Tag Archives: The Roots

poker

All In hosts 3 days of Super Bowl parties

The poker, fantasy sports and eSports experts at ALL IN Magazine are hosting three unique parties throughout Super Bowl weekend at one of the most elite private estates in Paradise Valley, AZ.

The business objective is to solidify ALL IN as a premier brand and to deliver an experience that their fans appreciate. To accomplish this, they have outlined three elaborate evenings worthy of the celebrity guest lists they have confirmed. Highlights of the weekend include headlining performances by the official house band of The Tonight Show Starring Jimmy Fallon, The Roots; a Celebrity Poker Tournament where the top players in the world are vying for exotic prizes; and the Ultimate Tailgate Party with celebrities mingling alongside sports legends.

The impetus behind their coveted-ticket events is to grow awareness to their organization. As most companies appreciate, the more individuals that are introduced to your brand, the higher the opportunity a company has to earn them as a customer. So from a business perspective, are the time, money and effort spent to throw these mind-blowing Super Bowl parties worth it?

“While the time and expense of organizing these events have been significant, we feel that every effort is worthwhile,” says Pete Findley, CEO of ALL IN. “There are hundreds of millions of people that play across the platforms that we cover every month, even though our industry has been labeled a subculture. The popularity clearly shows that gaming is a mainstream experience. By heightening the awareness of ALL IN with parties like these, we hope to elevate the esteem and excitement of the entire industry.”

The popularity of poker began to spike dramatically more than a decade ago, and the number of people that play and follow the game continues to grow. Fantasy sports and video gaming are complementary industries and both have been dramatically increasing their reach. With market conditions booming, ALL IN says they sees this as the right time to push the industry from a secondary market into the mainstream, with their parties as a highly visible platform to do so. The business decision to throw a weekend of Super Bowl parties then becomes a highly calculated, intelligent call, believes ALL IN.

“ALL IN is an aspirational brand. Our weekend of uniquely themed parties is aligned with how our customers choose to live life – all in,” continues Findley. “Providing our fans with an experience unlike any other isn’t any different that what we’ve been doing for years.”

Concert

Pepsi hosts free concerts at Super Bowl Central

image008The Arizona Super Bowl Host Committee welcomes the world to enjoy Arizona’s Super Bowl with more than 25 free acts over five days on the Pepsi Hyped for Halftime Stage on Verizon Super Bowl Central starting on Wed., January 28th at 2 p.m.
 
National recording artists hit the stage at 7:30 p.m. each night. Country music kicks off the festivities with Nashville recording artists JT Hodges and headliner, Maddie & Tae.
Date
National Recording Artists
OPENING NIGHT
Wednesday, January 28
Maddie & Tae and JT Hodges
Thursday, January 29
Wisin and Kat Dahlia
Friday, January 30
Walk the Moon
Saturday, January 31
The Roots
From the hottest local bands to Ak-Chin community dancers to mariachi bands, there will be more than 25 free performances throughout the week with something for everyone. For updated information and a full concert schedule, visit www.azsuperbowl.com/verizon-super-bowl-central/live-entertainment. 
All of the daily concerts will be free to the public. The Pepsi Hyped for Halftime Stage is located on the northwest corner of ‘The Block’ near Washington and 1st St. inside Verizon Super Bowl Central.
After the nightly concerts, fans will enjoy dynamic fireworks followed by a 3D lighting and projection show on the iconic XLIX Roman numerals. The concert stage runs from 2 to 10 p.m. on Wednesday, January 28 to Friday, January 30; from 10 a.m. to 10 p.m. on Saturday, January 31; and from 10 a.m. to 3 p.m. on Sunday, February 1.
About Performers
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JT Hodges has toured with country greats such as Eric Church, Eli Young Band and Toby Keith. He earned an ACM nomination for Best New Artist of the Year in 2012 and is currently working on his much anticipated sophomore album, which is set for release later this year.

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Kat Dahlia has an electrifying sound that is a sultry mix of pop, Latin, hip-hop and reggae influences. She deftly alternates between unleashing pure, infectious lyrical fire in party jams and poetically pondering heartbreak and relationships in ballads.

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Maddie & Tae will light up the stage, country-style. They were cited by Rolling Stone as one of “10 New Artists You Need to Know” after writing their first song “Girl in a Country Song.” They come to Downtown Phoenix fresh off their appearance on The Tonight Show Starring Jimmy Fallon: www.nbc.com/the-tonight-show/segments/105906.
 
 
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The Roots are a Grammy Award winning hip hop/jazz band known for a jazzy and eclectic approach to hip-hop and feature live instruments. Beginning in 2009, The Roots were the house band on Late Night with Jimmy Fallon and they currently play the same role on The Tonight Show Starring Jimmy Fallon.
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Walk the Moon is known for their blissful, quirky brand of rock and roll. Their live shows are an interactive celebration of life and love, and a communal commitment to joy and living in the moment.
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Wisin is an award-winning Puerto Rican reggaeton performer who has collaborated with internationally known artists, such as Lenny Kravitz and Enrique Iglesias.

Verizon Super Bowl Central is the epicenter of Super Bowl XLIX festivities with one million visitors expected to revel in Downtown Phoenix from Wednesday, January 28 through Sunday, February 1, 2015. The 12-city block, free, football-themed, family-friendly, fan campus will feature the iconic XLIX Roman numerals, The Grand Canyon Experience Presented by NB|AZ, the Pepsi Hyped for Halftime stage, AZCentral.com Autograph Stage, the Bud Light Beer Garden, network broadcast stages and a nightly fireworks show, in addition to being complemented by the NFL Experience Engineered by GMC in the Phoenix Convention Center. As fans enjoy the myriad of outdoor attractions, they also can enjoy a cold Bud Light purchased within the special event liquor license area. Street-level merchants, downtown restaurants and local food trucks will offer a plethora of palate-pleasing options.

For updated information, visit www.azsuperbowl.com.

First Job – Michelle Kerrick

ALL IN hosts exclusive Super Bowl parties

The gaming world experts at ALL IN Magazine announce their Super Bowl Weekend party line-up hosted at one of the most elite private estates in Paradise Valley. The three exclusive events takes place from Friday, January 30 to Sunday, February 1 and support ALL IN Cause.

The Friday evening party features a live performance from Jimmy Fallon’s The Tonight Show Band, The Roots. Saturday evening is a high stakes Celebrity Poker Tournament, while Sunday’s Ultimate Tailgate Party is devoted to the big game. These events are private with access by invitation only.

The almost five acre property is secluded at the foot of iconic Camelback Mountain, providing guests a private respite from public venues. Boasting a 3,000 square foot main lake and pristine landscape architecture, the estate will be transformed for each of the three themed events.

Friday, January 30: Kicking off Super Bowl weekend is a posh cocktail party featuring a live performance by The Roots. The four-time Grammy winners are one of the most respected hip-hop acts in the music industry and they are the official house band on The Tonight Show Starring Jimmy Fallon. Their headlining concert is presented by Rolling Stone magazine.

Saturday, January 31: The temperature is guaranteed to rise during the ALL IN Celebrity Poker Tournament. Beginning at 3:30 in the afternoon, celebrities from the world of poker including Phil Hellmuth, Vanessa Rousso and Chris Moneymaker will take their seats at the tables with prizes including a Phil Ivey Las Vegas Experience, a Cabo San Lucas five-star vacation for 10 people, a private trip for 12 people to Las Vegas aboard Enrique Iglesias’ Gulfstream Jet and a World Poker Tour Experience. Phil Ivey’s Ivey League hosts the evening.

Sunday, February 1: Game day ignites at the Legends of Sports Tailgate Party. The family-friendly event begins at 1pm with pre-game broadcasts as current professional athletes and sports legends mingle. Set up in a tented space, the big screen will catch all live coverage including post-game analysis.

MMMF

NATIONAL ACTS SCHEDULED FOR THE 10TH ANNUAL MCDOWELL MOUNTAIN MUSIC FESTIVAL BENEFITING LOCAL CHARITIES

The 10th Annual McDowell Mountain Music Festival (MMMF) is scheduled to take place at the Margaret T. Hance Park in Phoenix, March 22 – March 24. The 14-band, main stage lineup includes The Roots, The Shins, Umphrey’s McGee and Duo de Twang, among others.

McDowell Mountain Music Festival

Umphrey McGee/Photo by Chad Smith

MMMF is Arizona’s only non-profit music festival, donating 100 percent of the proceeds to local, family-based charities. This year, the festival has chosen to support UMOM New Day Centers, Phoenix Children’s Hospital and Ear Candy Charity.

Although MMMF has traditionally been held in Scottsdale, this year it will move to downtown Phoenix. “ We’re looking forward to creating a relationship with the City of Phoenix and all that it has to offer, especially downtown,” said John Largay, the festival’s founder.

The three-day event will feature an Artist’s Marketplace, Kids Zone, Drum Circle and several performances from local bands on the Local Stage.

General admission and VIP tickets for this year’s event are available online at MMMF.com.

MMMF

National Acts Scheduled for the 10th Annual McDowell Mountain Music Festival Benefiting Local Charities

The 10th Annual McDowell Mountain Music Festival (MMMF) is scheduled to take place at the Margaret T. Hance Park in Phoenix, March 22 – March 24. The 14-band, main stage lineup includes The Roots, The Shins, Umphrey’s McGee and Duo de Twang, among others.

MMMF Logo2MMMF is Arizona’s only non-profit music festival, donating 100 percent of the proceeds to local, family-based charities. This year, the festival has chosen to support UMOM New Day Centers, Phoenix Children’s Hospital and Ear Candy Charity.

Although MMMF has traditionally been held in Scottsdale, this year it will move to downtown Phoenix. “ We’re looking forward to creating a relationship with the City of Phoenix and all that it has to offer, especially downtown,” said John Largay, the festival’s founder.

The three-day event will feature an Artist’s Marketplace, Kids Zone, Drum Circle and several performances from local bands on the Local Stage.

General admission and VIP tickets for this year’s event are available online at MMMF.com.