the lavidge company Archives

Multicultural marketing plan can boost bottom line

mark.suarez

Mark Suarez spent a decade doing marketing work for companies like McDonald’s, AAA. Rubio’s Fresh Mexican Grill and the Arizona Office of Tourism. While the 35-year-old worked on both general campaigns and campaigns targeted at the Hispanic market, he saw the need for a company that specialized in multicultural marketing and advertising. “I think folks… Read More →

AZ Big Media honors Most Influential Women

azbigmedia_mostinfluentialwomen_srp2014-001

They are the best business minds in Arizona. They are innovators, trailblazers and leaders of men. They are Az Business magazine’s Most Influential Women in Arizona Business for 2014, as selected by the editorial team at Az Business magazine and a panel of industry experts. The Most Influential Women were honored Thursday at a reception… Read More →

Enterprise Bank adds 4 leaders to advisory board

120249086

Enterprise Bank & Trust has added four respected business leaders to its Phoenix Advisory Board to help lead the bank as it continues to grow in the Southwest. Joining the 12-member board are Jeffrey S. Beyersdorfer of Western Refining, Inc., Jason Funk of Western Window Systems, Bill Lavidge of The Lavidge Company and Craig Rock… Read More →

Enterprise Univ. examines Social Media, Personnel

asu skysong collaborates with Taiwan's ITRI

Enterprise Bank & Trust, focused on the financial needs of privately-held businesses, their owner families, executives and professionals, announces its spring 2014 Enterprise University course schedule providing free educational seminars on a variety of relevant topics for business owners and their leadership. “We’ve received outstanding feedback from Enterprise University participants the last two years and… Read More →

Enterprise announces free spring seminar schedule

Enterprise Bank & Trust Arizona Region Chairman Jack Barry

Enterprise Bank & Trust, focused on the financial needs of privately-held businesses, their owner families, executives and professionals, announces its spring 2014 Enterprise University course schedule providing free educational seminars on a variety of relevant topics for business owners and their leadership. “We’ve received outstanding feedback from Enterprise University participants the last two years and… Read More →

Banner Alzheimer’s Foundation Honor Lavidges

Medical Technology - AZ Business Magazine January/February 2012

Banner Alzheimer’s Institute (BAI), and its nonprofit Banner Alzheimer’s Foundation, will present its 2013 “Powerful Mind Award” to Bill and Julie Lavidge at its annual fete and fund-raiser, “A Night to Remember,” on Saturday, Oct. 19 at the Musical Instrument Museum. Bill Lavidge is CEO of The Lavidge Company (TLC), a full-service advertising, public relations,… Read More →

Lavidge Launches National Campaign with Dole

Internet Marketing Words, Off Madison Ave
by in Business News | Marketing

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign. TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long… Read More →

Enterprise Offers Free Course for Business Leaders

Marketing action plan

Enterprise University, an educational program offered by Enterprise Bank & Trust, will continue its Spring 2013 courses with an April 24 class on “Creating a Marketing Strategy to Build Brands and Drive Results.” The morning workshop includes a continental breakfast and will focus on strategic, smart and innovative techniques that not only build brands but… Read More →

Experts: Keep branding simple even in the era of social media

C-K’s Executive Vice President and General Manager Kristin Bloomquist.
by in Featured | Marketing

Got milk? The swoosh stripe. The Aflac duck. Kleenex. Successful branding effectively uses a name, term, design, symbol, or even a musical jingle to distinguish a product or service from those of other sellers. “Brands are sincere, distinct and consistent,” says David Eichler, creative director and founder of David and Sam PR. “Brands are by… Read More →

2011 Best of the Best Winners

2010 Best of the Best Awards
by in Events

On March 31st, the 2011 Best of the Best Awards reception and dinner was held at Camelback Inn where Ranking Arizona recognized the companies that Arizona’s public ranked as their favorites to do business with. During this special night of networking and celebrations, Ranking Arizona presented awards to its 2010 B.O.B. winners, 2010 and 2011… Read More →

Best of the Best Awards 2011: Advertising, Marketing & Media

Best of the Best Awards 2011, AZ Business Magazine Mar/Apr 2011

Winner: KPNX-TV, Channel 12 12 News is Arizona’s leading source for local news on television, online with top-viewed website azcentral.com, and on-the-go with text and video available on mobile devices. With the combined resources of NBC News, The Arizona Republic and USA Today, 12 News is consistently the first choice for information whenever a major… Read More →

2010 BOB Awards: Advertising, Marketing & Media

2010 Best of the Best Awards

The following companies won the Gold, Silver and Bronze rankings in the Advertising, Marketing & Media category of the 2010 Best of the Best Awards. 2010 Best Of The Best Awards: Advertising, Marketing & Media KPNX-TV, Channel 12 Television Stations   Year Est.: 1953 Weekly Audience: 1.1M Principal(s): John Misner azcentral.com Channel 12 is Arizona’s… Read More →