The Purple Society, a Scottsdale-based non-profit that supports families during their fight against pediatric cancer, has produced an educational video series about cancer designed to help kids understand their diagnosis. The first, four-minute video will be distributed to dozens of hospitals nationwide, and utilized when physicians deliver a pediatric cancer diagnosis to a family.
“We’ve been there. We understand the confusion, the fear, the anxiety. We understand it all,” Anthony Conti, founder and president of The Purple Society, said. “Our mission, from the beginning, has been to provide support to families living with pediatric cancer, and to arm them with valuable knowledge. These videos do that.”
The Purple Society is a pediatric cancer support network that utilizes groundbreaking technology to make research and real-time information accessible to anyone. It was born out of the struggle the Conti family experienced during their daughter Nitalia’s battle with and devastating loss to brain cancer. But, it was also born out of the support they received during that turbulent time in their lives.
Nitalia’s younger sisters, Isabella and Aviona, voice the animated series. Episodes will feature different types of cancers and treatments and present the information in a way that children can understand.
“This series is a powerful tool in helping families understand their options, while also letting them know they will not have to fight pediatric cancer alone,” Conti said. “By partnering with hospitals, this series further extends the reach of The Purple Society. And that’s a good thing.”
The Purple Society was founded in 2011, and has since amassed tens of thousands of followers across its social media networks. Its self-updating clinical trials map receives up to 15 million visits every month, while local chapters continue Nitalia’s mission of comfort and support by delivering meals to oncology units and handmade blankets to children in treatment.
View the first video in the series here: https://vimeo.com/123770981