Tag Archives: the lavidge company

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Enterprise Bank adds 4 leaders to advisory board

Enterprise Bank & Trust has added four respected business leaders to its Phoenix Advisory Board to help lead the bank as it continues to grow in the Southwest.

Joining the 12-member board are Jeffrey S. Beyersdorfer of Western Refining, Inc., Jason Funk of Western Window Systems, Bill Lavidge of The Lavidge Company and Craig Rock of Paradigm Technology, Inc.

The four new Advisory Board members bring nearly 100 years of collective business experience and each has a strong commitment to community service in Arizona serving a diverse range of industries.

“I couldn’t be more pleased that these respected leaders have joined our Advisory Board,” said Jack Barry, president and CEO of Enterprise Bank & Trust’s Arizona Region. “I look forward to their insights and counsel as we continue to expand our footprint in Arizona.”

The new board members join Jack Barry; Michael Lofton, owner and CEO of The Lofton Companies; Dianna Morrow, CFO Stotz Equipment; Rick Grayson, owner and CEO of Coffee Reserve; Dan Nahom, CFO of Smart Practice; Vickie Wessel, president of Spirit Electronics, LLC; G. Thomas Eggebrecht, president and CEO of Bonds Alarm CO, Inc, and Stephen Marsh, chairman and chief credit officer of Enterprise Bank & Trust on the Advisory Board.

The new Advisory Board members bring a diverse mix of business experience from various industries.

Jeffrey S. Beyersdorfer: Beyersdorfer serves as Corporate Treasurer and Director of Investor Relations for Western Refining, Inc., and previously worked for companies across the country in Houston and St. Louis. Jeffrey earned his Master of Business Administration from the London Business School and his undergraduate degree from the Georgia Institute of Technology.

Jason Funk: Funk joins the Advisory Board as the board president. He is president of Western Window Systems where he has worked since 1999 while completing his Bachelor of Science degree in Global Business Management at Arizona State University. In 2012, Funk was selected for the Phoenix Business Journal’s “40 under 40” list and is active in many business and community organizations including the MVP Foundation, which helps better the lives of children and families in need.

Bill Lavidge: Lavidge is the owner of The Lavidge Company, a full-service advertising, public relations, communications, consulting and interactive marketing agency based in Phoenix. Bill has held leadership positions for numerous organizations included KAET Public Television, the ASU M.B.A. Council and the Phoenix Suns Charities. Bill earned both his Masters of Business Administration and undergraduate degree from Arizona State University and has also taught as a faculty associate in the university’s marketing department.

Craig Rock: Rock is the founder and president of Paradigm Technology, Inc., a company delivering adaptive business models to fit a client’s IT solution needs. Prior to creating Paradigm Technology, Inc., Craig worked for Telos Corporation, Compushare Communications and Ticketmaster Corporation. Craig earned his Bachelor’s degree in Business Management from the University of Maryland, College Park. He founded the Pendergast Education Foundation, a scholarship program investing in future teachers in the Pendergast community. He also serves on the board of the YMCA of Scottsdale and as a committee chair at the Arizona Science Center.

asu skysong collaborates with Taiwan's ITRI

Enterprise Univ. examines Social Media, Personnel

Enterprise Bank & Trust, focused on the financial needs of privately-held businesses, their owner families, executives and professionals, announces its spring 2014 Enterprise University course schedule providing free educational seminars on a variety of relevant topics for business owners and their leadership.

“We’ve received outstanding feedback from Enterprise University participants the last two years and are delighted to debut our new format and dynamic speakers this semester,” said Enterprise Bank & Trust Arizona Region Chairman Jack Barry. “We’re pleased to offer the Phoenix business community an opportunity to learn from leading Valley professionals and the chance to share ideas and network in this engaging and interactive setting.”

The spring 2014 course schedule entails:

o Emerging Social Media and Personnel Policy Risks for Employers, Tuesday, March 11 7:30-8 a.m. networking, 8-9:30 a.m. program (Instructor: Joseph T. Clees, Shareholder, Ogletree Deakins and New Guest Instructor: Brian E. Hayes, Shareholder, Ogletree Deakins and past member of the National Labor Relations Board (NLRB)
o Options for Selling a Business and How Private Equity Can Help, Thursday, April 10 7:30-8 a.m. networking, 8-9:30 a.m. program (Instructor: James D. Colyer, Partner, True North Companies)
o Leveraging Digital Marketing to Grow Your Business, Wednesday, May 14 7:30-8 a.m. networking, 8-9:30 a.m. program (Instructor: Stephen Heitz, Managing Director of Interactive Services, The Lavidge Company)

All courses are held at Phoenix Country Club located at 2901 N 7th St, in Phoenix. Classes are free, but registration is required. For additional information and to register visit www.enterprisebank.com/eu.

Enterprise Bank & Trust Arizona Region Chairman Jack Barry

Enterprise announces free spring seminar schedule

Enterprise Bank & Trust, focused on the financial needs of privately-held businesses, their owner families, executives and professionals, announces its spring 2014 Enterprise University course schedule providing free educational seminars on a variety of relevant topics for business owners and their leadership.

“We’ve received outstanding feedback from Enterprise University participants the last two years and are delighted to debut our new format and dynamic speakers this semester,” said Enterprise Bank & Trust Arizona Region Chairman Jack Barry. “We’re pleased to offer the Phoenix business community an opportunity to learn from leading Valley professionals and the chance to share ideas and network in this engaging and interactive setting.”

The spring 2014 course schedule entails:

o Emerging Social Media and Personnel Policy Risks for Employers, Tuesday, March 11 7:30-8 a.m. networking, 8-9:30 a.m. program (Instructor: Joseph T. Clees, Shareholder, Ogletree Deakins)
o Options for Selling a Business and How Private Equity Can Help, Thursday, April 10 7:30-8 a.m. networking, 8-9:30 a.m. program (Instructor: James D. Colyer, Partner, True North Companies)
o Leveraging Digital Marketing to Grow Your Business, Wednesday, May 14 7:30-8 a.m. networking, 8-9:30 a.m. program (Instructor: Stephen Heitz, Managing Director of Interactive Services, The Lavidge Company)

All courses are held at Phoenix Country Club located at 2901 N 7th St, in Phoenix. Classes are free, but registration is required. For additional information and to register visit www.enterprisebank.com/eu.

Enterprise University courses in Phoenix, St. Louis and Kansas City are taught by a variety of industry experts and focus on relevant business topics including marketing, social media, sales, financial strategies, leadership training, employee management, employee benefits, succession planning and more. Enterprise University challenges business owners to think strategically and collectively supports a thriving business community by offering its courses to bank clients as well as non-clients. Attendees may register for any or all of the free courses.

Medical Technology - AZ Business Magazine January/February 2012

Banner Alzheimer’s Foundation Honor Lavidges

Banner Alzheimer’s Institute (BAI), and its nonprofit Banner Alzheimer’s Foundation, will present its 2013 “Powerful Mind Award” to Bill and Julie Lavidge at its annual fete and fund-raiser, “A Night to Remember,” on Saturday, Oct. 19 at the Musical Instrument Museum.

Bill Lavidge is CEO of The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency. Bill and Julie serve as Vice Chairs of The BAI Breakthrough Campaign Cabinet, a $40 million fund-raising initiative to help fund groundbreaking Alzheimer’s research and support BAI’s nationally recognized care model for patients and families made possible by philanthropic investments from individuals, corporations and foundations. The campaign was launched in 2011. In addition, Julie Lavidge serves on the Banner Alzheimer’s Foundation Board of Directors and is a founding member of Women Inspiring Scientific Progress (WISP), a Phoenix-based community group dedicated to advancing Alzheimer’s research through education and advocacy.

Each year, BAI recognizes outstanding contributions from member volunteers and honors them with the Powerful Mind Award. Last year’s recipient was Gene D’Adamo, vice president of community relations for Republic Media, which operates The Arizona Republic and 12 News.

“We are proud to be involved in such a great organization like Banner Alzheimer’s Institute and are humbled to receive the Powerful Mind Award,” said Bill Lavidge. “The pioneering research being done at BAI is truly groundbreaking and inspiring. We believe there are many deserving candidates for this award and we are grateful for the recognition.”

The Breakthrough Campaign is a collaboration between a team of renowned scientists and clinicians and an outstanding group of individuals, corporations and foundations dedicated to funding the breakthrough that could change lives for generations to come.

“Bill and Julie exemplify the spirit of selflessness and dedication necessary to foster great change and even greater outcomes,” remarked Andy Kramer-Petersen, president and CEO of Banner Alzheimer’s Foundation. “The way they have, for years, rallied around the cause, given of their time and talents, and engaged others in the mission to end Alzheimer’s is admirable and most certainly a powerful reminder of the impact we can all make.”

More information about The BAI Breakthrough and the work being done at BAI can be found at www.banneralz.org.

Through its research and care, Banner Alzheimer’s Institute is dedicated to the goal of ending Alzheimer’s disease without losing another generation. It is helping to launch a new era of Alzheimer’s research – treatment and prevention at the pre-symptomatic stage – and to establish a new comprehensive model of care. Established in 2006 by Banner Health, one of the country’s largest nonprofit health care systems, BAI has a three-fold focus: to conduct revolutionary studies in the detection, treatment and prevention of Alzheimer’s; to set a national standard of patient and family care; and to forge scientific collaborations that bring together institutions and disciplines internationally.

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Lavidge Launches National Campaign with Dole

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign.

TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long Dole campaign. The Peel the Love theme focuses on the fun, versatility and universally loved aspects of the iconic yellow fruit, which Dole grows more of globally than anyone else. The campaign is playful and modern, utilizing vibrant, summer colors, that invites people to Peel like a kid again. Dole. Peel the love.

TLC’s team created the overall campaign concept, developed the messaging and visual direction, and worked on in-store promotional materials including posters and special recipe cards. Additionally, the agency oversaw the production of the campaign standards guide, working in collaboration with Dole’s public relations and interactive agencies that extended the campaign through additional channels.

A feature of the Peel the Love campaign is the Peel the Love Summer Food Truck tour that will be visiting banana-loving cities across the country. The brightly colored Peel the Love food truck, featuring TLC designs, is staffed by healthy-eating advocates and will stop at supermarkets, parks and other venues to dispense samples and recipes that use DOLE Bananas in fun ways. The truck will be making several stops in Phoenix, Arizona and surrounding areas from June 27 through July 6. Dates, times and truck stop locations can be found at www.dole.com/peelthelove.

“We’re extremely proud to have worked with Dole on this campaign,” says Bob Case, chief creative officer of TLC. “The work was strategically driven, smart, and incredibly fun to do – we thank Dole for the opportunity and look forward to continuing our work with them.”

TLC is a Phoenix based full-service advertising, public relations, and interactive marketing agency offering best-in-class traditional and leading-edge marketing services all in-house. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Lavidge serves prominent national, regional and local brands including Dole, United Rentals, Phoenix International Raceway, Republic Services, Discount Tire, Blue Cross Blue Shield of Arizona, Massage Envy, Phiten USA, Banner Health, McDonald’s and many more. The agency has helped companies increase sales, raise brand awareness and grow their businesses.

Marketing action plan

Enterprise Offers Free Course for Business Leaders

Enterprise University, an educational program offered by Enterprise Bank & Trust, will continue its Spring 2013 courses with an April 24 class on “Creating a Marketing Strategy to Build Brands and Drive Results.” The morning workshop includes a continental breakfast and will focus on strategic, smart and innovative techniques that not only build brands but produce impressive results and generate a ROI.

This session will cover the best marketing practices online and offline for the following:
* Research and brand positioning
* Creative services
* Media planning/buying
* Web design and interactive marketing
* Public relations and special events

The instructors are David Nobs, Director of Business Development and Ben Smith, Director of Account Development at The Lavidge Company, a Phoenix-based advertising, public relationsand interactive marketing agency.

Enterprise University provides free educational seminars on a variety of relevant topics for business owners and their leadership taught by experts in a variety of fields including advertising, marketing, business continuity, financial planning and more.

WHAT: Course for business leaders on “Creating a Marketing Strategy to Build Brands and Drive Results”

WHERE: Phoenix Country Club, 2901 N. 7th St. Phoenix, Ariz. 85014

WHEN: Wednesday, April 24, 2013, 8:30 – 11:30 a.m.

COST: Free to business owners and leaders. Registration is required.

RSVP: Visit www.enterprisebank.com/eu to register

David Nobs has more than 25 years of experience in marketing, advertising and public relations. He’s directed high-profile campaigns for clients ranging from Bank of America and Microsoft to NASCAR, the NFL, NHL, LPGA and PGA of America.

Ben Smith has been on the leading edge of Arizona business and technology since 1985. Ben developed his expertise in project, design and long-range planning during his work in the public and private sectors, including serving as Director of Operations for a multi-million-dollar consulting firm where he managed engineering, programming and R&D teams nationwide.

Enterprise University will continue through May, with courses during the month of April focusing on marketing strategy and sales management.

bloomquist

Experts: Keep branding simple even in the era of social media

Got milk? The swoosh stripe. The Aflac duck. Kleenex. Successful branding effectively uses a name, term, design, symbol, or even a musical jingle to distinguish a product or service from those of other sellers.

“Brands are sincere, distinct and consistent,” says David Eichler, creative director and founder of David and Sam PR. “Brands are by definition, built over time. A brand is a promise kept to its consumer, over and over.”

Kristin Bloomquist, executive vice president and general manager of Cramer-Krasselt Phoenix, has a simple way to define good branding: “Branding is a popularity contest and the brand with the most friends wins.”

While it’s common sense to think that effective branding will lead to an increase in business, experts point to several critical things to remember when a company tries to build an effective branding campaign.

“First, it’s important to understand that while there’s a time and place for a specific branding campaign, effective branding should be an ongoing effort for every organization,” says Christine Olivas, director of client services for Off Madison Ave + SpinSix.
“How and when to communicate the company’s values shouldn’t be a one-time outreach.”

However, Olivas says there are times when a branding campaign makes sense:
• When you are looking to change perceptions in the marketplace.
• When a new product or service is launching.
• Or, when you are introducing yourself to a particular market or segment.

“In these instances, it is important to consider how to make an impact while ensuring that the subsequent marketing and operational efforts can continue to support and sustain the awareness you’re creating,” she stresses. “The last thing you want is to have a campaign that drives, say, tons of buzz in the social space but to not have an ongoing social media strategy that will continue the conversation when the blitz is over. You should also have an obsessive eye on visual consistency. If you are launching a brand campaign, make sure the look and feel aligns with your core identity so as not to create confusion in the marketplace.”

While Olivas touched on the impact of social media on 21st-century branding, there is no denying that it’s changed the way companies market themselves.

“Social media is like a two-way megaphone for brands,” Eichler says. “Consumers are now empowered to share their experiences — positive and negative — and brands have the ability not only to convey their brand’s attributes, but reinforce them by how they interact with their customers. Especially when someone is disappointed with their experience with the brand.”

That ability for consumers to immediately engage is why successful brands need to have depth to their brand story and relevant reasons for people to want to engage, according to Bob Case, The Lavidge Company’s chief creative officer and creative director.

“Setting up a Pinterest account and a Facebook page aren’t effective unless you have a reason for having them,” Case says, “a strategy for how you want to shape the message and a plan for the unplanned — negative responses, etc.).”

Case says his best advice when creating a brand is to keep the message simple.

“Advertising is expensive, which can lead to companies trying to sell everything about their products and services in every message,” he says. “What’s the ONE thing you want people to know? It should be devastatingly difficult to build your campaigns because of what you leave out.”

EXPERTS’ BEST BRANDING

Here are some of the Valley’s best marketing experts’ picks for the best branding efforts:

Kristin Bloomquist, executive vice president and general manager of Cramer-Krasselt Phoenix: Corona does a terrific job of reaching into its authentic heritage and creating a world that represents the feeling of a tropical vacation, an escape to the beach, to a place of a warm sun, gentle breezes and sand between your toes. Corona’s consistent brand imagery has become an iconic symbol of the Corona brand, driving case sales in excess of $120 million to become the No. 1 imported beer in the nation.

David Eichler, creative director and founder of David and Sam PR: “The one that comes to mind, given the time of year is the NFL. In the 45 years of Super Bowls, the league has masterfully overtaken all other American sports in sales, merchandising, ad revenue and fan loyalty. They are savvy in how they have positioned themselves as vested in communities and causes.”

Isabelle Jazo, vice president of brand strategy at E.B. Lane: “Apple’s brand archetype is “Revolutionary.” The brand associates itself with thought leaders, artists and people in history that changed the rules of the game … Apple’s marketing certainly gets people’s attention, but the customer experience is what makes the branding phenomenal.”

Bob Case, The Lavidge Company’s chief creative officer and creative director: “I’d go with Nike. Not for any single campaign, but for their overall brand. They are a vibrant, living brand that re-invents itself without losing its core truth. It’s relevant, serious, fun, humorous, inspirational — in truth, a well-rounded robust story.”

Christine Olivas, director of client services for Off Madison Ave + SpinSix: “The best example of a brand that has become an experience is Zappos, an online retailer. From day one, the company has embraced service as a differentiator, but service isn’t just defined as a helpful customer service representative. Instead, the company has extended its friendly and fun approach to doing business across all internal and external communications.”

2010 Best of the Best Awards

2011 Best of the Best Winners

On March 31st, the 2011 Best of the Best Awards reception and dinner was held at Camelback Inn where Ranking Arizona recognized the companies that Arizona’s public ranked as their favorites to do business with.

During this special night of networking and celebrations, Ranking Arizona presented awards to its 2010 B.O.B. winners, 2010 and 2011 Platinum Hall of Fame honorees and the 2011 B.O.B. winners.

View photos of the event on Flickr.


Video by Nick Cervi

Congratulations to the 2011 Best of the Best Winners!

Advertising, Marketing & Media

Winner
KPNX-TV Channel 12

Finalists
News Talk 92.3 KTAR

The Lavidge Company

Business Services

Winner
Wist Office Products

Finalists
O’Neil Printing
Jani-King Southwest

Entertainment

Winner
Donovan’s Steak & Chop House

Finalists
T. Cook’s at Royal Palms
Vincent’s on Camelback

Finance & Professional

Winner
National Bank of Arizona

Finalists
Arizona State Credit Union

Farmers Insurance Co.

Health Care

Winner
St. Joseph’s Hospital & Medical Center

Finalists
Chandler Regional Medical Center
Delta Dental of Arizona

Manufacturing & Technology

Winner
The Go Daddy Group Inc.

Finalists
Ping
The Boeing Company

Real Estate Commercial

Winner
CB Richard Ellis

Finalists
Ryan Companies US Inc.
Adolfson & Peterson Construction

Real Estate Residential

Winner
Rossmar & Graham

Finalists
Fireside at Norterra by Del Webb
Legacy Design Build Remodeling

Retail

Winner
Scottsdale Fashion Square

Finalists
Molina Fine Jewelers
Camelback VOLKSWAGEN Subaru Mazda

Tourism

Winner
Phoenix Convention Center

Finalists
Loews Ventana Canyon Resort
Four Seasons Resort Scottsdale at Troon North

2009 Best of the Best Winners


Best of the Best Awards 2011, AZ Business Magazine Mar/Apr 2011

Best of the Best Awards 2011: Advertising, Marketing & Media

Winner: KPNX-TV, Channel 12

KPNX, AZ Business Magazine Mar/Apr 2011 12 News is Arizona’s leading source for local news on television, online with top-viewed website azcentral.com, and on-the-go with text and video available on mobile devices. With the combined resources of NBC News, The Arizona Republic and USA Today, 12 News is consistently the first choice for information whenever a major story breaks. 12 News is one of the top-performing NBC affiliates in the country, with ratings that frequently exceed the network’s national average. With a long history as the leader in innovation, 12 News was the first to deliver a local newscast in high-definition. Whenever and wherever consumers want quality news and information, 12 News is positioned to meet their needs.

Year Est: 1953
Weekly Audience: 1.1M
Principal(s): John Misner

12 News Logo,  AZ Business Magazine Mar/Apr 2011 200 E. Van Buren Ave.
Phoenix, AZ 85004
602-257-1212
www.azcentral.com



Finalist: News Talk 92.3 KTAR

KTAR, AZ Business Magazine Mar/Apr 2011 What started as one radio station 88 years ago has now evolved into one of the state’s leading media companies, delivering content to not only radios, but also cell phones and Internet browsers. KTAR’s news team is one of the largest in the state and is the winner of the coveted Edward R. Murrow Award for journalistic excellence. In the world of sports, KTAR is the play-by-play home of the state’s most popular teams. And, when it comes to on-air personalities, KTAR is the place to interact with the biggest names in news and sports talk. Also, its commitment to the community has generated more than $3 million in listener donations to Phoenix Children’s Hospital and the Southwest Autism Research and Resource Center.
Year Est: 1922
AZ STAFF: 100
Principal(s): Scott Sutherland
KTAR News Logo, AZ Business Magazine Mar/Apr 2011 7740 N. 16th St., #200
Phoenix, AZ 85020
602-274-6200
www.ktar.com



Finalist: The Lavidge Company

Lavidge Company, AZ Business Magazine Mar/Apr 2011 Lavidge Interactive’s roster of clients includes Massage Envy, LifeLock and Phoenix International Raceway, just to name a few. This specialized division is made up of creative strategists, marketers, software engineers and developers. Together, they work to create websites, online marketing campaigns, mobile apps, digital assets, social media strategies and more — transforming businesses that merely exist on the Web to Digital Magnets that profit on it. Also known as Internet Marketing Agency, Lavidge Interactive is a division of The Lavidge Company, an independently owned full-service advertising, interactive and public relations agency serving local, regional and national clients since 1982.
Year Est: 2006
AZ STAFF: 18
Principal(s): Bill Lavidge
Lavidge Company Logo, AZ Business Magazine Mar/Apr 2011 2777 E. Camelback Rd., #300
Phoenix, AZ 85016
480-998-2600
www.lavidge.com


Arizona Business Magazine Mar/Apr 2011

2010 Best of the Best Awards

2010 BOB Awards: Advertising, Marketing & Media

The following companies won the Gold, Silver and Bronze rankings in the Advertising, Marketing & Media category of the 2010 Best of the Best Awards.

2010 Best Of The Best Awards: Advertising, Marketing & Media


2010 Best of the Best AwardsKPNX-TV, Channel 12
Television Stations

 

2010 Best of the Best AwardsYear Est.: 1953
Weekly Audience: 1.1M
Principal(s): John Misner
azcentral.com

Channel 12 is Arizona’s leading source for local news on television, online with top-viewed website azcentral.com, and on-the-go with text and video available on cell phones. With the combined resources of NBC News, The Arizona Republic and USA Today, 12 News is consistently the first choice for information whenever a major story breaks. Channel 12 is one of the top-performing NBC affiliates in the country, with ratings that frequently exceed the network’s national average. Channel 12 also was the first to deliver a local newscast in high-definition.


2010 Best of the Best AwardsNews Talk 92.3 KTAR
Radio Stations

2010 Best of the Best AwardsYear Est.: 1922
AZ Staff: 100
Principal(s): Scott Sutherland
ktar.com

2010 Best of the Best AwardsThe Lavidge Company
Graphic Design Firms

2010 Best of the Best AwardsYear Est.: 1982
AZ Staff: 9
Principal(s): Bill Lavidge
lavidge.com

2010 Best of the Best Hall of Fame