.

Renaissance Square is leased to large corporate tenants, such as Bryan Cave LLP, Ernst & Young and Quarles & Brady LLP, as well as many GSA tenants and prominent local businesses.

The Arizona Super Bowl Host Committee was represented in lease negotiations by Brad Anderson of CBRE. Jerry Noble of Cushman & Wakefield represented Hines, the building’s owner and property manager.

pb

Arizona scores NFL’s 2015 Pro Bowl

The next Pro Bowl will be played in Arizona at the site of the Super Bowl, skipping Hawaii for the first time since 2010.

The game will return to Hawaii in 2016, the NFL announced Wednesday.

The 2015 game will be the third time the Pro Bowl is held in the same city as the Super Bowl. The NFL’s all-star game took place in Los Angeles after the first Super Bowl in 1967, then the two games weren’t in the same city again until South Florida in 2010.

Since 1980, all but one Pro Bowl has been held at Aloha Stadium in Honolulu, the college football home of the Hawaii Rainbow Warriors.

The Pro Bowl will remain a week before the Super Bowl, as it has the last five years. The new format introduced after last season, which scrapped the AFC vs. NFC matchup, will be retained. The new format splits the all-stars through a schoolyard-style draft, a setup loosely based on fantasy sports meant to play toward player egos and the changing ways fans are interacting with the game.

The Pro Bowl after this coming season will take place Jan. 25, 2015, at University of Phoenix Stadium. A year later, the game will be held Jan. 31, 2016, at Aloha Stadium.

From left: David Rousseau, Chairman of Arizona Super Bowl Host Committee, Jay Parry, President & CEO, Arizona Super Bowl Host Committee, Greg Stanton, Mayor of Phoenix, Kate Gallego, Councilwoman District 8, Jim Waring, vice mayor of Phoenix and Michael Nowakowski, Councilman District 7.

Super Bowl Central will take over downtown

The Arizona Super Bowl Host Committee announced several major initiatives that will take over 12 city blocks in downtown Phoenix and together will serve as the hub of fan, sponsor, media and NFL activities for Super Bowl XLIX.

The activities will cover 5th Street to First Avenue and Jefferson Street to Monroe Street and be anchored by the iconic Super Bowl roman numerals, which will tower 30 feet into the air.

Super Bowl Central, will feature live performances by national recording artists and local musical talent, community groups and schools, football themed activities, and beer and wine gardens. The festival will feature family-friendly activities for fans of all ages, will be free to the public and incorporate street level merchants and restaurants. Local culture and food will be showcased. This is a new addition to Arizona’s line-up of Super Bowl activities since the state last hosted the Super Bowl in 2008, and one million visitors are expected to participate.

“We are thrilled to be providing extensive and engaging events and activities that will showcase the energetic and vibrant culture of Arizona to fans, sponsors and media alike,” said David Rousseau, Chairman, Arizona Super Bowl Host Committee.

Typically one of Super Bowl’s most popular activities, NFL Experience is the world’s largest interactive football theme park. For Super Bowl XLIX, it will be located at the Phoenix Convention Center and feature attractions such as kids’ football clinics, interactive football games, free autograph sessions and more.

NFL House, a VIP hospitality headquarters, is another new addition to Arizona’s Super Bowl activities and will be located at CityScape.

“Super Bowl Central, along with NFL Experience and NFL House, will turn
downtown Phoenix into the Super Bowl epicenter. It will provide both local and
visiting fans an amazing opportunity to be part of this global event. Super Bowl
Central delivers direct economic benefits to local businesses,” said Greg Stanton, Mayor of Phoenix.

NFL Media Center, located at the Phoenix Convention Center, will provide working facilities for 5,000 members of the media from over 30 countries around the world.

National broadcast networks — NBC, NFL Network and others — will broadcast live from Super Bowl Central.

Additionally, NFL Headquarters will be at the Hyatt Regency Phoenix.

The average temperature in the Valley in February is 71 degrees, showcasing the ideal weather conditions for an outdoor fan festival as well as the Super Bowl game.

Super Bowl XLIX will be played at the University of Phoenix Stadium, home of the Arizona Cardinals, on February 1, 2015. This marks Arizona’s second Super Bowl in seven years and the third overall. In Super Bowl XLII at University of Phoenix Stadium on February 3, 2008, the New York Giants bet the New England Patriots 17-14. Arizona’s first big game, Super Bowl XXX, was held at Arizona State University’s Sun Devils Stadium in 1996, with the Dallas Cowboys beating the Pittsburgh Steelers 27-17.

Terry Crews stars opposite the Muppets in this Toyota Highlander commercial. (Photo captured from YouTube clip.)

5 Movie Trailers to Watch For During the Super Bowl

Apparently there is supposed to be a football game this Sunday to decide who is the best team this season, but in actuality the one of the main attractions next to the half-time show is the commercials. This year, there will be commercials ranging from the epic to the hilarious and movie trailers are no exception to that. Here are five movie trailers that will be shown the night of the big game that you should keep an eye out for.

  1. “Noah”

Starring Russell Crowe, Emma Watson and other big names, “Noah” brings the biblical tale of Noah and the Arc to the big screens in an epic fashion. The movie’s trailer, to be shown on Sunday, has already been released earlier this week. The movie shows the flood that was to end it all come down on the Earth as Noah and his family escape with two of each animal. This movie is gearing up for a truly epic spring when the flood comes to theaters near you.

 

  1. “Transformers: Age of Extinction”

The fourth installment to Michael Bay’s explosive robot series, “Transformers,” will be previewed this Sunday to millions. The new movie star’s Mark Wahlberg this time around and will bring all the famous ’80s robots back to the screen to bash it out and save the planet. Expect to be awed by Bay’s infamous explosions in between downs this Sunday during all the great commercials.

  1. “The Muppets Most Wanted”

Everyone’s favorite friends The Muppets are previewing their next adventure in a unique crossover ad with Toyota. The Muppets will be rocking out and romping around in the new Toyota Highlander during the second quarter commercials. So get excited as Kermit, and friends invade your screens just like they did back in the ‘70s.

  1. “Neighbors”

Be prepared to laugh at Seth Rogen’s expense in this trailer during the game. The movie is about a young couple with a newborn daughter living in the suburbs when a fraternity moves right next door. Hilarity ensues as the two factions go to war with each other in this comedy set for a May release.

  1. “Robocop”

The gruesome ’80s remake is getting screen time this year as it prepares for release next month. Watch Hollywood’s latest rendition of “Robocop” be previewed during the big game. This Robocop looks glitzy and new as the hero shoots bad guys and runs a muck in a scary looking future where crime is rampant and the need of robotic police is a must.

family eating popcorn

The Dish: Lime Popcorn

Closing out our month of citrus it’s time to talk about limes. I had a surprisingly difficult time coming up with a recipe to adequately showcase these little green buggers.

With award season and the Super Bowl upon us I thought this would be a great opportunity to make some snacks for while you’re gathered around the TV. Even if you’re not an award show junkie or a sports fan we can all rejoice in the return of Downton Abbey and Sherlock!

We know all about how delicious limes are in guacamole or how they make a margarita pop, but what are some other, unexpected places we can find them? How about a bowl of zesty chili-lime popcorn? And to wash it down a bonus recipe for a twist on a Dark and Stormy!

If you’ve never made your own popcorn before you’re missing out. It’s absurdly easy and makes for a great, fiber packed snack.

Chili-Lime Popcorn

about 3-4 cups of popcorn

1/3 cup unpopped popcorn

3 TBSP vegetable oil

1/2 tsp lime juice zest of 1 lime

1/4 tsp cumin

1/8 tsp chili powder

salt to taste (optional)

In a large pop, heat oil over medium heat. Place 3 or 4 kernels of corn in the pot and cover. When kernels begin to pop add rest of the corn and cover. Cook over medium heat shaking the pot occasionally until corn begins to pop. Continue to shake pot to make sure kernels on the bottom don’t burn. When you go 5-10 seconds without hearing popping remove from heat and pour into a large bowl.

In a small bowl combine lime juice, lime zest, cumin and chili powder. Pour over the popcorn and toss well to coat. Sprinkle with salt if desired and toss again. Serve with a cool beverage in front of the TV.

 

Maker’s Mark and Stormy

Ice

1-1/2 parts Maker’s Mark bourbon

Cold ginger beer (I like to use Reed’s Ginger Brew)

Lime

Fill a tall glass with ice. Pour in bourbon and a splash of lime juice. Fill to top with ginger beer and garnish with a slice of lime.

Jay Parry

Jay Parry – 50 Most Influential Women in Arizona Business

Jay Parry – President and CEO, Arizona Super Bowl Host Committee

Parry oversees all aspects of planning and executing the 2015 Super Bowl, working closely with the NFL and numerous constituents in Arizona. The Super Bowl Host Committee is responsible for achieving a $25 million fundraising goal and then executing Arizona’s plan to maximize the impact of hosting the Super Bowl.

Surprising fact: “I come from a family of birds, meaning, my two sisters’ names are Robin and Piper. I was surrounded by strong women ‘in the nest’ from an early age.”

Biggest challenge: “Succeeding in male-dominated industries and professional sports has its challenges. I wear higher heels and what that really means is be yourself and true to your leadership philosophies no matter what the circumstances are.”

Fifty Most Influential Women in Arizona Business – Every year in its July/August issue Arizona Business Magazine features 50 women who make an impact on Arizona business. To see the full list, read the digital issue >>

SkySong

SkySong hosts part of Innovation Summit

SkySong, The ASU Scottsdale Innovation Center will host one of the largest events in its history on Tuesday night as more than 900 people dine under the project’s iconic shade structure as part of ASU’s Education Innovation Summit.

The dinner at SkySong will feature two prominent speakers:

• “Above the Crowd with Bill Gurley,” a venture capital investor who was responsible for the launch of companies such as Amazon, OpenTable and Uber

• “Play It Smart, A Conversation About Making a Difference” with Former 49er & Super Bowl champ Ronnie Lott

More than 6,000 people visit SkySong every month for special events and to experience the project’s vibrancy and focus on innovation and technology. However, this dinner will be one of the largest events ever hosted at SkySong and the first time a large dinner has been hosted under the shade structure.

The dinner starts at 6 p.m., and is preceded by a reception and several other activities at SkySong related to the conference.

Sharon Harper, President & CEO of Plaza Companies, said the event is truly a showcase of how SkySong is having an extraordinary influence in the Valley’s business environment.

“This is an example of how SkySong can showcase the synergy of technology and innovation it provides through a major event celebrating those principles,” Harper said. “SkySong is a true destination for entrepreneurship and advanced thinking when it comes to business, and we are proud to be able to host this exceptional event for the ASU Education Innovation Summit attendees.”

Plaza Companies is the master developer of the project in partnership with the Arizona State University Foundation and the City of Scottsdale.

Along with the vibrant activity by the more than 1,000 employees and 50 companies on the SkySong property, work continues on pre-leasing SkySong III and SkySong IV, the next two office towers to be built at the project. The two buildings would include approximately 300,000 square feet of new development, and combined with SkySong I and II and the apartments, would bring the total square footage of development at SkySong to more than 900,000 square feet.

SkySong, the ASU Scottsdale Innovation Center is a home to a global business community that links technology, entrepreneurship, innovation, and education to position ASU and Greater Phoenix as global leaders of the knowledge economy.

SkySong is a 42-acre mixed use development designed to:

•    Create an ecology of collaboration and innovation among high-profile technology enterprises and related researchers;
•    Advance global business objectives of on-site enterprises;
•    Raise Arizona’s profile as a global center of innovation through co-location of ASU’s strategic global partners; and
•    Create a unique regional economic and social asset.

Companies located at SkySong enjoy a special relationship with Arizona State University, which has more than 70,000 students at four metropolitan Phoenix campuses. Its campus in Tempe is the single largest campus in the U.S., and is located less than three miles from SkySong. More than 16,000 students are pursuing degrees in engineering, science and mathematics fields, and ASU made $343 million in research expenditures in FY10, placing it among the top 20 research universities that do not have a medical school.

In addition to locating its own innovative research units at the center, ASU provides tenants with direct access to relevant research, educational opportunities and cultural events on its campuses. Through ASU’s on-site operations, tenant companies have a single point of contract for introductions to researchers, faculty and programs to address their specific needs.

For more information on SkySong, visit www.skysongcenter.com or www.facebook.com/skysongcenter.

104867437

Beau Lane Named Ad Person of the Year

Beau Lane, Chief Executive Officer of E.B. Lane, was named Ad Person of the Year at this year’s Phoenix ADDY Awards. The award was presented March 2 at the 28th Annual ADDY Awards Gala hosted by The Phoenix Ad Club and AD 2 Phoenix.

The ADDY Awards are the advertising industry’s largest and most representative competition, with the mission to recognize and reward creative excellence in the art of advertising. The Ad Person of the Year is one of the most prestigious awards presented at the event, with the winner chosen by the Ad2 Phoenix board of directors. Among a multitude of nominations, the winner must be an industry leader who is dedicated to making a positive impact through local community service, a contributor to the betterment of advertising, and presently active in advertising, marketing or communications.

Beau possesses extensive experience in sales and marketing, and supervises the daily operations and management activities of E.B. Lane in Phoenix and Denver. He has supervised successful advertising programs for numerous high profile clients, including Cable ONE, National Bank of Arizona, Arizona Cardinals and the Arizona Lottery, winners of four ADDY awards. Most notable, under Beau’s leadership, E.B. Lane oversaw the marketing efforts of Super Bowl XLII in 2008, and played an instrumental role in bringing the Super Bowl back to Arizona in 2015.

“It is rewarding to receive recognition as Ad Person of the Year,” Beau Lane CEO of E.B. Lane said. “I am fortunate to have such hard working and talented associates delivering exceptional results for our clients. Receiving spotlight recognition for our work along with one of our valued clients, the Arizona Lottery, is especially gratifying.”

In addition to Beau’s award, E.B. Lane earned four ADDY Awards this year for Arizona Lottery campaigns, including awards for the New $2 Powerball Jackpot Chasers and Hall of Winners Gaggle, in the television category, and an award for The Arizona Lottery Gift Shop campaign in the digital advertising category. In addition, E.B. Lane, in conjunction with True Story Films took home an ADDY in the sales promotion category for Arizona Lottery’s How the Money Helps: CASA spot, and partner, audioEngine|west won an ADDY in the music with lyrics category for the New $2 Powerball Jackpot Chasers TV spots.

To view the winning Arizona Lottery advertisements and the digital Gift Shop, visit www.arizonalottery.com. For more information about E.B. Lane, visit www.eblane.com.

social.media

Super Bowl power outage shines light on PR opportunity

One of the biggest victories that came out of this year’s Super Bowl was not the Baltimore Ravens win, but the fast thinking public relations and creative teams that seized the moment when the lights went out. When the players were side lined due to a 34-minute power outage viewers immediately took to social media. According to Twitter, users sent an estimated 24.1 million tweets during the game, with a bulk of postings taking place during the blackout.

While television ads during the Super Bowl broadcast were at an all-time premium at $3.8 million for 30 second spots, outreach and engagement on Twitter, Facebook and YouTube was a fraction of the cost.

Quick turn around

Two major brands that pulled out all the stops and generated considerable buzz were Tide and Oreo. Tide posted an image with a simple headline reading, “We can’t get your blackout. But we can get your stains out.” The image was retweeted more than 1,300 times. Oreo generated even more interest with its post showing on Oreo cookie illuminated on a dark page with copy reading, “You can still dunk in the dark.” This tweet was retweeted approximately15,000 times and was still being talked about the next day.

While fans waited for the lights to turn back on and for the game to resume, there was an estimated 231,000 tweets taking place per minute.

Looking to the companies and brands that recognized the opportunity serves as a valuable lesson in PR communications, and aptly demonstrates the advantage of a timely response. Having the ability to seize the moment and turnaround clever content quickly, paid off. While the NFL covered the blackout with banter about the game, viewers and ticket holders turned to their smartphones and tablets to access social media sites to receive updates and share.

Expanding reach

Unlike any other televised event, the enormous publicity building up to and surrounding the NFL championship takes on a life well beyond the match-up of teams. Viewers have equally as much interest, if not more in the half-time entertainment and the commercials. It may even be safe to say that the Super Bowl is the only televised program where viewers do not consider the commercials or half time as an optimal time for a bathroom break. Nor do most viewers set the DVR just so they can fast forward to get to the “good stuff.”

Most notable is the significant amount of pre and post publicity coverage centered on the ads themselves. News teams on local and national stations discuss which companies will be advertising during the game and in some case go so far to show video clip teasers. In the days after the game the buzz continues with post game dissection of which ads were deemed favorites.

On YouTube this year’s award-winning Budweiser ad featuring the Clydesdales has received more than 11 million views and 56 thousand “likes”. In addition, while we don’t have access to the statistics, we know they also benefited from viral email, Facebook, and Twitter shares. In other words, the $3 million plus price tag for ad time may be warranted not just because of high program viewership, but because of the added value received from PR and the viral viewing via social media.

Super Bowl XLVII proved to be an exciting game full of entertainment, surprise blackout and all. While the city of New Orleans and the operations team at Mercedes-Benz Superdome were not prepared for an electrical outage, some savvy marketing and PR professionals were certainly prepared. Let Super Bowl XLVII be a lesson to us all in how to maximize PR and utilize the increasing power and up-to-the-minute connection of social media to engage and expand a campaign.

Kurt Warner Home (6)

Super Bowl Open House at Kurt Warner's Estate

With Super Bowl XLVII just days away, Concierge Auctions is pleased to announce that former National Football League quarterback Kurt Warner, a Super Bowl record holder and sports broadcaster whose career is regarded as one of the greatest stories in NFL history, will sell his gated residence without reserve on February 27th during a live auction. Perfectly set on over one acre in one of Paradise Valley’s most exclusive neighborhoods, 6712 East Cheney Drive is a uniquely-designed contemporary estate with a convenient location near the exclusive Camelback Country Club. Originally offered for $5 million, the luxury property will be sold to the highest bidder in cooperation with Christine Donnelly of HomeSmart International.

“My family and I completely enjoyed living in this home, but it is time for us to move on,” stated Warner. “I’m relying on Concierge Auctions and Chrissy Donnelly to get the job done. I have watched and been impressed by Concierge’s success with selling other unique properties across the nation and am confident they will generate a fair price and a rightful new owner.”

Designed by renowned Phoenix architect Edward Chavez of Chavez & Associates, 6712 East Cheney Drive was constructed with dramatic living spaces framed with geometric built-ins, gently sloping curves and architecturally-designed elements. The circular driveway and stone fountain leads to a dramatic 24-foot-tall foyer, where a variety of elements come into play including custom circular glass. The estate contains six bedrooms and five and a half bathrooms, a state-of-the-art kitchen with a bar and breakfast nook and a formal dining room. There is also an office, gym, games/billiards room and multiple cozy living areas throughout. The dual master suites can be directly accessed by the home’s metal staircase or elevator. Expansive sunny balconies overlook the diving pool and fountains, which connects to a 62-lap pool and private spa. The dramatic landscape can also be enjoyed through a series of both panoramic and clerestory windows. Additionally, there is a one-bedroom, one-bathroom detached guest house, complete with a full kitchenette.

“This home is a one-of-a-kind work of living art,” Donnelly stated. “Once featured on HGTV’s Celebrity Holiday Homes, it’s dramatic and luxurious, perfect for entertaining guests and spacious enough for a large family. Its unique architectural design leads to so many interesting living spaces, while the fixtures and finishes add a luxurious touch that must be seen in person. The Warners spent many years raising their children here and have nothing but good things to say about the home and the area.”

Warner first achieved stardom while playing for the St. Louis Rams, where he won a Super Bowl MVP award. He also played for the New York Giants, and led the Arizona Cardinals to the Super Bowl in 2008. He owns the three highest single-game passing yards totals in Super Bowl history. As an ode to his talent, Concierge Auctions will host a Super Bowl Open House at the property on February 3rd, starting at 4pm. Visitors will watch the game poolside on the big screen and get a sneak peak of the property.

Paradise Valley is a small, affluent town that is home to 12 resorts, making it one of Arizona’s premiere tourist destinations. The area is known for its incredible real estate and notable residents, including many professional athletes. In addition to Warner, boxer Muhammed Ali, basketball star Steve Nash and baseball pitcher Randy Johnson all call Paradise Valley home. The city is conveniently located between two large municipalities – the City of Scottsdale to the east and the City of Phoenix to the west. The estate is a short eight-mile drive to the Scottsdale Airport, one of the largest single-runway airports in the United States, and 13 miles from Phoenix Sky Harbor International Airport, which offers nearly 1,200 daily flights to major transportation hubs around the world.

“Launching the auction of Kurt Warner’s home just days before the Super Bowl is especially exciting,” stated Laura Brady, President of Concierge Auctions. “Not only does the home have a star-studded history but also a notable architectural pedigree. Just as Mr. Warner has been successful on and off the football field, we intend to achieve his goal of selling on auction day.”

The auction of 6712 East Cheney Drive will be held on February 27th. A 3% commission is offered to the buyer’s representing broker. The property will be open for preview daily from 1 to 4pm. See Auction Terms and Conditions for full details. For more information visit ParadiseValleyAuction.com, call 877.751.8051, or join the social discussion at #KurtWarnerAuction.

Kurt Warner Home (6)

Super Bowl Open House at Kurt Warner's Estate

With Super Bowl XLVII just days away, Concierge Auctions is pleased to announce that former National Football League quarterback Kurt Warner, a Super Bowl record holder and sports broadcaster whose career is regarded as one of the greatest stories in NFL history, will sell his gated residence without reserve on February 27th during a live auction. Perfectly set on over one acre in one of Paradise Valley’s most exclusive neighborhoods, 6712 East Cheney Drive is a uniquely-designed contemporary estate with a convenient location near the exclusive Camelback Country Club. Originally offered for $5 million, the luxury property will be sold to the highest bidder in cooperation with Christine Donnelly of HomeSmart International.

“My family and I completely enjoyed living in this home, but it is time for us to move on,” stated Warner. “I’m relying on Concierge Auctions and Chrissy Donnelly to get the job done. I have watched and been impressed by Concierge’s success with selling other unique properties across the nation and am confident they will generate a fair price and a rightful new owner.”

Designed by renowned Phoenix architect Edward Chavez of Chavez & Associates, 6712 East Cheney Drive was constructed with dramatic living spaces framed with geometric built-ins, gently sloping curves and architecturally-designed elements. The circular driveway and stone fountain leads to a dramatic 24-foot-tall foyer, where a variety of elements come into play including custom circular glass. The estate contains six bedrooms and five and a half bathrooms, a state-of-the-art kitchen with a bar and breakfast nook and a formal dining room. There is also an office, gym, games/billiards room and multiple cozy living areas throughout. The dual master suites can be directly accessed by the home’s metal staircase or elevator. Expansive sunny balconies overlook the diving pool and fountains, which connects to a 62-lap pool and private spa. The dramatic landscape can also be enjoyed through a series of both panoramic and clerestory windows. Additionally, there is a one-bedroom, one-bathroom detached guest house, complete with a full kitchenette.

“This home is a one-of-a-kind work of living art,” Donnelly stated. “Once featured on HGTV’s Celebrity Holiday Homes, it’s dramatic and luxurious, perfect for entertaining guests and spacious enough for a large family. Its unique architectural design leads to so many interesting living spaces, while the fixtures and finishes add a luxurious touch that must be seen in person. The Warners spent many years raising their children here and have nothing but good things to say about the home and the area.”

Warner first achieved stardom while playing for the St. Louis Rams, where he won a Super Bowl MVP award. He also played for the New York Giants, and led the Arizona Cardinals to the Super Bowl in 2008. He owns the three highest single-game passing yards totals in Super Bowl history. As an ode to his talent, Concierge Auctions will host a Super Bowl Open House at the property on February 3rd, starting at 4pm. Visitors will watch the game poolside on the big screen and get a sneak peak of the property.

Paradise Valley is a small, affluent town that is home to 12 resorts, making it one of Arizona’s premiere tourist destinations. The area is known for its incredible real estate and notable residents, including many professional athletes. In addition to Warner, boxer Muhammed Ali, basketball star Steve Nash and baseball pitcher Randy Johnson all call Paradise Valley home. The city is conveniently located between two large municipalities – the City of Scottsdale to the east and the City of Phoenix to the west. The estate is a short eight-mile drive to the Scottsdale Airport, one of the largest single-runway airports in the United States, and 13 miles from Phoenix Sky Harbor International Airport, which offers nearly 1,200 daily flights to major transportation hubs around the world.

“Launching the auction of Kurt Warner’s home just days before the Super Bowl is especially exciting,” stated Laura Brady, President of Concierge Auctions. “Not only does the home have a star-studded history but also a notable architectural pedigree. Just as Mr. Warner has been successful on and off the football field, we intend to achieve his goal of selling on auction day.”

The auction of 6712 East Cheney Drive will be held on February 27th. A 3% commission is offered to the buyer’s representing broker. The property will be open for preview daily from 1 to 4pm. See Auction Terms and Conditions for full details. For more information visit ParadiseValleyAuction.com, call 877.751.8051, or join the social discussion at #KurtWarnerAuction.

Kurt Warner Home (6)

Super Bowl Open House at Kurt Warner’s Estate

With Super Bowl XLVII just days away, Concierge Auctions is pleased to announce that former National Football League quarterback Kurt Warner, a Super Bowl record holder and sports broadcaster whose career is regarded as one of the greatest stories in NFL history, will sell his gated residence without reserve on February 27th during a live auction. Perfectly set on over one acre in one of Paradise Valley’s most exclusive neighborhoods, 6712 East Cheney Drive is a uniquely-designed contemporary estate with a convenient location near the exclusive Camelback Country Club. Originally offered for $5 million, the luxury property will be sold to the highest bidder in cooperation with Christine Donnelly of HomeSmart International.

“My family and I completely enjoyed living in this home, but it is time for us to move on,” stated Warner. “I’m relying on Concierge Auctions and Chrissy Donnelly to get the job done. I have watched and been impressed by Concierge’s success with selling other unique properties across the nation and am confident they will generate a fair price and a rightful new owner.”

Designed by renowned Phoenix architect Edward Chavez of Chavez & Associates, 6712 East Cheney Drive was constructed with dramatic living spaces framed with geometric built-ins, gently sloping curves and architecturally-designed elements. The circular driveway and stone fountain leads to a dramatic 24-foot-tall foyer, where a variety of elements come into play including custom circular glass. The estate contains six bedrooms and five and a half bathrooms, a state-of-the-art kitchen with a bar and breakfast nook and a formal dining room. There is also an office, gym, games/billiards room and multiple cozy living areas throughout. The dual master suites can be directly accessed by the home’s metal staircase or elevator. Expansive sunny balconies overlook the diving pool and fountains, which connects to a 62-lap pool and private spa. The dramatic landscape can also be enjoyed through a series of both panoramic and clerestory windows. Additionally, there is a one-bedroom, one-bathroom detached guest house, complete with a full kitchenette.

“This home is a one-of-a-kind work of living art,” Donnelly stated. “Once featured on HGTV’s Celebrity Holiday Homes, it’s dramatic and luxurious, perfect for entertaining guests and spacious enough for a large family. Its unique architectural design leads to so many interesting living spaces, while the fixtures and finishes add a luxurious touch that must be seen in person. The Warners spent many years raising their children here and have nothing but good things to say about the home and the area.”

Warner first achieved stardom while playing for the St. Louis Rams, where he won a Super Bowl MVP award. He also played for the New York Giants, and led the Arizona Cardinals to the Super Bowl in 2008. He owns the three highest single-game passing yards totals in Super Bowl history. As an ode to his talent, Concierge Auctions will host a Super Bowl Open House at the property on February 3rd, starting at 4pm. Visitors will watch the game poolside on the big screen and get a sneak peak of the property.

Paradise Valley is a small, affluent town that is home to 12 resorts, making it one of Arizona’s premiere tourist destinations. The area is known for its incredible real estate and notable residents, including many professional athletes. In addition to Warner, boxer Muhammed Ali, basketball star Steve Nash and baseball pitcher Randy Johnson all call Paradise Valley home. The city is conveniently located between two large municipalities – the City of Scottsdale to the east and the City of Phoenix to the west. The estate is a short eight-mile drive to the Scottsdale Airport, one of the largest single-runway airports in the United States, and 13 miles from Phoenix Sky Harbor International Airport, which offers nearly 1,200 daily flights to major transportation hubs around the world.

“Launching the auction of Kurt Warner’s home just days before the Super Bowl is especially exciting,” stated Laura Brady, President of Concierge Auctions. “Not only does the home have a star-studded history but also a notable architectural pedigree. Just as Mr. Warner has been successful on and off the football field, we intend to achieve his goal of selling on auction day.”

The auction of 6712 East Cheney Drive will be held on February 27th. A 3% commission is offered to the buyer’s representing broker. The property will be open for preview daily from 1 to 4pm. See Auction Terms and Conditions for full details. For more information visit ParadiseValleyAuction.com, call 877.751.8051, or join the social discussion at #KurtWarnerAuction.

triathlon store

Sporting events pump billions into Arizona economy

If you build it, they will come.

We did. And they have.

Over the last decade, the Valley has added Jobing.com Arena, University of Phoenix Stadium, built new spring training facilities, upgraded old ones and visiting sports fans have responded by pumping billions of dollars annually into the economy. And when the Super Bowl returns to Arizona in 2015, the big winner will be the Valley, which will score an economic impact $600 million.

“If you take a look at the economic-impact studies that have been done for events such as spring training and the Fiesta Bowl and the Phoenix Open, the numbers are impressive,” says Steve Moore, president and CEO of the Greater Phoenix Convention and Visitors Bureau. “For example, the last time the Super Bowl was here, in 2008, if you added its economic impact to that of annual events like Cactus League, the Phoenix Open, the Fiesta Bowl, and the NASCAR events at PIR, you’re looking at a number approaching $2 billion.”

But economic-impact studies alone don’t tell the whole story, Moore says.

“The enormous media value of hosting Super Bowls, college bowl games, NASCAR events, and NBA and (Majore League Baseball) all-star games simply cannot be purchased,” Moore says. “These big-time events also bring in corporate executives who use the games to entertain clients, and those executives and clients often return to town with their own corporate meetings.”

Arizona tourism leaders have utilized and marketed some its the state’s best features — sunny weather that guarantees no delays, desert scenery, excellent facilities and hotels — to become a major player in the world of sports. And the impact on the industry is staggering.

“Huge and immeasurable,” says Jesse Thompson, director of sales and marketing for Hotel Valley Ho in Scottsdale. “Every traveling team spends a night in town. Every team has loyal followers who travel to see their teams. And more than just the team travel, you have sportscasters, television crews, medical teams, referees, and not to mention the hundreds of employees at these venues that service everything from security to bathroom cleaning. Also, all the ancillary travel revenues from cabs and taxis, airlines and airports, food and beverage, entertainment, and retail are huge considerations.”

Consider this:

> Cactus League baseball will have an economic impact in excess of $350 million this year; the average stay for fans will be four days; and most will spend $350 a day while they are here. “Spring training typically offers the biggest sporting-related economic boost we see every year,” says Ron Simon, general manager of Pointe Hilton Tapatio Cliffs Resort.
> The 2012 Waste Management Phoenix Open pumped $222 million into Arizona’s economy — with direct sales tax revenue estimated to be $8.2 million — and non-local attendees spent an average of $300 per day.
> When the Super Bowl rolls back into town, 85 percent of the 73,000 fans at the game will be from out of state; 65 percent of them will be key company decision-makers; another 50,000 fans will visit without tickets; and the average Super Bowl visitor will spend $2,000 while they are here.
> Glendale alone draws between 4 million and 5 million people annually to sporting events that take place in Glendale’s Sports and Entertainment District, which contribute to the city’s increased hotel occupancy and sales tax collection throughout the year.

“The Fiesta Bowl and spring training are tremendous economic engines for Glendale and the West Valley,” says Lorraine Pino, manager of the Glendale Convention & Visitors Bureau. “Both of these events bring hundreds of thousands of fans to the region. The hotel occupancy rate also reaches near capacity during spring training.”

But it’s not just high-profile athletes that drive sports tourism in Arizona. Beyond being known as a mecca for golfers, the Valley hosts high-profile events for amateur athletes that translate to big bucks for the tourism industry.

Events like Ironman Arizona and the P.F. Chang’s Rock ‘n’ Roll Marathon are huge economic drivers because they bring not only the athletes, but their families and friends out for support which drives room nights and retail dollars for the entire community,” says Tori McLaughlin, regional director of sales and marketing, West Coast for Kimpton Hotels & Restaurants, which includes both Hotel Palomar and FireSky Resort & Spa.

But beyond the beautiful golf courses, hiking trails and weather, Arizona has built its sports tourism empire by creating its own “Field of Dreams” story and epitomizing the “If you build it, they will come” strategy.

“There has been a major investment in the construction of spring training stadiums, including the development of new stadiums and enhancements to existing ones,” Simon says. “We’ve also seen great development and growth of the entertainment and shopping areas surrounding Chase Field in downtown Phoenix and Jobing.com Arena and University of Phoenix Stadium in Glendale.”

With improving infrastructure and venues, Phoenix is extremely well positioned to successfully bid for even more mega sporting events in the future, experts predict.

“Arizona’s success has created destination envy, particularly in Texas, which actually enjoys an advantage over us because they have legislation in place that allows them to provide hosting-obligation funds based on incremental visitor spending at these events,” Moore says. “In fact, both Houston and Dallas were chosen over the Valley during the last bids for the NCAA Final Four. But we’ve become a better competitor due to the metamorphosis of downtown Phoenix. We stressed this in our most recent Super Bowl bid. The fully expanded convention center, the 1,000-room Sheraton, light rail, CityScape, the new Westin and Hotel Palomar — none of these things were around in ’08, when the Super Bowl was last in Arizona. The NBA and MLB got a taste of the new downtown when they held their All-Star festivities here, and the NFL will get an even bigger taste in 2015.”

AB-DigitalIssueFeatured

AZ Business Magazine January/February 2013

AZ Business Magazine January/February 2013

Tourism hits a home run

Michael GossieOne of the greatest holiday gifts I will ever get my parents were tickets to the 2007 Fiesta Bowl between Oklahoma and Boise State. My parents are tough to buy for, they don’t need anything, but they love sports. So even though they aren’t fans of either team, they love live sports.

What they got from that gift was the experience of seeing one of the greatest games in college football history — the teams scored 22 points in the final 1:26 of regulation and 15 points in overtime, culminating with Boise State completing three do-or-die trick plays to win the game in an upset.

What’s great for the tourism industry in Arizona is that we can give those memories to visitors on a regular basis. Between Cactus League baseball, college football bowl games, the Waste Management Open, NASCAR events at PIR and the Super Bowl coming again in 2015, the Valley is a sports memory-making machine. Sports also have an economic impact on Arizona that adds up to billions of dollars annually.

In this issue of Az Business magazine, we talk about the merger of the Arizona Tourism Alliance and the Arizona Hotel & Lodging Association to form the Arizona Lodging & Tourism Association (AzLTA), the political and economic power the new group will have, and how they will continue to utilize sporting events as a catalyst to attract more tourism dollars to the state.

Their initiatives are working. My father has already told me he’s coming in from New York this month to play some golf and check out the Waste Management Open.

Michael Gossie Signature

Michael Gossie, Managing Editor

Read more articles from this issue.

Take it with you! On your mobile, go to m.issuu.com to get started.

Masiulewicz

Masiulewicz takes leadership role in MPI

Donna Masiulewicz, a native of Chicago, was named president of the Arizona Sunbelt Chapter of Meeting Professionals International for the 2012 – 2013 year.

Masiulewicz earned her BA from Northern Illinois University in Spanish Translation and International Marketing.  She began her career in the hospitality industry working in association meetings management and tenured in corporate meeting and event operations.  A move to Arizona in 2001 carried over her role in corporate meetings and introduced her to incentive travel programs.

As president at Timeline Meetings and Events, LLC, Masiulewicz manages programs and events in domestic and international destinations with delegations from 12-2500.
Over the years, Masiulewicz has earned several industry awards, including the Rising Star for MPI (both Chicago and Arizona chapters) and the MPI Special Commendation award in Arizona. Masiulewicz won the prestigious 2008-2009 AZMPI Planner of the Year.
She recently sat down with Arizona Business Magazine to talk about the state of the hospitality industry in Arizona.

Question: What motivated you to become a meeting and event producer?
Masiulewicz; I started working the association market as an internal meeting/registration coordinator for a national nursing council. I truly loved the job and all the facets of the meetings industry. Wanting to learn more, I moved to the corporate side of meetings and conferences, got involved in MPI and continued to grow, learn and focus on perfecting each event.

Q: What are your duties and focus as president at Timeline Meetings and Events, LLC?
M: I am an independent senior meeting planner who is proficient in operations management for conferences, events and incentive programs. I manage all facets of program logistics including on-line registration support team, housing, custom program itinerary, ancillary meetings/activities, food/beverage selection, implementation, budget management, client relations, on-site execution and production, accounting and financial reconciliation.

Q: How did you become involved in the Arizona Sunbelt Chapter of MPI?
M: I joined the Chicago chapter of MPI in 1997 and served on several committees; also receiving the Rising Star award in 2001. I transferred my membership to the Arizona Sunbelt Chapter when I moved in 2001. I was going to sit back and take it all in, but quickly jumped onto two committees. Over the next few years, I served on several committees including host and hospitality, membership, holiday party, special events/fundraising, and education forum. I joined the board of directors as director of special events/ fundraising in 2006-2007 and served as vice president of finance for a year before becoming president-elect in 2011-2012.

Q: How have some of the political and social issues — SB1070 and the lesbian couple being asked to leave a downtown Phoenix hotel restaurant — impacted the meeting and events industry in Arizona?
M: While we continue to be sensitive to the special interests of all our clients, we have a responsibility to remain focused on the task at hand which is the organization and execution of the best event we can produce. At times this may entail distancing that task from any group’s social or political views. While some may protest such an approach, the resultant neutrality assures both the organizers and the clients a well-run event without the distractions of any alternate agendas.

Q: What are your goals as president of the chapter?
M: My theme for the year is “Meeting Momentum.” We have the energy and resources laid in the foundation for the hospitality industry and it’s up to us as the Arizona Sunbelt Chapter to keep the movement and mobility in motion by doing four things:
* Offering top notch education to our membership.
* Encouraging members to live MPI and share the message throughout the industry and beyond.
* Paving the path for our future leaders.
* Having fun with networking events and helping others via our community outreach efforts.

87690275

Technology expands meeting and conference industry

We don’t catch up over coffee anymore, we catch up on Facebook.

Technology has changed the way we date, invite people to parties, and even watch TV. It’s only natural that technology will change the face of business meetings and conferences.

“As a chapter and in addition to our website, we utilize social media outlets — Facebook and LinkedIn — to promote our meetings and events and to share information industry-wide,” says Donna Masiulewicz. president of the Arizona Sunbelt Chapter of Meeting Professionals International. “We also use these means to educate those outside the industry about the power of meetings.”

Mara Weber, global marketing and communications director for Honeywell Process Solutions in Phoenix, has taken the use of technology a step far beyond Facebook.

“We held a global sales and service kickoff meeting on a virtual platform, with live broadcasts of a general session in two time zones,” Weber says. “The objective was to align our global team on growth initiatives, portfolio offerings, key messages and how to sell the value to our customers.”

While Weber says virtual meetings — which experts expect to triple in the next five years — give companies the ability to create a global footprint and bring content to an audience when and where it’s convenient for them, there are logistical challenges that need to be overcome.

“To be honest, the time and energy required and cost is far more than people realize,” she says. “You need to start with a very specific plan of attack, keeping goals and results in mind and making sure you are creating the right content in the right format. Video format, platform format, firewalls, testing in varied browsers and software versions, ability to convert files and stay flexible at all times is just the start. You also need to think past the technical to the end-user experience and also branding to create a visual environment and help messages that guide attendees or they quickly get frustrated and jump off. It’s not like being lost at a trade show and being able to view a map and ask people for directions. The audience is largely on their own and you have to think about their experience every step of the way, how they behave, how you want them to behave, download, ask, engage.”

Weber believe the best use of virtual meetings are as a component of a live, face-to-face event, extending the value of the content through the web to attendees who cannot travel or have abbreviated schedules.

“We chose to do a fully virtual kickoff meeting because we have over 3,500 sales and service team members in more than 100 countries,” she says. “The cost and logistics of face to face meeting is not reasonable.”

Weber says Honeywell has piloted virtual meeting a couple of times with customers when they can focus on a specific, targeted topic. And even in the high-tech world that Honeywell does business in, change isn’t embraced easily.

“Our customer base does not seem to be accepting,” Weber says. “By nature, they are engineers and like live demonstrations, talking face to face with experts and networking.”

TECHNOLOGY IMPACTS THE MEETING INDUSTRY

Here are five way ways experts say the use virtual technology is changing the face of the convention, conference, meeting, event, and trades how industries: ways he says you can use virtual technology to enhance your meetings.

WEB CONFERENCING: Connects meeting attendees and speakers in different locations by using VoIP (voice over Internet protocol), which allows real-time streaming of audio and video. More hotels and business centers are also adding high-definition virtual conference rooms that can be used to host hybrid sessions.

ONLINE COLLABORATION TOOLS: Open source your meetings and events by allowing virtual participants to share documents, Web pages, whiteboards, slide decks, audio, and video … all in real-time. Some Web conferencing systems allow you to record your events, thereby creating a collective knowledge base. These tools can be used for small meetings or for larger groups of thousands.

SOCIAL MEDIA CHANNELS: Often called the “backchannel,” social media represent the virtual conversations taking place in the background before, during, and often long after your live meeting or event. Take the time to set up and promote social media activity through things like assigning a specific Twitter hashtag for your event, creating event-specific Facebook and LinkedIn pages, and setting up Foursquare check-in locations.

REMOTE PRESENTERS: Use a streaming video feed of a speaker who is in a different physical location. This can be done as a realistic 3-D hologram, or a live feed of your guest speaker. Remote presenter options can be a great way to attract high-profile speakers who may not have the time to travel to a physical event.

LIVE WEBCASTS: Broadcast your keynotes, general sessions and breakouts by streaming your live audio and visual presentations via the Internet in real-time.

p

Meetings and conventions drive tourism industry

Steve Moore, president and CEO of the Greater Phoenix Convention and Visitors Bureau, knows his industry is big business.

“If Arizona’s tourism industry were a publicly traded entity,” he says, “it would be the third-largest company in the state—just behind Avnet and Freeport-McMoran, and just ahead of US Airways and PetSmart.”

Despite the economic downturn and the hit that the state’s tourism industry has taken because of human rights concerns, the numbers back up Moore’s statement. According to a study released this year by Dean Runyan Associates:
* Total direct travel spending in Arizona was $18.3 billion in 2011. Travel spending increased by 5.4 percent in current dollars compared with 2010.
* The tourism industry employs 157,700 people in Arizona. Combined with secondary employment that is generated through this direct travel spending, total job generation for Arizona is nearly 300,000. Tourism-related employment increased in 2011 by 1.7 percent – an addition of 2,700 jobs. This is the first increase in employment since 2006.
* The re-spending of travel-related revenues by businesses and employees supported 136,000 additional jobs outside of the travel industry, with earnings of $5.4 billion.
* The biggest economic boost came from conferences, conventions and business travel, which accounted for more than $6 billion in spending, or the equivalent economic impact of hosting a Super Bowl every month.

“Conventions and meetings are essential to Phoenix’s economy,” Phoenix Mayor Greg Stanton says. “Their attendees stay in our hotels, go shopping at our local businesses and eat in our restaurants, which generates revenue and creates jobs.”

In many ways, experts says, conventions and meetings are a key indicator of the state’s ongoing economic recovery.

“Our industry is in a unique position in that our economic recovery has a direct effect on the recovery of the country as a whole,” says Donna Masiulewicz, president of the Arizona Sunbelt Chapter of Meeting Professionals International. “For most organizations, the first step in such a rebuilding phase is to regroup, reorganize and set out plans for the future. What better place to accomplish these things than at a company-wide event or convention? That means, in essence, that when we are hired to set up these events we are not only helping our own industry get back on financial track but we are serving as a conduit for other organizations to do so as well.”

The gross domestic product of Arizona’s travel industry was $7.3 billion in 2011, according to the Runyan study, making it the state’s top export-oriented industry, ranking above microelectronics, aerospace, and mining.

A big chunk of that revenue comes from meetings and conventions, which account for about two-thirds of the total revenue at Phoenix hotels and resorts, according to Douglas MacKenzie, director of communications for the Greater Phoenix Convention and Visitors Bureau.

“That’s higher than the national average,” MacKenzie says, “because our destination holds great appeal as a meeting destination.”

MacKenzie is quick to point out that when a big event like Major League Baseball’s All-Star Game or the Super Bowl comes to Arizona, the public hears about the economic impact it has on the community because those events get a lot of media attention. But people often don’t realize that big conventions similarly bring thousands—and in some cases tens of thousands —of visitors to Phoenix on a regular basis.

“When a large convention comes to the Phoenix Convention Center, it’s like entire small town moving into downtown for a week,” says Douglas MacKenzie, director of communications for the Greater Phoenix Convention and Visitors Bureau. “And each one of these temporary ‘residents’ directly puts dollars into the economy and generates tax revenue. By a very conservative industry estimate, each convention attendee who comes here spends more than $1,500.”

Meetings not only play a critical role in Scottsdale’s $3 billion tourism industry, according to Kelli Blubaum, vice president of Convention Sales & Services at the Scottsdale Convention & Visitors Bureau, they are economic catalysts that extend beyond the singular event.

“Meetings and events not only help fill thousands of resort and hotel room nights each year, but also provide an opportunity to introduce new visitors and business decision makers to the area,’ she says. “These events often lead to repeat visitors and even economic development opportunities for the city.”

Scottsdale Mayor W.J. “Jim” Lane says that meetings and conventions sometimes open the attracting new industry to Arizona.

“Sometimes, people who get a taste for Scottsdale end up buying a home here, or even moving a business here,” Lane says. “In fact, (convention-goers) may represent larger groups and businesses who may ultimately do more business in Scottsdale based on an initial stay here.”

MacKenzie says Arizona’s robust meeting and convention industry brings people into the state who might not otherwise be exposed to the benefits of doing business in Arizona.

“Many conventions and corporate meetings deliver to our doorstep the very manufacturing and knowledge industries economic developers want to attract to the city,” MacKenzie says.

And while meetings and conventions represent about one-third of the tourism revenue in Tucson, city officials have used their success as an attraction in the meetings industry to attract more revenue in the future.

“Many of Tucson’s larger resorts and hotels rely exclusively on group business to maintain occupancy and revenue throughout the year,” says Graeme Hughes, director of convention sales for the Metropolitan Tucson Convention and Visitors Bureau. “We are also very successful in converting meetings attendees into leisure visitors.”

Since 2008 and 2009 — the low point for Arizona tourism in the wake of the economic downturn — tourism-related tax revenue has risen across the state and as much as 60 percent in some regions of Arizona.

“The hospitality industry is a primary driver of the Arizona economy,” says Andy Ernst, regional vice president of Robert Half International, a professional staffing and consulting service. “We anticipate that Arizona will continue to experience healthy growth in the coming years as hotel occupancy continues to rise, and business comes back to the state.”

With a bright financial outlook for the meeting and convention industry nationally, experts expect Arizona to ride the momentum.
“At this point, Arizona is positioned to follow the national trend,” Hughes says. “As the economy improves, travel increases. Organizations will soon be willing to reinvest in the positive outcomes that meetings and conventions provide.”

The groups that met at the Phoenix Convention Center in 2011 accounted for more than 240,000 attendees and $350 million in estimated direct spending, according the MacKenzie. That surpassed the previous year’s direct-spend total by nearly $10 million, and it reflects the drawing power of the renovated and expanded convention center and additions to downtown, including CityScape.

“However, that’s a performance that likely will not be repeated soon,” MacKenzie says. “The number of convention attendees we’ve booked for 2012 is down 20 percent compared with 2011.”

MacKenzie attributes the decline to the recession, a 30 percent cut to the CVB’s budget, the removal of half of our Prop 302 marketing funds, and client backlash from Arizona’s role in the immigration debate, and the “A.I.G. effect,” the tendency of corporations to cut down on lavish expenditures and luxuries in areas like travel and meetings to avoid appearing wasteful in times of economic downturn. The A.I.G. effect became a reality because of the negative publicity generated by some practices of the insurance giant A.I.G.

“Keep in mind: This year’s and next year’s conventions were booked from 2008 to 2010, during the depths of the recession and during the first year of the immigration debate,” MacKenzie says. “The typical booking window for citywide conventions is two to five years out—i.e., a group usually selects the site of its 2012 convention by 2010.”

Despite some challenges, experts agree that the long-term appeal of Arizona should allow the state’s convention and meeting industry to fluorish.

“We’re seeing an increase in business from third-party planners, and the corporate segment is strengthening as well,” Blubaum points out. “Plus, healthcare continues to be a strong segment. Canada also is a growing market for Scottsdale, which is why we are increasing our efforts to drive additional meetings business from key Canadian cities.”

Jay Parry Headshot

Arizona Super Bowl Host Committee Hires CEO

The Arizona Super Bowl Host Committee today announced the appointment of Jay L. Parry to head the organization as Chief Executive Officer. As CEO, Parry will oversee the Host Committee and will work closely with the NFL to deliver a successful Super Bowl XLIX to the State of Arizona, including driving marketing efforts, developing and implementing NFL and Host Committee programs, spearheading sponsorships, fundraising and community relations, and managing financials.

Super Bowl XLIX will be the third Super Bowl played in Arizona, and the second played at University of Phoenix Stadium. Super Bowl XLII in 2008 had an economic impact of $500 million, according to a study conducted by the W.P. Carey School of Business, Arizona State University.

Parry brings a sports and business acumen uniquely suited to lead the Host Committee’s efforts for Super Bowl XLIX. Most recently, she was senior vice president of Brand and Business Development for the Phoenix Suns. Parry also spent seven seasons as president and chief operating officer of the Phoenix Mercury. During her tenure, the Mercury won two WNBA championships and generated double-digit business growth in corporate partnerships and attendance. Prior to her career in professional sports, Parry was an executive in a variety of roles with Bank of America, most recently as executive vice president in the Central Region. She served on the MVP Host Committee when Arizona hosted Super Bowl XXX in 1996. Currently, Parry serves as a director on the boards of several local organizations, including Arizona Women’s Education and Employment (AWEE,) BMO Harris Bank Arizona Advisory Board and Thunderbirds Charities. See www.AZSuperBowl.com for Parry’s full biography.

Parry was named a Most Admired CEO by the Phoenix Business Journal in 2010 and in 2008, was selected one of the Arizona Woman magazine’s “20 Women Who Will Shape Arizona by 2020.”

Parry will report to David Rousseau, Arizona Super Bowl Host Committee Chairman and president of Salt River Project.

“Jay’s appointment is an amazing coup for the Host Committee,” said Rousseau. “She is the ideal candidate for this role because of her deep experience in sports marketing, business and her strong ties to the community. Jay’s proven leadership skills make her well-suited to drive all facets of the organization from sponsorship and community activation and engagement, to the complex logistics involved in putting on the Super Bowl.”

“Arizona has so much to offer, and I’m honored and excited to be a part of demonstrating this to the world through the Super Bowl,” said Jay Parry, CEO, Arizona Super Bowl Host Committee. “Sports and business are not only my expertise, but my passion. Super Bowl is an exciting opportunity for Arizona that will leave a lasting legacy for our entire community.”

The successful 2015 game bid was prepared by the Host Committee, led by Michael Bidwill, president of the Arizona Cardinals, Mike Kennedy, former chairman of the Host Committee, and Winnie Stolper. Stolper has worked with the Host Committee since 2006 and will take on the role of Chief Administrative Officer reporting to Parry.

The Arizona Super Bowl Host Committee will bring together influential business leaders, senior government representatives, Convention and Visitors Bureau personnel, and thousands of volunteers to insure Super Bowl XLIX is a success, and results in positive economic impact under a global spotlight that enhances community pride.

KOOZA Photos 2007 004

Glendale CVB Rising in the West

Game on!

Cities like Glendale, Peoria, Goodyear, Surprise, and the other 14 cities that make up the West Valley are capitalizing on the rapid expansion of tourism and hospitality amenities — particularly spring training baseball facilities and other sports-related events — to grab a bigger share of the $18 billion that Arizona’s 37 million annual visitors spend.

As tourism in the West Valley continues to grow, the Glendale Convention & Visitor’s Bureau (CVB) is playing a bigger and more vital role to help drive visitors to West Valley hospitality businesses.

“The region provides the local and out-of-state traveler with an experience like no other,” says Lorraine Pino, Glendale CVB manager. “We are home to nine Cactus League spring training teams, the Arizona Cardinals and Phoenix Coyotes, Phoenix International Raceway, Wildlife World Zoo and Aquarium, great outdoor festivals, historic districts in each of our cities, performing arts centers and unique shopping venues. And, of course, you can be an astronaut for the day at our Challenger Space Center.”

Despite this diverse range of attractions, tourism is a relatively new industry in the West Valley. As a result, not every community in the area is equipped to implement independent marketing and promotion initiatives. Glendale CVB organizes and facilitates these initiatives, partnering with more than 100 restaurants, shopping malls, sports facilities, resorts and hotels, and service organizations.

“We work closely with our hotels — such as the Renaissance Glendale Hotel & Spa, Wigwam Resort, Hilton Garden Inn Avondale and many more — to provide lead generation and conference assistance,” Pino says.

Glendale CVB also serves as a liaison to large-scale entertainment such as Cirque du Soleil, which was held at University of Phoenix Stadium this summer, and mammoth events such as the Super Bowl, which will return to Glendale in 2015.

“When the Super Bowl was last held in Glendale in 2008, the Glendale CVB was not yet in existence,” Pino says. “But now that our bureau is in place for the 2015 game, the region will be in a better position to capture a greater share of visitor spending.”

Economists estimate that hosting a Super Bowl has an economic impact of $300 million-$500 million on the region.

“In addition, realizing that this mega event impacts the entire metro area and several destinations statewide, the Glendale CVB will be working with other tourism and hospitality organizations throughout the Valley to ensure that we provide the greatest fan experience possible, and to host the best Super Bowl possible,” Pino says.

By the end of 2012, Glendale will welcome yet another visitor destination when the Tanger Outlets Westgate is completed. The 328,000-square-foot retail development will feature 85 brand-name outlet stores and is expected to bring an additional 5 million-6 million annual visitors to the area.

With economic growth in the West Valley expected to continue its upward trend for years to come, Pino insists that communities must work together to realize the greatest benefit from an increasing number of visitors.

“It’s important that we all work together and pool our resources to achieve economies of scale,” Pino says. “This is the very reason the Glendale CVB came into existence: to serve as a regional organization to promote and showcase the 14 West Valley cities and to bring tourism business to the area. This regional approach is what will be needed for our hospitality businesses to continue to grow.”

convention center

Phoenix Convention Center Cracks National Top 10 List

It is perhaps fitting that a convention center inspired by one of the Seven Natural Wonders of the World has been selected by a national business magazine as one of the seven best convention centers in the United States.

The Phoenix Convention Center comes in at No. 7 on a list of the “Top Ten U.S. Convention Centers” in the April issue of Business Review USA.

The article ranks the “best of the best” among the nation’s “modern, immense and historically rich convention centers.” Its assessment of the Phoenix Convention Center states:

Downtown Phoenix’s convention center is a true multi-functional space. It hosts everything from national and regional conventions to consumer events and theatrical productions, and has attracted increasing amounts of tourism and financial support to the city since it opened in 1972. A recent expansion tripled the center’s size and further enhanced its regional aesthetics.

Five years and $650 million in the making, the expanded Phoenix Convention Center welcomed its first meeting groups in January 2009. Its architecture—dramatic angles, towering glass, earthy stone—is inspired by the colors and textures of the Grand Canyon, and its nearly 900,000 square feet of flexible exhibition and meeting space can accommodate more than 80 percent of the conventions in the U.S.

Since the debut of the fully expanded center, it has hosted nearly 800,000 delegates and generated more than $1 billion in direct spending for Phoenix’s regional economy.

The new convention center’s presence has helped the city host the Super Bowl, NBA All-Star Weekend, and Major League Baseball’s All-Star Game. Large conventions that have met at the center include the National Rifle Association’s Annual Meeting and Exhibits, the VFW Annual National Convention, the U.S. Green Building Council Annual Conference and Expo, the Benevolent & Protective Order of the Elks Annual Meeting, and the General Council of the Assemblies of God.

“The new convention center has been a game changer for Phoenix in the truest sense,” said Steve Moore, president and CEO of the Greater Phoenix Convention & Visitors Bureau. “Its size has allowed us to pursue business we simply couldn’t accommodate before, and its beauty and practicality have made that business want to come back.”

Included within the Phoenix Convention Center’s striking environs are three ballrooms (two at street level), 99 meeting rooms, an IACC-certified Executive Conference Center and $3.2 million worth of public art.

Thoughtful touches include air-conditioned loading bays, exhibit halls with pre-scored floors, an adjoining performance hall that seats 2,400, and outdoor meeting areas that capitalize on Phoenix’s sunny weather. The convention center’s catering staff can feed 360 people every eight minutes, and its bright and airy food court features five themed eateries.

The article in Business Review USA’s digital issue includes a video that highlights the Phoenix Convention Center’s green features. The campus’ newest buildings were designed with energy efficiency in mind, and its sustainability program encompasses recycling, solar power and water harvesting. The convention center’s commitment to environmental sensibility helped the conference center earn Leadership in Energy and Environmental Design (LEED) certification.