Tag Archives: The James Agency


Party will honor Arizona’s Most Influential Women

They are the best business minds in Arizona. They are innovators, trailblazers and leaders of industry.

They are Az Business magazine’s Most Influential Women in Arizona Business for 2015, as selected by the editorial team at Az Business magazine and a panel of industry experts. Members of the 2015 list will be recognized at the Most Influential Women in Arizona Cocktail Party on August 27, from 5:30 p.m. to 7:30 p.m. at Chateau Luxe. Click here to purchase tickets

“While their resumes and career paths may differ, the women we selected have all procured influence in their respective fields through hard-earned track records of profitability, business ethics and leadership,” said AZ Big Media  Publisher Cheryl Green. “Az Business magazine is proud to congratulate the women who earned the right to call themselves one of the Most Influential Women in Arizona Business. They are changing the face of Arizona business.”

The women selected to this prestigious list for 2015 are:

Amy Abdo, director, Fennemore Craig

Jennifer Anderson, senior vice president and regional manager, Wells Fargo

Karen Anderson, researcher, ASU’s Biodesign Institute

Lauren Bailey, founder, Upward Projects

Glynis Bryan, CFO, Insight Enterprises

Rita Cheng, president, NAU

Judith S. Gordon, associate professor and associate head for research at the University of Arizona Department of Family and Community Medicine

Alisa Gray, shareholder, Tiffany & Bosco

Sue Hasenstein, BMO Harris Bank

Melissa Ho, Polsinelli

Bo Hughes, CFO and COO, Pinnacle Bank

Veronique James, CEO, The James Agency

Isabelle Jazo, senior vice president of strategy, LaneTerralever

Carolyn J. Johnsen, Dickinson Wright

Eileen Klein, Arizona Board of Regents

Rosey Koberlein, CEO, Long Companies

Becky Kuhn, executive vice president, Banner Health

Betsy Kuzas, chief operating officer, Phoenix Children’s Hospital

Michelle Lawrie, economic development director, Goodyear

Nona Lee, SVP and general counsel, Arizona Diamondbacks

Hope Leibsohn, member, Sherman & Howard

Stacey L. Lihn, Gallagher & Kennedy

Tina Machado, president, CodeRed-I

Carol May, president, Wisdom Natural Brands DBA SweetLeaf

Sara McCoy, first female to manage a power plant for SRP

Erica McGinnis, president and CEO, AIG Advisor Group

Tammy McLeod, vice president, APS

Rose Megian, president and CEO, Health Net of Arizona

Dion Messer, general counsel – intellectual property, Limelight Networks

MaryAnn Miller, senior vice president, Avnet

Ioanna Morfessis, president, IO.Inc.

Harriet Mountcastle-Walsh,VP and General Counsel, Honeywell

Annette G. Musa, Arizona market president, Comerica Bank

Christine Nowaczyk, senior vice president, Bank of Arizona

Deborah Pearson, Arizona State Credit Union

Susan Pepin, president and CEO, Virginia G. Piper Charitable Trust

Suzanne Pfister, president and CEO, St. Luke’s Health Initiatives

Christina Roderick, principal, REDW

Patricia Rourke, market president, Bankers Trust

Lisa Sanchez, COO, The CORE Institute

Adelaida V. Severson, president and CEO, Bushtex

Rep. Kyrsten Sinema, D-AZ 9th District

Sherri Slayton, Alliance Bank of Arizona

Wendi A. Sorensen, Burch & Cracchiolo

Molly Stockley, vice president of hospital growth, CTCA

Cathy Valenzuela, president, Arizona Business Bank

Kimberly Van Amburg, CEO, Casino Del Sol Resort

Cheryl Vogt, managing director, Marsh

Cynthia Walter, president, BAGNALL

Lori L. Winkelman, Quarles & Brady LLP

In addition to the Most Influential Women in Arizona Business, Az Business also selects five “Generation Next” women who are making an impact on Arizona, even though they are less than 40 years old. Those women selected for 2014 are:

Denyse Airheart, interim director of economic development, City of Maricopa

Jessica Benford, shareholder, Ryley Carlock & Applewhite

Dr. Ivana Dzeletovic, Banner MD Anderson Cancer Center

Stephanie Parra, executive director, T.W. Lewis Foundation

Teresa M. Pilatowicz, of counsel, Garman Turner Gordon

To select the best and brightest women to recognize each year, the editor and publisher of Az Business magazine compile a list of almost 1,000 women from every facet of Arizona’s business landscape — banking, law, healthcare, bioscience, real estate, technology, manufacturing, retail, tourism, energy, accounting and nonprofits. Once that list is compiled, we vet the list, narrow it down to about 150 women who we feel are most deserving, and then submit the list to 20 of their peers — female leaders from a variety or industries — and ask them to vote. If they want to vote for someone whose name is not on the list of those submitted for consideration, voters are invited to write in the names of women who they think deserve to members of this exclusive club.

Az Business also does not allow a woman to appear on the list most than once.


Veronique James: Most Influential Women in Arizona Business

Veronique James, CEO, The James Agency

Greatest accomplishment: “I have built a sustainable concept from scratch that provides valuable services to businesses and a healthy source of income to 25 employees and their families.”

Childhood aspiration: “I always thought I would be an architect and initially pursued an architectural degree at the U of A. I ultimately switched to visual communications because I missed the creative freedom, but I still have high hopes to design our next home.”

Reception: The 2015 Most Influential Women in Arizona Business will be recognized at the Most Influential Women in Arizona Cocktail Party on August 27, from 5:30 p.m. to 7:30 p.m. at Chateau Luxe. Click here to purchase tickets.

123rf.com: Jakub Jirsak

The James Agency announces growth and recognition

The James Agency (TJA), a Scottsdale-based full-service advertising, public relations and digital firm, has experienced significant growth in the first half of 2015 with the addition of 11 new clients and seven new employees. Over the past six months, the agency also has been honored with 11 prestigious industry awards at both the local and national levels.

Locally, the agency received top advertising industry honors, earning two American Advertising Federation Phoenix ADDY awards and six American Marketing Association Phoenix Spectrum Awards. All 12 of the agency’s entries were finalists in the Spectrum Awards competition. Additionally, TJA CEO Veronique James was recognized this month as one of Az Business Magazine’s “Most Influential Women in Arizona.”

At the national level, TJA was honored with two Stevie Awards in the American Business Awards competition, the nation’s premier business awards program. James won a Silver Stevie as Executive of the Year in Advertising, Marketing and Public Relations. The agency also earned a Bronze Stevie for Marketing Campaign of the Year in the Restaurants category for its work on Spinato’s Pizzeria’s 40th Anniversary Campaign.

“We are honored and humbled to be recognized with such prestigious accolades,” James said. “Each of our achievements is truly a team effort. We are grateful to work with such a diverse and exciting group of clients, whose brands continue to inspire us creatively every day.”

Specializing in the lifestyle, real estate and hospitality industries, TJA has bolstered its portfolio by welcoming the following new clients in 2015:

  • Ak-Chin Visitor Center – a new visitor center designed by architectural firm Nelsen Partners that will take guests through the history and culture of the Ak-Chin community
  • Alta Properties – luxury multifamily rental communities constructed by nationally renowned real estate company Wood Partners
  • Aridus Wine Company – a state-of-the-art custom crush winery located in Wilcox, AZ, with a tasting room in Old Town Scottsdale
  • Capital Place – the highly anticipated $50 million apartment complex coming to Downtown Phoenix, developed by Florida-based Epoch Residential
  • Citizen Public House and The Gladly – Award-winning restaurants owned and operated by In Good Spirits Hospitality Group
  • Garbanzo Mediterranean Grill – a fast-casual Mediterranean restaurant concept with two Phoenix locations
  • Phoenix East Valley – a national initiative led by the East Valley Partnership to advance business and quality of life in the region.
  • Portland on the Park – a luxury condo property coming to Downtown Phoenix developed by Habitat Metro, LLC and Sunbelt Holdings, LLC
  • Ten Six Design – a Scottsdale-based interior and exterior design firm

TJA also is currently working with a notable Scottsdale-based plastic surgeon and a new chicken wing restaurant concept, each soon to be named by TJA.

To support the needs of its growing client base, TJA has hired the following seven employees in 2015, which is the most new hires in a six-month period for the agency:

  • Jennifer Adler, director of public relations
  • Amy Aust, public relations representative
  • John Blades, junior graphic designer
  • Wes Chaderton, junior copywriter
  • Jessica Golombek, assistant media buyer
  • Dallas McLaughlin, digital marketing strategist (Certified Google Partner)
  • Emily Wincel, social media strategist

Founded in 2005 by James as a one-woman operation out of her living room, TJA has grown to 25 employees and anticipates additional growth before the end of the year.

Content Marketing

The James Agency names new director of public relations

The James Agency (TJA) announced Jennifer Adler as its new director of public relations.

An accomplished public relations strategist, Adler brings more than a decade of communications and marketing experience to her new position. Adler is replacing TJA’s current Director of Public Relations, Angie Miller, who is retiring at the end of the month.

In her new role as Director of Public Relations at TJA, Adler will oversee the agency’s public relations department, including strategic recommendations and deliverables. She also will be responsible for cultivating client relationships and managing brand perception through media relations, social media, event management and crisis communications efforts.

“We could not be more thrilled to add Jennifer to the TJA team,” said Veronique James, president of TJA. “As we continue to grow our high-end lifestyle, experiential and hospitality portfolio, we believe Jennifer will provide strategic direction, infuse new ideas and add value for both new and existing client relationships.”

Prior to joining TJA, Adler was employed at LaneTerralever, the largest full-service marketing firm in Phoenix, and Martz Agency in Scottsdale, where she supervised each agency’s most prominent public relations and social media accounts. Adler has represented numerous high profile clients spanning a variety of industries including restaurant, real estate, hospitality, entertainment, gaming, healthcare, beauty, banking, consumer products, sports, retail and non- profit.

In addition to representing several real estate clients throughout her PR career, Adler has in- depth real estate knowledge gained from working for Geoffrey H. Edmunds & Associates, the developer of the Scottsdale Waterfront Residences, and she also holds a current Arizona state real estate license.

Adler is originally from Southern California and has a bachelor’s degree in English from UCLA. She is an active member of Valley of the Sun Active 20-30 Club and previously served on the board as the organization’s V.P. of Community Relations.

Arizona businesses win Spirit of Enterprise Awards

We all win when local companies grow, create jobs and help boost our still-recovering economy. Today, several of the state’s best businesses were honored for their positive role in our communities. They’re the winners of the 18th annual Spirit of Enterprise Awards from the W. P. Carey School of Business at Arizona State University.

“We enjoy recognizing locally owned companies that introduce innovation, empower employees, impress customers, and make a real difference in Arizona,” says Sidnee Peck, director of the Center for Entrepreneurship at the W. P. Carey School of Business. “This year’s Spirit of Enterprise Award winners are in a variety of industries, and they all meet a market need and have a great impact on the Valley.”

Hundreds of business and community leaders attended today’s awards luncheon at the JW Marriott Desert Ridge Resort & Spa in Phoenix, where the winners were announced. The finalists’ impressive stories were shown on video, as the firms were lauded for ethics, energy and excellence in entrepreneurship.

The 2014 Spirit of Enterprise Award winners are:

• Ersland Touch Landscape – Overcoming Adversity Award. This state-of-the-art landscape maintenance company started as a one-man, one-mower operation run out of a garage. After 30 years in business, it now has a complete customer “feedback log,” an Adopt a Highway commitment, work with nonprofits, and more than 400 residences and 20 homeowner associations as clients.

• IO – Emerging Enterprise Award. This growing firm is focused on rethinking data-center technology, using software solutions, instead of just physical locations. It has more than 650 global clients, including Goldman Sachs and LexisNexis, as well as two patents and an emphasis on energy efficiency.

• I-ology – Gary L. Trujillo Minority Enterprise Award sponsored by Blue Cross Blue Shield of Arizona. This woman-owned technology company offers Web design and related services. It features close client relationships, heavy community involvement, and no management hierarchy, offering all employees a chance to participate in revenue sharing, stock options, flexible schedules and industry events.

• Kitchell – The Hahnco Companies Special Achievement in Entrepreneurship Award. This 100-percent employee-owned commercial builder, developer and program manager launched 65 years ago. It now has more than 850 employees, international operations, an internal leadership program, significant charitable contributions, and a focus on enabling employee-driven innovation.

• Melrose Pharmacy – Innovation in Entrepreneurship Award. This independent pharmacy offers fast, highly personalized service; utilizes cutting-edge equipment; and supports charities like the March of Dimes and local community issues. It has also achieved a 119-percent increase in net income already for this year.

The other Spirit of Enterprise finalists this year were Clean Air Cab, Endless Entertainment, India Plaza/The Dhaba, The James Agency and Potter’s House Apothecary.

Also this year, the Spirit of Enterprise Student Entrepreneur Award went to Anthony Gonzales, a recent W. P. Carey School of Business MBA graduate. Gonzales is a finalist in Entrepreneur magazine’s College Entrepreneur of the Year competition with his grant-winning, ongoing development of FITGuard, a mouthguard designed to indicate levels of head impact for athletes, as well as a smartphone application that can provide data to a diagnosing physician.

The event also included its first-ever National Founder of the Year award. The honoree is Sam Calagione, founder and president of Delaware-based Dogfish Head Brewery. Calagione’s family-owned business started small and grew about 400 percent in just four years. He still experiments with new products, works creatively with other breweries and food companies, and has written books about his experiences as an entrepreneur.

The Spirit of Enterprise Awards are just one focus of the Center for Entrepreneurship, which helps hundreds of businesses each year. The center offers companies the chance to recruit and meet with top student talent, while also allowing students to get hands-on business-creation experience. The center recently introduced the Sun Devil Select competition to honor ASU alum-owned or alum-led businesses. The center is also self-funded and utilizes community sponsorships to sustain its activities. For more information, visit wpcarey.asu.edu/entrepreneurship.

Spirit of Enterprise Award Finalists named

Arizona is still recovering from the Great Recession, and many local businesses are playing a key role in the comeback. Today, some of the state’s best companies are being recognized as finalists for the 18th annual Spirit of Enterprise Awards from the W. P. Carey School of Business at Arizona State University.

The prestigious awards recognize firms for creating jobs, boosting our economy and delivering great customer service. Past winners include well-known names like Cold Stone Creamery, Ollie the Trolley and Total Transit (Discount Cab), as well as fast-growing businesses, such as Infusionsoft.

“We look for Arizona businesses that demonstrate ethics, energy and excellence in entrepreneurship,” explains Sidnee Peck, director of the Center for Entrepreneurship at the W. P. Carey School of Business. “We also want to see innovation, a positive internal culture, and an impact on both our economy and our local community.”

The 18th annual Spirit of Enterprise Award finalists are:

• Clean Air Cab (Mesa) – a family-owned, eco-friendly cab fleet with consistent 100-percent annual growth and a Happy Ride consumer guarantee, sourcing more than 83 percent of its business needs from local providers and donating to local charities, including the ONE Community Foundation for advancing the rights of the LGBT community.
• Endless Entertainment (Tempe) – an events production and consulting company started by a college entrepreneur at ASU that has been lauded by Inc. magazine, has a strong customer-service focus, and has worked with a range of clients from San Diego Comic-Con and the X Games to the American Cancer Society, Autism Speaks, Target and Zappos.
• Ersland Touch Landscape (Phoenix) – a state-of-the-art landscape maintenance company with more than 30 years of experience, a complete customer “feedback log,” an Adopt a Highway commitment, work with nonprofits, and more than 400 residences and 20 homeowner associations as clients.
• India Plaza/The Dhaba (Tempe) – a small, minority-owned one-stop shop for all things Indian, including an award-winning restaurant, a marketplace and an education center, with a low staff turnover rate, a no-questions-asked return policy, and vegetarian, gluten-free and environmental initiatives.
• IO (Phoenix) – a firm focused on data-center technology, services and solutions that are defined by software, instead of physical locations, with more than 650 global clients, including Goldman Sachs and LexisNexis, as well as two patents and a focus on energy efficiency.
• I-ology (Scottsdale) – a woman-owned technology company offering Web design and related services that features close client relationships, heavy community involvement, and no management hierarchy, where all employees have the chance to participate in revenue sharing, stock options, flexible schedules and industry events.
• The James Agency (Scottsdale) – a boutique, full-service advertising and public relations agency specializing in high-end brands, which was started by a 25 year old and now boasts flexible work schedules, no outsourcing, annual pro bono clients and last year’s revenue of more than $2 million.
• Kitchell (Phoenix) – a 100-percent employee-owned commercial builder, developer and program manager launched 65 years ago, which now has more than 850 employees, international operations, innovations like virtual construction, an internal leadership program, significant charitable contributions, and a focus on safety, work quality and customer satisfaction.
• Melrose Pharmacy (Phoenix) – an independent pharmacy that offers fast, personalized service, contributions to the March of Dimes and other charities, and involvement in community issues, as well as achieving business goals of $2.7 million in sales by its third year in business and a 119-percent increase in net income so far this year.
• Potter’s House Apothecary (Peoria) – a pharmacy specializing in compounding, with its own continuous-quality-improvement program and patient seminars, which reached its three-year business plan projections in just 18 months and became one of fewer than 15 Arizona pharmacies with accreditation from the Pharmacy Compounding Accreditation Board.

The finalists from the W. P. Carey School for the Student Entrepreneurship Award are:

• Anthony Gonzales/Force Impact Technologies – Gonzales, who just graduated with his MBA, has made headlines as a finalist in Entrepreneur magazine’s College Entrepreneur of the Year competition with his grant-winning, ongoing development of FITGuard, a mouthguard designed to indicate when an athlete should be removed from a game for possible head injuries/concussions, as well as a matching smartphone application that can provide results to a diagnosing physician.
• Paige Corbett/PetSitnStay – Corbett was working as a kennel assistant and attending business school, when she came up with the idea to start an online service to connect pet owners with pet sitters and in-home care options as an alternative to less personal commercial boarding facilities.

Winners will be announced at a luncheon Friday, Nov. 21 at the JW Marriott Desert Ridge Resort & Spa in Phoenix. Hundreds of business and community leaders attend the annual event. Also, new this year, an entrepreneurship workshop will be held right before the awards luncheon. There, top W. P. Carey School faculty members will talk about what tools and techniques you can use to advance your business.

For more information on sponsorship opportunities or to attend, call (480) 965-0474, e-mail wpcentrepreneurship@asu.edu, or visit www.wpcarey.asu.edu/spirit.

The Spirit of Enterprise Awards are just one focus of the Center for Entrepreneurship, which helps hundreds of businesses each year. The center recently introduced the Sun Devil Select competition to honor ASU alum-owned or alum-led businesses, as well as the Sun Devil Igniter Challenge to help fund student businesses. The center also offers companies a chance to recruit and meet with top student talent, while allowing students to get hands-on business experience. It is a gateway to access other ASU business resources. The center is self-funded and utilizes community sponsorships and volunteers to sustain its activities.


Phase 2 of Portland on the Park to begin

The award-winning condominium community Portland Place will soon have an adjacent sister property that will begin construction late this year adding 170 true lofts and finished condos to the Downtown Phoenix Roosevelt Historic and Art District. The new urban living project is aptly dubbed Portland on the Park as it is situated between the three-acre Portland Park and the 32-acre Margaret T. Hance Park bordering Central Avenue. Towers of 4 stories, 12-stories and 14-stories will be completed by mid-year 2016, with homes available for sale beginning in the low $200,000’s and penthouse suites under $1 million. Limited reservations will begin mid-summer with presales occurring in the early fall.

“Portland on the Park is a continuation of Portland Place, the most successful condominium project created in Downtown Phoenix,” says Tim Sprague, principal of Habitat Metro, developer of both projects. “The new development will be built to the standards of Portland Place, including concrete construction, which adds structural integrity and stability for our homeowners while delivering a building that will be there for years to come. The team involved with this project are hand-selected because they are the best in the industry, all of whom are committed to creating homes of unmatched quality for the Downtown Phoenix homebuyer.”

For a project valued at over $75 million, Habitat Metro has assembled an expert development team to bring Portland on the Park to fruition. For the first time in a Downtown Phoenix residential project, Sunbelt Holdings has partnered to develop the urban living concept. The DAVIS Architecture team designed the first phase, Portland Place, winning the prestigious Golden Nugget Award for the best multifamily project in the West, and is designing the residential and commercial spaces for the second phase. Sunbelt and DAVIS bring years of residential expertise and quality commercial insight. Both firms are part of the development team of Marina Heights at Tempe Town Lake, which at two million square feet, is the largest single-user office project in Arizona’s history. Rounding out the team are attached housing expert Habitat Urban, Designated Broker David Newcombe. Urban living and lifestyle specialists Braun Allison from Vancouver and Scottsdale-based The James Agency are managing marketing and public relations.

Blurring the distinction between home, work and the neighborhood coffee shop, Portland on the Park will offer its residents an energized, metropolitan standard of living. The first floor 7,200 square foot commercial space will house a coffee shop, wine bar and restaurant providing a social space for residents and the Roosevelt neighborhood. Looking to the future, ample bike storage and electric car charging stations are built-in. A true downtown experience, the Central Avenue and Portland Street area has been rated a “very walkable 86” on WalkScore.com for the significant amount of offerings within walking distance.

The development is designed with generous community amenities including a resort-like pool on the ground level. An open-air gathering spot on top of the 14-story tower will give unobstructed views of the Japanese Friendship Gardens, lush parks and vistas of the mountain preserves as well as the greenery of the surrounding mature neighborhood. A state-of-the-art workout facility will also be available for resident use.
Home sizes range from 745 square feet to 2,381 square feet presented in 21 thoughtful and efficient floor plans. The lofts are true to the urban experience with exposed metal ductwork giving a modern appeal to a comfortable space. Finished condominiums offer homebuyers options of one, two and three bedrooms.

“With a metropolitan mixture of arts and culture, nightlife, boutiques, restaurants and sporting events, Downtown Phoenix is blossoming into the true epicenter of the Valley,” adds Sprague on the future of Downtown Phoenix. “The excitement continues to grow as projects like Portland on the Park attract exceptional partners like Sunbelt and DAVIS. Together, we are proud to help create a welcoming environment where people will affectionately call the area not just amazing or inspired, but most importantly, home.”


The James Agency Champions Comfortable Work, Home Environment With New Office Design


Scottsdale advertising and public relations firm, The James Agency, kicks off 2013 in a completely new environment.

Entering its ninth year of business, the firm returned to work after the holidays to a new address on Indian School Road just east of Hayden. Because of growing business needs, the new office space is twice the size of the previous one, giving employees some much needed elbowroom.

Contributing to the office expansion, as client needs and roster continue to grow, the James Agency plans to hire up to six employees in 2013.

“This is the third office space that The James Agency has called home since inception in 2005. Every move has been to accommodate our growing staff while ensuring that we maintain a comfortable and productive working environment,” Veronique James, president of The James Agency, said of the move.

“When we moved into our previous office, which was half the size of the new space, I was nervous that it was too big and actually sub-let one of the inner office spaces. Moving out in December of last year, our staff had grown so much that we utilized every square inch of that space. It was definitely … cozy. The new space fits us well and gives us the flexibility to expand as our business does.”

Entering the front door of the new office, two things stand out: an antique chandelier that was refinished by James in a soft blue that coordinates with the chosen color palette and a full wall imagery of a bicycle wheel.

According to James, the bicycle wheel resembles a team environment in that a wheel has many spokes providing strength and stability, without which, the wheel will not work. If you are paying close attention when walking through the space, you will notice another very small version of a bicycle transposed on a wall, giving again, a subtle nod to the team dynamic.

The new headquarters is more than 4,000 SF, boasting seven offices, a 1,000 SF creative bullpen and lounge, two conference rooms, a full kitchen, storage and restroom facilities. Pulling in design elements to make the new office as homey as possible, the color palette of a warm white base with soft blues and grays, gives an inviting feel.

Orange accent walls are pops of color and energy throughout. Workspaces, including a reception desk, seven graphic designer desks and a 9-foot by 5-foot, 10-person conference table, were custom-built by local artisan Andrew Seiferth. Their solid blonde wood contributes to the natural, relaxed atmosphere. The office is filled with modern shelving and organizational units creating overt clean lines.

The James Agency is an award winning brand development and public relations firm with 20 employees that specialize in lifestyle brands.

“The new space has given the entire staff an inspirational beginning to 2013. From conception, the look and feel of the new office has been to create a work environment that feels like home. I think we’ve accomplished that,” James said of the new energy. “From a stocked refrigerator to the creative lounge, the atmosphere is a home-away-from-home that will continue to inspire my talented team throughout the years ahead.”




Veronique James, The James Agency

Stylish Scottsdale Ladies: Veronique James, The James Agency

The James Agency stands out as one of Scottsdale’s best firms to take your business to if you want to take your company to the next level. This boutique firm specializes in updating Web pages, creating billboards and even completely rebranding companies and their respective logos. The James Agency prides itself in its laid-back vibe, while still remaining completely professional and productive. But behind every successful business stands an innovator behind the scenes making it all possible, right? At The James Agency, Veronique James serves as not the only the brains, but also the beauty behind the operation.

On The James Agency’s website, James is pictured in a gray, scoop-neck sweater dress, accessorized with a mischievous wink on her face. Right off the bat, you notice she isn’t a woman who takes herself too seriously; but then you delve into the “show and tell” section of the website and see all of the meticulously created logos and advertisements for which James, and her team, of course, is responsible.

But we’re curious: How does a woman who has so much on her plate incorporate style and fashion into her busy life?

Q&A with Veronique James

Scottsdale Living (SL): You don’t seem like the run of the mill, pantsuit-wearing businesswoman. Would you say that you like to have a little more fun with the way you dress compared most successful business owners?

Veronique James: On days I have meetings with new clients, I definitely put my “big girl pants” on. But for the most part, clients expect us to be casual since we are a creative firm. We don’t have a dress code here at TJA (The James Agency). As long as the dress is conservative and not too over the top, I am cool with anything. I love my high heels and slacks, but I’m also a fan of flip flops and ball caps — it just depends on what the day calls for!

SL: If you had to sum up your style in three words, what would they be?

James: Personal style, that’s tough. I’m simple and classic in some ways but love the boho-chic look too. I’m a huge fan of torn jeans and platform shoes. I guess I am more eclectic depending on my audience and environment. On the weekends, I am much more of a laid-back dresser, and to be honest, I’m not a label girl, either.

SL: We noticed a really playful but professional vibe on your website. Would you say your style is reflective of the company you’ve created?

James: Absolutely. It was our intention that our website really convey the personality of the firm and not be an “online brochure” of fluffy copy and messaging that didn’t mirror the experience of working with us. As a new relationship progresses, of course we provide clients with collateral that covers the nuts and bolts of operations, policies and protocols. It is very important that we act like the business we want to be versus the business that everyone thinks it should be in the industry. So, we break a few rules here and there, but the formula has worked out well for us so far.

SL: When you know you’ll be going to have a long day at work, do you typically opt for comfort or style?

James: [Comfort] because every day for me is a long one. On average, I’m in the office until 8-9 p.m. every night, so it really just depends on the day. Our office is designed to be a comfortable place to work so even if I’m in a meeting outfit, I still feel really relaxed. I keep a pair of flip flops in my drawer (most of the girls do) for those days when heels just aren’t cutting it anymore. It’s always fun to see the girls in dress slacks or skirts running up and down the hallways in their Havianas!

SL: Do you think the way you dress is important when working in such a competitive market?

James: It is from a new-introduction standpoint. As a young woman in this male-dominant and very competitive industry, sometimes it can be difficult to garner the immediate level of respect from a potential client at first impression. I make sure to present myself in a professional and put together way when I’m meeting with an older demographic for the first time. Traditionally, it takes about 15 to 30 minutes for them to realize I know what I am actually talking about.

SL: You slept through your alarm and are running late to work. What is your go-to outfit?

James: Skinny jeans, riding boots and a long-torso tank top with a piece of big jewelry — whether it be a cuff or big earrings.

SL: Are there any pieces in your closet that you just can’t imagine your life without?

James: My closet is a pretty simple collection of basics that work really well together. I can’t think of just one off the top of my head, but I can say that if there was a shortage of jean material in the world, I may have a large panic attack.

SL: Your company creates one-of-a-kind events and parties for clients. What do you typically wear when you attend those?

James: Since we are typically running around prior to the start of the event with finishing touches and coordinating vendor logistics, a black dress that isn’t too formal and can be worn both pre- and post-event is usually the best bet.

SL: Say your company gets a client that happens to result in a huge payoff. Is there a certain handbag or pair of shoes that you would treat yourself to?

James: Only recently did I start appreciating the quality and comfort that comes with an expensive pair of shoes. My husband calls them “car payment shoes,” but I have a new affinity for Christian Louboutin’s!

For more information about Veronique James and The James Agency, visit thejamesagency.com.