Tag Archives: tablet

iphone

New App for HR Professionals

Fisher & Phillips LLP announced that it has developed a Smartphone and Tablet app that allows employers to calculate certain FMLA leaves of absence. The Beta FMLA Leave Calculator app will allow human resource professionals and other managers to calculate basic leave requests and determine how much FMLA leave an employee has available. This Beta version of the iPhone and Android app was introduced during the SHRM Annual Conference and Exposition in Chicago June 16-19.

Fisher & Phillips Chairman and Managing Partner Roger Quillen said: “The FMLA is a complicated law and FMLA leave calculations can be challenging for employers. Our attorneys frequently field questions about calculating FMLA leave. This new app is a free tool we’re providing to anyone to help them with basic FMLA leave requests. The Beta version covers requests for leave for employees working a standard 40-hour work week. The next version will cover more complicated situations such as employees working reduced work weeks. We’re very excited about introducing the app for the first time to the SHRM members attending the national conference in Chicago.”

Quillen added that the firm is eager to receive feedback from the SHRM members who test the new app. The app will provide an easy way for users to call or email the firm with comments and suggestions.

How the app works

The app offers a user-friendly interface and works very simply utilizing the rolling 12-month method measured backwards from the date of any FMLA leave.

• Enter the number of FMLA leave days the employee is requesting
• Enter the number of days of FMLA leave the employee has already used
• Enter the start date of the requested leave
• Indicate the days of the week the employee works
• Click “Calculate Now!”

The app then reports:

• Number of days of FMLA leave available
• When the employee should return to work based on the new leave request
• How much leave the employee has remaining after the current leave request is completed; if leave has been exhausted at the time of this request, it will indicate such

The HR professional or other manager using the app can then email the information directly to the employee who requested the leave. Of course, further documentation to the employee should be provided as required by the FMLA.

How to get the app

The Fisher & Phillips FMLA Leave app can be downloaded at the Apple App Store or Google Play. On the Apple App Store or Google Play search for “Fisher & Phillips.” You can also visit www.laborlawyers.com/FMLALeaveApp to get the app.

Fisher & Phillips attorneys and marketing professionals worked with developers at Saturno Design to create the new app.

kindle

How to Use Kindle to Generate Free Business Leads

Imagine Amazon sending you business leads regularly and even paying you to do so. Why would they do it?

“Amazon is desperate for reading material and you can publish your content for free as Kindle books,” says V. Michael Santoro, a managing partner with John S. Rizzo of Globe On-Demand, an internet technology company. The two are also the co-authors of, “Niche Dominance: Creating Order out of your Digital Marketing Chaos,” (www.NicheDominance.com).

“The twist is to use them as a generation system for sales leads.”

The audience is huge – Kindle is no longer just for people who purchase Kindle tablets. Amazon has also written Kindle Reader applications for every major smartphone, tablet, and computer including the Android phone or tablet, iPad, iPhone, Mac, Windows 8 PC or tablet, BlackBerry, and Windows Phone 7, Santoro says.

“Most businesses hesitate to use Kindle to generate sales leads because they think they need to write an actual book,” says Rizzo, “But that’s not true. You can write and publish short reports — as long as the content is original, of high quality and does not violate its Terms of Service (TOS), Amazon will publish your material.”

The key is to include a compelling free offer with a strong call to action and a link to a lead capture page – the page on your website where people can sign up for more information, special offers, your newsletter, etc.

And Amazon will even help market your book – for free!

When a new Kindle book is approved and published, Amazon will:

• Feature it in their new releases section.

• Email their customer base announcing it to those who have previously purchased a Kindle book in that genre.

• Offer the Kindle KDP Select Program for ongoing free promotion.

• Allow customers to highlight, make notes, and share your book’s content via Twitter and other social networks.

“By enrolling in the free Kindle KDP Select Program, you give Amazon exclusivity on a renewable 90-day basis,” Santoro says. “This program allows their readers to borrow your book from the Kindle Owners’ Lending Library, and when they do, Amazon pays you a royalty, as well as for book sales. However, the real benefit is that Amazon provides five days per quarter to give your book away for free.”

Why give your Kindle book away for free?

“Because, as a lead generation system, you want as many individuals as possible to download your Kindle book and visit your lead capture page, Santoro explains. Additionally, Amazon views each book download as a vote and rewards your book with higher page ranking. The more downloads, the better the chance of an Amazon Page 1 placement.

To create your Kindle report:

• Use Amazon to determine what current Kindle books or paperbacks are published about your topic.

• Decide what information will be helpful to your potential customers. Make sure it is original and offers value. Avoid information that is easily found on the Internet.

• Create your report in Microsoft Word and include images if appropriate.

• Include your call to action – a message that prompts readers to visit your website — and link to your website’s lead capture page.

• Create a cover graphic.

Publishing on Kindle is fairly simple:

• Go to http://kdp.amazon.com and sign up for a free Kindle account.

• Watch the “How To” Kindle publishing video.

• Fill out the Amazon Author Page to track your statistics.

• Reference the book on your website and link to your Amazon book page.

• Announce it on your Facebook, LinkedIn, Google+ and Twitter accounts.

“The goal is not to sell books, but rather to generate leads from Amazon’s huge customer base,” Rizzo says. An additional benefit is that you will differentiate yourself from the competition by being a published author. If your content is excellent and helpful, you will also build trust which will help to increase sales from these new leads.

Apple

Apple’s iPad Mini priced at $329

Apple Inc. is refusing to compete on price with its rivals in the tablet market — it’s pricing its new, smaller iPad well above the competition.

On Tuesday, the company revealed the iPad Mini, with a screen that’s about two-thirds the size of the full-size model, and said it will cost $329 and up.

Apple starts taking orders for the new model on Friday Oct. 26, said marketing chief Phil Schiller at an event in San Jose, Calif. Wi-Fi-only models on Nov. 2. Later, the company will add models capable of accessing “LTE” wireless data networks.

The price fits into the Apple product lineup between the iPad 2 at $399 and the latest version of the iPod touch at $299. But company watchers had been expecting Apple to price the iPad Mini at $250 to $300 to counter the threat of less expensive tablets like Amazon.com Inc.’s Kindle Fire, which starts at $159. Barnes & Noble Inc.’s Nook HD and Google Inc.’s Nexus 7 both start at $199.

Apple shares fell $14.83, or 2.3 percent, to $619.20 when the price was announced. Shares of Barnes & Noble Inc. jumped 91 cents, or 6.3 percent, to $15.35.

Shares of Amazon.com Inc. were down 12 cents, or less than 0.1 percent, at $233.66 while the rest of the stock market was in retreat.