Tag Archives: Super Bowl XLIX

Chef Beau MacMillan & TNFL Founder Wayne Kostroski

MacMillan named AZ Cardinals’ celebrity chef

Taste of the NFL, a 501c3 organization, announced the launch the national Kick Hunger Challenge®, an annual fundraising campaign that pits fans from all 32 NFL markets against each other for a friendly competition to raise money for food banks nationwide. The season-long fundraiser kicks off as part of September’s Hunger Action Month and culminates at the 24th Annual Taste of the NFL’s Party with a Purpose® held on the eve of Super Bowl XLIX on Saturday, Jan. 31, 2015 at WestWorld in Scottsdale.

Fans are encouraged to support Taste of the NFL’s mission to end hunger by donating to their favorite NFL team’s fundraising page online at kickhungerchallenge.com. One hundred percent of donations made to a team’s individual page will be distributed to the team’s local food bank partner.

As part of the organization’s commitment to rallying the country’s top chefs to raise awareness and money, TASTE OF THE NFL has appointed Andrew Zimmern as this year’s national culinary host for its Party with a Purpose®. Zimmern, the creator, host and co-executive producer of Travel Channel’s hit series, Bizarre Foods with Andrew Zimmern, will lead the charge along side national celebrity spokesperson, Alyssa Milano.

“With millions of people in America struggling with hunger, the need to do more is greater than ever,” said Zimmern. “I am honored to support Taste of the NFL’s efforts as culinary host and one of many of this country’s top chefs and NFL players that are raising money and awareness in support of food banks throughout the United States.”

This year’s star-studded Party with a Purpose® fundraising event brings together exceptional cuisine, prominent chefs from around the country, including Arizona Cardinals Celebrity Chef Beau MacMillan of Sanctuary on Camelback Mountain along with NFL players, coaches, legends and more, all to support the fight against hunger.

Tickets for Party with a Purpose® are on sale now and can be purchased at www.tasteofthenfl.com. Prices are $700 each for guest tickets and $9,000 for VIP tables of 10. An exclusive Diamond Package Experience is also available. For more information, visit tasteofthenfl.com/superbowlevent.

Those who can’t attend the event can still support Taste of the NFL’s mission to end hunger by participating in the Kick Hunger Challenge. NFL fans can visit www.KickHungerChallenge.com and make a donation on behalf of their favorite team. All proceeds from the Kick Hunger Challenge go directly to food banks in NFL team cities.

Arizona fundraising efforts include a Valley-wide restaurant fundraising promotion that supports Taste of the NFL’s Kick Hunger Challenge to promote awareness and action to end hunger in America – with local funds raised staying in Arizona.

In the spirit of Super Bowl XLIX, Taste of the NFL is enlisting 49 local restaurants to participate in the challenge from October – December to raise funds and compete for a chance to be part of the Taste of the NFL action. All proceeds raised in the “Flavors of the Valley” competition will support two local food banks – St. Mary’s Food Bank Alliance in Phoenix and Vista del Camino Food Bank in Scottsdale.

The five (5) restaurants that raise the most money during promotion will be invited to participate in the “Flavors of the Valley” area at the Taste of the NFL’s Party with a Purpose®.

Taste of the NFL’s 24th Anniversary partners that have lent an effort to Kick Hunger include: E&J Gallo Winery, American Family Insurance, Low T Centers and TNFL’s newest partner, Arizona-based Avnet.

Unveiling the countdown clock are Phoenix Councilwoman Laura Pastor, CEO of the Arizona Super Bowl Host Committee Jay Parry, Phoenix Councilwoman Kate Gallego, Phoenix Councilman Bill Gates, Phoenix Mayor Greg Stanton and Chairman of the Arizona Super Bowl Host Committee, David Rousseau.

Arizona Super Bowl Countdown Clock Unveiled

With 179 days and counting until Super Bowl XLIX, the Arizona Super Bowl Host Committee and Phoenix Mayor Greg Stanton today unveiled a countdown clock at Phoenix Sky Harbor International Airport which will mark the days, hours and minutes until the opening kick-off of the State’s third Super Bowl since 1996.

“We’re thrilled to have the Super Bowl XLIX countdown clock prominently located at Sky Harbor, the most highly-trafficked point of entry to the state. As we hit the six-month mark, this will help drive awareness and anticipation for the Super Bowl and all the surrounding events,” said David Rousseau, Chairman of the Board of the Arizona Super Bowl Host Committee.

The state-of-the art digital clock located in Terminal 4 at Sky Harbor is illuminated on a 55 inch, high-definition LED screen. After today’s unveiling on the west end of the baggage claim area, an additional countdown clock was illuminated on the east end of baggage claim in Terminal 4. The terminal serves more than 80 percent of Sky Harbor’s passengers.

“The city of Phoenix is ready to host its largest Super Bowl celebration yet,” said Phoenix Mayor Greg Stanton. “Phoenix Sky Harbor will be the gateway to the Valley for tens of thousands of Super Bowl visitors and we are working closely with the Arizona Super Bowl Host Committee to ensure the best fan experience the NFL has ever seen.”

In the month surrounding the big game, Phoenix Sky Harbor will serve an estimated 4 million passengers. The new PHX Sky Train will provide a quick, convenient ride from the airport to the light rail connection, giving football fans an easy way to travel to Super Bowl Central, a festival made up of 12 city blocks that will be the epicenter of free, fan fun, in Downtown Phoenix. Super Bowl Central will be held for four days leading up to the game.

Super Bowl XLIX will be played at University of Phoenix Stadium on February 1, 2015, marking Arizona’s third Super Bowl in 19 years. At Super Bowl XLII in University of Phoenix Stadium on February 3, 2008, The New York Giants beat the New England Patriots 17-14. Arizona’s first big game, Super Bowl XXX, was held at Arizona State University’s Sun Devil Stadium in 1996, with the Dallas Cowboys beating the Pittsburgh Steelers 27-17.

football

Arizona Super Bowl Host Committee Announces Board

The Arizona Super Bowl Host Committee announces its Board of Directors for Super Bowl XLIX. The board of directors is comprised of business leaders that volunteer their time to drive the state’s efforts for Super Bowl XLIX.

The Host Committee is a private, non-profit Arizona corporation. The mandate of the Host Committee is to galvanize local stakeholders in a united approach to hosting the largest single-day sporting event by maximizing positive media exposure, fueling the economic engine of Arizona and leaving a lasting legacy long after the excitement of the Big Game. The board was assembled in 2013 to begin planning and to garner local corporate support and sponsors.

Board members include:
● Board Chair David Rousseau, president, SRP

● Brad Anderson, executive vice president, brokerage office services, CB Richard Ellis

● Michael Bidwill, president, Arizona Cardinals

● Jose Cardenas, senior vice president and general council, Arizona State University

● David Farca, president, ToH Design Studio

● Jim Grogan, chief operating officer, International Capital Investment Company

● Michael Haenel, executive vice president, Cassidy Turley

● Mike Kennedy, partner, Gallagher & Kennedy, P.A. (chairman, Super Bowl XLII Host Committee in 2008)

● Dan Lewis, senior vice president, Sovereign Finance

● Jeffrey Lowe, president, MidFirst Bank

● Mary Martuscelli, regional president for the private client reserve, U.S. Bank

● Andrew McCain, vice president and CFO, Hensley Beverage Company

● Patrick McGinley, vice president of property management, Vestar

● Steve Moore, president and CEO, Greater Phoenix CVB

● Jodi Noble, partner, Deloitte

● Jay Parry, president and CEO, Arizona Super Bowl Host Committee

● Earl Petznick Jr., president and CEO, Northside Hay Company

● Ken Van Winkle, managing partner, Lewis Roca Rothgerber LLP

● KJ Wagner, president and CEO, Willis of Arizona, Inc.

● David Watson, co-founder and managing partner, mybody and president and managing partner, Revolution Tea

● John Zidich, CEO, Republic Media Publisher, The Arizona Republic

“We have an impressive group of business leaders working together to meet the fundraising goals for Super Bowl XLIX and to maximize the opportunity to build the Arizona brand in this unparalleled global spotlight,” said David Rousseau, Arizona Super Bowl Host Committee chairman. “We want to promote Arizona as an ideal destination for businesses and tourists well beyond Super Bowl XLIX.”

Super Bowl XLIX is scheduled to be played at University Of Phoenix Stadium on February 1, 2015, marking Arizona’s second Super Bowl in seven years. In Super Bowl XLII at University of Phoenix Stadium on February 3, 2008, The New York Giants beat the New England Patriots 17-14. Arizona’s first big game, Super Bowl XXX, was held at Arizona State University’s Sun Devil Stadium in 1996, with the Dallas Cowboys beating the Pittsburgh Steelers 27-17.

For more information on the Board of Directors, please visit http://azsuperbowl.com/about-us/meet-the-team/

Salt-River-Fields-Medium

Pride Group, Salt River Fields strike deal

Locally-based Pride Group is taking over the Valley one venue at a time. The full-service event company aims to be the Single Simple Solution™ for their clients. As of May 1, 2014, Pride Group will be the exclusive event services provider for Salt River Fields. Among the many services Pride Group will offer, they will supply the venue with tables and chairs, mobile restroom suites, fencing, crowd control equipment, premium portable toilets, power generators, light towers, furniture and décor.

“Salt River Fields at Talking Stick is excited to have added Pride Group to its team,” says Salt River Fields at Talking Stick General Manager, Dave Dunne. “They are a tremendous partner and Salt River Fields is looking forward to working with them on all of our festivals, concerts and special events. Pride Group brings a professionalism that is unmatched in the industry and will only make our events that much better,” he adds.

Pride Group’s current client roster includes the Arizona Cardinals Football Club, University of Phoenix Stadium, Fiesta Bowl, Super Bowl XLIX, P.F. Chang’s Rock ‘n’ Roll Marathon, Wild Horse Pass Motorsports Park, Desert Mountain Club, City of Tempe Special Events, Arizona State University, the Senior & PGA Tours and now Salt River Fields.

“We are truly excited to partner long term with one of the most elite venues in Arizona,” says Pride Group CEO, Robb M. Corwin. “Their stellar customer service philosophies, desire to be the very best at what they do and attention to detail, put us in perfect harmony with one another.”

The two companies will work together to provide the best possible experience for those in attendance at any of the venue’s various events.

football

Super Bowl Committee Launches Community Campaign

Today the Arizona Super Bowl Host Committee announces its community campaign for Super Bowl XLIX. In addition to creating direct economic impact for Arizona, investing in the community and local nonprofits is paramount to the Host Committee’s mission to leave a positive lasting legacy from Super Bowl XLIX. The Arizona Super Bowl Host Committee is partnering with the National Football League (NFL) Foundation to distribute more than $2 million to Arizona nonprofits leading up to Super Bowl XLIX on February 1, 2015.

With the launch of the “In the Community” web page, www.azsuperbowl.com/community, local nonprofits are encouraged to visit the site to learn about the Host Committee’s giving mission and focus areas. The legacy grants will focus on distributing dollars to local nonprofits that submit proposals with a key focus in education and youth health and wellness programs. The application will be available online June 23 until July 11.

The Arizona Super Bowl Host Committee has also partnered with the Arizona Community Foundation to provide the administration to distribute the foundation dollars. Their expertise in the nonprofit sector as well as the synergies in the foundation focus areas will be a tremendous asset to the Host Committee.

The NFL Foundation annually donates $1 million towards Super Bowl legacy programs and is matched by local private and public donations.

“Giving back to the local nonprofit community is a tremendous opportunity that will allow us to leave Arizona in a better place as a result of Super Bowl XLIX. We appreciate the local business leaders and corporations support to make this investment possible and look forward to the many legacy projects that will be funded leading up to the Big Game,” said David Rousseau, Chairman, Arizona Super Bowl Host Committee.

The “In the Community” web page also features current community outreach events that the Host Committee has participated in throughout Arizona ranging from tree planting events to literacy fairs and football clinics. In addition, there is a donation page for the public to join the movement to leave a lasting legacy in Arizona by donating online and becoming an active philanthropist.

For more information, visit www.azsuperbowl.com/community.

From left: David Rousseau, Chairman of Arizona Super Bowl Host Committee, Jay Parry, President & CEO, Arizona Super Bowl Host Committee, Greg Stanton, Mayor of Phoenix, Kate Gallego, Councilwoman District 8, Jim Waring, vice mayor of Phoenix and Michael Nowakowski, Councilman District 7.

Super Bowl Central will take over downtown

The Arizona Super Bowl Host Committee announced several major initiatives that will take over 12 city blocks in downtown Phoenix and together will serve as the hub of fan, sponsor, media and NFL activities for Super Bowl XLIX.

The activities will cover 5th Street to First Avenue and Jefferson Street to Monroe Street and be anchored by the iconic Super Bowl roman numerals, which will tower 30 feet into the air.

Super Bowl Central, will feature live performances by national recording artists and local musical talent, community groups and schools, football themed activities, and beer and wine gardens. The festival will feature family-friendly activities for fans of all ages, will be free to the public and incorporate street level merchants and restaurants. Local culture and food will be showcased. This is a new addition to Arizona’s line-up of Super Bowl activities since the state last hosted the Super Bowl in 2008, and one million visitors are expected to participate.

“We are thrilled to be providing extensive and engaging events and activities that will showcase the energetic and vibrant culture of Arizona to fans, sponsors and media alike,” said David Rousseau, Chairman, Arizona Super Bowl Host Committee.

Typically one of Super Bowl’s most popular activities, NFL Experience is the world’s largest interactive football theme park. For Super Bowl XLIX, it will be located at the Phoenix Convention Center and feature attractions such as kids’ football clinics, interactive football games, free autograph sessions and more.

NFL House, a VIP hospitality headquarters, is another new addition to Arizona’s Super Bowl activities and will be located at CityScape.

“Super Bowl Central, along with NFL Experience and NFL House, will turn
downtown Phoenix into the Super Bowl epicenter. It will provide both local and
visiting fans an amazing opportunity to be part of this global event. Super Bowl
Central delivers direct economic benefits to local businesses,” said Greg Stanton, Mayor of Phoenix.

NFL Media Center, located at the Phoenix Convention Center, will provide working facilities for 5,000 members of the media from over 30 countries around the world.

National broadcast networks — NBC, NFL Network and others — will broadcast live from Super Bowl Central.

Additionally, NFL Headquarters will be at the Hyatt Regency Phoenix.

The average temperature in the Valley in February is 71 degrees, showcasing the ideal weather conditions for an outdoor fan festival as well as the Super Bowl game.

Super Bowl XLIX will be played at the University of Phoenix Stadium, home of the Arizona Cardinals, on February 1, 2015. This marks Arizona’s second Super Bowl in seven years and the third overall. In Super Bowl XLII at University of Phoenix Stadium on February 3, 2008, the New York Giants bet the New England Patriots 17-14. Arizona’s first big game, Super Bowl XXX, was held at Arizona State University’s Sun Devils Stadium in 1996, with the Dallas Cowboys beating the Pittsburgh Steelers 27-17.

Jay Parry Headshot

Arizona Super Bowl Host Committee Hires CEO

The Arizona Super Bowl Host Committee today announced the appointment of Jay L. Parry to head the organization as Chief Executive Officer. As CEO, Parry will oversee the Host Committee and will work closely with the NFL to deliver a successful Super Bowl XLIX to the State of Arizona, including driving marketing efforts, developing and implementing NFL and Host Committee programs, spearheading sponsorships, fundraising and community relations, and managing financials.

Super Bowl XLIX will be the third Super Bowl played in Arizona, and the second played at University of Phoenix Stadium. Super Bowl XLII in 2008 had an economic impact of $500 million, according to a study conducted by the W.P. Carey School of Business, Arizona State University.

Parry brings a sports and business acumen uniquely suited to lead the Host Committee’s efforts for Super Bowl XLIX. Most recently, she was senior vice president of Brand and Business Development for the Phoenix Suns. Parry also spent seven seasons as president and chief operating officer of the Phoenix Mercury. During her tenure, the Mercury won two WNBA championships and generated double-digit business growth in corporate partnerships and attendance. Prior to her career in professional sports, Parry was an executive in a variety of roles with Bank of America, most recently as executive vice president in the Central Region. She served on the MVP Host Committee when Arizona hosted Super Bowl XXX in 1996. Currently, Parry serves as a director on the boards of several local organizations, including Arizona Women’s Education and Employment (AWEE,) BMO Harris Bank Arizona Advisory Board and Thunderbirds Charities. See www.AZSuperBowl.com for Parry’s full biography.

Parry was named a Most Admired CEO by the Phoenix Business Journal in 2010 and in 2008, was selected one of the Arizona Woman magazine’s “20 Women Who Will Shape Arizona by 2020.”

Parry will report to David Rousseau, Arizona Super Bowl Host Committee Chairman and president of Salt River Project.

“Jay’s appointment is an amazing coup for the Host Committee,” said Rousseau. “She is the ideal candidate for this role because of her deep experience in sports marketing, business and her strong ties to the community. Jay’s proven leadership skills make her well-suited to drive all facets of the organization from sponsorship and community activation and engagement, to the complex logistics involved in putting on the Super Bowl.”

“Arizona has so much to offer, and I’m honored and excited to be a part of demonstrating this to the world through the Super Bowl,” said Jay Parry, CEO, Arizona Super Bowl Host Committee. “Sports and business are not only my expertise, but my passion. Super Bowl is an exciting opportunity for Arizona that will leave a lasting legacy for our entire community.”

The successful 2015 game bid was prepared by the Host Committee, led by Michael Bidwill, president of the Arizona Cardinals, Mike Kennedy, former chairman of the Host Committee, and Winnie Stolper. Stolper has worked with the Host Committee since 2006 and will take on the role of Chief Administrative Officer reporting to Parry.

The Arizona Super Bowl Host Committee will bring together influential business leaders, senior government representatives, Convention and Visitors Bureau personnel, and thousands of volunteers to insure Super Bowl XLIX is a success, and results in positive economic impact under a global spotlight that enhances community pride.