Tag Archives: Super Bowl XLIX

football

Super Bowl generates record revenues for hotels

In addition to being the most-watched televised event of all time, Super Bowl XLIX generated unprecedented revenues for metropolitan Phoenix’s hotel industry.
According to Smith Travel Research, revenue per available room (RevPAR), a key indicator of hotel performance, spiked at $324.87 for metro Phoenix on Jan. 31, the day before the Super Bowl. That’s the highest RevPAR ever recorded for metro Phoenix’s hotels for a single day, and represents a 318 percent increase over the same day in 2014.
Super Bowl Sunday saw a similar surge in RevPAR, at $320.55, a whopping 410 percent increase over the same day a year ago.
For the Super Bowl and the three days leading up it, RevPAR in metro Phoenix more than tripled from the same four-day period in 2014.
Super Bowl XLIX is now responsible for the three highest revenue performances in metro Phoenix history—and four of the top 10. (In all, metro Phoenix owes eight of its top 10 RevPAR showings to the NFL’s signature event, as four others occurred when the Arizona hosted the Super Bowl in 2008.)
“The Super Bowl’s power to generate revenue for our hotel industry is historically unrivaled, but this year’s game exceeded our expectations,” said Michael Mooney, executive vice president and chief operating officer for Visit Phoenix. “And the positive impact was felt across eight hotel submarkets in the metro area.”
The 2015 Super Bowl also boosted occupancy rates. Occupancy at metro Phoenix hotels for Jan. 31 was 95.7 percent, the seventh-highest on record.
For the four days leading up to, and including, the Super Bowl—Thursday through Sunday—occupancy at metro Phoenix hotels was 91.5 percent. That’s 40 percent higher than the same period in 2014.
The Central Phoenix submarket, which includes downtown Phoenix hotels, posted the highest occupancy rates in the metro area during Super Bowl week, topping out at 98 percent on Jan. 31.
“Occupancy rates were higher in downtown Phoenix than they were for the Super Bowl in 2008, even though that submarket has 2,000 more rooms than it did back then,” Mooney said. “That’s a testament to the Super Bowl activity that was centered downtown, including Super Bowl Central fan campus and the NFL Experience theme park.”
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Super Bowl generates $2M for local nonprofits

The Arizona Super Bowl Host Committee, in partnership with the National Football League (NFL) Foundation, has distributed more than $2 million to 27 Arizona non-profit organizations.
The broad range of nonprofits was selected to receive funding based on their program’s significant impact on the education, health and wellness of local youth. An estimated 400,000 local kids will be touched by the programs being supported by the Super Bowl XLIX Legacy Grants.
The Host Committee partnered with Thunderbirds Charities, APS Foundation, UnitedHealthcare, Salt River Project (SRP), The Arizona Republic, azcentral.com, 12 News and Season for Sharing to select the recipients.
“Super Bowl XLIX was one of the biggest and best events Arizona has ever hosted, with our region rallying to show the world that Arizona is a vibrant and dynamic place. Supporting local non-profits will insure this event has a positive, long-term impact on the community,” said David Rousseau, Chairman of the Arizona Super Bowl Host Committee.
“Every year, the NFL seeks to improve the surrounding communities of the Super Bowl host city and impact the area in a positive way long after the game has gone,” said Anna Isaacson, NFL Vice President of Social Responsibility.
 
The Legacy Grant recipients are:
 

§  Arizona Foundation for Women will implement the Raising Arizona’s Boys into Men program for coaches and male student-athletes, ages 13-23, in schools located in urban and rural areas of Arizona, including Native American populations.

§  Arizona Science Center (in partnership with The Arizona Republic, azcentral.com, 12 News and Season for Sharing) will support two projects including a state-of-the-art inflatable and portable planetarium and related programs; and the implementation of Focused Field Trips – one of ASC’s signature student/teacher engagement programs that provides free field trip experiences, teacher workshops and classroom materials for Title I, K-8 schools in Arizona.

§  Assistance League of Phoenix distributed a new pair of athletic shoes to more than 5,000 youth in need through the Operation School Bell Program.

§  ASU Foundation for a New American University funds will support a forum and workshop for up to 100 adults who work with local student athletes from middle school through college. The program will focus on the importance of teaching ethics, values and leadership, as well as techniques to effectively achieve this goal.

§  ASU Preparatory Academy received a newly refurbished athletic field and scoreboard to benefit K-12 students and the local community.

§  Balsz Elementary School District & Boys and Girls Club of Metro Phoenix (in partnership with Thunderbirds Charities) will purchase and install of a high quality, ADA-compliant play structure, shade cover, security fence and security cameras for the school’s playground in addition to building a new gym for the Boys & Girls Club of Metro Phoenix.

§  Barrow Neurological Institute funding supports two projects including the placement of certified athletic trainers at several thousand Arizona Interscholastic Association tournament events, ensuring the safety of more than 100,000 high school student-athletes; and direct services for victims of domestic violence.

§  Boys & Girls Clubs of Greater Scottsdale funding supports the L.E.A.N. (Lifestyle, Education, Activity and Nutrition) Program at the Boys & Girls Clubs of Greater Scottsdale serving youth through organized sports, diabetes education and nutrition programming.

§  Challenger Learning Center of Arizona (in partnership with APS Foundation) will purchase software systems for two state-of-the-art mission scenarios with advanced technological capability, providing a critical component in its two-year overall simulator upgrade project. Additional upgrades include interactive labs, electrical work, labor, supplies and teacher training materials.

§  City of Phoenix FitPHX will support physical activity and nutrition education for children, ages 10-14, at Phoenix libraries and parks in several underserved neighborhoods. ASU interns studying health will teach nutrition curriculum and lead physical activities.

§  City of Tempe funding will help the construction of a fitness path in Tempe’s Escalante Park.

§  Crisis Nursery funding will support the refurbishment of playgrounds at Crisis Nursery, which serves vulnerable children and families throughout the Valley.

§  The Ecological Restoration Institute and Northern Arizona University (in partnership with SRP) will use the donation to support the protection of water supplies and restoration of forest health in Arizona.

§  Elevate Phoenix funds will support education programs that provide 4,000 mentor hours to teach, tutor and transport students at five Title I elementary and high schools.

§  Esperanca, Inc. will implement the “Health with a Latin Flavor” program for youngsters, 8-14 years old, focusing on lessons about nutrition, physical activity and making healthy snacks.

§  First Things First Foundation funding will support former NFL player Kurt Warner’s foundation, which is dedicated to impacting lives by encouraging everyone that all things are possible when people put “first things first.”

§  Florence Crittenton of Arizona will support young women in need through college preparatory courses, a Student Success Liaison, sports programs and transportation to sporting events, educational outings and tours of local colleges and universities.

§  The Larry Fitzgerald First Down Fund will support kids and their families in crisis, as well as health-related organizations that work with families.

§  Phoenix Indian Center will implement Forward Promise: A Community Partnership that Empowers American Indian Young Men. This unique education module focuses on physical fitness and health, grounded by teaching about traditional American Indian games and sports.

§  Phoenix Public Library (in partnership with The Arizona Republic, azcentral.com, 12 News and Season for Sharing) will use the donation to support a summer reading program to combat low literacy rates and provide community-based early literacy programming in high need areas of the city.

§  Playworks Arizona (in partnership with UnitedHealthcare) will provide a full-time coach in 18 Title I elementary schools, engaging more than 13,500 youth in daily physical activity at recess and throughout the day.

§  Positive Coaching Alliance will use funds to support a two-year Legacy of Positivity program for the Phoenix Union High School District aimed to transform the youth sports culture for the 16-school district. It includes 100 live, interactive character education workshops.

§  Read On Arizona provides a literacy program that will allow every preschool to 3rd grade student at 40 high-need elementary schools to have access to a digital library for an entire school year. Volunteers also will place books and bookshelves in early childcare sites across the Valley.

§  Rodel Foundation of Arizona (in partnership with APS Foundation) will create interactive electronic versions of approximately 1,500 mathematical problems across six grade levels of materials. Teachers who utilize the materials will have the flexibility to order lessons in multiple formats to maximize opportunities for interactivity.

§  Special Olympics Arizona funding will support healthy lifestyle programming through the purchase and distribution of sports equipment, health screening materials and Healthy LEAP educational manuals, which include Healthy Weight and Obesity, Sports Nutrition and Hydration, Exercise and Injury Prevention, Personal Hygiene and Prevention of Tobacco and Alcohol Use.

§  St. Mary’s Food Bank Alliance (in partnership with The Arizona Republic, azcentral.com, 12 News and Season for Sharing) will procure and distribute 700,000 pounds of nutritious food, which will provide more than 58,333 meals for hungry children each month.

§  UMOM New Day Centers (in partnership with The Arizona Republic, azcentral.com, 12 News and Season for Sharing) will provide case management, food, medical care and other services to help homeless families residing in its Emergency and Extended Shelter overcome their barriers to attaining and maintaining housing.

University of Phoenix, Glendale, 2015 Super Bowl

JLL, Roger Staubach Predicting Victory for New England on Sunday

Oddsmakers see an even matchup in Sunday’s Big Game between the Seattle Seahawks and New England Patriots, but if commercial real estate statistics – and the view of a former title game MVP – are considered, Tom Brady should celebrate his fourth championship.

JLL and its Americas Executive Chairman Roger Staubach are predicting a victory for New England on Sunday. Watch as Staubach reveals his selection for the Big Game.

The Patriots have been phenomenal all season, and Tom Brady is one of the all-time greats,” said Staubach, who took home MVP honors in the 1972 game. “I think you’ve got one of the best matchups we’ve ever had for Sunday’s game, and I expect Seattle, with their great quarterback that never quits, to play a fantastic game.”

But this is the year the Patriots win another championship.”

History tends to favor commercial real estate vacancy rates in the Big Game, but last season’s victory for the Seahawks proved there may be more factors than available space for lease that dictate Sunday evening’s NFL title.

According to JLL research, NFL teams based in cities with higher office vacancy rates have taken home the Lombardi Trophy 60 percent of the time in the past 15 seasons, including a seven-year streak from 2000-2006. Seattle broke from that trend in 2014 with the franchise’s first championship.

Boston’s vacancy rate is four points higher (14.7 percent) than Seattle’s current rate of 10.7 percent. However, JLL considered other factors when examining this year’s game, like 2014 rent growth, which was 7.7 percent higher in favor of New England at 11.6 percent on the year.

Greater Boston’s office supply and construction activity compares much more favorably than Seattle with 160 million square feet to the Emerald City’s 88.4 million square feet. The two markets have similar construction activity underway, but Boston has a much higher percentage of preleased space with 51 percent to Seattle’s 26.2.

In New England, we are proud that both our real estate market and our football team are as strong as they come,” said James Tierney, Managing Director for JLL’s New England region. “Whether you’re on the hunt for a real estate investment, new space for your business or the most successful head coach and quarterback combination in football history, Boston is where you’ll find it. Go Patriots!”

Direct average rent is slightly higher for Boston at $31.74 per square foot versus $31.60 per square foot, but ask Seattle and there is more than just office statistics to support a victory, on paper, for the Emerald City.

There isn’t a better place for high-tech in the country with our mix of start-ups, venture capital and access to the most talented people in the country,” said JLL Seattle Market Leader Joe Smurdon. “Tech companies, investors and a highly-skilled workforce are flocking to our market with the explosive growth we are experiencing within the tech sector.”

Nerdwallet ranked the Greater Seattle area as the second-best place for STEM graduates, and Fast Company also voted it as the smartest city in North America. Those factors are part of the reason why Seattle was ranked No. 2 in JLL’s annual High-Tech Report, compared to Boston’s seventh-place ranking.

When pushed to counter Boston’s ability to attract venture capital due to its world-leading life sciences cluster, Smurdon said “I’m just here so I won’t get fined. Go Hawks!”

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NB|AZ will air ‘Elevate AZ’ Super Bowl ad

In an effort to promote Arizona and the businesses that impact its communities and citizens, National Bank of Arizona (NB|AZ) announced the airing of its official “Elevate AZ” commercial during the broadcast of Super Bowl XLIX.

The commercial is a key portion of NB|AZ’s “Elevate AZ” campaign and will feature three Arizona businesses and two Arizona nonprofit organizations that exemplify what it means to “Elevate AZ.” Viewers will be invited to visit www.ElevateAZ.com to learn more about the organizations and how they have positively impacted the lives of many Arizonans.

NB|AZ is in a unique position to more clearly define Arizona and what it means to be an Arizonan while working to dispel some of the myths that many outside the state believe to be true.

“Too often Arizona is defined by those who do not live here and have no understanding of the strength of the people, communities and causes that drive this state,” Keith Maio, NB|AZ President and CEO, said. “The goal of the commercial is to elevate the conversation about Arizona on a national level and we feel our clients are leading that discussion.”

Through print, television and online channels NB|AZ will use “Elevate AZ” as the platform to discuss “What’s right with Arizona.”

The five Arizona businesses featured during the 30-second commercial will include K2 Adventure Foundation, Phoenix Group Metals, A Tumbling T Ranch, Ballet Arizona and Page Springs Cellars. Each business is a member of NB|AZ and has a unique impact on their patrons and communities on a daily basis.

Fans and members of the media pack US Airways Center Tuesday for Super Bowl Media Day. Photo by Shavon Rose, AZ Big Media

Here’s a guide to Super Bowl Central

Super Bowl XLIX is Arizona’s third Super Bowl in 19 years. This year’s Super Bowl is expected to drive in much needed revenue to Phoenix. With fans traveling from across the country to watch the Seattle Seahawks and New England Patriots battle for the championship.

The Super Bowl events got kicked off in downtown Phoenix when the NFL Experience opened Jan. 24. Verizon Super Bowl Central officially opens Jan. 28. There are over thirty different activities to do along Super Bowl Central, but there are some attractions that are a must.

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NFL Experience

Located inside the Phoenix Convention Center, the NFL Experience has everything fans could possibly imagine. The activities include autograph sessions with former and current players, displays, games, and a multitude of exhibits. $35 grants fans a pass to this all-day event.

Pepsi Hyped for Halftime

From Jan. 28-Feb.1, the Pepsi Hyped for Halftime stage located on Central in between Washington and Jefferson will feature a number of performances from local to national acts. As of now, Walk the Moon headlines Friday night and the Roots lead Saturday night. JT Hodges, Kat Dahlia, Wisin, and others are among the other scheduled bands.

The Grand Canyon Experience

The out of state fans most likely wont have the time to take a day trip up to one of the seven wonders of the world, so the Super Bowl committee is bringing the Grand Canyon downtown to 1st street and Jefferson. The Grand Canyon Experience is a 30-foot tall and 100-foot wide rock-climbing wall. The wall features 20 climbing positions ranging in difficulty. An 18-foot waterfall and 18-foot video screen atop the summit also accompany the attraction.

CitySkate at CityScape

If you haven’t gone yet, this is your final chance to go. CitySkate is Arizona’s only outdoor ice skating rink. It’s 5,442 square ft. of real ice right in the heart of downtown. For $12, skate all you’d like on the day of purchase. The ticket also includes skate rental.

Broadcast Zones

National television stations and shows such as CNN, MSNBC, NFL Network, The Today Show, and many more will broadcast straight from Super Bowl Central. Stop by 2nd street in between Washington and Jefferson to catch a glimpse of the anchors during their live broadcasts.

Puppy Bowl Café

Aside from the most watched sporting event all year, the Puppy Bowl has to be the cutest sporting event. The stars of Puppy Bowl XI will be at the Northwest Corner of Central and Jefferson at Chloe’s Corner for meet and greets.

Visit Phoenix Super-Sized Football

Unveiled in November, the 20-foot football sits on the northwest corner of Central and Washington. It’s the acclaimed landmark for all festivities on the Downtown campus for Super Bowl festivities. Fans are encouraged to take pictures with the oversized football and post photos on social media with the hashtag #SB49.

Verizon Super Bowl Central and the NFL Experience are open Wednesday- Friday 2 p.m.-midnight, Saturday 10 a.m.-midnight, and Sunday 10 a.m., 3 p.m.

Show Phoenix Pride, University of Phoenix Stadium, Photo: greatdegree, Flickr

NFL ‘Touchdown Club’ new for Super Bowl

NFL On Location, the NFL’s official source for event experiences and hospitality, is offering fans an unprecedented experience for Super Bowl XLIX in Arizona through the “Touchdown Club” ticket package that includes in-stadium hospitality and an on-field, postgame photo opportunity.

The Touchdown Club is a “super suite” comprised of 1,200 lower-level end zone seats at University of Phoenix Stadium. The first in Super Bowl history, the package features on-site hospitality before, during and after the game in the exclusive section, situated directly behind the south end zone lower-level seating location, a dedicated stadium entrance, an optional three- or four-night stay in a premium hotel, and an entire package of exclusive amenities.

This exclusive Super Bowl XLIX experience includes:
·         Exclusive custom built Club directly behind your seating location
·         Special postgame on field photo opportunity
·         Full Premium Menu and Top Shelf Open Bar (pregame)
·         Select Menu Items, Beer, Wine and Soft Drinks (during the game and postgame)
·         Individual padded seats with drink rail
·         Featuring musical performances by former NFL QB Doug Flutie and his band, Doug Flutie and the Flutie Gang, amongst others.
·         Player and cheerleader appearances and autograph opportunities
·         Interactive entertainment elements and more
·         Dedicated security entrance to stadium on Super Bowl Sunday and preferred parking
·         Super Bowl XLIX gift bag, stadium collection game program, special Super Bowl XLIX lanyard with ticket sleeve and access to the NFL Experience Engineered by GMC

TICKETS:      For NFL On Location information or to purchase tickets, visit http://nflonlocation.com/about.

WHEN:           Sunday, February 1

WHERE:         University of Phoenix Stadium

Architectural Photography by Michael Baxter, Baxter Imaging LLC

Westgate hosts free concerts leading up to Super Bowl

You don’t need a ticket to Super Bowl XLIX on Feb. 1 or a VIP party pass to get in on all of the excitement and activities surrounding the big game. Just steps from the stadium, Westgate Entertainment District will be the hub of activity in Glendale with a Super Music Series presented by Bud Light, a five-day free concert series that is open to the public.

Beginning Weds. Jan. 28 through Super Bowl Sunday, Westgate’s WaterDance Plaza will transform into an outdoor concert venue with local and national bands hitting the stage. On Wednesday through Saturday festivities will run from 6pm – 10pm and on Sunday from 11am – 4pm. Each day will feature a different music genre, from classic rock and electronic dance music to country and 80’s hits. No tickets are required to take part in the fun and groove alongside fellow football fans.

Attendees can enjoy Westgate’s more than 20 restaurants, bars and retailers in addition to an open-air beer garden around the stage and other fan activities. Westgate will be making a donation to the 100 Club of Arizona from a portion of the beer garden sales. During the Super Music Series, with the exception of Super Bowl Sunday, parking is free at all of Westgate’s lots surrounding the Entertainment District.

“We are pleased to present a fantastic music lineup that is completely free and open to the public,” said Jeff Teetsel, development manager for Westgate Entertainment District. “With many of the events around the big game being private or expensive, we wanted to differentiate Westgate’s activities and provide a free opportunity for both locals and visiting fans to participate in the excitement surrounding the Super Bowl. No ticket is required to attend, and Westgate’s WaterDance Event Plaza is a spectacular open-air environment. We and our tenants look forward to welcoming thousands of fans each day.”

Weds. Jan. 28: Los Lobos (6pm – 10pm, local band opens at 6pm, headliner takes the stage at 8:30pm)

Thurs. Jan. 29: Chainsmokers (6pm – 10pm, local DJ opens at 6pm, headliner takes the stage at 8:30pm)

Fri. Jan. 30: Eli Young Band (6pm – 10pm, local band opens at 6pm, headliner takes the stage at 8:30pm)

Sat. Jan. 31: Dramarama, Bow Wow Wow, Gene Loves Jezebel and Naked Eyes (6pm – 10pm, local band opens at 6pm, headliner takes the stage at 8:30pm)

Sun. Feb 1: SUPER BOWL SUNDAY. All festivities and live music run from 11am – 4pm. Local bands include Kianna Martinez, Jared & The Mill and Chad Freeman & Redline.

For more information about Westgate Entertainment District, visit www.westgateaz.com.

From left: SPIKE, Arizona Super Bowl Host Committee mascot; Councilman Bill Gates, City of Phoenix; Councilman Michael Nowakowski, City of Phoenix; Jim Hughes, First Solar, Inc. CEO; and David Rousseau, Chairman, Arizona Super Bowl Host Committee.

Super-sized Super Bowl countdown clock unveiled

To build on the growing momentum and anticipation of Super Bowl XLIX the Arizona Super Bowl Host Committee and First Solar, Inc. unveiled the First Solar Countdown Clock in downtown Phoenix this morning. Over the next 60 days, the technologically advanced clock will provide the countdown to kick-off and keep fans “in the know” about events and activities coming up on the free, 12-city block fan campus known as Super Bowl Central.

The super-sized timepiece stands 13 feet tall, is made of aluminum and steel, and illuminated by more than 200 feet of LED lights. The First Solar Countdown Clock will display updated video content and a countdown to the kickoff of Super Bowl XLIX. It features three, 55 inch ultra-bright LED displays and nine First Solar panels, which were manufactured at the company’s US production facility outside of Toledo, Ohio.

“The First Solar Countdown Clock is the second exciting addition to Super Bowl Central, the epicenter of fan activity in Downtown Phoenix, and made possible by First Solar taking a strong local leadership role,” said Jay Parry, President and CEO of the Arizona Super Bowl Host Committee.

First Solar is also a partner of the Host Committee’s volunteerprogram. With the support of its employees, it is currently the largest single corporate volunteer group for the Arizona Super Bowl Host Committee.

”Our association with the Arizona Super Bowl Host Committee demonstrates First Solar’s commitment to our home town,” said Jim Hughes CEO of First Solar. “Our associates are proudly participating in a variety of volunteer community service programs.”

The First Solar Countdown Clock is located on the northeast corner of Jefferson and 1st Street, which will be the heart of Super Bowl Central. The free, football-themed, pedestrian and family friendly fan campus will feature a multitude of daily activities such as outdoor performances by local musicians and national recording artists, an autograph stage, the iconic Super Bowl XLIX Roman Numerals and a beer garden. It will run from Wednesday, January 28 through Sunday, February 1, 2015.

In November, the Host Committee unveiled the first Super Bowl Central attraction on the corner of Central and Washington. The super-sized football towers more than 20 feet high, measures more than 32 feet around and weighs more than 7,000 pounds. Fans are encouraged to visit both monuments, take selfies, share them on social media using #sb49 and make their own Super Bowl XLIX memories.

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NB|AZ partners with Super Bowl Host Committee

The Arizona Super Bowl Host Committee announces a new partnership with National Bank of Arizona (NB|AZ). The partnership is a fully integrated program providing Official Sponsor designation, a custom media plan with traditional, digital and social elements, business development assets, as well as Presenting Partner status of the CEO Forum.

The recently announced CEO Forum is designed to directly foster Arizona economic growth, which correlates to the business and community goals of NB|AZ. The program leverages Super Bowl XLIX to host more than 50 business leaders from around the world and introduce them to the pro-business environment to encourage them to move or expand business operations in Arizona for a lasting economic impact.

“NB|AZ has a long tradition of supporting and leading economic development efforts across our state,” said CEO Keith Maio. “This partnership provides us with a platform to do what we do best, bring people together to talk about the great opportunities that exist in Arizona to grow business.”

The CEO Forum is unique to the Arizona Super Bowl Host Committee and started in 2008, which resulted in more than 1,000 jobs and over $400 million invested in the state.

“There has been tremendous interest and support in the CEO Forum by Arizona-based companies and CEOs. They see the value and recognize that hosting Super Bowl XLIX is about much more than football,” stated David Rousseau, chairman of the Arizona Super Bowl Host Committee. “As an Arizona-based company with storied leadership and community support, NB|AZ is a natural fit to support programs that accelerate economic development.”

NB|AZ is also a founding sponsor of the Arizona Leadership Forum. This year, Michael Bidwill, president of the Arizona Cardinals and Host Committee board member, along with Jay Parry, president and CEO of the Arizona Super Bowl Host Committee, spoke at the 2014 Arizona Leadership Forum regarding the overall economic impact of hosting Super Bowl XLIX and the 2015 Pro Bowl.

Promoting Smart Growth in Down Economy

Super Bowl Host Committee announces CEO Forum

Today the Arizona Super Bowl Host Committee formally announces the CEO Forum, a cornerstone program that will directly foster Arizona economic growth. The CEO Forum will welcome more than fifty (50) business executives from around the world to participate in a premier policy discussion about opportunities and challenges that will shape our future communities and businesses. The program will take place the weekend of Super Bowl XLIX in Phoenix and highlight the unique opportunities and positive business climate in Arizona.

“We want to introduce corporate decision-makers to Arizona and show them what our state has to offer. Arizona is pro-business and there’s a great workforce here. Our goal is simple, to encourage participants to move or integrate business operations to Arizona,” said David Rousseau chairman of the Arizona Super Bowl Host Committee. “We want to plant the seeds during Super Bowl XLIX and see Arizona business grow in the future.”

Super Bowl XLIX will serve as a tremendous catalyst to boost the Arizona business environment. The game and surrounding events and activities are expected to draw more than 100,000 visitors, which will ideally foster future business relocations and expansions in Arizona as well as continuing strong tourism.

The Arizona Commerce Authority is leading Arizona’s various economic development organizations in a collaborative effort to identify a diverse group of companies to participate in the CEO Forum, from Fortune 500 corporations to emerging, high-growth businesses. The Host Committee has engaged with several presenting sponsors that are heavily invested in supporting Arizona growth to create a world-class program that capitalizes on the interest and prominence of the Super Bowl, including Apollo Education Group, First Solar, Inc. and National Bank of Arizona (NB|AZ).

A pillar of the CEO Forum will be the CEO Leadership Huddle, a multi-panel policy forum being conducted in partnership with The McCain Institute for International Leadership. The panels will focus on a range of topics with the common theme of global leadership and will be highlighted by discussions between prominent business leaders, international politicians and philanthropic visionaries. In addition, the CEO Forum will include many opportunities for attending CEOs to engage with Host Committee sponsors, Arizona’s business leaders, elected officials and other advocates. Additional program and panel details will be announced in January 2015.

The CEO Forum is unique to the Arizona Super Bowl Host Committee and was started in 2008 with Super Bowl XLII. The program brought more than 20 CEOs to Arizona for Super Bowl weekend and resulted in more than 1,000 jobs and over $400 million invested in the state.

One of the participants in the 2008 CEO Forum was Dr. Patrick Soon-Shiong, who led a sizeable business investment in Arizona after participating in the program. Dr. Soon-Shiong recently joined the Arizona Super Bowl Host Committee Board of Directors and continues to be an advocate for investment in Arizona. He also will play a key role in the CEO Forum curriculum.

Giant Host Committee Visit Phoenix Football Unveiled in Downtown Phoenix

Cornerstone of Super Bowl Central unveiled

Giant Football Unveiled Mayor Greg Stanton SpeaksWith 83 days until the kick-off of Super Bowl XLIX, the Arizona Super Bowl Host Committee and Visit Phoenix today are unveiling a super-sized football mounted in Downtown Phoenix, which will serve as the cornerstone for Super Bowl Central. Towering more than 20 feet high, it measures more than 32 feet around, and weighs in excess of 7,000 pounds.

“This massive installation for Super Bowl XLIX stands for the fun and lasting memories in store for fans, and for the heightened profile and lasting benefits for Arizona as we welcome our third Super Bowl in 19 years,” said Jay Parry, President and CEO of the Arizona Super bowl Host Committee.

Located at the northwest corner of Washington Street and Central Avenue, the enormous football made of 7,000 pounds of steel, as well as wood and foam, is 2,000 percent larger than a regulation football.

“Super Bowl Central is a postcard from downtown Phoenix to the world,” said Win Holden, chair of Visit Phoenix. “This super-sized football not only marks the epicenter of downtown Phoenix’s fan experience, but it’s destined to star in scores of selfies and social-media posts.”

Fans are invited to take their photos in front of the newly installed giant football and share them on social media using #SB49.

Super Bowl Central will be a free, family-friendly, football-themed fan campus featuring street-level merchants and restaurants, local food trucks, beer and wine gardens, a concert stage, network broadcast stages and a nightly fireworks show. The 12-block area in downtown Phoenix will be the hub of fan activities for Super Bowl XLIX from Wednesday, January 28 through Sunday, February 1, 2015.

Chef Beau MacMillan & TNFL Founder Wayne Kostroski

MacMillan named AZ Cardinals’ celebrity chef

Taste of the NFL, a 501c3 organization, announced the launch the national Kick Hunger Challenge®, an annual fundraising campaign that pits fans from all 32 NFL markets against each other for a friendly competition to raise money for food banks nationwide. The season-long fundraiser kicks off as part of September’s Hunger Action Month and culminates at the 24th Annual Taste of the NFL’s Party with a Purpose® held on the eve of Super Bowl XLIX on Saturday, Jan. 31, 2015 at WestWorld in Scottsdale.

Fans are encouraged to support Taste of the NFL’s mission to end hunger by donating to their favorite NFL team’s fundraising page online at kickhungerchallenge.com. One hundred percent of donations made to a team’s individual page will be distributed to the team’s local food bank partner.

As part of the organization’s commitment to rallying the country’s top chefs to raise awareness and money, TASTE OF THE NFL has appointed Andrew Zimmern as this year’s national culinary host for its Party with a Purpose®. Zimmern, the creator, host and co-executive producer of Travel Channel’s hit series, Bizarre Foods with Andrew Zimmern, will lead the charge along side national celebrity spokesperson, Alyssa Milano.

“With millions of people in America struggling with hunger, the need to do more is greater than ever,” said Zimmern. “I am honored to support Taste of the NFL’s efforts as culinary host and one of many of this country’s top chefs and NFL players that are raising money and awareness in support of food banks throughout the United States.”

This year’s star-studded Party with a Purpose® fundraising event brings together exceptional cuisine, prominent chefs from around the country, including Arizona Cardinals Celebrity Chef Beau MacMillan of Sanctuary on Camelback Mountain along with NFL players, coaches, legends and more, all to support the fight against hunger.

Tickets for Party with a Purpose® are on sale now and can be purchased at www.tasteofthenfl.com. Prices are $700 each for guest tickets and $9,000 for VIP tables of 10. An exclusive Diamond Package Experience is also available. For more information, visit tasteofthenfl.com/superbowlevent.

Those who can’t attend the event can still support Taste of the NFL’s mission to end hunger by participating in the Kick Hunger Challenge. NFL fans can visit www.KickHungerChallenge.com and make a donation on behalf of their favorite team. All proceeds from the Kick Hunger Challenge go directly to food banks in NFL team cities.

Arizona fundraising efforts include a Valley-wide restaurant fundraising promotion that supports Taste of the NFL’s Kick Hunger Challenge to promote awareness and action to end hunger in America – with local funds raised staying in Arizona.

In the spirit of Super Bowl XLIX, Taste of the NFL is enlisting 49 local restaurants to participate in the challenge from October – December to raise funds and compete for a chance to be part of the Taste of the NFL action. All proceeds raised in the “Flavors of the Valley” competition will support two local food banks – St. Mary’s Food Bank Alliance in Phoenix and Vista del Camino Food Bank in Scottsdale.

The five (5) restaurants that raise the most money during promotion will be invited to participate in the “Flavors of the Valley” area at the Taste of the NFL’s Party with a Purpose®.

Taste of the NFL’s 24th Anniversary partners that have lent an effort to Kick Hunger include: E&J Gallo Winery, American Family Insurance, Low T Centers and TNFL’s newest partner, Arizona-based Avnet.

Unveiling the countdown clock are Phoenix Councilwoman Laura Pastor, CEO of the Arizona Super Bowl Host Committee Jay Parry, Phoenix Councilwoman Kate Gallego, Phoenix Councilman Bill Gates, Phoenix Mayor Greg Stanton and Chairman of the Arizona Super Bowl Host Committee, David Rousseau.

Arizona Super Bowl Countdown Clock Unveiled

With 179 days and counting until Super Bowl XLIX, the Arizona Super Bowl Host Committee and Phoenix Mayor Greg Stanton today unveiled a countdown clock at Phoenix Sky Harbor International Airport which will mark the days, hours and minutes until the opening kick-off of the State’s third Super Bowl since 1996.

“We’re thrilled to have the Super Bowl XLIX countdown clock prominently located at Sky Harbor, the most highly-trafficked point of entry to the state. As we hit the six-month mark, this will help drive awareness and anticipation for the Super Bowl and all the surrounding events,” said David Rousseau, Chairman of the Board of the Arizona Super Bowl Host Committee.

The state-of-the art digital clock located in Terminal 4 at Sky Harbor is illuminated on a 55 inch, high-definition LED screen. After today’s unveiling on the west end of the baggage claim area, an additional countdown clock was illuminated on the east end of baggage claim in Terminal 4. The terminal serves more than 80 percent of Sky Harbor’s passengers.

“The city of Phoenix is ready to host its largest Super Bowl celebration yet,” said Phoenix Mayor Greg Stanton. “Phoenix Sky Harbor will be the gateway to the Valley for tens of thousands of Super Bowl visitors and we are working closely with the Arizona Super Bowl Host Committee to ensure the best fan experience the NFL has ever seen.”

In the month surrounding the big game, Phoenix Sky Harbor will serve an estimated 4 million passengers. The new PHX Sky Train will provide a quick, convenient ride from the airport to the light rail connection, giving football fans an easy way to travel to Super Bowl Central, a festival made up of 12 city blocks that will be the epicenter of free, fan fun, in Downtown Phoenix. Super Bowl Central will be held for four days leading up to the game.

Super Bowl XLIX will be played at University of Phoenix Stadium on February 1, 2015, marking Arizona’s third Super Bowl in 19 years. At Super Bowl XLII in University of Phoenix Stadium on February 3, 2008, The New York Giants beat the New England Patriots 17-14. Arizona’s first big game, Super Bowl XXX, was held at Arizona State University’s Sun Devil Stadium in 1996, with the Dallas Cowboys beating the Pittsburgh Steelers 27-17.

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Arizona Super Bowl Host Committee Announces Board

The Arizona Super Bowl Host Committee announces its Board of Directors for Super Bowl XLIX. The board of directors is comprised of business leaders that volunteer their time to drive the state’s efforts for Super Bowl XLIX.

The Host Committee is a private, non-profit Arizona corporation. The mandate of the Host Committee is to galvanize local stakeholders in a united approach to hosting the largest single-day sporting event by maximizing positive media exposure, fueling the economic engine of Arizona and leaving a lasting legacy long after the excitement of the Big Game. The board was assembled in 2013 to begin planning and to garner local corporate support and sponsors.

Board members include:
● Board Chair David Rousseau, president, SRP

● Brad Anderson, executive vice president, brokerage office services, CB Richard Ellis

● Michael Bidwill, president, Arizona Cardinals

● Jose Cardenas, senior vice president and general council, Arizona State University

● David Farca, president, ToH Design Studio

● Jim Grogan, chief operating officer, International Capital Investment Company

● Michael Haenel, executive vice president, Cassidy Turley

● Mike Kennedy, partner, Gallagher & Kennedy, P.A. (chairman, Super Bowl XLII Host Committee in 2008)

● Dan Lewis, senior vice president, Sovereign Finance

● Jeffrey Lowe, president, MidFirst Bank

● Mary Martuscelli, regional president for the private client reserve, U.S. Bank

● Andrew McCain, vice president and CFO, Hensley Beverage Company

● Patrick McGinley, vice president of property management, Vestar

● Steve Moore, president and CEO, Greater Phoenix CVB

● Jodi Noble, partner, Deloitte

● Jay Parry, president and CEO, Arizona Super Bowl Host Committee

● Earl Petznick Jr., president and CEO, Northside Hay Company

● Ken Van Winkle, managing partner, Lewis Roca Rothgerber LLP

● KJ Wagner, president and CEO, Willis of Arizona, Inc.

● David Watson, co-founder and managing partner, mybody and president and managing partner, Revolution Tea

● John Zidich, CEO, Republic Media Publisher, The Arizona Republic

“We have an impressive group of business leaders working together to meet the fundraising goals for Super Bowl XLIX and to maximize the opportunity to build the Arizona brand in this unparalleled global spotlight,” said David Rousseau, Arizona Super Bowl Host Committee chairman. “We want to promote Arizona as an ideal destination for businesses and tourists well beyond Super Bowl XLIX.”

Super Bowl XLIX is scheduled to be played at University Of Phoenix Stadium on February 1, 2015, marking Arizona’s second Super Bowl in seven years. In Super Bowl XLII at University of Phoenix Stadium on February 3, 2008, The New York Giants beat the New England Patriots 17-14. Arizona’s first big game, Super Bowl XXX, was held at Arizona State University’s Sun Devil Stadium in 1996, with the Dallas Cowboys beating the Pittsburgh Steelers 27-17.

For more information on the Board of Directors, please visit http://azsuperbowl.com/about-us/meet-the-team/

Salt-River-Fields-Medium

Pride Group, Salt River Fields strike deal

Locally-based Pride Group is taking over the Valley one venue at a time. The full-service event company aims to be the Single Simple Solution™ for their clients. As of May 1, 2014, Pride Group will be the exclusive event services provider for Salt River Fields. Among the many services Pride Group will offer, they will supply the venue with tables and chairs, mobile restroom suites, fencing, crowd control equipment, premium portable toilets, power generators, light towers, furniture and décor.

“Salt River Fields at Talking Stick is excited to have added Pride Group to its team,” says Salt River Fields at Talking Stick General Manager, Dave Dunne. “They are a tremendous partner and Salt River Fields is looking forward to working with them on all of our festivals, concerts and special events. Pride Group brings a professionalism that is unmatched in the industry and will only make our events that much better,” he adds.

Pride Group’s current client roster includes the Arizona Cardinals Football Club, University of Phoenix Stadium, Fiesta Bowl, Super Bowl XLIX, P.F. Chang’s Rock ‘n’ Roll Marathon, Wild Horse Pass Motorsports Park, Desert Mountain Club, City of Tempe Special Events, Arizona State University, the Senior & PGA Tours and now Salt River Fields.

“We are truly excited to partner long term with one of the most elite venues in Arizona,” says Pride Group CEO, Robb M. Corwin. “Their stellar customer service philosophies, desire to be the very best at what they do and attention to detail, put us in perfect harmony with one another.”

The two companies will work together to provide the best possible experience for those in attendance at any of the venue’s various events.

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Super Bowl Committee Launches Community Campaign

Today the Arizona Super Bowl Host Committee announces its community campaign for Super Bowl XLIX. In addition to creating direct economic impact for Arizona, investing in the community and local nonprofits is paramount to the Host Committee’s mission to leave a positive lasting legacy from Super Bowl XLIX. The Arizona Super Bowl Host Committee is partnering with the National Football League (NFL) Foundation to distribute more than $2 million to Arizona nonprofits leading up to Super Bowl XLIX on February 1, 2015.

With the launch of the “In the Community” web page, www.azsuperbowl.com/community, local nonprofits are encouraged to visit the site to learn about the Host Committee’s giving mission and focus areas. The legacy grants will focus on distributing dollars to local nonprofits that submit proposals with a key focus in education and youth health and wellness programs. The application will be available online June 23 until July 11.

The Arizona Super Bowl Host Committee has also partnered with the Arizona Community Foundation to provide the administration to distribute the foundation dollars. Their expertise in the nonprofit sector as well as the synergies in the foundation focus areas will be a tremendous asset to the Host Committee.

The NFL Foundation annually donates $1 million towards Super Bowl legacy programs and is matched by local private and public donations.

“Giving back to the local nonprofit community is a tremendous opportunity that will allow us to leave Arizona in a better place as a result of Super Bowl XLIX. We appreciate the local business leaders and corporations support to make this investment possible and look forward to the many legacy projects that will be funded leading up to the Big Game,” said David Rousseau, Chairman, Arizona Super Bowl Host Committee.

The “In the Community” web page also features current community outreach events that the Host Committee has participated in throughout Arizona ranging from tree planting events to literacy fairs and football clinics. In addition, there is a donation page for the public to join the movement to leave a lasting legacy in Arizona by donating online and becoming an active philanthropist.

For more information, visit www.azsuperbowl.com/community.

From left: David Rousseau, Chairman of Arizona Super Bowl Host Committee, Jay Parry, President & CEO, Arizona Super Bowl Host Committee, Greg Stanton, Mayor of Phoenix, Kate Gallego, Councilwoman District 8, Jim Waring, vice mayor of Phoenix and Michael Nowakowski, Councilman District 7.

Super Bowl Central will take over downtown

The Arizona Super Bowl Host Committee announced several major initiatives that will take over 12 city blocks in downtown Phoenix and together will serve as the hub of fan, sponsor, media and NFL activities for Super Bowl XLIX.

The activities will cover 5th Street to First Avenue and Jefferson Street to Monroe Street and be anchored by the iconic Super Bowl roman numerals, which will tower 30 feet into the air.

Super Bowl Central, will feature live performances by national recording artists and local musical talent, community groups and schools, football themed activities, and beer and wine gardens. The festival will feature family-friendly activities for fans of all ages, will be free to the public and incorporate street level merchants and restaurants. Local culture and food will be showcased. This is a new addition to Arizona’s line-up of Super Bowl activities since the state last hosted the Super Bowl in 2008, and one million visitors are expected to participate.

“We are thrilled to be providing extensive and engaging events and activities that will showcase the energetic and vibrant culture of Arizona to fans, sponsors and media alike,” said David Rousseau, Chairman, Arizona Super Bowl Host Committee.

Typically one of Super Bowl’s most popular activities, NFL Experience is the world’s largest interactive football theme park. For Super Bowl XLIX, it will be located at the Phoenix Convention Center and feature attractions such as kids’ football clinics, interactive football games, free autograph sessions and more.

NFL House, a VIP hospitality headquarters, is another new addition to Arizona’s Super Bowl activities and will be located at CityScape.

“Super Bowl Central, along with NFL Experience and NFL House, will turn
downtown Phoenix into the Super Bowl epicenter. It will provide both local and
visiting fans an amazing opportunity to be part of this global event. Super Bowl
Central delivers direct economic benefits to local businesses,” said Greg Stanton, Mayor of Phoenix.

NFL Media Center, located at the Phoenix Convention Center, will provide working facilities for 5,000 members of the media from over 30 countries around the world.

National broadcast networks — NBC, NFL Network and others — will broadcast live from Super Bowl Central.

Additionally, NFL Headquarters will be at the Hyatt Regency Phoenix.

The average temperature in the Valley in February is 71 degrees, showcasing the ideal weather conditions for an outdoor fan festival as well as the Super Bowl game.

Super Bowl XLIX will be played at the University of Phoenix Stadium, home of the Arizona Cardinals, on February 1, 2015. This marks Arizona’s second Super Bowl in seven years and the third overall. In Super Bowl XLII at University of Phoenix Stadium on February 3, 2008, the New York Giants bet the New England Patriots 17-14. Arizona’s first big game, Super Bowl XXX, was held at Arizona State University’s Sun Devils Stadium in 1996, with the Dallas Cowboys beating the Pittsburgh Steelers 27-17.

Jay Parry Headshot

Arizona Super Bowl Host Committee Hires CEO

The Arizona Super Bowl Host Committee today announced the appointment of Jay L. Parry to head the organization as Chief Executive Officer. As CEO, Parry will oversee the Host Committee and will work closely with the NFL to deliver a successful Super Bowl XLIX to the State of Arizona, including driving marketing efforts, developing and implementing NFL and Host Committee programs, spearheading sponsorships, fundraising and community relations, and managing financials.

Super Bowl XLIX will be the third Super Bowl played in Arizona, and the second played at University of Phoenix Stadium. Super Bowl XLII in 2008 had an economic impact of $500 million, according to a study conducted by the W.P. Carey School of Business, Arizona State University.

Parry brings a sports and business acumen uniquely suited to lead the Host Committee’s efforts for Super Bowl XLIX. Most recently, she was senior vice president of Brand and Business Development for the Phoenix Suns. Parry also spent seven seasons as president and chief operating officer of the Phoenix Mercury. During her tenure, the Mercury won two WNBA championships and generated double-digit business growth in corporate partnerships and attendance. Prior to her career in professional sports, Parry was an executive in a variety of roles with Bank of America, most recently as executive vice president in the Central Region. She served on the MVP Host Committee when Arizona hosted Super Bowl XXX in 1996. Currently, Parry serves as a director on the boards of several local organizations, including Arizona Women’s Education and Employment (AWEE,) BMO Harris Bank Arizona Advisory Board and Thunderbirds Charities. See www.AZSuperBowl.com for Parry’s full biography.

Parry was named a Most Admired CEO by the Phoenix Business Journal in 2010 and in 2008, was selected one of the Arizona Woman magazine’s “20 Women Who Will Shape Arizona by 2020.”

Parry will report to David Rousseau, Arizona Super Bowl Host Committee Chairman and president of Salt River Project.

“Jay’s appointment is an amazing coup for the Host Committee,” said Rousseau. “She is the ideal candidate for this role because of her deep experience in sports marketing, business and her strong ties to the community. Jay’s proven leadership skills make her well-suited to drive all facets of the organization from sponsorship and community activation and engagement, to the complex logistics involved in putting on the Super Bowl.”

“Arizona has so much to offer, and I’m honored and excited to be a part of demonstrating this to the world through the Super Bowl,” said Jay Parry, CEO, Arizona Super Bowl Host Committee. “Sports and business are not only my expertise, but my passion. Super Bowl is an exciting opportunity for Arizona that will leave a lasting legacy for our entire community.”

The successful 2015 game bid was prepared by the Host Committee, led by Michael Bidwill, president of the Arizona Cardinals, Mike Kennedy, former chairman of the Host Committee, and Winnie Stolper. Stolper has worked with the Host Committee since 2006 and will take on the role of Chief Administrative Officer reporting to Parry.

The Arizona Super Bowl Host Committee will bring together influential business leaders, senior government representatives, Convention and Visitors Bureau personnel, and thousands of volunteers to insure Super Bowl XLIX is a success, and results in positive economic impact under a global spotlight that enhances community pride.